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• Say hello to the new, improved Brand Lab

  Over the past quarter, ENZ's marketing team has been developing a new and improved Brand Lab system – due to go live tomorrow, Thursday 11 May. 

  ENZ Content Marketing Project Manager, Laura Lingard, said the site has many new features, all of which are much more user-friendly than the previous Brand Lab.

  “The new site has been designed with the user front of mind, even giving guidance around the different types of assets and how these can be used to promote the benefits of a New Zealand education,” said Laura.

  The new Brand Lab also has improved search functionality to make it easier for users to find what they’re looking for – as well as a suite of new assets including translated videos and artwork. 

  “The Brand Lab is a useful resource for providers to promote their individual education offering, and it’s also a way for the sector to work together to build a consistent brand story about New Zealand ,” said Laura.

  What’s new about the Brand Lab?

  • New range of videos (across different markets and languages)

  • New range of brand imagery and stories (Think New)

  • New range of university imagery

  • 30 new student stories (case studies)

  • New infographics (for social media)

  • Translated sector stories

  • Users can download low resolution or high resolution versions of images, and preview videos before downloading

  • Users can share assets between users and send assets to non-users

  • Users have increased access to a wider range of assets without needing to request permission 

  All current Brand Lab users will be sent an invitation to the new site on Thursday 11 May – you will need to re-register due to the system being completely new. Please take the time to complete your registration (it’s quick!) so that you can access the new site.

  If you can’t wait until tomorrow (we know how eager you must be to take a look!) you can sign up now by going to thebrandlab.enz.govt.nz 

• Victoria offers world's first restorative justice MOOC

  Restorative Justice and Practice: Emergence of a Social Movement is the latest Massive Open Online Course (MOOC) delivered through VictoriaX, the VUW edX platform.

  The course will teach restorative practices while tracing how restorative justice has grown from small beginnings into a wider social movement for change across New Zealand, including in schools, families, workplaces and community agencies.

  Course instructor Professor Chris Marshall, Diana Unwin Chair in Restorative Justice in Victoria’s School of Government, hopes the platform’s global reach will amplify the course content. 

  “Restorative justice is a new lens for looking at the problem of human justice, conflict and wrongdoing. New Zealand has played a key role in this social movement by incorporating restorative practices into our justice, welfare and education systems,” said Professor Marshall.

  “This is a great opportunity for New Zealand to promote its pioneering role in incorporating restorative practices in our schools, which play an important role in student disciplinary regimes, as well as in improving student and staff wellbeing generally.” 

  The course is the third from VUW, which launched Antarctica: From Geology to Human History and New Zealand Landscape as Culture: Islands (Ngā Motu) last year.

  Restorative Justice and Practice: Emergence of a Social Movement starts 1 May 2018.

• NZQA approves micro-credentials

  NZQA has announced the implementation of micro-credentials as part of  New Zealand’s regulated education and training system.

  Content: Micro-credentials, also known as badges, nano-credentials and nano-degrees, are stand-alone products that enable learners to access specific knowledge and skills in a cost-effective and time-efficient way. At 5 to 40 credits, they are smaller than qualifications.

  NZQA is currently reviewing the New Zealand Qualifications Framework. One aim of the review is to enable the framework to allow for the recognition of other types of learning, like micro-credentials. This will ensure the new framework reflects the evolving nature of work, globalisation and the impact of digital technologies.

  The move reflects the disruption we’re seeing in education delivery and potential for further online delivery.

  While many jobs will always require full qualifications, there is a growing number of cases where micro-credentials might be more appropriate, as people require new up-to-date skills to keep pace with the changing workforce.

  A micro-credentials system allows learners to ‘future-proof’ themselves by accessing a wide range of education and training options.

  In August 2017, NZQA undertook a micro-credential pilot project with a range of organisations, which revealed a high degree of interest in the concept from a range of individuals and organisations in New Zealand.

  For more information, please visit the NZQA website.

• Future Proof assets on The Brand Lab

  The “Future Proof Yourself in New Zealand” celebrates New Zealand’s ranking as best in the world for preparing students for the future, in a report by the Economist Intelligence Unit.

  Philippa Brown, ENZ’s International Digital Content Manager, said that since the launch of the campaign in March, ENZ’s messaging has reached more than 33 million people around the world.

  “Being ranked number one in the world has given us an opportunity to catch people’s attention and highlight the quality of New Zealand’s education offering,” she said.

