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ENZ launches Future Proof campaign
New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.
On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.
The first phase of the campaign focuses on awareness. Ten days in, the campaign video has attracted more than 6.1 million views on Facebook and over 1.8 million views on YouTube from the target audience.
Patrick Holden, ENZ’s Digital Media Project Manager, said the campaign is part of a robust media framework that ENZ developed in 2017 which can be rolled out globally.
“In the design phase, we used learnings from our previous media activity and leveraged our in-market team knowledge and we’re pretty happy with the results we are seeing so far,” said Patrick.
“We have also put a lot of work into better understanding our audience’s journey – what students first click on, where that leads them, and what other key information they seek.
“This helps us understand what information students connect with, such as the future proof ranking, and what attracts them to study in New Zealand.”
The second phase of the campaign will start in April, and will be focussed on converting the audience into enquiries to institutions.
The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and will be the first campaign integrated with the database marketing platform.
The campaign emphasises New Zealand’s strengths outlined in The EIU Worldwide Educating Students for the Future Index, including:
- An education system that develops in-demand skills such as critical thinking, creativity, independence and teamwork.
- We offer diverse learning experiences inside and outside the classroom, and our practical, hands-on approach teaches students to use their knowledge in real-world situations.
- New Zealand is a modern, progressive and open-minded country. The experiences students have here enable them to grow personally as well as academically.
Check out this infographic to find out more about New Zealand’s top performance in the index.
To learn more about Future Proof, visit the campaign landing page.
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ENZ explores new models of education fairs in Korea
On 19 February, ENZ Korea staff participated in the 2^nd annual FPP EduExpo, in Seoul, where they engaged with a large number of students interested in studying in New Zealand.
The EduExpo is organised by FPP Edu Media, an education recruitment fair specialist originating from South America which has recently expanded into Asia. The Korean EduExpo was launched last year.
The New Zealand table at the FPP EduExpo

Cecily Lin, ENZ’s Regional Lead for North Asia, said her team wanted to participate in the fair to explore alternatives to other commercial fairs in Korea, where for the past few years a significant number of New Zealand providers found that they were not achieving their outcomes.
Cecily said that compared to other fairs, the Korea EduExpo is relatively small in scale (22 exhibitors) and specifically targets students seeking study abroad options at universities and other tertiary institutions.
“The ENZ table was definitely one of the most popular ones out of all participating institutions from around the world,” said Cecily.
Students largely enquired about different courses offered by New Zealand institutions and what it is like to study in New Zealand. Many were interested in education, engineering, tourism and hospitality as well as other vocational courses.
At the New Zealand seminar session during the fair, Cecily ran a presentation about why New Zealand is the ultimate study destination, using videos to show different institution campuses.
From here, Cecily said the ENZ North Asia team will consolidate all education fairs in Korea and come up with a plan for the market in the near future.
Prospective students at the New Zealand seminar session
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Welcome to New Zealand scholarship winner announced

This year’s Welcome to New Zealand scholarship marks 70 years of diplomatic relations between Germany and New Zealand. Each year these scholarships are used as an opportunity to promote New Zealand as a study destination and showcase the global connections between New Zealand and Germany through education. The scholarships are aimed at students who are interested in spending a semester abroad or studying for a full degree (bachelor’s or master’s) at a New Zealand university or Te Pūkenga. The scholarship covers part or the entire tuition fees.

Each year, Education New Zealand Manapou ki te Ao awards one scholarship of €8,000 and six scholarships of €2,500. This year, we received 352 applications and the seven award winners were selected last month, representing a diverse range of study areas.

The winner of the main €8,000 scholarship is Felix Herold, who is currently studying Historical Linguistics and Spanish at the Friedrich- Schiller University Jena. Felix has a keen interest te reo Māori and Pacific languages. He will start his semester abroad in April 2024 at Victoria University of Wellington.

New Zealand is an attractive destination for German students looking for a high-quality education and an unbeatable student lifestyle abroad. The latest student visa numbers indicate a strong recovery in the number of German students heading to New Zealand for university study. A high level of interest was also seen recently at the GOstralia!-GOmerica! Down Under & USA Fair in Stuttgart, where ENZ joined NZ universities to engage with prospective students. The EAIE Conference, one of the largest international education events in the world, was held in Rotterdam this September and proved a great opportunity for all eight New Zealand universities and Te Pūkenga to connect with key stakeholders and partners from across Europe. There is a positive outlook with growing numbers of students from Europe choosing to study in New Zealand and opportunities for diversification in areas such as Scandinavia.

