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  • Learn New Every Day – new global brand campaign launched to attract international students to New Zealand

    The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.

    30 second Learn New Every Day campaign video, part of a suite of campaign collateral available on ENZ's Brand Lab.

    ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.

    “We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.

    “What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.

    Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”

    Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.

    ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.

    “We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.

    “The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.

    The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.

    As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.

    All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab

    For media enquiries contact:

    Stephanie Morison,

    Senior Communications Advisor

    Education New Zealand Manapou ki te Ao

    +64 223020104, Stephanie.morison@enz.govt.nz

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  • Update from Immigration New Zealand

    Update for international students: In-study work hours increasing from 3 November 

    From 3 November 2025, eligible international students will be able to work up to 25 hours per week during the semester - an increase from the current 20-hour limit. This change applies to all new student visas granted from that date, even if the application was submitted earlier. 

    If international students hold a student visa with a 20-hour work limit and want to take advantage of the new 25-hour allowance, they will need to apply for a variation of conditions (VOC) or a new student visa and pay the relevant fee 

    They can choose to apply now for the extra five hours or if their visa allows full-time work during summer vacation then they do not require the extra five hours and may choose to wait until later to apply for a variation. Some students will choose not to apply for a variation of conditions at all, and wait until their next student visa application  

    The process for applying for a variation of conditions depends on which system a visa was submitted through i.e. the old system or through enhanced Immigration Online. 

    For more information, visit Upcoming changes to student visa work rights: Immigration New Zealand

    If they’re unsure which system their visa was issued in or which form to use, they can contact us for support before applying: Contact us: Immigration New Zealand 

    Update for international students: Changing your education provider or lowering your level of study from 3 November 2025 

    If a student visa holder is planning to change education provider or lower their level of study (for example, from a degree to a diploma), they’ll need to apply for a new student visa - not just a variation of conditions. 

    Upcoming changes to student visa work rights: Immigration New Zealand

    This requirement ensures their visa accurately reflects the new study situation and complies with immigration requirements.  

    Before making any changes, students or their representatives should check the INZ website for guidance on how to apply for a new student visa on enhanced Immigration Online and ensure they apply in advance to avoid any disruption to their studies. 

    For more information, visit Study visas: Immigration New Zealand 

    Update for international students: Keep your visa photo filter free 

    We all like to look our best, but to avoid delays or declines, visa application photos must be a true, unedited likeness. That means students must abandon those filters and submit an accurate photo in order to avoid processing delays or declines. 

    Immigration New Zealand uses facial recognition, so filters, AI edits, or beauty enhancements interfere with identity checks. Photos must meet international biometric standards - natural skin tones, clear lighting, and no digital alterations. 

    Edited images including smoothing skin, changing eye size, reshaping facial features, or cropping your head onto a plain background will cause delays in processing and may lead to declined applications.  

    Key tips: 

    • Don’t use selfies - get someone to take your photo or use a professional. 
    • Tell photographers not to apply digital enhancements, like beauty filters or AI adjustments. 
    • Some photo apps or online tools may not be suitable for visa applications. 

    More information and examples of acceptable photos can be found on our website: Acceptable photos for a visa or NZeTA : Immigration New Zealand 

    Guardian visitor visa applications moving online from 3 November 

    From 3 November 2025, all Guardian Visitor Visa applications should be submitted on Immigration New Zealand’s enhanced Immigration Online system. This update is part of INZ’s broader digital transformation, aimed at improving the visa experience for families supporting international students. 

    While the information required remains the same, the application form may look a little different.  

    The enhanced system offers better application tracking and a more streamlined experience for applicants. Updated guidance and support materials are built into the form. 

    If you have an application in draft or submitted under the old application form, you will still be able to access or submit this application after 3 November 2025. We will notify you when the old application form is due to close.  

    For current visa holders, if your child is applying for a new student visa and you intend to apply for another Guardian Visitor Visa, both applications should be submitted through the enhanced system.  

    This change is particularly relevant for education providers, agents, and advisers supporting families of international students. Please share this update with your networks and encourage early preparation ahead of the transition. 

    Guardian Visitor Visa applications moving to enhanced Immigration Online: Immigration New Zealand

  • International education delivers for New Zealand communities and visiting students

    These are the key findings of two ENZ research projects to measure the student experience and the views New Zealanders hold towards international education. 

    Student experience in New Zealand 

    In the 2023 International Student Experience survey of 4,755 international students from more than 70 nationalities, 84 percent rated their overall experience positively, while another 83 percent said they would recommend New Zealand as a study destination. 

