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Funding recipients announced
Projects include the development of science, maths and literacy resources; marketing in Germany, the United States and the Middle East; and a visit to New Zealand by bloggers from Colombia and Japan.
“Education publishers and ed-tech providers feature in the list of IEGF recipients which is a positive sign for businesses engaged in offshore delivery,” said Business Development Manager, Adele Bryant.
“There is a lot of potential for growth in this sector and we are excited to support New Zealand businesses to take their innovation to the world.”
The IEGF is designed to help New Zealand’s education providers achieve significant growth by making the most of international education opportunities.
Grants from the IEGF contestable fund aim to boost innovation in international education, including the development of new markets and new products to meet the needs of international students. Education providers and businesses can apply for matched funding up to $50,000.
Read Tertiary Education, Skills and Employment Minister Steven Joyce’s media release: http://beehive.govt.nz/release/funding-round-targets-ed-tech-expansion
Applications for the next round of International Education Growth Fund will open in March 2015.
Scholarships awarded to international students from Germany
Over the three-month campaign we received hundreds of applications, of which Ronja Härdtner’s was the strongest. A Master’s student in International Nature Conservation at Georg-August-University in Göttingen, Ronja will complete her degree at Lincoln University in New Zealand.
Thanks to everyone who helped ENZ representative Marina Wilmerstadt to surprise Ronja at her university. You can see her reaction to the big news here.

Congratulations to Ronja for winning the Welcome to New Zealand scholarship, and to the other award winners who will be confirmed shortly. We can’t wait to welcome you all to Aotearoa New Zealand.
Tokyo education fair showcases Māori culture
This was the fourth annual ENZ fair in Japan and included representatives from 40 New Zealand institutions as well as SIEBA representatives.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said this year she wanted to make the fair special by incorporating an element that was uniquely New Zealand, but that also resonated with the Japanese attendees.
“Being part of Te Rautaki Māori, ENZ’s Māori Steering Committee, I have had the opportunity to learn some te reo and Māori cultural practices, which I realised has many commonalities with those of the Japanese,” said Misa.
The fair began with a mihi to welcome a group of junior high school students and teachers from Tokyo Seitoku University Junior and Senior High School, a private secondary school that sends all 150 of its year 3 junior high school students to New Zealand schools for one term every year.
Following the mihi, a group of over 30 students from Hamilton Boys’ and Girls’ High School performed a haka and waiata which brought tears to the eyes of many students and parents.
“The kapa haka performance increased visitor numbers for sure – it was such a moving performance. A student from Hamilton Boys’ who’s half Maori, half Japanese translated the meaning of each performance to attendees in Japanese, so impressive!
This year’s fair also saw an increasing number of mothers interested in taking their young children to New Zealand.
“With the Japanese government’s focus on improving the nation’s English language capability in preparation for the 2020 Tokyo Olympics and Paralympics, the average age of English learners in Japan is getting younger,” Misa said.
To address this demand, ENZ is working closely with SIEBA to promote its PSP programme, representing more than 40 primary schools available to receive international students over five years of age.
The ENZ Japan fair in 2019 will be held during the Rugby World Cup on 22 September 2019 followed by an agents/educators’ seminar and networking event in Tokyo on 24 September 2019.
For those interested in attending the fair, pre-registration is now open at ENZ Events page here.
Any New Zealand secondary school or tertiary institution bringing their kapa haka group on a tour to Japan next year and wish to perform at our fair, please email japan@enz.govt.nz.
New travel rules and levy for New Zealand
Find out what the new International Visitor Conservation and Tourism Levy means for international students coming to New Zealand.
International Visitor Conservation and Tourism Levy
On 1 July 2019, the International Visitor Conservation and Tourism Levy (IVL) was introduced. This new levy costs NZ$35 per person and is paid when you apply for a visa or request a New Zealand Electronic Travel Authority (NZeTA).
How do you apply for an IVL?
If someone is applying for a visa, including a student visa, the levy will be automatically added to the application cost. Even though the levy is for conservation and tourism, it does apply to most international students too.
