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Education New Zealand launches Brand Protect 2.0 Campaign
On 23 November, ENZ will be launching a digital brand campaign informally known as ‘Brand Protect 2’.
This is a direct continuation of the Brand Protect campaign that ran July to August, and became our most successful brand awareness campaign to date. Research shows us that global sentiment towards New Zealand remains positive, so this is a key moment to leverage this attention to tell the education story in-market.
The new iteration will run in Indonesia, the UK, and Viet Nam from 23 November-23 December, with China following in January. Our campaign activity will be supported by a range of content on our own social media channels.
In addition to the content, a new landing page has been developed to further underline New Zealand education values and draw a connection between our global reputation and the strength of our education system. As well as this, audiences will be directed to explore their future study options on SINZ and join our social communities.
Please email brand@enz.govt.nz for all questions and enquiries, or speak to your ENZ representative.
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Languages International turns 40
Around 90 people, including the school’s founders Chris and Frances Woolcott, attended the evening event at its Merchant House buildings in Auckland.
Darren Conway, CEO Languages International, said the school has come a long way since it opened four decades ago.
“Over the years, Languages International has brought tens of thousands of young people into the country, from all over the world, for a language and travel experience. We’ve also helped more than 1,500 English teachers into jobs across New Zealand and abroad,” said Mr Conway.
“Initially, our students came for a study, travel and cultural experience, and this ‘edu-tourism’ segment is still the core market. However, more students are now wanting to take work experience home or develop their English in order to pursue higher education or training in New Zealand.”
A key project for Languages International in 2019 will be preparing to host the annual IALC (International Association of Language Centres) workshop in March 2020. IALC is an association of 140 leading independent schools teaching languages – IALC members and over 100 education agents will travel to Auckland in March 2020 to take part.
L-R: Chris and Frances Woolcott, the founders, with Larissa Merz, Russia Marketing Manager and her husband, Dmitri.
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Around the world in five
CHINA
Luring back talent is top priority to fuel innovation
Attracting Chinese students back from abroad has become policy at the highest level of the Chinese government in a bid to fuel innovation as the country moves away from reliance on manufacturing.
MALAYSIA
You can now get a visa to study in Malaysia within a week
Under new regulations, international students can obtain their student visa in just seven days – part of the government’s aim to double Malaysia’s international student population to 200,000 by 2020.
FRANCE
Emmanuel Macron ‘to double the number of Indian students coming to France’
Indian Prime Minister Narendra Modi held talks with French President Emmanuel Macron to explore ways to deepen bilateral cooperation. The French President interacted with students in New Delhi, where he invited students to pursue education in France.
EUROPE
Germany ranked as most attractive study destination in Europe
An annual ranking of European study destinations places Germany as the most attractive option for international students, thanks to a growing number of courses offered in English and with the lowest unemployment rate for university graduates in Europe.
UK and AUSTRALIA
UK and Australia seek to 'turbocharge' higher education links
Universities UK and Universities Australia will work together to boost joint research, student and academic exchanges, and mutual recognition of each other’s qualifications.
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Summerland Primary joins SIEBA
The programme, supported by ENZ, helps to grow international programmes at smaller schools that don’t have the resources and capabilities to do it on their own.
By centralising administration of international programmes, schools can focus on the educational and pastoral aspects.
Barb Dysart, a Co-Principal of Summerland Primary, said as a school new to the sector, creating networks, administering programmes and managing all the paperwork on their own was a challenge.
“We had no time to market our school and we were reliant on ‘word of mouth’ or agents to bring international students.”
Barb says working with SIEBA made it easy to enrol prospective students, and provided clarity and good practice around the policies and procedures.
“With SIEBA’s involvement, we’ve seen a large increase in international students attending our school – in part because of our confidence and ease in the process.
“If we are unsure of any situation, SIEBA is an email away. With their advice and support, we are able to focus on what we do best – teaching.”
Richard Kyle, ENZ Business Development Manager, said for many schools the work load of managing an international programme often fell on already busy principals or senior staff. This was a barrier to get more actively involved.
“SIEBA already has the insight and expertise so reaching out to them saves schools from having to reinvent the wheel,” said Richard.
“Welcoming international students to your school is a big commitment, and to make it sustainable and as stress-free as possible, peak bodies such as SIEBA can be a big help.”
To find out more about SIEBA’s primary schools programme, please contact Robbie Pickford, Project Manager: robbie@sieba.nz
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Ōtautahi Christchurch announced as host city for ICEF ANZA 2024
ICEF ANZA gives education providers from Aotearoa New Zealand and Australia the opportunity to meet with top international student recruitment agents from around the world who have a focus on these two study destinations.
Education New Zealand Manapou ki te Ao’s International Event Manager, Janine Huxford said that these conferences are such important events in our sector to bring everyone together and share industry insights, attend workshops and network with our international education peers from all over the world.
“We’re delighted that Ōtautahi Christchurch has been announced as the host city for the next ICEF ANZA conference in 2024. This is such a fantastic opportunity to shine a light on our new city and Aotearoa New Zealand as a study destination with world-class study options and unique travel and living abroad experiences", she added.
This in-person event will run from 22 – 24 April 2024 at the Te Pae Christchurch Convention Centre. You can register your interest for the event here: ICEF ANZA - education event focused on Australia and New Zealand
We look forward to seeing you there!