    Students were most positive about their personal development and outcomes, with 87 percent saying the experience helped encourage their curiosity and develop new ideas. Students were also very positive (88 percent) about the people and connections they made in New Zealand. 

    New Zealand was the first choice of study destination of 78 percent of respondents and 64 percent said their New Zealand experience had met or exceeded their expectations, which is consistent with previous research. 

    Commenting on the results, ENZ Student Experience Manager, Ross Crosson, said the results showed that New Zealand’s ability to deliver a quality education to international students had remained strong through the recent pandemic, and boded well for further recovery of the sector. 

    “The strong preference of students for New Zealand as a place where they can obtain a high-quality education while enjoying unique personal development really shone through in the student experience survey. It was heartening to hear about students growing their confidence because of their study experience in the country 

    We now want to make sure we’re using insights from the survey to inform our work – to ensure New Zealand continues to be the open, inclusive, and welcoming study destination it is known to be. 

    ENZ’s Director Insights, Marie Clark, says the survey is a significant undertaking for ENZ and is an important resource for the international education sector. 

    "For one, it’s the only national survey of international students or indeed even students. We now have the beginnings of a valuable timeseries of data going back to 2019. 

    "It's important to be able to surface international student insights based on all sorts of variables, including country, sector or gender or a combination of these. We hope people working in the sector will find the sub-sector deep dives and Tableau dashboards particularly insightful resources,” she says. 

    The International Student Experience Survey 2023 Report is available here on IntelliLab. 

    Local benefits 

    In an ENZ survey of 1,100 New Zealanders conducted in December last year, 75 percent of respondents believe that international students benefit New Zealand. 

    The Ipsos Fast Facts survey, which drew responses from all regions of the country, saw 80 percent of respondents highlighting economic benefits, particularly in local communities, as a key reason for their positive viewLocal and cultural contributions were also noted with 81 percent saying international students help local students learn about other cultures and ways of living, and contribute to New Zealand’s cultural diversity.  

    The results of the 2023 survey highlighted the continuing growth in support for international students and their positive impact on New Zealand since 2016 when only 57 percent believed international students helped the New Zealand economy and economic growth. 

    The proportion of New Zealanders who feel that international students make it harder for New Zealanders to get jobs also decreased from 34 percent in 2018 to 24 percent in 2023. 

    However, some respondents expressed concern that some international students use the New Zealand education system as a means to residency, while 32 percent felt New Zealand’s infrastructure in housing, transport and medical services is not well equipped to allow for international students. 

    Marie said the positive result from the domestic survey was also good news. 

    “International students have always been a significant contributor to regional economies. It is particularly pleasing that there is strong awareness and support of the cultural exchanges that happen when international students learn alongside New Zealand students and participate in our communities. While the research identified some challenges, the definite trend in awareness of the benefits international students bring to New Zealand is very positive for the future.”

  • Diwali celebrations light up New Zealand campuses

    It was a wonderful week of Diwali across New Zealand campuses as students and education institutions came together to celebrate the festival of lights.  

    AUT lights up for Diwali 

    The sights, sounds and colours of Diwali were on full display at AUT’s recent Diwali Festival.   

    With the largest cohort of international students from India in New Zealand, AUT’s Diwali Festival celebrated the incredible contribution Indian students make to life at AUT.   

    Pro Vice-Chancellor International, Professor Guy Littlefair, said the event enriches their campus culture and showcases the university’s commitment to diversity and inclusion.   

    “Our incredible Diwali event was a wonderful opportunity for our entire university to celebrate our Indian students and the richness and joy of Indian culture,” Professor Littlefair said.   

    “We are proud of our growing reputation throughout India for our wide range and quality of study programmes, for being the university of technology in New Zealand, and for our great student support, accessibility to academic staff, employability, and student success.   

    “India is an extraordinarily important partner country to us, but more importantly our Indian students are an extremely valued part of our AUT family and the unique perspective and rich culture they bring to us are treasured by all our staff and students.”  

     

    Students lead Diwali celebrations at Wintec | Te Pūkenga 

    Diwali 2023 performers, organisers, volunteers, and audience all enjoyed the celebrations at Wintec | Te Pūkenga City Campus, including International Student Services Advisors, Unmesha Veetil (far left) and Li Li (front row with orange sari).

    This year, the Diwali celebrations at Wintec | Te Pūkenga City and Rotokauri campuses were completely ākonga (student)-led, making them even more special than usual. Although facilitated by the International Student Support team, the events were entirely hosted by ākonga, from the MCs to all the entertainment.  

