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• ENZ launches Future Proof campaign

  New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.

  On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.

  The first phase of the campaign focuses on awareness. Ten days in, the campaign video has attracted more than 6.1 million views on Facebook and over 1.8 million views on YouTube from the target audience.

  Patrick Holden, ENZ’s Digital Media Project Manager, said the campaign is part of a robust media framework that ENZ developed in 2017 which can be rolled out globally.

  “In the design phase, we used learnings from our previous media activity and leveraged our in-market team knowledge and we’re pretty happy with the results we are seeing so far,” said Patrick.

  “We have also put a lot of work into better understanding our audience’s journey – what students first click on, where that leads them, and what other key information they seek.

  “This helps us understand what information students connect with, such as the future proof ranking, and what attracts them to study in New Zealand.”

  The second phase of the campaign will start in April, and will be focussed on converting the audience into enquiries to institutions.

  The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and will be the first campaign integrated with the database marketing platform.

  The campaign emphasises New Zealand’s strengths outlined in The EIU Worldwide Educating Students for the Future Index, including:

  • An education system that develops in-demand skills such as critical thinking, creativity, independence and teamwork.
  • We offer diverse learning experiences inside and outside the classroom, and our practical, hands-on approach teaches students to use their knowledge in real-world situations.
  • New Zealand is a modern, progressive and open-minded country. The experiences students have here enable them to grow personally as well as academically.

  Check out this infographic to find out more about New Zealand’s top performance in the index.

  To learn more about Future Proof, visit the campaign landing page.

• Around the world in five

  BRAZIL

  Brazil unveils new HE internationalisation scheme

  Brazil is replacing the Sciences without Borders (CSF) initiative with a new international mobility financing regime, aiming to enhance bilateral relationships with overseas partners. The new fund will be targeted towards postgraduate students and early career researchers looking to develop research abroad. While the CSF was managed at a federal level, the new scheme gives more autonomy to universities, requiring them to form an internationalisation strategy with international partners.

  Read more

  GLOBAL

  Is fear of unqualified leads holding back your school website?

  If universities optimised their websites, most could multiply the number of enquiries captured by up to 400%. Achieving this result requires just a few simple tweaks that make it easier for visitors to register their interest, such as decreasing the number of questions on a web form, segmenting by readiness (the distinction between “Keep me updated” forms and “Talk to me” forms) and using more student testimonials and videos.

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  UK

  74% of public value international students when economic worth revealed

  New research has found that people’s attitudes towards international students change when learning of their economic contribution and the jobs they generate. In a recent survey, only 12% of respondents wanted to see more international students in the country, but this doubled to 24% when they learned of the economic gains. Similarly, the 20% who wanted to see less international students in the country dropped to 13% when told of the economic value of international students.

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  FRANCE

  French tech: A hot spot for entrepreneurs, 15 years in the making

  Watch out Silicon Valley – the tech scene in France is gaining massive traction. Students from France’s world-leading business schools are now choosing tech over other job options, with one third of French students stating they would like to either found or join a start-up. The French talent pool is also impressive: Paris has over 134,000 professional developers, the second highest in Europe behind London, and 43% possess an MSc in Computer Science.

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  SOUTH KOREA

  South Korean teens top in maths and science, but lack interest

  South Korean students are excelling in science and mathematics, but the way the subjects are taught is not kindling interest in the students, a new report reveals. While South Korea placed fifth worldwide in the Program for International Student Assessment (PISA) 2015 science test, and first for maths, they ranked 26th and 28^th (out of 35) in terms of interest. Professor Lee Joo-ho of the Korea Development Institute (KDI) says the disparity can be traced to the “learning by rote” method in the nation’s schools.

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• ENZ launches inaugural education showcase in Saudi Arabia

  The event followed Trade Minister Todd McClay's visit to Saudi Arabia to discuss several education initiatives, leading a trade delegation with five education organisations.

  The New Zealand Showcase covered New Zealand’s expertise in teacher training, school management and operations, and early childhood education delivery. The event was hosted in Riyadh at the Saudi Ministry of Education, chaired by the Minister of Education, Ahmed Al-Issa, with the support of New Zealand Ambassador to Saudi Arabia, Hamish MacMaster. The event included representatives from the University of Waikato, Cognition Education, and Little Schools.

  Saudi Arabia is implementing education reforms, a response to lower oil revenues, with a focus on growing private education capacity in the country. Saudi officials and investors have shown a particular interest in partnering with New Zealand to set up new school and early childhood education networks, and to raise the performance of existing private schools.

  ENZ’s Middle East and Acting South Asia Regional Director, John Laxon, says initiatives such as the showcase are an excellent way to bridge any gaps in knowledge, and promote what New Zealand organisations have to offer.

