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• [MIN SIGNED] 2425 292 ENZ Q4 report for 4 Apr 30 Jun 2025 (1) Redacted

• New Zealand grows education partnerships at one of China’s largest international education events

  New Zealand education took centre stage at the China Annual Conference and Expo for International Education (CACIE) and China Education Expo (CEE) in Beijing, where New Zealand was honoured as the 2025 Country of Honour.

  New Zealand’s Minister for Universities and Minister of Science, Innovation and Technology, Hon Dr Shane Reti, led a delegation of 25 tertiary education providers to China for the conference.

  During the visit, Minister Reti met with Chinese Minister of Education Huai Jinpeng, opened the second New Zealand-China High-Level Education Forum, and the New Zealand Pavilion at CEE. He also met with Chinese Minister of Science and Technology Dr Yin Hejun to advance bilateral research and science cooperation.

  Education New Zealand Manapou ki te Ao (ENZ) Chief Executive Amanda Malu says the event was a powerful platform to highlight the quality and innovation of New Zealand’s education system to one of our most important global education partners.

  “Being the Country of Honour at CACIE and CEE gave us an unparalleled opportunity to demonstrate why New Zealand is a world-class education destination,” says Malu.

  “Our education offering is backed by strong student outcomes and a reputation for safety, inclusivity, and innovation, qualities that resonate strongly with Chinese students and their families.”

  The New Zealand Pavilion at CEE attracted thousands of prospective students, parents, and education partners, while CACIE provided a forum for high-level engagement between New Zealand and Chinese education leaders. 

  The visit saw ENZ sign a letter of intent with the China Center for International People-to-People Exchange to strengthen cooperation, specifically institutional relationships across vocational education, higher education, and schools. 

  Another significant outcome was the formalisation of 32 new partnerships between New Zealand education institutions and their Chinese counterparts, with many focused on transnational education programmes.

  “These partnerships are more than agreements on paper, they represent real opportunities for collaboration, knowledge exchange, and pathways for students to experience the best of both countries,” Malu says.

  “China continues to be a key partner in our international education sector, and events like CACIE reinforce the trust and mutual respect that underpin this relationship.”

  With over 22,000 Chinese students enrolled in New Zealand in the first term of 2025, the strong interest at CEE reflects the enduring appeal of a New Zealand education.

  “International students consistently tell us that their experience in New Zealand is positive and transformative,” Malu adds.

  “That lived experience is our strongest endorsement, and it’s why we’re confident that the connections made at CACIE will translate into more students choosing New Zealand as their study destination.”

  For further information: 

  Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao 
  sai.raje@enz.govt.nz | +64 21 479 649 

  
  About Education New Zealand Manapou ki te Ao 

  Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.

  With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.

  Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.

• Upcoming offshore events related to international education

   

  Dates	Event	Location
  21-25 March	Forum on Education Abroad Conference 2022  Annual conference of the Forum, a non-profit membership association that provides training and resources to support high quality education abroad experiences.  Contact: Lewis Gibson	Chicago, Illinois, USA
  24, 31 March, 7, 14,21,28 April	Agents Workshop Series: The NEW Choices  A series of 8 webinars aims to provide Vietnamese agents with updates on new programme offerings across sectors, and new perspectives when looking at NZ offerings.  Contact: Van Banh	Viet Nam
  26 March	New Future, New You, New Zealand  A co-funded virtual session between ENZ and one of our ENZRAs in Indonesia, SUN Education. The objective is to maintain a pipeline of interested students ready to pathway to New Zealand universities when the border reopens. The event will feature reps and gradvocates from UC, Otago, Waikato, and Massey University.  Contact: Naluri Bella	Indonesia
  27-31 March	Asia-Pacific Association for International Education Conference and Exhibition 2022  APAIE brings together professionals who are passionate about international education from across the globe to network, improve professional skills and learn about new developments in international education.  Contact: events@enz.govt.nz	Online
  27-29 March	Global Higher Education Exhibition (GHEDEX)  Organised by the Omani Ministry of Higher Education, Research and Innovation, GHEDEX brings together education providers, secondary and tertiary students, parents, and young professionals from across the Gulf region.  Contact: Bronwyn Shanks	Muscat, Oman
  27 March, 3,10,17 April	NZ Scholarship Boot Camp for students  Part of ENZRA Co-funding Activities, this initiative offers a series of workshops for Vietnamese students to obtain updated scholarship info, enhance necessary skills and meet up with NZ institutions to plan their study abroad journey.  Contact: Van Banh	Viet Nam
  31 March	Kōrerorero: Conversations That Matter – UN Sustainable Development Goal 4  Join an exclusive conversation about access to quality education with university vice-chancellors from Brazil, Colombia, and New Zealand.  Contact: Bruna de Natale	Latin America
  2, 3, 9, 16-17, 24 April	Youth Runway Campaign – NZ and Viet Nam school students  Part of ENZRA Co-funding Activities, this initiative offers a series of workshops for Vietnamese students to obtain skills and knowledge about Global Citizens towards SDG – Marine Health, as well as make friends and interact with NZ students.  Contact: Van Banh	Viet Nam
  25-27 April	FAUBAI Conference 2022: Known Concepts, New Meanings - What has changed in the internationalization of higher education? How can the future of the internationalization of higher education be projected?  ENZ is a silver sponsor for this year’s virtual event and will have a virtual booth.  Contact: Bruna de Natale	Latin America
  28 April	FPP Latin America virtual postgraduate fair  An easy and convenient way to meet with over 90 international universities to find the right postgraduate program. ENZ will host the "Study With New Zealand Pavilion”, having 14 institutions representing a variety of NZ institutions (English New Zealand, PTEs, Te Pūkenga and universities).  Contact: Bruna de Natale	Latin America

• Ask New Anything: ENZ's next global campaign

  

  Launching in mid-October, ENZ’s global digital campaign 'Ask New Anything' is our most technically sophisticated campaign yet.

  The 'Ask New Anything' campaign aims to challenge commonly held perceptions of New Zealand and increase awareness of the country as a high-quality study destination. It does this in a new and innovative way – by inviting audiences in 14 international markets to question what they know about New Zealand. 

  'Ask New Anything' will be the first time the refreshed 'Think New' brand has been widely used in digital channels. To read more about ‘I AM NEW’, see the E-News story ‘A brand NEW day’. 

  The campaign brings together ENZ’s digital insights, the refreshed brand and the Study in New Zealand chatbot Tohu, to give prospective students the answers they need to make an informed study decision.

  The creative concept

  Drawing on Google search data, China-specific insights and data from Tohu, we’ve pulled together a list of the most commonly searched questions about studying in New Zealand.

  We put these questions to real international students, a New Zealand student, a teacher, a parent and an employer and recorded their responses in 100 unscripted videos.

  As well as being used on YouTube, Facebook and other digital media, the videos will be available on demand in Tohu the chatbot (who can be found on the studyinnewzealand.govt.nz website, the NauMai NZ website and Facebook Messenger).

  If asked a question it cannot answer, Tohu will direct prospective students to a new Facebook group or Instagram Live event, where they can ask current international students their questions in real time, delivering on the promise that you can 'Ask New Anything'.

  In China, the campaign  will use the most relevant questions for the market within WeChat and other local platforms.

  ENZ Director Platforms and Campaigns, Euan Howden, says: “Harnessing our award-winning data and marketing platform, we're bringing the refreshed 'Think New' brand to life with a level of technical sophistication that we couldn't have dreamed of a year ago. I'm looking forward to seeing how audiences engage with this campaign, and how this affects their perceptions of New Zealand as their preferred study destination.”

  Introducing the new brand

  The campaign will be the first global digital showcase of the refreshed 'Think New' brand which  positions our international education brand for success and defines quality by the ways we help students make their mark on the world. Additionally, the campaign captures New Zealand’s values of societal openness, transparency and manaakitanga.

  ENZ Director Brand and Design, Kaylee Butters, says: “This is the most interactive campaign we’ve run to date. The involvement of our Kiwi Ambassadors and the direct connections enabled by the Facebook group and Instagram Live events really underpins the authenticity of the brand and puts our students right at the heart of the creative concept.”

  More information

  To find out more about the campaign, and how you can leverage this activity in your own marketing, please click here. This webpage will be updated regularly throughout the campaign as new information and resources become available.

