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  • ENZ strengthens applied education connections in Viet Nam through targeted engagement

    Education New Zealand Manapou ki te Ao (ENZ) has successfully delivered a targeted engagement programme in Viet Nam for New Zealand’s ITP and PTE sector, supporting providers to build connections, raise profile and position applied education as a strong pathway for Vietnamese students.

    Delivered from 29 March to 5 April 2026, the eight‑day programme spanned four key cities and marked the first sector‑specific, ENZ‑led initiative focused on applied and work‑integrated education in Viet Nam.

    Strengthening sector visibility and connections

    The programme was strategically designed to lift awareness of New Zealand’s applied education offering and to support providers to engage more deeply with the local education system. ENZ led a structured programme of in‑market activity, including:

    • networking sessions with education agents and applied education partners
    • targeted school visits, reaching around 350 students through career‑focused engagement
    • student‑facing outreach activities
    • a country briefing and a high‑level meeting with the Department of Vocational Education under Viet Nam’s Ministry of Education and Training.

    ENZ also worked closely with selected market partners to amplify reach and impact, with partner‑led activity including additional agent meetings, student engagement events and education workshops.

    Above: Representatives from New Zealand education institutions provided career guidance to students at various high schools

    Strong market response and growing awareness outcomes

    Market response throughout the programme was consistently positive, with strong interest from education agents, schools and students in applied and work‑integrated programmes. Key areas of interest included scholarships, tuition affordability, updated entry requirements for Vietnamese students, and post‑study work opportunities that support longer‑term career outcomes.

    The programme also delivered strong media results that significantly strengthened awareness of New Zealand’s applied education offering and reinforced positive perceptions of its education quality and experience in Viet Nam.

    Building momentum in Viet Nam

    ENZ’s Market Manager – Viet Nam, Van Banh, said the programme is helping build momentum and setting New Zealand’s vocational education sector up for sustainable growth in Viet Nam.

    “The response we have seen in Viet Nam has been very encouraging. Education agents, schools and students are showing strong interest in New Zealand’s applied and work‑integrated education, particularly around scholarships, affordability and clear pathways to employment,” Van said.

    “The strong media coverage from this programme has also helped lift awareness of what New Zealand offers, reinforcing its positive attributes around quality, employability and accessibility. We’re looking forward to building on this through targeted digital activity and local storytelling.”

    Building on this momentum, ENZ will deliver a follow‑up digital campaign featuring local influencers and stories from alumni and current students to further amplify the visibility and impact of New Zealand’s ITP and PTE sectors.

  • Indonesian events see strong interest from agents, students, NZ alumni, and scholarship applicants

    In late January, Education New Zealand Manapou ki te Ao (ENZ) and all eight New Zealand universities joined forces to promote New Zealand's education offerings in Surabaya and Jakarta, Indonesia. The collaboration between ENZ and the universities aimed to strengthen ties with Indonesian education agencies, school counsellors, and alumni, fostering future partnerships and enhancing the visibility of New Zealand as a preferred destination for international education. 

    ENZ and the New Zealand universities organised a series of promotional activities in Surabaya on 24 January that saw participation from 11 agencies and school counsellors representing six schools. The promotional activities continued in Jakarta the next day, where representatives from 22 education agencies and 18 schools further demonstrated enthusiasm and interest in a New Zealand education. ENZ’s Regional Director for Asia (excluding China), Ben Burrowes and Market Manager (Indonesia and Malaysia), Naluri Bella, also had engagements with key agencies, such as Fortrust Education and SUN Education, across the two days.  

    Ben Burrowes said that the two events served to reconnect the universities with Indonesian agents and schools and proved an excellent opportunity for the institutions to showcase the diverse range of academic programmes available in New Zealand. 

    “The two events provided a platform for open discussion, idea exchanges and the exploration of potential partnerships that were focused not just on recruitment but also on building sustainable collaborations that would benefit both New Zealand institutions and Indonesian students seeking quality education abroad,” said Ben.  

    “A great example of such potential partnerships is how one school has already followed up saying they’d like to invite the universities back for a ‘New Zealand day’ event, 

    “These discussions come at an opportune time as ENZ continues to firm up its Indonesia strategy for the next financial year,” added Ben.   

    Following the university events, on 27 January, ENZ co-hosted a New Zealand Alumni Day with New Zealand Inc agencies. The event included information sessions on New Zealand scholarships, ranging from the New Zealand Manaaki scholarships and the Indonesian government scholarships such as LPDP (Indonesia’s Institute of Education Fund Management) and Indonesian International Student Mobility Awards (ISMA), attracting around 100 potential leads. This initiative aimed to guide and inspire prospective students in their pursuit of educational opportunities in New Zealand.  

    ENZ and NZ Inc also witnessed the launch of the New Zealand - Indonesia Alumni Association during the Alumni Day. The Association serves as a networking platform for connecting New Zealand alumni in Indonesia, fostering a supportive community and providing ongoing resources for professional and personal development. The event concluded with a networking dinner, providing a relaxed and informal setting for alumni to connect with each other and with representatives from New Zealand universities.  

