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New brand identity of the Manaaki New Zealand Scholarship Programme launching next week
Education providers and suppliers who are part of the programme will be able to start using the new brand’s design assets from The ENZ BrandLab from 23 October.
The Manaaki New Zealand Scholarship website will also prominently showcase the refreshed brand from next week.
The new Manaaki logo consists of three parts. The tohu is on the left, the Manaaki wordmark is placed in the middle, with the Aotearoa New Zealand fernmark on the right-hand side.
New Zealand Ministry of Foreign Affairs and Trade - Manatū Aorere (MFAT) Scholarships Unit Manager, Alexandra Grace, said it was important for the new brand identity to reflect the transformational nature of Manaaki scholarships to build people’s skills and support them to contribute positively to their communities and countries.
“The new brand is an exciting step forward to unify the Manaaki New Zealand Scholarship Programme’s visual identity to appeal to prospective scholars who are most aligned with our Programme’s values,” Alexandra said.
He parirau is one of the key patterns of the new brand. It is inspired by the takarangi (spiral) and parirau (feathers).
The brand identity development and working group involved kaimahi Māori from MFAT, Education New Zealand Manapou ki te Ao and Indigenous Design Innovation Aotearoa (IDIA) who gifted a specially crafted whakatauākī* for the Manaaki New Zealand Scholarship Programme.
The whakatauākī ‘He Parirau Toro Ao’ translates to ‘stretch your wings to the world’.
ENZ’s Senior Advisor, Rautaki Māori, Craig Rofe, said the whakatauākī is a profound taonga and gift to the Manaaki New Zealand Scholarship Programme.
“It beautifully anchors the programme in āhua Māori (Māori ways of being).”
“We are also pleased with how the whole process of creating the new brand has been steeped in āhua Māori. The way everyone involved in the project used whakawhanaungatanga – the specific act of getting to know one another before we started our work – and wānanga, coming together to meet, discuss and deliberate, every step of the way, made all the difference,” Craig said.
Digital banners showing the application of the brand and whakatauākī.
The new brand was developed following research and interviews with 29 scholars and alumni, and a survey covering 627 people.
The research surfaced three compelling principles for the Manaaki New Zealand Scholarship Programme – manaakitanga, empowering people, communities and countries, and fostering enduring connections.
ENZ’s Manaaki Scholarships Manager, Nancy Linton, said the concept of manaakitanga is integral to the Manaaki New Zealand Scholarships Programme – not only by name, but also in the way that scholars are supported during their entire journey, from application and study to their return home.
“The manaaki we show our visitors by embracing them like part of our ‘whānau’ or family is visible in the way our educational providers extend that support to Manaaki scholars and alumni, who really value it as part of their study experience.
“I am pleased with the way we have incorporated this core element of the Programme, among others, into the new brand identity,” Nancy said.
A brand transition period is in place through 28 February 2025, to allow providers enough time to switch to new brand assets.
Visit The ENZ BrandLab to access new design assets for the Manaaki New Zealand Scholarship Programme after 24 October.
* Whakatauākī are proverbs where the person who said it first is known, as opposed to whakataukī, which are proverbs whose origin cannot be traced to a person.
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A flurry of international education events in Europe
September is often a busy time in the world of international education in Europe. To make the most of the time when students are gathering information to support their study-abroad decision-making, the Education New Zealand Manapou ki te Ao (ENZ) European-based team were making their presence felt at various events to support the school and tertiary subsectors grow their European connections and relationships.
This year’s 34th European Association for International Education Conference (EAIE) was held in Toulouse, France and saw a record number of 7,300 delegates from all around the world attend. The New Zealand pavilion had a strong presence with seven of our universities joining the ENZ booth.
Networking in action at the New Zealand pavilion at EAIE 2024 in Toulouse, France.
ENZ’s Associate Director of Engagement in Europe, Olga Elli, said that these conferences are a fantastic opportunity to showcase New Zealand’s expertise and offerings on a global stage.
“These conferences are a place where relationships are started and nurtured. They result in meaningful partnerships, exchanges and projects for the New Zealand international higher education sector.
“They are also an opportunity to showcase the manaakitanga that New Zealand is famous for. We hosted a get-together at the New Zealand pavilion providing New Zealand wine and French cheese, the perfect match to share with our trusted partners in Europe.,” said Olga.
The New Zealand Pavilion at EAIE 2024 plays host to guests with New Zealand wine and French cheese.