What if a person doesn’t need a visa?
If an international student is coming to New Zealand before 1 October and is from a visa-waiver country or is not staying long enough to need a visa, they do not need to pay for an IVL.
What’s changing on 1 October 2019?
From 1 October 2019, New Zealand is introducing a new travel requirement that may affect international students coming to New Zealand.
The NZeTA (New Zealand Electronic Travel Authority) needs to be issued before traveling to New Zealand. It can take up to 72 hours to be assessed, so anyone coming to New Zealand should request their NZeTA in plenty of time. Requests can be made via the official app or Immigration New Zealand’s website. There is a small fee.
- $9 for requests made through the NZeTA app
- $12 for requests made through the Immigration NZ website.
When a person requests an NZeTA, they will automatically be charged the International Visitor Conservation and Tourism Levy (IVL).
Total payment will be:
- $44 for requests made through the NZeTA app
- $47 for requests made through the Immigration NZ website.
Who must hold an NZeTA before travelling to New Zealand?
- People visiting or in transit from a visa-waiver country — that is, a country whose passport holders do not need to get a visa before they arrive in New Zealand.
- People travelling on a passport from a transit visa-waiver country, and who will be in transit through Auckland International Airport’s transit lounge on the way to another country. 
- Permanent residents of Australia.
Who doesn’t pay the International Visitor Conservation and Tourism levy?
Most visitors to New Zealand pay the IVL. If a person is required to pay the IVL, the amount will be automatically added to the cost of their visa application or NZeTA request.
You do not pay for an IVL if you travel to New Zealand on:
- an Australian or New Zealand passport
- a passport from many Pacific Island nations
- you are a transit passenger arriving at and leaving from Auckland International Airport
- you have a New Zealand resident visa
- you hold a Business Visitor Visa or APEC business travel card.
What does this mean for international students?
People who are planning to come to New Zealand to complete a short course, such as an English language course, will need to request an NZeTA before they travel if they are coming from a visa-waiver country. They will pay the IVL when requesting the NZeTA.
International students who need a visa to study will not need to get an NZeTA, but they will pay the additional NZD$35 for an IVL when they apply for a visa.
What about current international students?
International students who have already applied for and have a valid visa will not have to pay the IVL until they renew their visas.
How long is the IVL and NZeTA valid for?
The NZeTA is valid for two years. The IVL is charged every time a person requests a new visa or NZetA.
Find out more information
Putting New Zealand in agents’ hearts and on their maps
Education New Zealand (ENZ) recently organised a series of agent familiarisation tours.
Four groups were immersed in New Zealand’s learning, living and working opportunities for international students.
Agents from Brazil, Colombia, South Korea and Saudi Arabia were treated to tours of New Zealand’s special places – from regional centres to our bigger cities.
ENZ’s regional and international teams organised the programmes and toured with the agents over May and June. They were shown the full spectrum of the sector, and were also given updates and presentations from government agencies like Immigration New Zealand and the New Zealand Qualifications Authority (NZQA.
“The agents enjoyed and appreciated the chance to learn about education in New Zealand, meet current international students and understand the distinctive offerings for students across all of New Zealand,” said Greg Scott, ENZ Regional Programme Manager.
The tour included interactive activities, including an emphasis on education pathways, applied learning and creative technologies, and special open-invitation networking opportunities, like the Networking Starts at Home event
The agents visited Taranaki, Nelson, Canterbury, Waiuku, Hamilton, Dunedin, Queenstown and Napier.
COLOMBIAN AGENTS SARA GAMEZ AND ANA KARINA FAJARDIO ENJOY TIME AT AUT BY THE NGA WAI O HOROTIU MARAE

“As our regional centres become better known international education destinations, the agent familiarisation tours demonstrated how each regional centre has a unique story and value proposition that can appeal to different student interests,” says Greg Scott.
The potential benefit to increasing the profile of New Zealand education amongst all these markets is immense.
“The feedback from the participating agents was extremely positive and heartfelt,” says Sarah Gauthier, ENZ Regional Project Manager.
