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• Education New Zealand has another successful year in Japan

  The series began with a reception for the 30^th anniversary of the Auckland-Fukuoka sister city relationship. Sir Bob Harvey from Auckland Council and Mr Soichiro Takashima, Mayor of Fukuoka City, were among the 120 guests who attended to celebrate the friendship and education exchange. The group also enjoyed a powerful haka performance by 20 students from Fukuoka’s Seiryo High School, who visited Auckland Grammar School in August this year for the Game On English Rugby programme.

  While in Fukuoka, ENZ held an education fair with exhibitions from 30 New Zealand providers and organisations. The fair had more than 300 visitors – many of whom queued to speak to New Zealand representatives about their study options.  ENZ’s Senior Market Development Manager – Japan, Misa Pitt, said the interest was not surprising, given the variety of New Zealand education programmes on show.

  

  Education fair in Fukuoka

  A second fair was also held in Tokyo, with a record number of over 600 visitors, followed by an education seminar with over 100 Japanese agents, schools and tertiary institutions.“While our competitors’ fairs tend to focus on one particular sector, we have an advantage by offering a wide range of innovative programmes from all sectors,” said Misa Pitt.

  The interest in the seminar reflects an increase in engagement from Japanese institutions in international education – as well as the Japanese government’s internationalisation policy, intended to support their forthcoming sports hosting duties.

  “With the 2019 Rugby World Cup and 2020 Olympics coming up, more Japanese students are interested in programmes that combine English and professional training in sports, tourism and hospitality,” said Misa Pitt.

  Misa also revealed that the debut involvement of the Schools International Education Business Association (SIEBA, the peak body for schools in the international education space) in Japan increased New Zealand’s credibility in market, particularly in relation to pastoral care. 

  “With the new Code of Practice introduced in July this year, I believe SIEBA will play a key role in connecting New Zealand secondary schools with Japanese agents and institutions.” 

  Japan’s event series concluded with an alumni reception in Tokyo, with special guests including New Zealand Ambassador to Japan, Stephen Payton, and Michael Leitch, a Christchurch native who, after studying in Japan, now plays for the Japanese national rugby team. Michael gave a moving speech on the similarities between New Zealand and Japanese culture, as well as the importance of overseas education in building character for young people.

  

  Education fair in Tokyo.

• overall 2014 Jan April supplement

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• English New Zealand and Universities New Zealand sign MOU

  The MOU was signed on 19 June between Universities New Zealand, the peak body representing all New Zealand universities, and English New Zealand, which represents 22 private and state-owned English language schools (all Category 1) in 12 destinations around New Zealand.

  As part of the MOU, each of New Zealand’s eight universities will accept the Accredited Pathways Assessment ofan individual English New Zealand member as evidence of meeting their English language proficiency requirements.

  The Accredited Pathways Assessment for English New Zealand members will be in addition to the quality assurance requirements that all member schools must meet, over and above NZQA requirements. Member schools with accredited assessments will show the Accredited Pathways Assessment quality mark in addition to the English New Zealand membership logo.

  With approximately 20,000 students per year from over 75 countries studying at English New Zealand member schools, the memorandum will encourage a diverse range of students to consider a quality pathway to higher education in New Zealand, adding to the sector’s diversity and sustainability. 

  English New Zealand Chairman, Wayne Dyer, said English New Zealand and Universities New Zealand have been working together for some time to encourage and enable pathways to tertiary study in New Zealand.

  “This agreement is a significant step forward and combines rigorous quality assurance with pragmatism for the benefit of individual students and for New Zealand’s international education sector as a whole,” Dyer said.

  Universities New Zealand Chief Executive Chris Whelan agreed the university sector benefited enormously from these sorts of partnerships.

  “But we enter them only when absolutely certain that they meet the rigorous quality standards expected of New Zealand university education and qualifications,” Whelan said.

