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From the CE: Wishing you a Happy Lunar New Year and prosperous Year of the Dragon
The dragon is a majestic and lucky creature in folklore, symbolising bravery, creativity, and innovation. According to the Chinese horoscope, 2024 is a year full of potential and opportunities for personal growth, professional success, and social impact.
Potential. Opportunities for growth. Social impact. The Year of the Dragon is perfectly matched to international education in New Zealand.
Entering our second full year since the borders reopened, the good progress made in 2023 sets the platform for further growth in 2024. In November and December, Immigration New Zealand data tells us that the number of offshore applications exceeded all other months in 2023. While this is to be expected, it is without doubt a good sign for term one.
New Zealand’s reputation for delivering a quality education in a safe environment remains intact and attractive to learners.
This was further confirmed by the results of our student experience survey completed last year. It reported that 84% of international students rated their overall student experience positively. And that 83% of students would be likely to recommend New Zealand as a study destination compared to 81% in 2021.
I was also greatly heartened to see the results of our survey of New Zealanders’ attitudes to international education. It found that 75% of New Zealanders believe that international students benefit New Zealand. Specifically, New Zealanders were positive about the contribution international students make to local business during their study, their contribution to New Zealand’s cultural diversity and how they help local students learn about other ways of life.
This is a win-win. The learners are coming. They have a positive experience when they are here, and they are welcomed by the community for the contribution they make. In the Year of the Dragon this is confirmation of the potential and the social impact of international education.
Now we must turn that potential into reality, which is what the teams at ENZ are focused on working with you to deliver. International education at all levels is highly competitive, and potential does not just happen – even in the Year of the Dragon. In this edition of E-News you will learn about activities across all geographies and offices, and this week there is an ENZ delegation, comprising all eight universities, meeting important Government, agent and sector partners in India.
As I said in December, there is still much to do.
Ehara taku toa i te toa takitahi engari he toa takitini.
It is not the strength of one person alone, but the strength of many that contribute to our success.
Ngā mihi,
Linda Sissons
Acting Chief Executive -
ENZ Agent Seminars in China make a strong impact for rebuilding connections
China is the largest source of international students for New Zealand with agents being the leading channel for student recruitment in this market. Building strong connections between providers and agents in China is critical to recovering student mobility, improving awareness of New Zealand as a study destination and strengthening New Zealand's market position. ENZ's Agent Seminars in China are a well-recognised and impactful way of building relationships with a range of key agents.
Education Counsellor and ENZ’s Regional Director Greater China, Michael Zhang, (far left) at the Beijing Agent Seminar with representatives from New Oriental Education Agency and H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China.
In addition, Agent Seminars also help to keep agents informed with the latest official information and is an important tool that Education New Zealand Manapou ki te Ao (ENZ) and other NZ Inc agencies use to share such information. According to recent Immigration New Zealand (INZ) data, agents in China have a high approval rate for student visa processing.
Currently, ENZ runs its Agent Seminar series twice a year in this region and this latest series of events held in Chengdu, Shanghai, Hong Kong and Beijing were supported by the New Zealand Ministry of Foreign Affairs and Trade (MFAT) and INZ. INZ’s China-based representatives gave in-person presentations, an initiative which was well received with 88% of agents reporting its inclusion as “very or extremely important to their attendance” in a post-event survey.
Participants at the Hong Kong Agent Seminar discuss New Zealand education offerings.
Kevin Wang from the International College of Auckland presenting at the Shanghai Agent Seminar.
To leverage the visibility of New Zealand education providers in the China market, ENZ facilitated media interviews and social media recordings for participants at the Shanghai and Chendgu Seminars. New Zealand providers and ENZ representatives in Chengdu conducted interviews with 13 journalists, the highest response rate for media attending Agent Seminars to date. As a result, three million views were achieved from 58 stories published by 27 local media outlets, with New Zealand university representatives quoted in a media story and an exclusive interview and story for Te Pūkenga on the uniqueness of New Zealand's vocational education in a separate article.
Joyce Zhang, University of Otago, is interviewed by a journalist from local media in Chengdu at the ENZ Agent Seminar.
In Shanghai, the ENZ Shanghai team delivered a China marketing insights session for sector representatives. The presentation titled “Unlocking China’s Education Market: Insights and tools for success” covered:
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The key drivers of the consumer
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China’s media/digital/social media landscape
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The big four – WeChat, Little Red Book, Douyin and Bilibili (case studies included)
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ENZ’s China local marketing plan.
Anyone interested in receiving a copy of the Marketing Presentation can access this here on ENZ’s Intellilab.
ENZ collaborated with Shinyway, the largest agent in the eastern region of China to produce short videos for the agency to promote online. The online promotion aimed to leverage brand awareness of a New Zealand education showcasing New Zealand providers attending the Shanghai event. A big kudos goes to the 18 brave New Zealand representatives who accepted the invitation to participate in the filming. Education Counsellor and Regional Director Greater China, Michael Zhang, was also interviewed to present the advantages of a New Zealand education and our institutions across all sectors.
Shinyway has published all the videos on their consumer-facing social media platforms, including WeChat, Little Red Book, and Weibo. The collaboration enhances New Zealand providers’ market exposure by leveraging Shinyway's influence across their digital platforms and reaching prospective audiences in China elevating our brand profile within a highly targeted audience group.
Mary Nixon, Principal of Takapuna Grammar School participating in the recording for sharing on social media. The first trial video published on Shinyway's WeChat received over 300 engagements including likes, shares, favorites and comments.
87.5% of New Zealand education providers also said that “attendance at the seminars was either “very valuable” or “valuable” for their organisation.”
The dates and locations for the next round of Agent Seminars in China will be announced soon. These details will be posted on the ENZ Events page along with the link for registering.
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Around the world in five
INDIA
Watch for shifts in Indian outbound this year
India has become a key sending market in international education. However, Indian students’ choice of study destination is highly influenced by visa policy and the availability of post-study work opportunities. Recent developments in the US and the UK have called their continuing appeal into question, opening the door for other destinations to claim a share of the market. So where will these students go?
MALAYSIA
Many students in fields that don’t interest them
At least one in three Malaysian students is pursuing a degree that doesn’t suit his personality or character traits, according to an international recruitment agency. The agency suggests that the mismatch between character traits and qualifications was one of the main reasons that Malaysia had a high number of unemployed graduates – 200,000 in 2016, according to the Malaysian Employers Federation.
CHINA
Schools develop global vision in students
In Hangzhou, education authorities are encouraging schools to adopt an international outlook and curriculum. Next month, 30 local elementary and middle schools will officially be models in international student exchanges, global relations and the employment of teachers from abroad. By the end of this year, the city hopes to have 80 schools in that designation.
CANADA
Campaign launches to spur #LearningAbroad
The Canadian Bureau for International Education has rolled out a nationwide campaign, Learning Beyond Borders, to encourage students to study abroad. Just 2.3% of university students studied abroad in 2014/15, but research suggests a much higher number of students are interested in studying abroad. Already, 87 education institutions have signed up, committing to removing barriers such as funding and credit transfer.
GLOBAL
Study zones: Find out the best cities in the world for international students
The annual ‘Best Student Cities’ list by Quacquarelli Symonds (QS) table ranks 125 cities on a number of measures including student satisfaction, affordability, university rankings, employer activity and more. The list highlights Montreal, Canada as the number one location, pushing Paris into the second place. For the first time, New Delhi and Mumbai feature among the top 100. Auckland is ranked 28, and Christchurch is ranked 74.
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- Connect roadshow 2017
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COVID-19 update for education providers
Thank you for your ongoing support and care for international students at your institutions.
Please read below for the latest advice from the Ministry of Education for Alert Level 4. For information especially for international students, visit the COVID-19 page on NauMai NZ.
Advice for COVID-19 cases in tertiary education providers or accommodation
Read the latest guidance in the Ministry of Education 23 August Tertiary Provider and International Bulletin
Guidance for school hostels for all alert levels - Ministry of Education
International students are eligible for COVID-19 vaccination
As a reminder, international students, as temporary visa holders, are eligible for a COVID-19 vaccine as part of New Zealand's national vaccine programme.
