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New Zealand strengthens its position as a study abroad destination for Brazilians
Figures from the 10th annual Brazilian Educational and Language Travel Association (Belta) Seal Survey 2025 show that New Zealand has climbed to the sixth most chosen destination by Brazilians studying abroad – compared to seventh place in 2024.
The survey ran from February to April this year and brought together insights from 586 education agencies and 1,780 students from across Brazil to understand trends, behaviours, and preferences in the international education sector.
At the survey launch in May, ENZ Market Development Manager, Bruna de Natale, discussed the country’s growing relevance as a study destination for Brazilian students.
Speaking at the survey launch event in May, ENZ Market Development Manager, Bruna de Natale said "The data shows that New Zealand has not only maintained its appeal but has also strengthened its position on the radar of Brazilian students, especially amid uncertainties in other markets."
Dive into the data
Language courses remain the most sought-after programs, accounting for 91% of preferences among the agencies surveyed.
Why Brazilian students are choosing New Zealand
According to the data, the main factors driving the choice of New Zealand as a destination are:
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High quality of life and safety
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Academic excellence with a focus on innovation
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Ease of obtaining a student visa
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Permission to work while studying
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Economically and socially stable environment
In addition, the growing demand for enriching cultural experiences, closer contact with nature, and the opportunity to develop socio-emotional skills has placed New Zealand in the spotlight — particularly among students who value a comprehensive education.
Additional insights from New Zealand-focused questions
A complementary survey, also conducted between February and April 2025 with 586 education agencies and 1,780 students across Brazil, highlighted specific factors influencing the decision to study in New Zealand.
The survey revealed that 75% of respondents who showed interest in New Zealand also considered it one of their top study destinations — ahead of countries like the United Kingdom and Canada. Students associate New Zealand with high-quality education, a good international reputation for its institutions, and globally recognised qualifications.
Additionally, New Zealand stands out for offering work opportunities during and after studies, socio-emotional skill development, and access to nature and outdoor activities — these factors align with current student preferences for holistic and life-enriching study abroad experiences.
If Brazil and/or any other Latin American country is part of your business plan for the 2025/26 financial year, please contact the in-market team via Latinamerica@enz.govt.nz.
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From the CE: New Zealand higher education in the spotlight
Kia ora koutou,
Over the past few weeks, I have been abroad in both China and the United States promoting New Zealand education.
In late May I was delighted to attend my first NAFSA conference in San Diego, California. NAFSA is the world’s largest international education conference and this year it attracted over 8,000 attendees. ENZ supported the University of Auckland, Auckland University of Technology, University of Waikato, Massey University, Victoria University of Wellington, University of Canterbury, University of Otago and Whitecliffe College at the New Zealand Pavilion. Our collective involvement with such a significant event provided us with a strong platform to showcase New Zealand’s unique education offering to a global audience.
Following NAFSA, I travelled to Connecticut to meet representatives of the Mashantucket Pequot nation, during which I had a useful exchange on indigenous-to-indigenous education and engagement. It was a genuine privilege to be hosted by this small, resilient tribe, into which my whānau has whakapapa links.
Last week, I joined the Prime Minister’s Trade Mission to China alongside education delegates from UP Education, Te Pūkenga – New Zealand Institute of Skills and Technology, and Victoria University of Wellington.
The Trade Mission was an opportunity to support the tertiary education sector’s engagement with China which is our largest source market of international students. The visit also reinforced at the Government and sector level our strong bilateral education relationship.
One of our key deliverables was an education event to promote New Zealand’s reputation for world-leading research and high-quality education at Fudan University in Shanghai. Fudan is one of China’s most prestigious universities and while there we took the opportunity to celebrate 20 years of the New Zealand-China Tripartite Partnership Programme. A wonderful outcome from the event was the signing of an MoU between Victoria University of Wellington and Fudan University that will see the universities resume student exchanges and pursue research cooperation in public health, biotechnology and climate science.
In Beijing, we hosted New Zealand Education Connect and showcased New Zealand as a study destination to our key partners, and alongside Prime Minister Rt Hon Christopher Luxon, we officially launched New Zealand’s Country of Honour campaign for the China Annual Conference and Expo for International Education (CACIE) which will be taking place later this year.
Finally, this month the results of the latest QS World University Rankings 2026 were published. New Zealand ranked first in the English-speaking world and fifth globally for the overall quality of its higher education.
The 2026 results see New Zealand universities improve across academic reputation, citation per faculty, and international student indicators. New Zealand also ranks the highest globally in terms of employment outcomes among key English-speaking study destinations.