    Unmesha Veetil, International Student Services Advisor, said the events were vibrant and high energy and a real testament to the students.  

    “The MCs did a great job of engaging the audience and getting them singing along, the dance performances and magic tricks were stunning and there were even talented students doing henna designs. On the request of the audience there was a final open dance floor which got many from the audience dancing too and proved lots of fun.”

    A crowd enjoying a Diwali dance performance at Wintec | Te Pūkenga

    The true spirit of the festival was also on full display as a diverse, multicultural communities organised the festivities with much generosity and kaitiakitanga.   

    Members of the Chinese Postgraduate Society who volunteered as ecowarriors for the Auckland Diwali Festival.

    The Chinese Postgraduate Society volunteered for the Auckland Diwali Festival as eco warriors, helping make the celebration as eco-friendly as possible. 

    “It was a great experience for us to immerse in a different culture and make valuable contributions,” Wilson Pan, President of the Chinese Postgraduate Society said.  

  • Strong interest in NZ from Filipino students at the Te Pūkenga Agent Workshop and NZ Study Workshop 2023

    55 education agents representing 27 agencies from across the Philippines attended the one-day workshop on 27 October. The workshop provided a valuable opportunity for the four Te Pūkenga representatives, including Bipul Das, Kerry Clarke, Prashanth Nallur Puttaswamy and Richard Cao, to share their most recent updates and developments, including information on Te Pūkenga’s vocational education offerings. 

    ENZ’s Market Manager – Philippines & Thailand, Chortip Pramoolpol, supplied an update on ENZ’s activities and showcased the array of tools and resources available to empower education agents in promoting New Zealand as a study destination. Joining the workshop remotely were key figures from Immigration New Zealand. Celia Coombes, Manager of International Education, Dolores Hyde, Senior Advisor for International Education, and Philippa Lee, Immigration Officer, Visa Operations, delivered a comprehensive briefing on student visa applications and post-study work rights. If any education agents would like a copy of the slides delivered by ENZ, they are available on IntelliLab here - ENZ Philippines.

    Bipul Das from Te Pūkenga’s International Team said that it was incredibly valuable to be able to meet face to face with education agents and prospective students in the Philippines. 

    It was wonderful to see the education agencies are excited to promote New Zealand as the preferred study destination for vocational education and we are grateful for the support from ENZ, our Education Agents and INZ on the work being done in the Philippines market. We will continue to focus on growing our international student population from the Philippines, " said Bipul. 

    Following on from the workshop, ENZ and Te Pūkenga welcomed over 170 visitors to the NZ Study Expo 2023. The event provided a unique platform for attendees to explore the breadth of opportunities in New Zealand including specific courses, scholarships, and post-study opportunities and discuss these personally with the NZ representatives on-hand.  

    From left to right: Prashanth Nallur Puttaswamy, Bipul Das, His Excellency Peter Kell, New Zealand Ambassador to the Phillippines, Kerry Clarke, Chortip Pramoolpol, Richard Cao and Joel Miranda Angon.

    New Zealand Ambassador His Excellency Peter Kell presided the event and shared his remarks, encouraging Filipinos and their families, to choose New Zealand as a destination to continue their education journey.  

    Ambassador Kell told the audience “This event is more than just a fair; it is a bridge that connects aspirations with opportunities. It is a platform for our Filipino students to explore and embrace new horizons, to acquire skills and knowledge that will empower you to become leaders in your chosen fields.  

    New Zealand’s education system is often highly regarded and ranked in the world for preparing students for the future. Our education providers often have strong connections to industry and the business community. This facilitates internships, work placements, and real-world experiences for students, preparing them for the workforce,’ he added.  

    ENZ Market Manager – Philippines & Thailand, Chortip Pramoolpol, was excited to have had the opportunity to speak face to face with interested students and their families following the pandemic.  

    “There is certainly a lot to be said for being able to explain in-person to prospective students and their families, why they must consider New Zealand as a destination for future study and we were so pleased to see such genuine interest 

    These events generated dozens of leads which has helped drive a significant increase in in visits and enquiries from Filipino students to the Study with New Zealand website,” added Chortip.   

    If any education providers or agents would like any additional information on marketing to students in the Philippines, please contact Chortip Pramoolpolchortip.pramoolpol@enz.govt.nz

    Bipul Das from Te Pukenga International Team presented on their programme offerings.

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