    ENZ’s Naluri Bella moderating the alumni sharing session featuring alumni from different scholarship schemes at the New Zealand Alumni Day on 27 January 2024. From left to right: Nur Khaririyatun – Lincoln University, Master of Management of Agribusiness (Ministry of Agriculture scholarship), Alifia Sabila Putri – University of Canterbury (IISMA Scholarship), Moses Gregory Ginting – University of Auckland, Master of Energy (LPDP Scholarship).

    Agents in Jakarta engaged in interactive games to deepen their understanding of the beautiful and diverse landscapes and culture of Aotearoa New Zealand.

    ENZ’s Ben Burrowes speaking at the New Zealand Alumni Day, highlighting the benefits of Study in New Zealand in front of the potential students.

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  • What is ‘transforming to a more sustainable future state’?

    ENZ has been tasked with a programme of work that focuses on the diversification of education products and services. It forms part of the Government’s International Education Recovery Plan, under the “Transforming to a More Sustainable Future State” workstream. 

    Its overarching objective is to build sector resilience and diversify our offerings to broaden and enhance the value that international education brings to New Zealand over the longer term. This programme of work complements the Recovery Plan’s other focus areas, including early return of students and strengthening the system.

    Although the pandemic has accelerated it, the need for diversification through a greater range of innovative products and services was first recognised in the 2018 New Zealand International Education Strategy (NZIES) under Goal 2, ‘Achieving Sustainable Growth’.

    We now find ourselves in an environment that has already changed – we must respond to it, both in the short-term while borders are closed, and longer-term to build resilience against further big shocks.

    We have a big opportunity now to identify areas where New Zealand can develop new high-value, high quality offerings that are grounded in the unique strengths of New Zealand and our education providers, and to wrap our education system and offerings around those areas.

    Areas of focus

    It’s important to note that this programme of work is not just about exploring other modes of delivery or a big digital project headed by the Government. Under the Recovery Plan there are three areas of focus in the Diversifying Products & Services programme: 

    • Exploration, testing and development of new products and services, as per Goal 2 of the NZIES and the 2020 sector Future Focus Programme funding
    • Exploration of online platforms or partnerships, both to deliver online products but also to connect with audiences with a specific interest in online learning and/or online pathways to study in New Zealand
    • Offshore pathways that will enable learners to begin their New Zealand journey from their home country and then transfer directly into qualifications offered in New Zealand.

    We've already made a good start around our exploration of offshore pathway models with the Global New Zealand Education Pathways partnership with NCUK and New Zealand’s eight universities, launched December 2020.

    Our overall goal is to support our established model of in-bound mobility with new and different ways of learning and in the long-term grow the overall value of our industry. Additionally, we want to ensure we maximise international education’s contribution to New Zealand’s wider international connectedness.

    As Minister Mahuta said in a recent speech, “I believe that diplomacy is intergenerational in intent, where we put people, planet, peace and prosperity for all at the centre.”

    Our international education offerings across in-bound and out-bound mobility, including blended, online and offshore delivery, can all be key enablers of this wider vision for our people and planet.

    How are we going to do it?

    The project team is currently exploring ideas around both innovative means of connecting with audiences (i.e. technology and channels), but also ideas for the evolution of education products, services and experiences that we might offer to international learners. 

    As a first step, ENZ ran an envisioning workshop in December with a range of innovation leaders from across different industries. From this, we’ve gained a draft vision of direction for future product and service offerings, and identified a set of emerging strategic themes.

    The next step was taking these themes, ideas and concepts from December’s workshop and exploring further with govt agencies, and in a subsequent envisioning workshop with the same group of innovation leaders.

    These workshops, and future sessions with members of the sector, learners and other stakeholders will co-design around agreed themes, from which ENZ will develop prototypes to test in association with the sector and potential audiences.

    The project team and I are very much looking forward to updating and involving you as we progress in this co-design and prototype process over the next few months. We will make sure to keep you updated and aware of opportunities for engagement through E-News, your Business Development Manager, and your peak body.

    Ngā mihi,

    Paul Irwin

    ENZ General Manager – Partnerships & Marketing

  • Kōrerorero is back for 2021

    Aimed at audiences in the Americas and Europe, the session will be moderated by Deputy Vice-Chancellor Māori at the University of Waikato, Dr Sarah-Jane Tiakiwai.

    Learn more and register here.

    Kōrerorero in 2020

    Kōrerorero is a virtual series of webinars, or conversations that matter, between education leaders in New Zealand and Latin America.

    The series aims to promote New Zealand’s academic excellence in Latin America, and draw connections between us on key issues like Indigenous education, tourism, the creative industries and agritech.

    A total of 1121 people registered for the five 2020 sessions, hailing from over 20 different countries.

    ENZ would like to thank all our panelists so far: 

    • Representatives from AUT, University of Otago, Lincoln University, Massey University, and the University of Waikato.
    • Government representatives from Tourism New Zealand, Innpulsa (Colombia), the Ministry of Agriculture in Brazil and the NZ Special Agriculture Trade Envoy (SATE).
    • AD Instruments, Pik Pok Gaming, EduSystems, Livestock Improvement Corp., Miramar Creative.

    Missed an episode of Kōrerorero? 

    Watch them all (via YouTube) on our website.

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