“We ensured the agents enjoyed themselves and their time in New Zealand. They enjoyed tourist activities, speaking to international students and their homestay families and gaining a deeper understanding overall of the value of a New Zealand education.”
“We are seeing lots of photos of New Zealand on the agents’ social media feeds and their agencies’ websites,” says Jo Keane, ENZ Regional Project Manager.
“We’d like to thank all the people, organisations and regional groups that supported these familiarisations,” says Sarah Gauthier.
“It was a true Team New Zealand effort. We appreciated the time everyone took to host us, meet the agents, organise tours and ensure that the students were available to speak to the agents in their own language.
“There’s nothing like hearing why New Zealand is such a great place to be a student than from real international students. By speaking about their study, lifestyle and work opportunities, the tours were really brought to life,” she says.
KOREAN AGENTS ENJOY THE NELSON SUNSHINE
Hawke’s Bay groups collaborate for growth
The group of education providers and partner agencies are making sure their “shop front” is as attractive and welcoming as possible. E-News caught up with Education Hawke’s Bay Business Development Manager, Steph Kennard, on the approach.
Who makes up Education Hawke’s Bay?
Education Hawke’s Bay is a voluntary member organisation made up of local government, schools, our ITP and PTEs. We were formed approximately two years ago with the common goal of doubling the value of international students to the region by 2025.
What was the motivation behind the re-brand and new website?
We wanted to create an identity for Education Hawke’s Bay that served multiple purposes, with a brand that would give our members a sense of belonging. We wanted to showcase Hawke’s Bay as a study destination at the same time as promoting the special characteristics of each education provider. By developing a website, and removing the dependence upon printed brochures, we have reduced our overall costs.
Based on this brief, we developed a new brand called ‘Learning Hawke’s Bay’ and new website www.learninghawkesbay.nz. The use of the word ‘Learning’ represents both the study and leisure experience – students come here to study in a classroom, but they will also gain experience – learn – outside of it, through our culture and local tourism.
Our logo operates on several levels – acting as a pointer to direct the viewer, resembling an open book and also an open laptop. This works well with our ‘Learning’ brand.
The website works as a stand-alone site, but can also be incorporated within individual members’ marketing collateral. Our website uses large format imagery to “paint a picture” of Hawke’s Bay as pictures require little, or no, translation! These images have been chosen to appeal to both students and parents alike, and regardless of country of origin.
Our website ensures we can respond quickly to queries and can be updated within moments.
What part does the rebrand and new website play in your overall strategy?
The website and brand are an integral component of our strategy and give us the tools to promote Hawke’s Bay to students overseas. Building the website has meant we can work more smartly on our international promotions. The next steps are to incorporate a social media presence and build on our communication plan.
Are there any particular successes or learnings you’d like to share from the rebranding exercise?
It was important to ensure that our design, including colour and brand, represented our members and was functional. We also required the website to be built with an easy content management system so that we could make changes quickly in-house, without incurring extra costs. The framework also needed to be flexible enough to enable us to develop the website and make additions to pages without the need for a full re-design.
You recently took part in a regional cluster pilot with Hastings District Council. How has this gone?
The Agent tour was our first real taste of regional clustering in practice. It certainly had its challenges as each member had a different view of which country we should be targeting. In the end we settled on Japan, which meant that not all members participated.
The other project in the pilot, is to develop a revenue monitoring framework. This is still in the planning, as it requires data which the Education Hawke’s Bay team can’t yet access. Our stakeholders are keen to know just what revenue is generated by our international students, so we want to ensure accuracy.
What part has ENZ’s Regional Partnership Programme played in the development and operationalisation of your strategy?
The support and advice from the ENZ Business Development team has been hugely appreciated, as it can be quite isolating being based in a region and trying to please each of the members. Of course, the financial support has enabled us to employ someone to help us deliver on our regional strategic goals for growth.
Is there anything else you’d like to add?
