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University of Waikato recognised for offshore delivery activities in China
The award was presented to Dr Ed Weymes, Pro Vice-Chancellor International at Waikato, while in Beijing.
"The award recognises the successful 20 year relationship between the University of Waikato and the Shanghai International Studies University (SISU) and the commitment which the University has made since then to support the first New Zealand academic partnership in China," said Dr Weymes.
Currently the partnership sees students completing two years of study at SISU and transferring to UW to complete an undergraduate degree in the Faculty of Arts and Social Science and Faculty of Management. Each year SISU recruits 120 – 160 students and these students are taught by staff from SISU and by UW staff based at SISU.
"This gives the students experience in a “Western” classroom environment prior to transferring to New Zealand," said Dr Weymes.
The first cohort of 28 Chinese students arrived in 2001 and since then Waikato has graduated over 1,000 students in this programme. Graduates from have gone on to complete doctoral study and enter employment with high-profile companies such as Fonterra, Air New Zealand, and Visa International, and with the Ministry of Foreign Affairs and Trade.
Education New Zealand’s General Manager Business Development, Clive Jones, congratulated the University of Waikato on receiving this award. “ENZ has a focus on growing the offshore delivery of education. Waikato’s experience is a great example of how a commitment to developing strong relationships with Chinese partners can bring about growth in both offshore delivery and student recruitment”.
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ENZ hosts agents and alumni in Japan
There are many New Zealand providers and agents who are working hard in Japan, and we know that there are more who would like to make forays in to this market. In line with these activities and initiatives, ENZ is making a concerted effort to re-enage with Japan – changing its status from a Tier Three to a Tier Two priority market, and ensuring it receives additional marketing support and investment.
New Zealand and Japan have a long history of education cooperation – Japan is New Zealand’s fourth largest source country for international students, with 9,563 Japanese students in 2012.
There is plenty of opportunity to grow from this strong base, and New Zealand is more committed than ever to engage at all levels – including government, as demonstrated by the visit in the same week by the Minster for Tertiary Education Skills and Employment, Hon. Steven Joyce to strengthen our education relationship.
New Zealand is an ideal partner for Japan in its bid to internationalise its education system and its workforce, providing a prime destination for Japanese students to learn English – formally and informally – in a world-class education system within a multicultural environment.
The agent networking events held in Tokyo, Osaka and Fukuoka and were designed to give New Zealand education providers the opportunity to reconnect with their existing Japanese agents and expand their network of education agent contacts in Japan. It was also an opportnity to promote ENZ’s new online agent e-learning programme which provides agents with current and relevant information on New Zealand and New Zealand education.
The events featured a presentation from ENZ on New Zealand’s unique study benefits and an update from Immigration New Zealand on their new Immigration ONLINE visa processing, scheduled for launch in the first quarter of 2014, plus, of course, an opportunity to network and socialise afterwards.
It is hoped that the agents left these events with a clear sense that they are very much valued as promoters and sellers of New Zealand education to Japanese students and their families.
The purpose of the alumni networking event in Tokyo was to help keep the alumni connected with New Zealand and with one another, and affirm their roles as willing ambassadors for New Zealand education.
The alumni networking reception was held at the New Zealand Embassy in Toyko, and it proved to be the perfect venue for hosting the approximately 40 alumni and the New Zealand education providers who were in town for the agent events.
The networking function included speeches from New Zealand’s Ambassador to Japan, Mark Sinclair, Minister Joyce and invited Japanese alumni, and included a performance from Tomitsuyu (stage name) a geisha in training.
The event also included a classic kiwi BBQ and a yes/no game much loved by the Japanese.
A nice moment recalled by the two ENZ staff who attended was of alumni taking photos of themselves eating pavlova to post on their Facebook pages.
The activities in Japan supported ENZ’s recently launched ‘Study in New Zealand’ school campaign in which showcases to prospective school students and their parents that you get more from a New Zealand education: a better learning experience, greater lifestyle opportunities and the foundations for a promising future and career.
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PM mission advances New Zealand and China education relationship
The New Zealand Education Connect event on 20 June at the New Zealand Embassy in Beijing brought together leading Chinese government representatives, institutional partners, education agents, and alumni to strengthen people-to-people links and celebrate collaboration.
The event programme was packed, with nine Memorandums of Understanding (MoUs) signed between New Zealand and Chinese counterparts, and another MoU signed between Victoria University of Wellington and Fudan University on 19 June.
