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Survey shows that New Zealand is among top destinations for Brazilians who study abroad
Belta’s annual survey, sponsored by Education New Zealand Manapou ki te Ao (ENZ), was conducted between December 2022 and April 2023 with 763 students and 317 international education agents from all regions of Brazil surveyed to assess their perceptions of international education. The survey results were shared at a recent event in Sao Paolo with dozens of agents and media attending, in person and virtually, to hear about the survey’s latest findings.
ENZ’s Market Development Manager in Brazil, Bruna de Natale, delivered a short speech ahead of the results release. She said it was positive to see so much interest in the release of the survey results, especially when the results revealed that New Zealand continues to rank strongly as an international education destination amongst Brazilian students.
“In this most recent survey, New Zealand moved to seventh position on the list of top education destinations sought by Brazilians who studied abroad, compared to before the Covid-19 pandemic when it was in eighth place. The main reason driving country choice for the students surveyed is the quality of life – New Zealand ranks very well for the quality of life, education, and the protection of civil rights.
“The quality of teaching is another reason given by those surveyed when choosing New Zealand and 60% of participants rated the quality of our English schools and language programmes as good or excellent. It is fantastic to see that New Zealand continues to attract attention as a quality international education destination and it is certainly on the radar as a desired destination for future exchange students,” said Bruna.
Of the international education agents who were surveyed, 52.9% reported that the demand for students interested in New Zealand has remained stable since the borders reopened, while 20.6% recorded growth in interest. This group projects that the numbers of Brazilian students travelling to New Zealand will return to pre-pandemic levels in 2023 and 2024, with the highest flows expected for the first (35.3%) and second quarters of 2024 (32.4%), with demand increasing gradually from the first quarter of 2023.
For a copy of the full survey in English, please email belta@belta.org.br.
Bruna delivering an introductory speech at an event which released the results from Belta’s survey on international education.
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Celebrating the University of Auckland’s 140-year journey in China
The University of Auckland recently commemorated its 140-year journey in China with a series of events held in six major cities across China, including Beijing, Guangzhou, and Chengdu. The celebrations took place from the 12th to 22nd May and were co-hosted by the University of Auckland, the University of Auckland International College (UP Education) and the University of Auckland English Language Academy. Education New Zealand’s Manapou ki te Ao (ENZ) China based team provided on-the ground support throughout the ten days of events.
Michael Zhang, ENZ’s Regional Director for Greater China noted the success of the commemorations in showcasing the study experience at New Zealand’s biggest university while fostering connections with agents and prospective students in China.
“Marking this anniversary milestone for the University of Auckland in China was a special occasion and proved a good opportunity for the University to rebuild international education connections with its Chinese stakeholders, highlighting its programmes and offerings.
“ENZ enjoyed being part of the celebrations, helping facilitate reconnections, and it was a fantastic opportunity to raise awareness for New Zealand amongst agents and parents. This was the largest New Zealand provider-hosted series of events in the post-Covid era in China,” said Michael.
Beyond providing updated information about academic programmes, the events also featured inspiring testimonials from alumni in China who shared their study experiences at the University of Auckland. Promoting such narratives helps to further strengthen New Zealand and the University’s reputation and influence in China.
The resounding success of the events and the positive response from attendees reflect the strong recovery of the international education sector, including for New Zealand as a destination, in China.
Standing room only at the Beijing students’ information session
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ENZ leads NZ university delegation to the Middle East
From 29 April to 8 May, Education New Zealand Manapou ki te Ao (ENZ) led an education delegation, involving four New Zealand universities, to Oman, the United Arab Emirates (UAE) and Saudi Arabia.
Across the region, the delegation visit focused on engaging with government agencies to promote New Zealand as a study destination for scholarship students, as well as meeting with agents and presenting to self-funded students looking for opportunities to study abroad. In Dubai, New Zealand universities visited international schools that offer strong student recruitment opportunities with expatriate students.
In Oman, the focus was on promoting the New Zealand education offering at the Global Higher Education Exhibition (GHEDEX) in Muscat. ENZ’s pavilion with the University of Otago, the University of Waikato, the University of Auckland, and Massey University attracted strong interest from well-qualified students and their parents, and government and institution representatives.
In Riyadh, the delegation visited Princess Nourah bint Abdulrahman University (PNU) with representatives from the University of Waikato and Massey University to explore institution partnerships. PNU is a women’s university with 50,000 students (57 percent studying STEM subjects) and its own metro system. The university is interested in broad cooperation agreements covering study abroad, joint programmes, exchange, and PhD, particularly in the areas of renewable energy, computer science, digital media, and sports.
The New Zealand delegation with the Director of International Cooperation and Director of Strategic Partnerships at Princess Nourah Bint Abdulrahman University in Riyadh
Saudia Arabia has a new Custodian of the Two Holy Mosques scholarship programme that aims to send 70,000 students to top-ranked universities by 2030. In the UAE, ENZ met with the Scholarships Office of the Presidential Court in Abu Dhabi to discuss New Zealand as a destination for this prestigious programme. Approval of New Zealand universities by government agencies in Saudia Arabia and the UAE would have a positive impact on New Zealand’s engagement with other government ministries and funding bodies in both these countries as well.
ENZ’s Regional Director Americas, Middle East & Europe, Amy Rutherford, said this delegation visit was a valuable opportunity to engage with senior education officials in Riyadh on this new scholarship programme as well as exploring institution-to-institution partnerships.
“We have emphasised to Saudi officials New Zealand universities’ areas of expertise that align with the subjects set out under the programme. However, getting New Zealand onto the Saudi Arabian government’s list for scholarships will take regular and persistent engagement from NZ Inc partners and education institutions,” Amy said.
“The approval of New Zealand education providers [on the list] would be an important signal of the high quality of New Zealand education and potentially support our involvement in other areas of government funding, such with the National Institute for Education and Professional Development, the Technical and Vocational Training Corporation (TVTC), or the Ministry of Culture and the Ministry of Tourism.”
ENZ’s Senior Advisor, Middle East and Europe, Bronwyn Shanks, said the delegation visit was a good opportunity to grow vocational education links and reengage with New Zealand alumni in the region.
“As Saudi Arabia works to diversify its economy and upskill its population in line with Vision 2030, there are clear opportunities for Te Pūkenga. There is a cooperation agreement on the table with TVTC, and the new Wa’ed scholarships pathway is focused on vocational education and training.
“We engaged with many New Zealand alumni who were very positive about their experiences in New Zealand and the opportunities a New Zealand education has created for them. The real excitement recently has been around Rayannah Barnawi, the first Arab woman to go into space, who is a University of Otago graduate,” Bronwyn said.
Read more about University of Otago graduate Rayannah Barnawi
The New Zealand delegation with Ambassador Richard Kay and Second Secretary Jess Minehan-Fitzgerald from the New Zealand Embassy in Abu Dhabi, with officials from the Scholarships Office at the UAE’s Presidential Court