While in France, Olga also attended the student recruitment fair, Elevate, in Paris. This was organised by Study Experience, a Paris-based agency. With nearly 800 French students studying across all sectors in 2023, France is the second largest European country sending students to New Zealand. This trend looks set to continue with plenty of interest in the New Zealand stand at the fair, particularly for students looking for full-degree study programmes.
ENZ’s Associate Director of Engagement, Olga Elli, on the New Zealand Stand at the Elevate student recruitment fair in Paris.
After Germany, Italy represents the second largest source of high school students from Europe and in 2023, New Zealand welcomed 227 Italian high school students to our shores. Growing this market and supporting agents to promote New Zealand is therefore a priority for ENZ.
To support this growth, several New Zealand high school representatives and Italian agents were given the opportunity to meet at the New Zealand Embassy in Rome in September. This was a chance to come together, connect and identify opportunities to work together going forward.
New Zealand high school representatives and Italian education agents come together at the New Zealand Embassy in Rome.
The event was initiated by Terry Kraettli, Director International of Epsom Grammar School, with support from ENZ and the New Zealand Ambassador to Italy, Jackie Frizelle.
ENZ’s Market Development Manager for Europe, Adina Stoye (right) with New Zealand Ambassador to Italy, Jackie Frizelle (left) and Terry Kraettli, Director International of Epsom Girls Grammar School (centre).
ENZ’s Market Development Manager Europe, Adina Stoye, said that it was encouraging to see such a strong interest in New Zealand high schools.
“ENZ will be supporting several more initiatives in the coming months to build on this momentum and further grow the Italian market,” added Adina.
If you have any questions about these markets, please contact Adina or Olga – europe@enz.govt.nz
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Around the world in five
Canada
In this policy opinion piece by the Director of the Centre for Refugee Studies at York University, Yvonne Su, she says that predatory learning institutions, not international students, are to blame for rising asylum claims.
Germany
New data from DAAD shows a record number of international students studying in Germany – reaching almost 380,000 last winter.
Hong Kong
Hong Kong will attract more overseas students, especially those from ASEAN and other Belt and Road countries and regions, to study in the city, John Lee, chief executive of China's Hong Kong Special Administrative Region, said while delivering his third policy address Wednesday.
Ireland
Technological University of the Shannon: Midlands Midwest, established in 2021, has expanded into the Middle East while eyeing India as a ‘big growth market’.
Malaysia
Tourism Malaysia has launched a new Edu+ programme, aimed at boosting ‘edutourism’, cultural exchanges and English language study in the country.
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From the CE: China, the GCC, and a warm welcome
Tēnā koutou katoa
Recently I arrived back to New Zealand after a whirlwind visit to Beijing to attend the China Annual Conference and Expo for International Education (CACIE).
While there, I was delighted to announce that New Zealand will be the Country of Honour at next year’s conference in 2025. New Zealand and China share a long and important relationship - it remains New Zealand’s largest trading partner and CACIE is the biggest international education conference in China – connecting professionals, researchers and international education stakeholders.
Overall, the visit was extremely useful and included engagements with the President of China Education Association for International Exchange (CEAIE), senior Chinese Government officials, opinion leaders and media, as well as visits to education providers and meetings with New Zealand Inc Agency heads. I also really enjoyed the opportunity to spend time with ENZ’s China team in market.
Ed Tuari from our leadership team has also just returned to New Zealand after undertaking a market confirmation exercise in the Middle East region. The purpose of the exercise was to connect with key stakeholders and partners working in the region to establish what opportunities are available in international education, and to explore what level of resource ENZ may need to allocate to the region in the future. His travels took him to the Kingdom of Saudi Arabia, State of Kuwait, the United Arab Emirates and the Sultanate of Oman.
Some good news to report on New Zealanders’ perceptions of international education and international students in New Zealand. The results from our latest survey show that 72 percent of respondents believed that international education and international students benefit New Zealand. This is similar to previous years' scores which is promising.
For the first time this year, the annual survey asked respondents if they wanted to see more or fewer international students in the country. Forty-one percent of those surveyed said they would like to see more, with another 36 percent supporting the same number of students. 82 percent of New Zealanders agreed that international students contribute to our cultural diversity, with 79 percent feeling they help local students learn about other cultures and ways of life, as well as contributing to local businesses during their studies. A thriving and sustainable international education sector needs the support of New Zealanders to create a welcoming environment for international students, so the results are pleasing to see.
Nau te rourou, naku te rourou, ka ora te manuhiri
With your food basket and my food basket, the visitors will be cared for.
Ngā mihi nui,
Amanda Malu
Chief Executive
Education New Zealand Manapou ki te Ao