Anyone who is interested in finding out more about the scholarship options available for study in New Zealand, can visit our scholarships page here - Scholarships in New Zealand: Find a scholarship | Study with New Zealand.

We look forward to welcoming Felix and the other scholarship winners to New Zealand next year.
Register for NZIEC 2019
Click here to register, or find out more at www.nziec.co.nz.
NZIEC 2019 centres on the theme of ‘Navigating our changing world’. As our education system is reshaped over the coming decade, as international competition continues to intensify, and learner behaviour and technology rapidly evolves, how can we create a distinctive, competitive and valuable education proposition?
We’ll explore some ideas with our keynote speakers Dr Lisa Coleman, Guy Ryan and Chris Gallavin.
Dr Lisa Coleman
Dr Lisa Coleman is New York University’s Senior Vice President for Global Inclusion and Strategic Innovation, and Chief Diversity Officer, working to promote and build inclusion, diversity and equity initiatives. She previously held a similar role at Harvard University.
Dr Coleman has spent more than 20 years exploring global inclusion, diversity, innovation and technology. She sits on many national and international boards and is the recipient of numerous awards, recognitions, and honours for excellence in teaching and leadership.
Dr Coleman is known to be a dynamic speaker and we look forward to hearing her challenge our thinking on everything from unconscious bias to the benefits of workforce diversity.
Guy Ryan
Guy is an Edmund Hillary Fellow, was awarded Young New Zealander of the Year in 2015, was a finalist for Most Inspiring Person in the NZ Innovator Awards and has served on boards and strategic groups for business and government. Guy has spoken internationally and at home to more than 25,000 people, including TEDx and World Forums.
As the founder and CEO of Inspiring Stories, Guy has built an impressive track record of programmes and partnerships, supporting more than 7,000 young New Zealanders to build their entrepreneurship and leadership capability.
Chris Gallavin
Professor Chris Gallavin is Deputy Pro Vice-Chancellor of the College of Humanities and Social Sciences at Massey University. Before joining Massey, Chris was Dean of the Faculty of Law at the University of Canterbury.
As an internationally recognised thought leader on tertiary education, Chris has a Master’s in tertiary management and governance from Melbourne University and has published in the area of university reform.
In 2018, Chris became an Eisenhower Fellow for New Zealand. His project, ‘The Global University 2.0’ looked at reshaping tertiary education to solve the problems of humanity.
From the CE: Introducing The Insight Story
We are planning to release The Insight Story quarterly as a useful and timely snapshot for members of the international education sector.
Overall, the data tells us New Zealand is well-positioned for change – despite the ongoing, devastating impact of COVID-19.
This first issue covers four broad topics that have been top of mind for international education practitioners over the past year: how New Zealand is moving from volume to value, perceptions of international education, the transformation of international education, and the current operating climate.
It shows good progress towards two key goals under the 2018 New Zealand International Education Strategy, which was developed with the sector.
In particular, it is heartening to see that from 2013 to 2019, we can see a real shift from a volume model of student attraction to one of value – the courses and levels of study are changing, and the type of education providers students are choosing is broader, too.
We’re also beginning to see more international students choosing to study in regional New Zealand, and particularly outside of Auckland city.
The majority of the data has already been released by the Government, including ENZ. However, this is the first ENZ publication to bring together the many strands of international education to paint a picture of this complex sector.
To read The Insight Story, head to MaiENZ. MaiENZ is a new way to access ENZ's digital services and was developed to give our industry partners easy, centralised access to our tools and services. It is free and quick to register for MaiENZ – it has a single sign-on, so one account gives you access to multiple tools.
Ehara taku toa I te toa takitahi, engari he toa takitini.
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao
1 Million Cents Scholarship
The scholarship is open to all qualifying international students, in celebration of ENZ reaching one million followers across all of its Study in New Zealand (SiNZ) social media platforms.
Students have until 5pm 20 July 2017 to enter. All they have to do is visit the SiNZ Facebook page and post a comment on the scholarship post saying what, where and why they want to study in New Zealand.
Entries in all languages are accepted, so if a student feels more confident submitting an entry in local language, please encourage them to do so.
Olivia Silverwood, ENZ’s International Social Communities Manager, is pleased that the majority of entries are of very high quality.
“The students tend to be most interested in postgraduate and Masters-level study, with good representation across all of our markets.
“It’s been great to see that students are focussing less on the touristy side of New Zealand and more on its education rankings – this shows our organisation’s collective marketing and PR efforts are working!”
Here are some of the entries so far: