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  • NZ set to host Brazilian ‘Ganhando o Mundo’ programme scholars in 2025

    Brazil is now the 6th largest source of international high school students for New Zealand, moving up from 11th place in 2023 (1). Contributing to this rise in popularity has been the strengthening of educational ties between education partners in Brazil and Education New Zealand Manapou ki te Ao (ENZ).   

    The ‘Ganhando o Mundo’ programme from Paraná, recently announced new high school student scholarship winners for 2025. Five countries have been chosen to host the students, with New Zealand being announced as one of the five. Approximately 200 scholarship winners are expected to spend two terms in New Zealand schools next year. 

    ‘Ganhando o Mundo’ is an international education programme created by the state of Paraná which allows thousands of students from public high schools to study abroad for six months with all expenses subsidised. The goal is to provide academic training in foreign institutions, as well as cultural and pedagogical experiences that can later be shared in state schools in Paraná. 

    The announcement was made in Curitiba during a series of engagements that took place in October between a New Zealand delegation and Paraná state institutions, international education agencies and government authorities.  

    ENZ’s Bruna de Natale meets with ‘Ganhando o Mundo’ programme coordinators at the Paraná State Department of Education, Lucimar Gusmão and Marlon de Campos Mateus in October.

    This was followed by a launch event hosted by the Paraná state government on 25 November in which the New Zealand Ambassador to Brazil, Richard Prendergast, attended alongside ENZ’s market development manager for Brazil, Bruna de Natale, state government officials, and hundreds of excited scholarship winners. 

    New Zealand Ambassador to Brazil, Richard Prendergast, with Ganhando o Mundo scholarship recipients who will be heading to New Zealand in 2025.

     Ambassador Prendergast said that it was incredibly gratifying to participate in the Ganhando o Mundo programme launch event.,  

    “The two hundred students who will be going to New Zealand next year – and the 350 others who went in the two previous editions, in fact, all the Brazilians who studied in New Zealand, our alumni - are ‘informal ambassadors’ of New Zealand in Brazil,” said Ambassador Prendergast.  

    “They know and understand both countries and tend to work to expand our collaboration, to build bridges. People-to-people relationships are fundamental in our bilateral relationship, he added.”

    Following the launch event, the Ambassador and Bruna de Natale, met with the Paraná state Secretary of Science, Technology and Higher Education, Aldo Bona, and the Secretary of Education Roni Miranda. They are pictured here with the Secretary of Education Roni Miranda.

    Following the launch event, the Ambassador and Bruna de Natale, met with the Paraná state Secretary of Science, Technology and Higher Education, Aldo Bona, and the Secretary of Education Roni Miranda. They are pictured here with the Secretary of Education Roni Miranda.  

    ENZ’s Bruna de Natale said that this announcement is testament to the strong educational ties that are continually growing between New Zealand and not just the state of Paraná, but across the rest of Brazil too.  

    “A similar study abroad programme has also just been announced by the state government of São Paulo. ‘Prontos Pro Mundo’ (Ready for the World) will send approximately 100 Brazilian students to New Zealand high schools during term 1 next year,” said Bruna.  

    “We look forward to welcoming all of these Brazilian students to high schools and their local communities across the country in 2025 and building on this momentum to host more students in the future,” added Bruna.  

     

    1. Source: Ministry of Education interim international student enrolment data (January to August 2024).

  • Chinese students engage with My StudyNZ WeChat

    In October, ENZ brought My StudyNZ to WeChat, a social media platform with more than one billion users.   

    Students enter their study intentions into the programme and receive suggestions of institutions or courses that closely match. This enables ENZ to drive high value leads to New Zealand institutions and ENZRA agents from China. 

    Lucia Alarcon, ENZ’s Digital Programme Manager, said as ENZ has had a WeChat account since 2014, it made sense to build on the existing social community which is easier for Chinese students to use than the China version of the Study in New Zealand website. 

    “It has enabled us to engage with students in a more personal way, and to share tailored information. It also provides a more seamless user experience for the student, allowing them to assess study options using their mobile phones, and to contact institutions directly if they want.  

    “While it’s early days, we’re already seeing high-quality leads coming through.”  

    My StudyNZ China has gained strong interest from Chinese students, particularly those with an interest in tertiary and secondary institutions:

    ENZ’s efforts in China have included a media campaign using WeChat banner ads with Future Proof key messages and an invitation to join ENZ’s social community on WeChat. Seen by more than three million prospective students and parents so far, this has helped increase ENZ’s WeChat followers by 25 percent. 

    “Our Future Proof Campaign and Wechat development are part of a wider programme of work in China. As we continue investing in our China audience, we will also find new ways to reach students and share useful information personalised to their study plans,” said Lucia. 

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  • New Zealand universities connect with students and government partners in Indonesia

    The programme began with a networking session for school counsellors and visiting New Zealand providers at the New Zealand Embassy in Jakarta, where attendees had the opportunity make connections and meet New Zealand Ambassador to Indonesia, His Excellency Philip Taula.  

    The following day, a mini fair at Global Jaya International School in Tangerang gave students and parents a chance to speak directly with university representatives about undergraduate study options in New Zealand.  

    To promote New Zealand postgraduate level study, the group then delivered information sessions at key government agencies including the Indonesian Ministry of Agriculture, the Indonesian Food Authority, and the Indonesian Quarantine Authority.  

    Attendees of the Indonesian Quarantine Authority information session.

    These sessions, held in Jakarta and Bogor, were attended by officials and the Manaaki Scholarships team from the New Zealand Ministry of Foreign Affairs and Trade, and focused on postgraduate programmes and scholarship opportunities. 

    The roadshow concluded with participation in the Future Fest Expo in Jakarta and Surabaya, hosted by Mata Garuda – the alumni association of Indonesia’s government scholarship agency, LPDP.  

    Around 400 visitors visited the New Zealand booth to learn more about study and scholarship options.  

    While in Surabaya, New Zealand universities and ENZ also held a dedicated session with agent partners to share the latest updates on New Zealand’s education programmes, information resources and ENZ ‘New Zealand Taught Me’ campaign collateral to use in their promotions.  

    ENZ Market Manager Naluri Bella said the roadshow enabled New Zealand providers to engage with a broad range of stakeholders while in market.  

    “The roadshow helped connect the dots – linking student interest, agent capability, and government priorities in a way that supports long-term partnership between New Zealand providers and their partners in Indonesia,” she said.  

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