  “The showcase has created a great awareness of New Zealand’s world-class education system, and established partnerships to address some of the common education challenges faced by Saudi Arabia and New Zealand,” said Mr Laxon.

  “We are very grateful for the support of Minister Al-Issa and the Ministry of Education in Saudi Arabia, and the New Zealand organisations who supported the event.”

  

  Ambassador Hamish MacMaster and Minister Al-Issa chair the New Zealand Education Showcase

• IMG 1810

• Intelligence portal in the pipeline

  “We’re calling it ‘IntelliLab’ – similar in concept to the SkillsLab and BrandLab but providing vital data and market intelligence,” said ENZ Intelligence Manager, Andrew McPhee. 

  “We plan to roll out IntelliLab in a phased approach, starting with a launch at NZIEC in August 2017.”

  Andrew said IntelliLab will provide a secure, one-stop-shop to a wide variety of existing ENZ intelligence, research products and third-party market intelligence reports. Subsequent developments will provide a more interactive experience, with customised dashboards and searches.

  Providers will be able to use IntelliLab via a single log-in that will also give them access to ENZ’s SkillsLab and BrandLab.

  ENZ will shortly begin approaching potential IntelliLab users to participate in a workshop. This will help ensure that the portal delivers the information that providers and agencies need to better inform their work.

• Focus on Regional Growth

  This is at the heart of our Regional Partnership Programme, currently involving 13 active regional groups and supporting a wide range of activity, from development of strategies and implementation plans to innovative collaborative marketing and shared services models.

  Earlier this year, regional coordinators from across the country participated in a workshop to share ideas and identify priorities. Common themes included; strategies for working together with local and regional government, the need for robust regional leadership and governance, and the benefits of developing shared services and resources.

  “Regional collaboration is a natural platform for innovation and adding destination value for our customers,” says Greg Scott, Business Development Manager. “There is an enthusiasm across the country for working together and some exciting new developments.”

  Two examples from the South Island of initiatives funded by the Regional Partnership Programme recently are:

  • a Work Ready Programme being piloted by Study Dunedin, working with Enterprise Dunedin, to offer a six-week seminar based programme at the University of Otago, designed for international students who want to find employment in New Zealand after graduation;

  • an India Skills Scholarship Programme developed by Christchurch Educated, working with the Canterbury Development Corporation offering graduate tertiary qualification pathways to employment. One of the first successful graduate engineers has just finished with an A-grade average and is working for construction company, Ganellen, on the Christchurch rebuild.

  Enquiries about the Regional Partnership Programme are welcome at any time, and can be made by emailing greg.scott@enz.govt.nz.

• Viet Nam alumni

• NZ Universities strengthen ties with Indonesia during LPDP Delegation visit to NZ

  LPDP is an Indonesian Ministry of Finance agency responsible for funding Indonesian students to pursue further study both in Indonesia and abroad. Since its inception in 2013, LPDP has sponsored over 35,000 Indonesian students and during this time, has sent 177 scholars to study with New Zealand. LPDP scholars coming here have studied in a wide variety of areas, most commonly in the engineering (energy), environmental science, education, and business subject areas.  

  ENZ's Acting Market Manager, Indonesia and Malaysia, Naluri Bella, welcomed the delegation to New Zealand from 27-29 March and said it was a privilege to host members from the LPDP to NZ and further strengthen ties with Indonesia.  

  "During this visit, ENZ showcased the quality of New Zealand’s university system by securing engagements with all eight universities in three separate roundtable meetings in Auckland, Wellington and Christchurch.  

  "This gave each university the opportunity to profile their institution and highlight areas of collaboration. A NZ Inc. roundtable meeting was also held to discuss co-funding opportunities and to develop a closer government to government relationship.” 

  The LPDP visit followed a successful trip to see LPDP in Jakarta in October 2022 by the then New Zealand Minister of Education, Chris Hipkins. During this trip, Minister Hipkins relayed that New Zealand was ready to welcome back its international students and used the opportunity to advocate for all New Zealand universities to be included on the LPDP approved partner list.  

  Ben Burrowes, ENZ's Regional Director Asia, added that it was exciting to be able to welcome the LPDP delegation to our shores following Minister Hipkins’ visit and that by Universities New Zealand (UNZ) who had led a senior delegation throughout Southeast Asia including a visit to LPDP while in Jakarta in March 2023. 

  "We are very pleased to report that following LPDP's meetings with New Zealand's universities and earlier advocacy by the Minister and UNZ, LPDP confirmed that they will advocate for all eight universities to be included in their approved institution partner list. This allows all of our New Zealand universities to receive LPDP funded scholars in the future."  