This is a fantastic result for our universities and reinforces New Zealand’s position as a high-quality and welcoming international education destination.
Whāia te mātauranga hei oranga mō koutou
Seek after learning for the sake of your wellbeing
Ngā mihi nui,
Amanda Malu
Chief Executive -
Prime Minister unveils 2025 Tripartite Fund recipients at Fudan University
During his remarks at Fudan University, Prime Minister Christopher Luxon announced the 2025 New Zealand–China Tripartite Partnership Fund recipients, as well as plans for a second high-level Education Forum to be held during China Annual Conference and Expo for International Education (CACIE) 2025.
2025 marks 20 years of the New Zealand – China Tripartite Partnership Programme. Photo credit: New Zealand Trade & Enterprise.
ENZ congratulates the following researchers whose projects exemplify the high-quality research collaboration between our two countries:
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Dr Fiona Ell (University of Auckland): Working with Hangzhou Normal University and Capital Normal University to enhance mathematics and science teacher education through comparative studies and exchanges.
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Dr Sihong Wu (University of Auckland): Partnering with Tongji and Nankai Universities on sustainable production and carbon neutrality in manufacturing joint ventures.
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Dr Yiming Ma (Auckland University of Technology): Collaborating with Chang’an and Yangtze Universities to explore mechanisms behind silent earthquakes.
Dr Fiona Ell said she is looking forward to working with her Chinese research partners to enhance mathematics and science teacher preparation, an important focus for education systems in both New Zealand and China.
“Our study brings together teacher educators from two Chinese universities, and teacher educators at the University of Auckland to exchange ideas and techniques for mathematics and science teacher preparation. The Tripartite grant allows us to visit each other, see teacher education practices in each country and compare policy directions in teacher education,” she said.
This will enhance the understanding and skills of all participants and help us find ways to improve mathematics and science teacher education in both countries,” Dr Ell added.
The Tripartite Fund, managed by ENZ in collaboration with several government agencies, supports strategic research partnerships between one New Zealand and two Chinese universities. The programme celebrates its 20th anniversary in 2025.
Learn more about the Tripartite Partnership Fund here.
Professor Nic Smith, Vice-Chancellor Te Herenga Waka – Victoria University of Wellington exchanges a Memorandum of Understanding with Fudan University President, Li JIN. Photo credit: New Zealand Trade & Enterprise.
Another key part of the event was Victoria University of Wellington renewed an agreement with Fudan University to revitalise the relationship, achieve resumption of student flows, and pursue research cooperation in the areas of public health, bio-tech and climate science.
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PM mission advances New Zealand and China education relationship
The New Zealand Education Connect event on 20 June at the New Zealand Embassy in Beijing brought together leading Chinese government representatives, institutional partners, education agents, and alumni to strengthen people-to-people links and celebrate collaboration.
The event programme was packed, with nine Memorandums of Understanding (MoUs) signed between New Zealand and Chinese counterparts, and another MoU signed between Victoria University of Wellington and Fudan University on 19 June.
Providers from across the tertiary education sector signed the MoUs – with Victoria University of Wellington, Unitec, NMIT and UP Education’s University of Auckland International College and New Zealand Tertiary College formalising partnerships.
These agreements cover a mix of in-market delivery, joint programmes, and initiatives to grow student mobility between New Zealand and China.
This builds on the now over 60 approved joint education programmes and institutes recognised by the China Ministry of Education between New Zealand and Chinese institutions, and other education partnerships across early childhood education, vocational training, higher education, and research areas.
The New Zealand Education Connect event had senior leaders officially launching New Zealand’s Country of Honour campaign for the upcoming China Annual Conference and Expo for International Education (CACIE), China's largest platform for international education, due to take place in October this year.
ENZ’s Chief Executive, Amanda Malu, launches the Country of Honour campaign for New Zealand at CACIE alongside Prime Minister Luxon and CEAIE’s Secretary General Jun Yang.
ENZ Chief Executive, Amanda Malu, said it’s exciting to see advancement of the partnerships New Zealand providers have built with their Chinese counterparts.
“We’re eager to see the outcomes of the new agreements formalised at New Zealand Education Connect and look forward to deepening our bilateral ties by leading a delegation to CACIE later this year,” she said.
Information on the registration process for New Zealand education providers to join the New Zealand Country of Honour events in October will be shared next month on ENZ’s event page.
The Country of Honour promotional video is available with Chinese subtitles on The Brand Lab.