Providers from across the tertiary education sector signed the MoUs – with Victoria University of Wellington, Unitec, NMIT and UP Education’s University of Auckland International College and New Zealand Tertiary College formalising partnerships.
These agreements cover a mix of in-market delivery, joint programmes, and initiatives to grow student mobility between New Zealand and China.
This builds on the now over 60 approved joint education programmes and institutes recognised by the China Ministry of Education between New Zealand and Chinese institutions, and other education partnerships across early childhood education, vocational training, higher education, and research areas.
The New Zealand Education Connect event had senior leaders officially launching New Zealand’s Country of Honour campaign for the upcoming China Annual Conference and Expo for International Education (CACIE), China's largest platform for international education, due to take place in October this year.
ENZ’s Chief Executive, Amanda Malu, launches the Country of Honour campaign for New Zealand at CACIE alongside Prime Minister Luxon and CEAIE’s Secretary General Jun Yang.
ENZ Chief Executive, Amanda Malu, said it’s exciting to see advancement of the partnerships New Zealand providers have built with their Chinese counterparts.
“We’re eager to see the outcomes of the new agreements formalised at New Zealand Education Connect and look forward to deepening our bilateral ties by leading a delegation to CACIE later this year,” she said.
Information on the registration process for New Zealand education providers to join the New Zealand Country of Honour events in October will be shared next month on ENZ’s event page.
The Country of Honour promotional video is available with Chinese subtitles on The Brand Lab.
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Introducing Joyce Hu in Taiwan
What is your role at ENZ in Taiwan?
I joined ENZ in October 2015 as Education Marketing Manager in Taipei, replacing Jamie Chien. I divide my time between ENZ (30 percent) and MFAT at the New Zealand Commerce and Industry Office (70 percent), where I provide executive and administrative support to the Director. At ENZ, I report to Regional Director – Greater China Alexandra Grace.
What are your priorities in this role?
My priorities are to:
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Raise the profile of New Zealand education to agents
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Support New Zealand education providers doing business in Taiwan, by introducing them to local stakeholders
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Organise and run ENZ’s marketing and promotional activities on behalf of ENZ
What’s your connection to New Zealand?
I have participated in an MFAT management course in Wellington, and also escorted a Taiwan television crew to New Zealand to shoot a feature programme on New Zealand business and society.
I have a lot of experience in running events, managing official visits and dealing with requests for consular assistance from New Zealanders in Taiwan.
I am passionate about New Zealand as a lovely place to live, to work, and to study, and I enjoy telling the New Zealand education story in Taiwan.
I look forward to meeting more New Zealand education providers when they visit here, so please email me at joyce.hu@mfat.govt.nz if you have any questions before your visit.
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- Overall September 2015 visa dashboard
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NZIEC in review
“Attendees welcomed the inclusion of market specific presentations from our offshore staff,” says Clive Jones, General Manager Business Development.
“Think New in Action is all about matching the strengths of our education system with the needs of students looking for an international study destination. To do this effectively we have to understand our key markets and how students make their education choices.”
Conference feedback shows that people highly valued the presentations by the two keynote speakers, Frances Valintine from the Mind Lab and Jeff Lehman from NYU Shanghai.
Frances challenged the audience with her look into the future of education from the perspective of the upcoming generation of global digital citizens – generating a buzz of discussion over lunch and many references back to her presentation in the afternoon sessions.
Jeff shared his first-hand knowledge of establishing international partnerships in China which seemed to resonate with the audience.
“A particular pleasure was NYU Shanghai Vice Chancellor Jeff Lehman’s presentation. The China team had identified Jeff as a speaker, and it was rewarding to see industry colleagues respond so positively to his insightful presentation on the “four waves” involved in China relationships – and to hear the chuckles as people recognised their own experiences of working in China,” says Alex Grace, Regional Director Greater China.
All of our international staff presenting at the conference agree that the opportunity to talk to so many people from across the industry was one of the major benefits of the conference.
Fiona Haiko from our Japan office says: “It was a great chance to hear from different institutions about their aspirations for Japan and to get a feel for how the New Zealand industry perceives the Japanese market.”
The benefits of getting more than four hundred industry participants together in one place also has a positive effect on our own people.
“Coming back to New Zealand is always great – even in winter. It is sort of a reality check for the job you keep doing over the year from far away,” says Ute Haug, our Senior Market Development Manager in Berlin.
“It is most important for me to come to New Zealand, to get a direct feel of the country, link back to headquarters and take new impressions back to Berlin.”