• John Laxon Rob Stevens Jonathan Austin Jane Goh and Stuart Morriss at the launch event in Singapore

• Celebrating the 28 Pasifika graduates of the He Manawa Tītī Programme

  He Manawa Tītī was a 13-week bespoke training course for emerging Pacific leaders delivered between February and May 2023 under the Manaaki New Zealand Scholarship Programme (MNZSP). The name He Manawa Tītī stems from a Māori Whakataukī (proverb) meaning ‘stout of heart’ and the course formed part of the Ministry of Foreign Affairs and Trade (MFAT) contribution to the suite of reparations for Pacific peoples announced in 2021 by the New Zealand Government. The press release announcing these scholarships is available here). 

  Emerging leaders (aged 25 – 35) from public, private, and voluntary sectors took part in the course combining academic and experiential training.  Scholars participated in several weeks of online learning from their home countries and spent nine weeks of the programme based in Te Whanganui-a-Tara Wellington. He Manawa Tītī included modules on good governance and public sector leadership, trade policy in the context of the Pacific, and explored Pasifika values as key tenets of modern leadership.    

  Education New Zealand Manapou ki te Ao (ENZ) was involved in this kaupapa (programme of work) through its partnership with MFAT on the operational management of the MNZSP.   

  “It was fantastic to be able to celebrate these 28 inspiring young leaders as they completed this programme in Wellington last month. In true Pacific style, there was plenty of laughter, fun and colour, and it was a fitting celebration for all that these graduates have already achieved throughout their education and early careers,” said ENZ’s General Manager International, Lisa Futschek.   

  “The programme was designed by MFAT in collaboration with key Pasifika stakeholders and community members, highlighting Pasifika ways of learning and recognising the knowledge that is already held by Pasifika peoples. This collaboration also ensured opportunities for the scholars to build networks with Pasifika communities here in Aotearoa New Zealand, which connects them to our country now that they have returned home,” Lisa added. 

  The Manaaki New Zealand Scholarship Programme is part of the International Development Cooperation support that MFAT provides for developing partner countries across the globe. Manaaki alumni are well-known to be integral contributors to the development of their home countries.  

  “These Pacific emerging leaders are enthusiastic about returning home and putting into practice the leadership skills they have gained in Aotearoa,” said MFAT Lead Adviser, Alexandra Grace.  

  “While they have successfully completed this bespoke cohort course, real success will be demonstrated over coming years through what they achieve for their communities and countries. Scholars told me they won’t miss the weather (!) but will take with them enduring memories of the manaakitanga they experienced in our country.” 

• Thailand looks to New Zealand for summer study

  Summer New Zealand promoted New Zealand as a destination for short-term English language study, and targeted school students who wish to experience study abroad during their semester break.

  The event was also a chance for education agents to exhibit different short-term study programmes and promote the benefits of New Zealand teaching to students and parents.

  Jaruwan Pongjaruwat, ENZ Programme Manager for Thailand, said having alumni attend and share their study experiences in New Zealand was inspiring for other students to study abroad.

  “New Zealand is already a popular destination for Thai school students – each year more than 200 students go to New Zealand for short-term English language study during March to April,” said Jaruwan. 

  “Alumni are the best advocates to get more students interested, as they can talk to them about Kiwi life outside of the classroom too, which is a big part of why Thai students are drawn to New Zealand.”

  ENZ Thailand partnered with Krungthai Card Public (KTC), Thailand’s largest credit card operator, and 11 members of Thailand International Education Consultants Association (TIECA) to organise the event, which included cardboard sheep, hay bales and green fields.

  “We set up the New Zealand atmosphere for the parents and students to be able to visualise the real New Zealand in Bangkok!” said Jaruwan.

  Janejit Ladpli, KTC Vice President – Travel & Leisure Marketing, said given the high demand of study abroad students to New Zealand, KTC wanted to partner with ENZ and TIECA to develop special offers to potential students that would make New Zealand the number one choice for their study destination.

  “Students who decide to enrol in the programme using KTC credit card for payment will receive a number of benefits, including a 0% instalment payment and a special discount price for a Thai Airways Business Class ticket,” said Janejit.

  The event included a cooking demonstration of the New Zealand-style lunchbox, prepared by Turners & Growers Thailand, who gave apple cupcakes to the attendees.

  James Andersen, Deputy Head of Mission at the New Zealand Embassy, presided over the opening event and welcomed guests.

  

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