  A nation-wide Memorandum of Understanding (MoU) with UNZ is also currently being developed to support the flow of students from Indonesia and New Zealand.   

• Supporting PTEs to grow internationally

  The recent 2024 ITENZ Conference in September provided the ideal platform for Sharon-May McCrostie, Acting General Manager of Sector Engagement for Education New Zealand Manapou ki te Ao (ENZ) to highlight some of ENZ’s work to support Private Training Establishments (PTEs).  

  Strengthening New Zealand’s reputation as a preferred destination for international students studying with PTEs by taking a collaborative approach with the subsector has been key, said Sharon-May. 

  “This includes how ENZ works with PTEs to develop the subsector by organising roadshows, in-market education fairs, events and webinars. We also have a strong pipeline of activity ahead, working with PTEs through strategic marketing, partnerships, capability building, with a focus on delivering high-quality educational experiences,” added Sharon-May.  

  

  The team at the ENZ booth during the 2024 ITENZ conference. From left Business Development Manager, Jane Yang, Coordinator Sector Engagement, Isabella Gunadjaja, Acting GM Sector Engagement, Sharon McCrostie, and GM Māori, Ed Tuari. Ed kick-started conference proceedings with an energising mihi whakatau.

  During her presentation, Sharon-May highlighted four key points:

  • Expanding recruitment efforts in key markets such as India, China, Viet Nam, Latin America, and the Philippines, will be incredibly important in the diversification of the international student base. This will also be vital in achieving the New Zealand government’s goal to double export earnings from international education to $4.4 billion by 2027 and meeting the student enrolment target of 85,000 by 2024/25 (up from 69,000). 

  • ENZ conducts targeted marketing campaigns that aim to boost visibility and awareness of a New Zealand education. Providers can leverage ENZ marketing support in their international journey through tools like BrandLab for developing promotional materials and AgentLab for connecting with education agents. 

  • ENZ provides valuable market insights through IntelliLab, offering data on trends, student preferences, and enrolment statistics to help providers make informed decisions. 

  • Lastly, to improve the student experience, ENZ provides resources such as NauMai NZ and conducts an annual Student Experience Survey, giving providers insights into how they can better meet the needs of international students. 

  Sharon-May ended by confirming ENZ’s commitment to the subsector. 

  “We are committed to providing ongoing support for PTE providers through research, resource and capability building.  We look forward to continuing our efforts in supporting the growth of this very important part of New Zealand’s international education eco-system,” said Sharon-May. 

• ENZ and Go Overseas bring scholarship to Europe

  Ute Haug, ENZ Senior Market Development Manager, Europe, said ENZ decided to launch a pilot campaign with Go Overseas in Europe after seeing its success in the US.

  “Each year, the US campaign generates an increased interest in New Zealand from US study abroad students, along with amplified social media activity around New Zealand.

  “Now in the fourth year, this year’s campaign will see us bring the scholarship to Europe too, helping its students to see that New Zealand institutions offer sought-after qualifications that are well recognised in Europe,” said Ute.

  Both the US and Europe scholarship campaigns will run from 8 September to 13 October.

  Last year’s campaign saw 12 percent of applicants were graduate students. To capture the interest of this applicant pool, three New Zealand institutions – University of Auckland, University of Otago and Victoria University of Wellington – are each offering one postgraduate scholarship for qualified US students.

  While only one winner is selected for each scholarship, ENZ Field Director, North America Alanna Dick said participating New Zealand institutions are still able to follow up with applicants interested in their institution.

  “Since the start of the US campaign in 2014, participating New Zealand universities and ITPs have worked closely with ENZ and Go Overseas to follow up these student leads generated from the applications,” said Alanna

  “For example, in the US last year, the scholarship was shared through a digital campaign with more than 1,500 universities and 2,600 industry professionals, resulting in more than 3,000 student applications.

  To find out more about the scholarship, visit www.gooverseas.com or contact ENZ Field Director, North America Alanna Dick, at Alanna.Dick@enz.govt.nz.

  You can watch a video of 2016 Go Overseas scholarship recipient Alicia Cotsoradis here.

  New Zealand Study Abroad Go Overseas Scholarships

  For students in the US:

  • One Undergraduate Semester Scholarship, worth $15,000 plus roundtrip flight
  • Three Master’s Degree or PhD Scholarships, worth $10,000 each for either University of Auckland, University of Otago, or Victoria University of Wellington.

  For students in Europe:

  One €12,500 Study Abroad Semester Scholarship. Applicants can apply for semester 1, semester 2 or northern hemisphere summer 2018.

  Applications for all scholarships close 13 October.