  “The fact that we have signed this MOU is a vote of confidence in the high quality of English New Zealand’s accredited providers.”

  ENZ Chief Executive Grant McPherson said the agreement was a great example of the ongoing collaboration between the university and English language sectors.

  “The MOU will go a long way to enabling the long-term growth of the international education sector.

  “This is in perfect alignment with the New Zealand International Education Strategy, with its focus on the sector’s sustainable growth,” McPherson said.

• My StudyNZ connects students to institutions

  My StudyNZ, an online members’ centre on the Study in New Zealand website, enables students to match with the courses and institutions that best suit them. It is designed for students who are not yet sure what to study and need recommendations.

  Lucia Alarcon, ENZ’s International Digital Programme Manager, said students on the database have been invited to join My StudyNZ, where they’ll be able to create a profile, review personalised study recommendations, shortlist matches and track their progress towards applying for courses and visas.

  “We had very positive feedback when we tested the tool with students – 76% of the students we surveyed found it either easy to use or very easy to use!” said Lucia.

  “My StudyNZ uses a sophisticated algorithm to match students’ preferences with the information in institutions’ profiles on our admin platform. Institutions then receive a ‘priority enquiry’ email for each student they’re matched with.”

  Click here to see an example of a priority enquiry email (please note the details in the email are just for example purposes).

  My StudyNZ will continue to evolve and improve with user feedback and the quality of information entered into institution profiles. No institutions are excluded from the matches. If you are from an education institution and would like to make sure you’re getting the most out of My StudyNZ, please check to see that you have an updated profile in Study in New Zealand, or contact us to find out more: info@studyinnewzealand.govt.nz    

  My StudyNZ showcases the latest best practices in database marketing, and is part of ENZ’s increasing use of digital innovation to give students all the help they need to make the decision to study in New Zealand.

  ENZ is using digital tools such as My StudyNZ to:

  • make iteasier for students to find the right courses
  • gain a deeper understanding of prospective students
  • motivate students to choose New Zealand over other countries
  • reduce costs for institutions by referring higher-quality students.

• Students, schools and agents connect in Viet Nam

  Held over a week in late March, ENZ’s Regional Manager East Asia, Ben Burrowes, said the events were a chance to showcase New Zealand’s Future Proof education during Viet Nam’s key recruitment season.

  Held in in Ho Chi Minh City and Hanoi, the fairs attracted nearly 700 students and parents – an almost eight percent increase on the 2018 fairs – to connect with more than 50 New Zealand education providers.
  
  “As Viet Nam’s largest in-market promotional events, the fairs presented a wide range of New Zealand scholarships, including the inaugural New Zealand Schools Scholarships (NZSS) offered exclusively to Vietnamese students,” said Ben.
  
  “To promote them, we organised for 31 New Zealand schools in the scheme to visit 20 local schools in Ho Chi Minh City and Hanoi before and after the fairs.
  
  “The visits were a great opportunity for New Zealand schools not only to showcase their education offering to prospective students but to explore partnership opportunities with Vietnamese schools,” said Ben.
  
  ENZ also hosted a School Strategy Workshop to provide New Zealand schools with insights into Vietnamese parent and student study decision-making processes, and different marketing and business development tactics for the market.

  

  Karlene Davis (Left), Consul-General and ENZ CE Grant McPherson (Right) hit the ceremonial gong to open the ENZ Fair in Ho Chi Minh City.

  The agent seminars in Ho Chi Minh City and Hanoi were also a success, with more than 75 local agents attending.
  
  “Agent seminars play a key role in connecting New Zealand providers with capable education agents in the market. Getting to know the right agents is the very first step for New Zealand institutions to set their footprint in the market through agent network development,” said Ben.

  Viet Nam is a key market for international education in New Zealand. The number of Vietnamese students increased by 7 per cent in 2018 (34 per cent for the high school sector), with over 2,500 Vietnamese now studying in New Zealand.

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