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  • South Korea event series highlights growing interest in New Zealand

    New Zealand Education Fair in Korea draws strong interest 

    The New Zealand Education Fair in Seoul brought together 40 New Zealand schools and institutions, offering students and parents the chance to explore study opportunities directly with representatives. 

     

    Representatives from University of Auckland English Academy showcasing study options available to prospective students and their parents at the New Zealand Education Fair.

    The event attracted 2,100 pre-registrations, with 900 participants attending on the day, underscoring the strong demand for New Zealand education pathways. Families engaged in one-to-one consultations, gaining tailored advice on study options, English preparation, and scholarship opportunities.

    During the fair, alumni speakers were invited to share their personal journeys and provide guidance to attendees. They spoke about effective English study strategies before departure, practical approaches to a family “one-year living in New Zealand” experience, and the pathways from New Zealand study to admission into leading universities.  

    Strong interest in primary education 

    The fair confirmed a notable shift in interest, with Korean families showing particularly strong enthusiasm for primary education opportunities in New Zealand.  

    Many families expressed interest in spending at least a year in New Zealand with their young children, allowing them to experience the country’s safe and nurturing education environment first-hand. This reflects a growing trend in Korea towards family-based study abroad and “one-year living overseas” experiences. 

    Expanding interest in New Zealand education 

    While in Korea, New Zealand schools took part in the Agent Seminar and one-to-one meetings attended by 51 Korean education agency representatives. There was notable participation from agencies not specialising solely in New Zealand, who are now increasingly considering it a key English-speaking study destination to promote.  

    The event also provided a valuable opportunity for active engagement between New Zealand education providers and agents, followed by the New Zealand Education Night Reception at the official residence of New Zealand’s Ambassador to South Korea, H.E Dawn Bennet. There, deeper exchanges were held with Korean government officials, education stakeholders, and agency representatives. 

    Positive feedback from schools and families 

    New Zealand schools noted the high level of engagement and the quality of conversations with Korean students and their families at the New Zealand Education Fair. Attendees also shared positive feedback, commenting on the value of direct consultations with New Zealand education providers. 

    The Korea fair followed ENZ-led events in Thailand, Japan, and Vietnam, and marked the final stop in this season’s dedicated New Zealand education fairs across Asia. Together, these events have strengthened New Zealand’s connections with families across the region and reinforced the country’s reputation as a world-class study destination. 

    ENZ’s Senior Market Development Manager based in Seoul, Kay Lee, said the fair was a valuable platform to not only promote a New Zealand education, but gather insights too. 

    “It clearly showed how market trends and the expectations of Korean students and families are evolving,” she said. 

    “For students, it provided a strong understanding of the benefits of New Zealand’s education system, while for schools it was an invaluable opportunity to engage directly with highly interested families,” Kay added. 

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  • EdTech famil programme provides eyes on New Zealand for innovation

    The programme included visits to Singapore, Viet Nam and Indonesia by a New Zealand delegation that included nine companies. The nine companies had a diverse range of education expertise, products and services from cutting edge Neuroscience for early childhood education to delivering TV-style drama series for English language education young adults.  Six core companies participated across the three counties - Language fuel, Neurofrog, Chasing time English, StepsWeb, Jix Reality, and PipiLearning, while three additional companies already in the regions  Writers' toolbox,Komodo wellbeing and Kami, joined the Singapore programme for specific elements. 

    The programme included meetings with the Ministries of Education of all three countries, specifically to understand the digital adoption and education roadmaps of each. Singapore shared their Transformation of education technology masterplan 2030 as a capability multiplier for educators and learners, and Viet Nam shared their focus on and investment in technology and management systems and using education technology to build the human potential of their citizens. Indonesia shared their Super App which allows for their 646.2 thousand schools, 4.2 million teachers and lecturers and 71 million students to all benefit from the large-scale acceleration of an economy moving at pace with a firm policy that ‘no one is left behind’. 

    Alana Pellow, ENZ’s Business Development Manager, led the delegation and said that the programme was carefully put together to ensure the visit was as much about showcasing New Zealand’s expertise and innovation in EdTech as it was to learn about what other countries and leaders in this space are doing.  

    “Across the three countries, the EdTech companies had the opportunity to meet and visit education providers from schoolteachers and leaders, vocational education providers and universities to education enrichment centers. They also heard from New Zealand business leaders and government agencies in each region, as well as had briefings and networking with local EdTech owners to gain a deep understanding of the economic and EdTech landscapes in each country. 

    “The public, private and enrichment education landscapes, which offer significant opportunity for EdTech’s, was a great eye opener particularly in Early Childhood Education (ECE), English language, literacy and English language teacher’s space.  

    “For example, in Viet Nam it is not uncommon for parents to spend 30% of their income on education – including after school enrichment education such is the ambition of parents for their children,” said Alana. 

    The private school market across all three markets is viewed as particularly significant for New Zealand. During the visit, it was noted by a number of diverse education related professionals how the New Zealand EdTech group were subject matter experts with education specific capabilities and expertise across many areas from linguistics, literacy, English language, teaching, academic R&D and collaboration with recognised and respected global experts such as – Oxford University Press, Oxford University, Royal Melbourne Institute of Technology, National University of Singapore, Institute of Technolgy Education and the University of Auckland. 

    Interest in New Zealand’s Education Technology was picked up by the local press in Indonesia and Viet Nam, with Viet Nam in particular seeing 17 stories feature across its various media channels. This has provided valuable visibility of New Zealand’s innovation and expertise in digital education across a wide education subsector value base from ECE and K-14 to R&D at tertiary level. Positive leads have followed and the founder and CEO of SIS and Inspirasi schools, which has schools across Indonesia, South Korea, Myanmar, and India, has already been in touch with two of the NZ EdTech companies to explore future collaboration. 

    Meeting with Politeknik Negeri Jakarta (VET) Indonesia.

    ENZ’s EdTech delegation meeting with Mr. Nguyen Bao Quoc, Deputy Director (Digital Transformation), and colleagues at the HCMC Department of Education & Training, Ho Chi Mihn City, Viet Nam.

    The delegation also attended the EDUtech Asia Policy Summit in Singapore where education, education policy makers and education technology solution providers came together from across Southeast Asia. Highlights included:

    1. The pace and scale at which many SEA countries are upskilling and shifting their policy and philosophy to equip their educators, citizens and systems to be meaningfully productive.
    2. That digital literacy training is not just the domain of learners.  Educators also need high quality digital training, materials and resources. 
    3. Artificial Intelligence is forcing a rethink on everything and in assessments, what do we care about assessing? Knowledge attainment or the deep skills for being human?  
    4. Partnership is hard but offers competitive advantage and ‘’success’’ when human skills are done well, and many global universities are doing partnership well and reaping the rewards. 

    Any New Zealand EdTech and Education publisher companies interested in finding out more about the SEA market can contact Alana Pellow - alana.pellow@enz.govt.nz 

    ENZ’s EdTech delegation meeting with Mr. Nguyen Bao Quoc, Deputy Director (Digital Transformation), and colleagues at the HCMC Department of Education & Training, Ho Chi Mihn City, Viet Nam.

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