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From the CE: Telling the story of international education
Kia ora koutou,
I’m pleased to return with another update and much has changed in recent months. The Delta variant has severely impacted several regions across the country, emphasising the importance of the COVID-19 vaccine rollout. Despite the challenges we face today, I believe the international education sector will remain a vital part of the future of Aotearoa New Zealand. We have many positive stories to tell.
Many of us are aware of the broad social, cultural, and economic benefits of international education. However, research shows there is limited public awareness of these benefits. We need more New Zealanders to speak up publicly in support of international education.
To help us carry this crucial message to all New Zealanders, I am very proud to release Communicating the benefits of international education – a toolkit. This new resource from Education New Zealand is designed to help you find and tell your own stories, in your communities, about the valuable contributions you and your international students are making.
You’ll find the toolkit on the ENZ Brand Lab. There is a story framework with eight content themes to help you develop your ideas, and advice on how to tell a clear, consistent story and to promote it on multiple communication channels.
At ENZ we are expanding our own efforts to explain what international education is, how much it matters to our students, our country and our global relationships, and where it is going under the Recovery Plan and the New Zealand International Education Strategy. We have partnered with the award-winning online magazine The Spinoff to publish a series of feature stories. You can read the first feature on the vital role of international education in keeping Aotearoa connected.
If recent months have shown us anything, it’s that we are not out of the woods yet. The world has a way to go before we’re ready to welcome each other with wide-open borders, and we are still fighting to retain and rebuild our sector.
I know that many of you are dealing with the loss of revenue, capability, capacity and global market share, as well as with the impact on your personal lives.
But your hard work is making a real difference, not only to your students and their distant families but also to the reputation of Aotearoa New Zealand as a place that cares about people, regardless of their origins or beliefs.
He rā ki tua – better times are coming.
Grant McPherson
Chief Executive, Education New Zealand Manapou ki te Ao
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Around the world in five
NEW ZEALAND
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UNITED KINGDOM
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SCOTLAND
Scottish unis should “diversify” income streams, says gov’t report
GLOBAL
“Reconsider use of global rankings with conflicts of interest”, sector told
CANADA
Canada Extends Travel Restrictions – Int’l Students’ Return Depends on Their University
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Indian Academic Masterclasses showcase a different side of New Zealand
Each masterclass invites academics and experts in their field to talk on an unusual theme within education, and how New Zealand has a strength in it.
“The academic masterclass series is a programme we’ve done for many years. We’ve had great success boosting the profile of Kiwi academics in India, and showcasing the breadth and depth of New Zealand research,” ENZ Country Manager – India, Jugnu Roy, says.
“This year, we’re very happy to be exploring areas of research to ensure the reputation of New Zealand researchers remains high in India while international travel remains limited.”
International education professionals in New Zealand and other stakeholders are welcome to attend at https://www.instagram.com/ttt_official - you can access this link on your computer, or search Terribly Tiny Tales on your mobile Instagram app.
The series was recently paused due to the COVID-19 situation in India. There are two sessions remaining for May and June.
Theme III: Careers in Climate Change
- 22 May: Masterclass with Professor Rosalind Archer (University of Auckland) and Associate Prof. Anita Wreford, Lincoln University.
Theme IV: Fashion and the Future: What it means to design for this decade
- 29 May: Instagram takeover with Sue Prescott (Massey University) and Hannah Goldblatt (Victoria University of Wellington).
- 5 June: Masterclass with Sue Prescott (Massey University) and Hannah Goldblatt (Victoria University of Wellington).
You can also watch Theme I: Investing Your Interest: Why should you pursue a career in Finance on the Terribly Tiny Tales Instagram profile.
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ENZ introduces tā moko to young people in Japan
Tattoos are increasingly popular among younger Japanese, so ENZ worked with BuzzFeed Japan to tell the story of the cultural importance of the traditional Māori form of the art.
The BuzzFeed story featured ENZ Manapou ki te Ao Chief Advisor Māori, Karl Wixon of Ngāi Tahu, explaining tā moko's meaning for Māori as an expression of identity.
"There are nearly 100 tribes in New Zealand. Tattoos symbolise your own tribe or identity to express your roots," Mr Wixon told Buzzfeed.
"Tā moko design represents your tribal roots but can express your position in society. For instance, if you are a healer in your tribe, if you are a leader in society, that can be incorporated into the design of tā moko.”
Mr Wixon said tā moko can also reflect things like the natural world around you and the ancestral stories you connect with.
His tā moko is inspired by the tītī (sooty shearwater). The bird makes its home on small islands surrounding Rakiura (Stewart Island), south of Te Waipounamu (the South Island). It is an important food source for some Ngāi Tahu and his family has been involved in the customary hunting practice for generations.
Mr Wixon explained that while modern tattoos are done with ink, tā moko artists use natural materials including dyes made from the soils of their tribal lands, and carve them on the skin using tools made of wood and bone.
"Tā moko is a design that’s created through kōrero (conversation). Even if you are not Māori, if you go through that process, some can take on tā moko. In fact, many tā moko artists are open to collaborating with cultures other than Māori," he said.
BuzzFeed Japan attracts more than 35 million unique visitors a month and has a strong following among younger people. It is an arm of the global BuzzFeed media platform, which has more than 200 million users and operates in 11 countries.
The BuzzFeed article is the latest in a series of initiatives by ENZ in Japan. In another, ENZ and the Hokkaido Board of Education have signed a partnership deal to promote cultural exchange through the shared interests of Hokkaido locals and New Zealanders, which include indigenous culture, primary industries and rugby.
ENZ’s Director of Education in Japan, Misa Kitaoka, says it is important to recognise the links between the two cultures.
“I look forward to introducing some other aspects of Māori culture that will resonate with young people in Japan and promoting cultural exchanges between Māori and the Ainu people of Japan,” she says.
According to a survey by the Asia New Zealand Foundation Te Whītau Tūhono, Japan is most often identified as the country that shares views and values that are culturally similar to those of Māori. The shared aspects of culture included valuing kaumatua (elders), mahinga kai (food customs), manaakitanga (hosting guests) and whanaungatanga (valuing relationships).
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