Our region has just taken part in a poll which proposed that all five councils amalgamate. The proposal was turned down by the community. Although this has been challenging for our region in general terms, the regional education cluster we have established is a great example of how collaboration among members from both Hastings and Napier can work!
Go Overseas scholarship brings student leads
Lisa Futschek, ENZ Regional Director – Americas and Europe, said this is the fourth year that ENZ and Go Overseas have run the US campaign, and decided to launch a pilot scholarship for the European market after seeing the success in the US.
“In the US, the campaign has been particularly valuable to the providers working in-market the last four years – seeing the states where most students apply from, and what areas of study they are interested in, can be a big help to recruitment efforts.”
“We committed to a trial campaign in Europe this year in order to get similar insights for industry working in this region.”
The US campaign had nearly 3,000 students apply, with most coming from California, New York, Florida, Pennsylvania and Illinois. The EU campaign also saw a good response for its first year, receiving some 1,500 applications, with the most students applying from the UK, Spain, Netherlands, Italy, France, Germany and Denmark.
“We’re particularly pleased to see that engagement was really high from the UK and the Netherlands – two countries that we have included in our Europe CAP countries of focus for 2018, and where we will be more actively promoting New Zealand education next year”
Lisa said other great things about the scholarship are its paperless application, the recognisable brand it is building, along with the significant reach achieved by Go Overseas through its extensive study abroad networks.
Six New Zealand institutions have already offered additional scholarships to US students that applied for the Go Overseas scholarship.
“The goal of this scholarship is to get students engaged and excited about New Zealand from the get-go, so even if they don’t win, they will still be invested in studying abroad,” said Lisa.
“While only one winner is selected, participating New Zealand institutions are delivered qualified leads with whom they can actively engage to encourage and incentivise them to enrol anyway.”
The US winner, Joshua Golden, is a marine science major at North Carolina State University and, supported by the $15,000 (USD) scholarship, will spend a semester at the University of Canterbury in 2018.
The EU winner, Thomas Harich from Germany, is currently studying towards a Bachelor of Sport and Recreation at the German Sport University Cologne. With the EUR 12,500 scholarship, he will spend a semester abroad at Auckland University of Technology in 2018.
ENZ and Go Overseas went incognito to surprise the winners in person. Olga Elli, ENZ’s Education Marketing Manager Europe, and Julian Ashby, International Market Manager Americas and Europe, teamed up with Thomas’ family and girlfriend to share the exciting news, surprising him in a café as he was ordering a coffee.
Over in the US, Alanna Dick, ENZ Field Director for North America travelled to North Carolina to surprise Joshua with the news on campus, alongside his friends and parents. Watch the video of his reaction here.
If you have any feedback for ENZ on the Go Overseas New Zealand scholarship campaigns, please contact northamerica@enz.govt.nz and europe@enz.govt.nz.
New Zealand universities launch foundation programme with Malaysian college
Students enrolled in the new FCertNZ Foundation Programme will first undergo a one-year foundation course at KYSIC’s KYS Business School (KYSB) in Melaka before progressing to a three-year (or more) undergraduate degree in New Zealand. The foundation programme offers a variety of courses in humanities, commerce, sciences, engineering and health sciences.
The programme builds on an agreement signed in 2015 between KYSIC and the University of Otago, Victoria University of Wellington and the University of Waikato.
Datuk Kamaruddin, Chief Executive of KYSB and alumnus of Victoria University of Wellington, said the programme aims to create better educational opportunities for Malaysian students.
“KYS has always been at the forefront of quality education in Malaysia and the FCertNZ Foundation Programme kick-starts another chapter in our international education strategy.
“Through this new partnership with the universities in New Zealand, we hope that our students will continue to be exposed to high-quality education and gain valuable international experiences that can eventually help them meet the demands of both the local and global economy’s needs,” he said.
John Laxon, ENZ’s Regional Director for South, South East Asia & the Middle East, said the new foundation programme will provide a seamless pathway for Malaysian students to further their studies in New Zealand.
Wanted: Good news stories
With ENZ teams in key locations around the world, we understand the local media and work with relevant media outlets to get New Zealand stories published, broadcast and onto computer screens.
And we’ve had some good success – last year ENZ’s integrated PR and marketing activity in India won the Public Affairs Asia Gold Standard Award for Country Promotion.
While we monitor New Zealand media for stories to highlight abroad, we are always looking for innovative and interesting story ideas that showcase high quality education.
Are you launching a new course, celebrating unique student success or releasing new research that would be of interest to international media? Or is your regional group planning a visit offshore? With early notice, we can help to tell your region’s education story to the media.
Have you got students or experts travelling in-market who are great representatives of the strengths of a New Zealand education? Give us the details and we’ll try and link them up with local media.
Do you have alumni stories of the connections created between countries and people in the years following graduation? We’d love shine a light on them.
Email us at media@enz.govt.nz if you have a great story to share.
Take a look at the kind of stories we have worked to profile in China:
- Student success stories with relevance to China: Chinanews.com reported on a team of Auckland University students, including one Chinese national, which competed in an international robotics competition.
- China-related education events held in New Zealand: People.com reported on the University of Auckland’s seminar session promoting study opportunities in Qingdao. Xinhuanet.com highlighted Victoria University of Wellington’s Confucius Institute sunrise ceremony to celebrate the 10th anniversary of the establishment of the global network of Confucius Institutes. China Daily reported on a Chinese Week which promoted Chinese language and culture through television, libraries and apps.
- Institutional developments of relevance to China: Waikato University launched a scholarship scheme for international students from Asia, including China. Coverage was secured in a range of media, including Sohu.com. The article highlighted the $1 million Excellence Scholarships for nearly 200 students and noted Waikato’s strengths in education, economics, law and information technology.
- Scientists and researchers visiting China who can be interviewed about New Zealand’s strengths in their fields: Sir Peter Gluckman, the Prime Minister’s Chief Science Advisor, visited China in September. Media interviews arranged by ENZ resulted in coverage highlighting New Zealand’s education strengths in science and research, including in agriculture, medicine and nanotechnology.
- Regional cluster visits: The Shanghai Morning Post reported on Study Dunedin and Education Southland’s joint education fair in Shanghai. ENZ also helped secure coverage for Dunedin education institutions during the Dunedin Mayoral Delegation to Shanghai, resulting in a total of 74 media reports across TV, online and print media – equating to NZ$564,677 in PR value.
- Collaboration with Chinese counterparts: Chengdu Evening Post reported on ties being developed by New Zealand schools with Chinese counterparts. The Daily Evening News reported on the 2014 Sino-New Zealand Modern Vocational Education Development Forum held in Tianjin.
- Visiting scholars and institution leaders: Beijing Business Today interviewed Caroline Daley, Dean of Graduate Studies at the University of Auckland, highlighting the university’s job seeker support for international students.
Viet Nam kickstarts 2021 with series of offline student events
This January, ENZ’s team in Viet Nam sought out a number of opportunities for New Zealand providers to appear at in-person or hybrid events.
ENZ has also participated in a series of multi-destination education fairs organised by SiPM and ATS at three top high schools in Ha Noi, university admission day in the northern Vĩnh Phúc province, and a New Zealand University Fair co-hosted by ENZ at Nguyen Sieu school (a long-standing partner for several New Zealand institutions).
As travel restrictions are still in place around the world, these fairs are not necessarily aimed towards immediate student attraction. ENZ is attending these events as part of the marketing and brand protection work that comes under the third workstream of the Recovery Plan for International Education.
Many attendees expressed a wish to study in New Zealand, especially after learning about our successful COVID-19 response.
“Students and parents are still concerned about safety and political stability, so New Zealand is currently being viewed as an ideal destination for study when border restrictions are lifted,” ENZ Market Manager – Viet Nam, Van Banh, says.
Viet Nam’s economy was heavily impacted by COVID, but data still shows that Vietnam recorded net positive GDP growth in 2020, which is considered an impressive achievement in the present global context. As a result, other study destinations have also kept their promotional activities warm in this market.