The Government has expanded the list of essential workers eligible to receive a COVID-19 vaccination to include people who work in accommodation services (including tertiary accommodation providers). Children aged 12-15 are also now eligible for the vaccine.
Full details are available on the Unite against COVID-19 website: COVID-19 vaccines | Unite against COVID-19 (covid19.govt.nz)
Stress counselling and support
During this time, it's natural to feel emotionally and physically drained.
You’re not alone in this and you don’t need to cope on your own. Friends and family members can help you to cope.
You can also get help and information from:
- your education provider
- your GP or local community health centre
- Youthline at 0800 376 633 or youthline.co.nz
- Need to Talk by calling or texting 1737
In an emergency always call 111.
Information in different languages and the Golden rules for Alert Level 4
Information is available in a variety of languages on the Unite against COVID-19 website, including Chinese, Hindi, and Japanese.
The Ministry for Ethnic Communities | Te Tari Mātāwaka have released videos in different languages about the ‘Golden rules for Level 4’. Please share this link to the videos with your networks to support our community.
Financial support for businesses
The Government has activated a range of supports for businesses. Find out what financial support you can get for your business on the Unite against COVID-19 webpage.
https://covid19.govt.nz/business-and-money/financial-support/financial-support-for-businesses
Student Hardship for International Learners
There is also support available for international students which is available below:
- Support for international students which is available until 30 August - https://www.education.govt.nz/news/emergency-benefit-international-students/
- If you've got a temporary visa and are in financial hardship, the Emergency Benefit is available until 31 August https://www.workandincome.govt.nz/covid-19/temporary-visa-holders.html
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Around the world in five
SWEDEN
Higher education sector backs plan for more international students
Stakeholders are strongly backing the government’s proposal to attract more international students, including embassies that support increasing the number of offices for higher education at embassies.
UK
Migrant curbs raise doubts over bid to lure international students
Global competition and rising fees after Brexit fuel concerns in higher education.
ASIA
Times Higher Education’s 2019 Asia University Rankings revealed
Times Higher Education's Asia University Rankings has given top ranking to a Chinese university first for the first time – Tsinghua University ranked ahead of last year’s top-ranked National University of Singapore. Seventy-two Chinese institutions earned a spot this year, up from 63 in 2018.
SCOTLAND
Free European Union student fees to be continued
The Scottish government has guaranteed that EU students will continue to access university courses free of tuition fees in 2020/21 – in a bid to provide clarity to students and institutions.
CHINA
Belt and Road projects lead to growth in international students
Higher education for international students in China has seen growth in terms of quality and scale, as more students arrive in the country to study technology and language and culture.
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The Education New Zealand Journalism Fellowship for US students
An independent report from the Economist Intelligence Unit recently ranked New Zealand’s education system as the best in the world for preparing students for the future.
All eight of our universities are ranked in the top 2.5% of the world (QS World University Rankings 2018) and New Zealand has the seventh highest performing graduates in the world, ahead of graduates from many elite universities in the US, Canada and England (2016 OECD Programme for the International Assessment of Adult Competencies).
Education New Zealand will work with recipients to structure a programme of interviews and visits that most interest you, and can help suggest potential story ideas and angles and interviewees.
We will cover the cost of return economy class flights from the US, internal travel within New Zealand, shared meals and accommodation. Recipients will also have the opportunity to experience some uniquely New Zealand cultural and environmental visits.
Students will be expected to produce at least two news stories or one feature article, to be published in the US.
The student who is most successful in placing their stories will also be awarded the prestigious Top Education New Zealand Journalism Scholar award, and US$500.
Who can apply?
Students currently enrolled in US institutions or recent graduates working for media outlets. Applicants who are not working for publications should either be enrolled in a journalism programme and/or write for media outlets. Successful applicants must be available to travel to New Zealand for a week in June, 2018.
For more information please email: Lucy.Johnston@enz.govt.nz
Click here to apply.
- France Baptistin
- Mortal Engines11