  “It’s a very strong message that resonates in every market. Because of this, we wanted to share the assets with the wider industry to ensure this positive message spreads far and wide.”

  Future Proof imagery, videos and other assets are now available for New Zealand education partners to use in their own marketing.

  These materials can be found on The Brand Lab by searching “Future Proof”.

  The Future Proof campaign focuses on three key messages that outline New Zealand’s strengths in preparing students for the future:

  • Develop future skills: In New Zealand, students learn to think for themselves and are supported to develop in-demand skills such as problem-solving, critical thinking, creativity and teamwork.
  • New ways to learn: New Zealand combines a robust academic education with hands-on learning and real-world experience, giving students an edge in their future career.
  • Open and welcoming: New Zealand’s fair, free and diverse society allows students to be themselves, and helps them develop qualities that can get them ahead in the global workplace.

  Find out more about Future Proof.

• Service strategy for international Chinese students

  With growing numbers of Chinese students studying abroad and at an earlier age, students and their parents are now looking for a wider range of customised services of support both during and after the study abroad experience.   

  Agents are now expected to advise students graduating from an overseas high school on choosing a major at university, as well as how to find a job after graduation. These types of services are called ‘after-study-abroad services’ in China.

  Adele Bryant, ENZ Regional Director – China and North Asia, welcomes JJL’s initiative. 

  “It responds to student demand for more personalised services and provides an opportunity for agents to add value to the student experience, as well as increase revenue from individual students.”

  “In addition, expectations for educational providers to provide similar services will rise.”

  As part of its strategy, JJL opened its first overseas branch office in Vancouver, Canada in July. JJL expects to open branches in other popular destinations for Chinese students in the future.

• Kiwi students now eligible for internships with NASA

  The announcement was made by Economic Development Minister David Parker at a launch event at the Carter Observatory in Wellington on Monday 27 August.

  “Through the programme, high-achieving Kiwi students will have the opportunity to work in NASA’s best and most advanced research facilities, with access to expert mentors,” Mr Parker said.  

  “Giving our future innovators, entrepreneurs and scientists opportunities to get a head-start in space-related careers will play a vital role in developing a thriving domestic industry.

  “It also strengthens New Zealand’s connection with global space networks and raises New Zealand’s profile as a location for space activities.”

  ENZ Regional Director Americas and Europe, Lisa Futschek, welcomed the announcement.

  “We are more focused than ever on supporting New Zealand students with global learning opportunities as they benefit both the student and New Zealand more generally – and the NASA scholarship is an ideal example of this,” she said.   

  “As the world becomes more connected, young New Zealanders who can live, work and study across national boundaries will benefit greatly.” 

  Students will be able to apply for NASA’s June 2019 internship intake. The internships are for approximately three months.

  The New Zealand Space Agency, which sits within the Ministry of Business, Innovation and Employment, has also launched the New Zealand Space Scholarship which will support up to four students to participate in the NASA Internships Programme each year. The scholarship will cover airfares, accommodation, and other associated expenses.  

  Applications open on 10 September through the New Zealand Space Agency.

  For more information, visit the New Zealand Space Agency’s website www.mbie.govt.nz/nasa.

  

  Economic Development Minister David Parker speaking.

• My StudyNZ connects students to institutions

  My StudyNZ, an online members’ centre on the Study in New Zealand website, enables students to match with the courses and institutions that best suit them. It is designed for students who are not yet sure what to study and need recommendations.

  Lucia Alarcon, ENZ’s International Digital Programme Manager, said students on the database have been invited to join My StudyNZ, where they’ll be able to create a profile, review personalised study recommendations, shortlist matches and track their progress towards applying for courses and visas.

  “We had very positive feedback when we tested the tool with students – 76% of the students we surveyed found it either easy to use or very easy to use!” said Lucia.

  “My StudyNZ uses a sophisticated algorithm to match students’ preferences with the information in institutions’ profiles on our admin platform. Institutions then receive a ‘priority enquiry’ email for each student they’re matched with.”

  Click here to see an example of a priority enquiry email (please note the details in the email are just for example purposes).

  My StudyNZ will continue to evolve and improve with user feedback and the quality of information entered into institution profiles. No institutions are excluded from the matches. If you are from an education institution and would like to make sure you’re getting the most out of My StudyNZ, please check to see that you have an updated profile in Study in New Zealand, or contact us to find out more: info@studyinnewzealand.govt.nz    

  My StudyNZ showcases the latest best practices in database marketing, and is part of ENZ’s increasing use of digital innovation to give students all the help they need to make the decision to study in New Zealand.

  ENZ is using digital tools such as My StudyNZ to:

  • make iteasier for students to find the right courses
  • gain a deeper understanding of prospective students
  • motivate students to choose New Zealand over other countries
  • reduce costs for institutions by referring higher-quality students.

• Students, schools and agents connect in Viet Nam

  Held over a week in late March, ENZ’s Regional Manager East Asia, Ben Burrowes, said the events were a chance to showcase New Zealand’s Future Proof education during Viet Nam’s key recruitment season.

  Held in in Ho Chi Minh City and Hanoi, the fairs attracted nearly 700 students and parents – an almost eight percent increase on the 2018 fairs – to connect with more than 50 New Zealand education providers.
  
  “As Viet Nam’s largest in-market promotional events, the fairs presented a wide range of New Zealand scholarships, including the inaugural New Zealand Schools Scholarships (NZSS) offered exclusively to Vietnamese students,” said Ben.
  
  “To promote them, we organised for 31 New Zealand schools in the scheme to visit 20 local schools in Ho Chi Minh City and Hanoi before and after the fairs.
  
  “The visits were a great opportunity for New Zealand schools not only to showcase their education offering to prospective students but to explore partnership opportunities with Vietnamese schools,” said Ben.
  
  ENZ also hosted a School Strategy Workshop to provide New Zealand schools with insights into Vietnamese parent and student study decision-making processes, and different marketing and business development tactics for the market.

  

  Karlene Davis (Left), Consul-General and ENZ CE Grant McPherson (Right) hit the ceremonial gong to open the ENZ Fair in Ho Chi Minh City.

  The agent seminars in Ho Chi Minh City and Hanoi were also a success, with more than 75 local agents attending.
  
  “Agent seminars play a key role in connecting New Zealand providers with capable education agents in the market. Getting to know the right agents is the very first step for New Zealand institutions to set their footprint in the market through agent network development,” said Ben.

  Viet Nam is a key market for international education in New Zealand. The number of Vietnamese students increased by 7 per cent in 2018 (34 per cent for the high school sector), with over 2,500 Vietnamese now studying in New Zealand.

• General election comes to NZIEC 2017

  Hon Paul Goldsmith, Minister for Tertiary Education, Skills and Employment, and Chris Hipkins, Labour Party Spokesperson for Education, will outline their respective party’s vision for the future of our industry.

  Both politicians will speak to the theme of ‘The future of New Zealand’s international education industry’. After their speeches, conference delegates will have an opportunity to ask them questions.

  Hon Paul Goldsmith is List Member of Parliament for Epsom. In 2016, Mr Goldsmith was appointed Minister for Tertiary Education, Skills and Employment, Minister of Science and Innovation and Minister for Regulatory Reform.

  Chris Hipkins is Member of Parliament for Rimutaka. Ranked number six in the Labour Shadow Cabinet, Mr Hipkins is the party’s Spokesperson for Education (including Tertiary and Early Childhood Education) and Shadow Leader of the House of Representatives.

  With the election fast approaching, and with immigration and student visa numbers in media headlines, what do New Zealand’s two main political parties have in store for our industry?

  Find out at NZIEC 2017. With tickets selling quickly, be sure to secure your place today at www.nziec.co.nz. 

• Japanese students join Kiwi flight school

  The students came from Kinjo Gakuin University in Nagoya, Japan and studied a short course specially designed for them. In addition to New Zealand School of Tourism’s flight attending course, they also had a session from Cut Above Academy about hair and makeup training, as immaculate grooming is an essential part of the job.

  Shizuko Ozaki, a teacher from Kinjo Gakuin University, said the girls loved their time at the airport campus, and were impressed with the school’s facilities – including offering training onboard a real plane.

   “They enjoyed the hands-on learning and the practical aspect of the training on the 737 aircraft. The trainer was fantastic with our students, she made the learning easy for them to understand and follow. They also enjoyed interacting with the other classes and they felt very comfortable and welcomed on campus.”

   New Zealand School of Tourism frequently creates bespoke programmes for international groups.

   New Zealand student Armani Young said having international groups at the college was a bonus for everyone involved. She said it gave the trainers the opportunity to learn about other cultures, and the international students the chance to experience life in New Zealand.

   “Our class also loved interacting with the Japanese group. They were quiet and shy at first, but soon became comfortable and had fun interacting with us. It was great to share our culture with them.”