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From the Chief Executive: Encouraging progress across the sector
Kia ora koutou,
Earlier this month, Education New Zealand Manapou ki te Ao (ENZ) released the latest international student enrolment data, which shows the sector’s recovery continuing at pace. The results reflect steady progress driven by the sustained effort of education providers, supported by ENZ’s brand and promotional activity in an increasingly competitive global market.
This sense of progress was also reflected at the recent SIEBA hui in Christchurch, where there was a strong sense of collaboration and shared focus on rebuilding and growing the schools sector.
There is also significant activity underway across our international markets. Recently, a successful famil brought China-based education agents to New Zealand, showcasing Christchurch, Tauranga and Hamilton, and connecting them with a wide range of providers including ITPs, universities, schools, economic development agencies and international education organisations. For many, it was their first visit to New Zealand, building firsthand understanding and confidence to promote a broader mix of providers.
We’re also representing New Zealand at the NAFSA conference in Orlando this week, one of the world’s largest international education events. ENZ is joined by all eight of New Zealand’s universities, presenting a unified national profile and reinforcing New Zealand’s reputation as a high quality, innovative and welcoming study destination.
In Malaysia, last month’s Study with New Zealand roadshow continues to build strong connections by linking providers directly with students, schools and government stakeholders, while supporting long-term partnerships and student pathways.
We expect this positive trajectory to be further supported by Education Minister Erica Stanford’s announcement to contract an independent organisation to help schools build capability in international education. The selected provider will deliver practical support to help schools enrol and support international students, lifting capability across the schooling system – including for those not currently hosting international students. ENZ will run the tender, manage the contract and report progress to the Minister.
It’s encouraging to see New Zealand education continue to gain momentum. ENZ remains committed to supporting the sector with market intelligence and insights to help providers respond to emerging trends and target opportunities for sustainable growth.
Ko te pae tawhiti, whāia kia tata; ko te pae tata, whakamaua kia tina.
Seek the distant horizon; and cherish those achievements already won.Ngā mihi nui,
Linda Sissons
Acting Chief Executive - ICT Acceptable Use Policy
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Malaysian students and NZ universities strengthen ties in series of education events
From 13 to 20 May, the Education New Zealand Manapou ki te Ao (ENZ) team in Malaysia supported a series of international education events across the country. The activities were co-funded with education agencies and were organised to raise awareness of the quality of New Zealand’s universities and the breadth of education opportunities for Malaysian students.
The initiative kicked-off with a series of education fairs held at MARA Colleges in Kuala Lumpur, Ledang, and Lenggong from 13 to 16 May. MARA (Majlis Amanah Rakyat) is the Malaysian Government Scholarship Provider and supports Malaysian students to pursue higher education at home or abroad. At these fairs, ENZ and participating New Zealand universities partnered with IDP to engage with diploma students from MARA who are looking to continue their bachelor's degrees overseas.
ENZ’s Market Manager for Indonesia and Malaysia, Naluri Bella (3rd from left), and education representatives delivered a session at Mara College in Lenggong, Perak, Malaysia.
ENZ followed this event by co-hosting another education fair in Kuala Lumpur with AECC Global Malaysia from 17 to 19 May. This event attracted approximately 100 enthusiastic students interested in pursuing undergraduate and postgraduate programmes at New Zealand universities.
Crowd at the Education New Zealand fair with AECC Global Malaysia on 18 May 2024 in Kuala Lumpur.
Prospective international students from East Malaysia were then offered the opportunity to learn more about studying in New Zealand at an information session in Kuching from 19 to 20 May. This session was held in collaboration with the city's leading education agency, MMS, and gave students valuable insights into New Zealand's academic landscape, empowering them with the knowledge to make informed decisions about their future education.
Study in New Zealand Information session at MMS office in Kuching, East Malaysia, 19 May 2024.
ENZ’s Regional Director, Asia (excluding China) and Acting General Manager of International, Ben Burrowes, highlighted the importance of conducting such events in Malaysia.
“Running student recruitment activities like these in Malaysia are a core part of ENZ’s strategy to promote diversity within New Zealand’s international student community.
“They also serve to foster cultural exchange and mutual growth, strengthening the enduring ties between our nations that were originally established through the Colombo Plan,” said Ben.
ENZ’s Market Manager for Indonesia and Malaysia, Naluri Bella, added that it was positive to see so much interest in learning more about studying in New Zealand from students right across the country.
“In an effort to broaden the reach of our recruitment efforts, ENZ and agents also connected with international schools in Malaysia. Our PR activity also gained traction with local media who shared details of our information sessions.
“This approach really underscores our commitment to fostering educational exchanges and facilitating pathways for Malaysian students to pursue higher education in New Zealand,” said Naluri.
School visit at Sayfol International School in Kuala Lumpur, 17 May 2024.
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