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Driving student interest in Indonesia through strategic co-funded initiatives
ENZ and SUN Education delivered a jam-packed programme of student recruitment events in Surabaya and Jakarta in late May to drive student interest and connect New Zealand providers with potential partners for academic collaboration.
Surabaya
The activity began with an introductory meeting between Universitas Airlangga’s International Office and visiting New Zealand providers to explore opportunities for academic collaboration between our two countries.
The meeting was attended by representatives from the University of Auckland, Auckland University of Technology, the New Zealand Honorary Consulate in Surabaya and SUN Education.
Discussions centred on potential areas of partnership, including articulation pathways, staff exchanges, guest lectures, and joint research initiatives.
The following day, providers met with prospective students at the Study in New Zealand Exhibition in Surabaya.
The exhibition featured the University of Auckland, Auckland University of Technology, University of Waikato, UP Education, University of Otago, Le Cordon Bleu, the Southern Institute of Technology and Lincoln University.
The event attracted around 200 students and their parents.
Study in New Zealand exhibition attendees learning about tertiary education options in New Zealand.
Jakarta
Over to Jakarta, ENZ organised an exhibition featuring a strong line-up of New Zealand institutions, comprised of all eight of New Zealand’s universities alongside the Southern Institute of Technology, Le Cordon Bleu, University of Canterbury International College and UP Education.
The fair attracted approximately 250 students and parents, all eager to explore the diverse study options and world-class education opportunities that New Zealand has to offer.
To close off a busy student recruitment period, a mini exhibition was hosted at Universitas Indonesia, the top-ranked university in Indonesia.
The exhibition was specifically for LPDP Affirmative Scholars and students interested in postgraduate-level study.
As part of the event, ENZ Market Manager, Naluri Bella, delivered a ‘Study in New Zealand’ session, which attracted around 100 enthusiastic attendees.
The session provided insights into New Zealand’s high-quality education system and scholarship opportunities, helping to raise awareness and inspire future postgraduate study pathways.
ENZ’s Regional Director (Asia) Ben Burrowes said the activities were designed enhance agents’ and students' awareness of New Zealand’s world-class education offering.
“These collaborations help position New Zealand as a competitive and credible choice for Indonesian students,” he added.
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Around the world in five
Canada
Canada considers study permit cap tweaks as job losses mount
Despite possible adjustments to come, experts are warning of deepening financial and educational fallout from Canada's study permit caps.
Global
University impact rankings expand but remain volatile
Designed to showcase how institutions are working towards addressing the United Nations’ Sustainable Development Goals, this year’s Times Higher Education Impact Rankings edition is the biggest yet.
Asia
"Asian tigers" ramp up internationalisation amid big four woes
Territories and countries like South Korea and Hong Kong, part of the so-called “Asian Tigers” alongside Singapore and Taiwan, now view international students and intra-East Asian mobility as critical to sustaining economic growth in the region.
United Kingdom
Over 50 UK universities have dropped in the latest QS World University Rankings, with funding concerns emerging as a key factor behind the decline.
The United States of America
Can the US afford to lose its 1.1 million international students?
International students contributed $43.8bn to the US economy last year and created 378,175 jobs nationwide.
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Support for Prime Minister’s Scholarships for Asia and Latin America recipients to continue to June 2026
The Prime Minister’s Scholarships programme was discontinued, and its funding reprioritised in the latest Government Budget 2025.
The decision to discontinue the programme is in line with the Government’s priority to deliver effective and fiscally sustainable public services and the need to focus on core activities in the current constrained fiscal environment.
The change takes effect from 1 July 2025. The decision will not impact any of the scholarships’ current recipients or recipients of the final group round, who were confirmed in June.
ENZ will continue to support current recipients, including those who are yet to travel overseas to 30 June 2026.
Since their inception in 2013 and 2016, respectively, the Prime Minister’s Scholarships for Asia and Latin America have been among ENZ’s significant, transformative and impactful programmes of work. To date, the programme has awarded 3,991 scholarships that have helped New Zealanders not only deepen their understanding of different cultures and languages but also enrich appreciation for their own culture and place in the world.
ENZ’s Group General Manager, International Marketing, Brand and Scholarships, Anna Gestro, said the Prime Minister’s Scholarships for Asia and Latin America have had a truly positive impact for building New Zealand’s connections in two key global regions.
“To date, the programme has awarded 3,991 scholarships that have helped New Zealanders deepen their understanding of new cultures and languages and enriched appreciation for their own culture and place in the world.
“The programme leaves a rich legacy through its rich and diverse alumni, who will continue to be global citizens in the way they nourish the connections and learnings picked up from their life-changing experiences from the scholarships,” Anna said.
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