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New Zealand's growing presence in US study abroad
The Forum on Education Abroad
Held in Seattle, Washington, this year’s conference was an opportunity for New Zealand providers to meet with existing and potential partners in the US, and to participate in professional development sessions on standards in study abroad. The University of Auckland exhibited, and the University of Otago co-presented a session. Representatives from Nelson Marlborough Institute of Technology, University of Canterbury and Victoria University of Wellington also attended as did ENZ’s US Director of Education, Amy Rutherford, and ENZ’s US Field Director, Alanna Dick.
The conference capped off at a luncheon plenary where Shanna Law, a former study abroad student, gave a talk about her year at the University of Otago. Shanna won the ‘Award for Academic Achievement Abroad’ for her research project on geology in Central Otago, which she presented to 1,000 conference attendees.The Forum on Education Abroad is accepting nominations for next year’s Award for Academic Achievement Abroad. The deadline is 30 August 2017. The next conference will be in March 2018 in Boston, Massachusetts.
The Institute of International Education Best Practices conference
Alanna Dick also represented ENZ at the Institute of International Education (IIE) Best Practices Conference, in Florida, in March. The event showcased the 2017 winners of the IIE Heiskell awards, which acknowledge international partnerships, internationalising campuses and study abroad.
Monash University and Macquarie University were the only non-US award recipients to present their programmes. Awardees were given 15-minute speaking slots at the event, while their institutions were recognised through IIE press releases, a cash prize and an awards ceremony.
As the awards are a great way to showcase the innovative practices on campuses, Alanna hopes to see New Zealand institutions involved in future.
“New Zealand institutions have several innovative initiatives that could fit the Heiskell award categories, including the unique ways they run international partnerships with US institutions to meet the needs of students.
“The awards are self-nominated, and it’s never too early to be thinking about next year’s award selection,” Alanna said.
IIE Heiskell Award applications are due in October 2017. Winners are notified in December, giving ample time to prepare for the conference in March.
Get involved with the IIE
IIE aims to double the number of US students studying abroad by 2020. New Zealand institutions can partner with the IIE by becoming a participating university in the Platform for Education in Emergencies Response programme or hosting a professor or researcher from the Scholarship Rescue Fund.
For more information, contact Alanna: alanna.dick@enz.govt.nz.
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From the CE: Honouring our commitment to international students
The Government has announced today that a new border exception will allow 250 international PhD and postgraduate students to enter New Zealand and continue their studies.
Read Minister of Education Chris Hipkins’ official release.
This is a positive first step on the path to recovery and is consistent with the Recovery Plan for International Education.
It is recognition that international education is important to New Zealand and will play a vital role in the country’s rebuild and recovery from COVID-19. Prior to COVID, international education was New Zealand’s fifth-largest export earner, earning $5 billion a year and supporting around 45,000 jobs.
Moreover, the international students included in this group have had their postgraduate study or research disrupted by COVID-19, and cannot complete it due to the practical nature of their course. They have made a commitment to New Zealand, and that’s something we want to honour.
ENZ’s next step is to work with tertiary providers as they identify and select eligible students, and to continue to work with other government agencies to ensure a safe and considered process is developed for these students to enter the country.
ENZ is looking forward to further border exceptions that will benefit as many providers and students as possible, when it is safe to do so.
We will also have work underway to make sure the students entering New Zealand receive a warm welcome and have the information they need to succeed.
I am very proud of the manaakitanga that New Zealand education providers have been demonstrating throughout the COVID-19 crisis this year.
Please continue to encourage your students to sign up to NauMai NZ, our digital home for students who have chosen to study in New Zealand. Over the COVID-19 crisis, it has continually been updated and expanded with information international students need to know.
In the early hours of Saturday, 2 October, ENZ’s NauMai NZ was awarded a Highly Commended in the Student Support category at The PIEoneer Awards. We are delighted to be recognised for this work alongside such a varied list of international organisations.
You can read more about NauMai NZ in this issue of E-News.
He waka eke noa (we’re all in this together).
Grant McPherson
Chief Executive
Manapou ki te Ao
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Agent training webinars for Malaysia and Thailand
The webinars will provide updates on popular study options, student entry requirements, scholarships, visa processing, through to employment and career pathway opportunities in New Zealand.
Speakers will include New Zealand institution representatives as well as ENZ and Immigration New Zealand staff.
ENZ’s International Market Manager for Southeast Asia, John Mollo, says “We see these webinars as a way to provide the tools, training and intelligence that agents need to better promote New Zealand.”
The Malaysia Agent webinar is scheduled for 21 May at 10am local time and agents can register here
The Thailand Agent webinar is scheduled for 22 May at 10am local time and agents can register here
Please note: Registration for these webinars is for education agents only. ENZ is running a separate series of webinars for New Zealand education institutions.
Other country webinars are being planned and we will open registration shortly.
Agent market
Date and local time of webinar
Indonesia
Tuesday 18 June, 10am
Japan
Tuesday 16 July, 10am
China
Monday 1 July, 10am
Philippines
Tuesday 20 August, 10am
Viet Nam
Tuesday 10 September, 10am
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Students flocking to Study in New Zealand website
SiNZ is now the top-ranking site in Google results for people in the UK, US, India, Thailand and Viet Nam when they search ‘studying in New Zealand’. It also ranks highly for ‘cost of living New Zealand’ and ‘universities in New Zealand’.
From December 2016 to January 2017, organic (unpaid) traffic to SiNZ increased by 24%, which means that the site is easier to find online. The SiNZ pages driving the most organic traffic include Scholarships, Study options and Work while you study.
Lucia Alarcon, ENZ’s International Digital Project Manager, said SEO (search engine optimisation) is a long-term strategy that helps make the site increasingly easy to find online.
"Having a SEO strategy helps to drive the right traffic to studyinnewzealand.govt.nz, growing value and conversion opportunities,” said Lucia.
As a result of this work, the bounce rate (the percentage of visitors who leave the site after seeing only one page) dropped from 15% to 13% between December 2016 and January this year.
Organic visits from mobile phones have increased 61% since July last year, corresponding with an impressive 70% increase in referral conversions from mobile phones. The site has also had a 44% increase in organic visits from tablet devices since last July.
These results demonstrate the importance of the site in raising awareness of the benefits of studying in New Zealand and in increasing referrals to institutions.
Other work contributing to these results includes better use of insights to create more engaging content, and tighter integration of social media channels with SEO, which ensures a more secure website that meets Google’s mobile-friendly criteria.
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