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US Fall recruitment tracking well
ENZ and representatives of New Zealand education providers spent the season interacting with students, parents and education professionals across the US at various recruitment fairs and study abroad fairs.
They also attended industry conferences, such as the NAFSA Regional Conferences which provided great opportunities to network with their US counterparts, reconnect with current partners and find new partners.
Lewis Gibson, ENZ Field Director, North America, said these events, against the backdrop of ENZ’s Future Proof 2.0 campaign, led to a spike in US visits to the Study Abroad page of the SiNZ website and sign ups to MyStudyNZ.
“This highlights the importance of combining digital efforts with in-market visits to the US, where personal relationships are important in ensuring the success of partnerships and the flow of students,” said Lewis.
States where New Zealand representatives were active directly corelate to increases in page views (see table below).
For example, SiNZ saw 9,234 and 7,359 unique visitors from California and Michigan respectively during 2018, out of a total of 71,549 US visitors.
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Around the world in five
GLOBAL
‘Country brand’ driving international students’ decisions
A country's brand is becoming an important driver when considering study destinations abroad, a survey of 20,000 students has found.
VIET NAM
From recipient to partner in international education
Viet Nam's Strategy for Education Development is placing an increased emphasis on the internationalisation of higher education in order to lift the global ranking of its universities and overhaul its outdated curriculum.
INDIA
High percentage of parents want their children to study abroad
As many as 44 percent of parents in India want to send their children to study abroad, including to destinations such as the US, UK, Australia, Canada, Germany and New Zealand.
JAPAN
Japan woos new faces from the outside
An aging population and shrinking domestic workforce in Japan are forcing the Asian nation to liberalise its immigration laws and has seen the number of foreign students double in the past five years to 260,000.
AFRICA
Demand for business education rises in Africa
Business schools from outside Africa have been keen to capitalise on the interest as demand for business education rises in the region but the hurdles of cost and regional relevance remain.
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Consultation on proposed changes to vocational education in New Zealand underway
A key aim is to create a more sustainable future for the Institute of Technology and Polytechnic (ITP) sector.
The proposed reform would bring together New Zealand’s ITPs to create one new Institute of Skills and Technology, which would continue to be state-owned and funded.
ENZ’s Chief Executive Grant McPherson encourages those in the international education sector to have their say.
“Every year more than 18,000 international students choose to study at New Zealand Institutes of Technology and Polytechnics (ITPs) due to the quality of educational experience and career development opportunities they provide.
“Throughout 2019, we will continue to support ITPs in market, providing global marketing campaigns, events, agent training, market intelligence, agent and media familiarisation tours, lead referrals from the www.studyinnewzealand.govt.nz website, and other resources. At a regional level, we will continue to support ITPs via ENZ’s Regional Partnership Programme.
“New Zealand’s ITPs remain open for business and continue to welcome international students,” he says.
Click here to see the proposed changes and to have your say.
Public consultation is open until 5 April 2019.
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India webinars for providers and agents
The industry webinar for New Zealand education providers will offer market updates and insights while exploring innovative ways of engaging with the Indian market. ENZ’s India team, along with local industry experts, will also familiarise New Zealand institutions with why collaborations and partnerships are crucial for success in India.
The agent webinar will aim to improve the profile, and agent understanding, of the benefits of a New Zealand education. It will provide updates on areas of interest and key initiatives such as New Zealand school products, employment and career pathways and undergraduate university degrees.
ENZ’s India country manager, Jugnu Roy, said: “We see the agent webinar as a useful way for us to engage with student agent representatives and to empower them with the right knowledge and information to promote New Zealand.”
Please register below:
Industry webinar on Tuesday 19 March:
Agent webinar on Tuesday 26 March:
