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From the CE: Global New Zealand education promotions backed by positive international student experience
Kia ora koutou,
I am delighted to share this update with you from Beijing, where I am attending the China Annual Conference and Expo for International Education (CACIE), which is among the largest and most influential international education conferences in the Asia-Pacific.
New Zealand, as you know, has the proud distinction of being Country of Honour at CACIE 2025. What’s made New Zealand’s presence even more impactful is to have Hon Dr Shane Reti, the Minister for Universities and Minister of Science, Innovation and Technology join us on this visit. It is helping us raise New Zealand’s profile in education, research and innovation space during our short time in Beijing.
With over 25 tertiary education providers from around New Zealand in attendance at the conference, including universities, wānanga, polytechnics and private training establishments, we have a diverse delegation presenting a strong and unified New Zealand education brand in China.
On Wednesday, ENZ hosted the New Zealand Education Friends and Partners Reception and attended the New Zealand-China Education B2B Networking session.
While the reception was a wonderful opportunity that enabled our education providers to extend manaakitanga to their longtime Chinese partners, the B2B networking session was an important one to help them connect with new institutional partners in China.
On Thursday, I am looking forward to attending the CACIE plenary session (attracting over 3,000 people) where Minister Reti will deliver the Country of Honour address, followed by the second New Zealand-China High-Level Education Forum that will see significant government-to-government engagement in education.
I can’t wait to share some significant outcomes from this visit with you soon.
CACIE is, of course, only the latest major opportunity in what has shaped up to be an incredibly impactful promotions season for New Zealand education across the world – from China, India, Europe and Thailand to Viet Nam, Japan and Korea. I am truly proud of the huge collaborative effort that has gone into the successful delivery of these events with the sector.
It’s reassuring that these strong global promotions of New Zealand’s education quality are backed by the stellar results of the 2025 New Zealand International Student Experience Survey that see 87% of international students continue to rate their New Zealand experience positively.
What’s better is that these highly positive satisfaction results come as international student enrolments in New Zealand continue to grow, with 63,610 international students enrolled in the country between January and April 2025, a 16% increase compared to the same period in 2024 (54,690).
It’s a great track for us to stay on!
Poipoia te kākano, kia pūawai
Nurture the seed and it will bloom into a flower
Ngā mihi nui,
Amanda Malu
Chief Executive
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Around the world in five
Asia
More English-taught programmes, growing job opportunities and affordable options are fuelling the growth of Asian education “powerhouses” outside the big four, a new study has revealed.
Global
A recent pilot study shows that most participants in semester abroad or other short-term exchange programmes are motivated by an interest in a new type of experience, the opportunity to encounter new cultures, and the chance to build language skills and new connections.
USA
The USA continues to lead the world in the number of global leaders educated, according to the latest annual Soft Power Index, though the gap with the UK has narrowed in the latest edition, which also lists the top institutions for the first time.
Australia
Southeast Asian students have been studying abroad for decades. But preferences are changing. Can traditional study destinations keep up?
India
Foreign universities in India promise to enhance higher education but face challenges replicating the transformative experiences of their home campuses.
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New Zealand universities on show at NACAC annual conference
Representatives from six universities – Massey University, Victoria University of Wellington, University of Otago, University of Auckland, Lincoln University, and University of Waikato joined forces to engage with hundreds of US high school counsellors.
The New Zealand booth was a standout attraction, drawing heavy foot traffic thanks to the ever-popular ENZ Kiwi plush toys, four of which were raffled off to attendees. But while the Kiwi drew people in, it was the conversation about undergraduate study opportunities in New Zealand that kept them engaged.
Over 100 high school counsellors expressed interest in learning more about New Zealand universities, with many requesting in-person visits to their schools for student and family information sessions.
The universities and ENZ held an intimate reception for conference attendees at a local flower shop. High school counsellors had the opportunity to learn about New Zealand education offerings while doing crafts with New Zealand ferns.
ENZ also hosted an intimate reception during the conference, where attendees had a chance to learn about New Zealand and take a part of it home with them, through crafting New Zealand fern boutonnieres (similar to a corsage)
ENZ Director of Engagement North America, DuBois Jennings, said that many of the guests were Hawaiian high school counsellors.
“This event has continued the strong relationships built during ENZ’s Hawaii Roadshow earlier in the year,” he said.
“All New Zealand universities have reported a notable increase in applications from Hawaii following this roadshow,” DuBois added.
Participation in NACAC is a strategic move for ENZ, providing a vital platform to strengthen connections with US high school counsellors who are some of the key influencers in students’ college decision-making.
By deepening this stakeholder network, New Zealand universities are better positioned to attract more US students to pursue full undergraduate degrees in New Zealand.
- New Zealand International Education Conference and Expo 2019
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