Back in Riyadh, John Laxon describes the conference as “a great platform for getting organisations interested in the Middle East region and considering new ideas and initiatives” and adds that the industry seems to be on a roll after some hard work over the last couple of years.
Thanks must go out to all the industry presenters who generously shared their professional knowledge and experience in workshops and sessions.
“The strategic roadmaps development process has showed us that increased collaboration and cooperation is key to growth across all sectors and around the country.”
“I am looking forward to the next year as the industry steps into the driver’s seat and begins to put some of the strategic choices and actions into operation,” says Clive.
You can download the presentations from the conference here.
The New Zealand International Education Conference is scheduled to be held again in August 2015.
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Think New enters China
It is the first major campaign to use ‘Think New’ brand and campaign concepts since their launch in November 2013.
Kathryn McCarrison, General Manager Marketing and Channel Development, says while the campaign messaging will be university focused, agencies will advise prospective students on New Zealand education as a whole.
“This campaign is designed to target those already aware of New Zealand as a study destination – and turn their general interest into active consideration by introducing prospective students to key agents.”
“These high-quality leads will go to high-quality education agents who can provide relevant information as students research New Zealand further. While the campaign messaging is university focused, these agencies are well informed about New Zealand and will introduce students to institutions offering all types of programmes and courses.”
“In the process, ENZ will continue to grow a database of students interested in New Zealand who we can stay in touch with.”
Kathryn McCarrison says as well as being the first major ‘Think New’ campaign in China, it’s also the first trial of a partnership approach with key education agencies.
“These agencies will amplify the campaign messages through their own networks, reaching many thousands more students.”
The campaign will run from mid-April to the end of June, building on the successful CIEET fairs, the Dragons in a Distant Land documentary and ongoing awareness-raising work underway in China.
Agencies responding to student enquiries are Shinyway, JJL, New Oriental Vision Overseas and EIC.
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ENZ boosts education agent capability through successful workshops in Viet Nam
Education New Zealand Manapou ki te Ao (ENZ) delivered two education agent capability workshops in Viet Nam in partnership with education providers.
The workshops, held in Ha Noi on 21 January and Ho Chi Minh City on 23 January were delivered in partnership with Lincoln University, Massey University, Pacific International Hotel Management School (PIHMS), eight LightPath New Zealand Schools, and Navitas (University of Canterbury International College and University of Waikato College).
The invitation-only workshops were offered to 40 key education agents recommended by New Zealand education providers and those actively engaged with ENZ’s activities.
The events were opened by the New Zealand Ambassador to Viet Nam, Caroline Beresford in Ha Noi, and New Zealand Consul General in Ho Chi Minh City, Scott James, in Ho Chi Minh City. ENZ’s Regional Director – Asia (excluding China), Ben Burrowes, attended both events virtually.
In addition to institutional updates, the workshops featured external speakers who shared insights on New Zealand’s workforce landscape and digital marketing trends for education.
ENZ’s Market Manager – Viet Nam, Van Banh said the workshops reinforced ENZ’s focus on strengthening education agent capability and supporting the sustainable growth of New Zealand’s international education sector.
“It was valuable to hear from agents that the demand for study in New Zealand remains moderate to strong, with master’s, undergraduate and school programmes identified as top priorities, and business, health and medicine, and education emerging as the most in-demand fields.
“Agents also highlighted the need for more scholarships, clearer job pathways, and continued marketing support, while rating ENZ’s in-market support positively.
“These are all good insights to have for Viet Nam – it helps us better target and promote New Zealand’s education offering to prospective students,” Van said.
ENZ also incorporated interactive activities such as social media challenges and team-based minigames into the workshop programme that helped drive further engagement with the programme and encouraged agents to visit education provider booths.
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Explaining NCEA to Korea
Korea is New Zealand’s fourth largest market for the secondary school sector, and it is hoped that improving understanding of NCEA and its pathway options will significantly help to attract more Korean students to study in New Zealand schools.
Attendees at the NZQA seminar included key Korean agents, university admission officers and Ministry of Education officials.
The seminar focused on how NCEA works and how students can use their results to apply for admission to universities all over the world. A Q&A session followed.
Kristina Kim, a third-year student at Yonsei University, also presented, sharing her personal experience with NCEA from her time at Auckland’s Westlake Girls High School.
As NCEA is different from the Korean education and examination system, the presentation helped to reinforce key messages about New Zealand’s national senior secondary school qualification.
Shinyong Yang, an admission officer from Handong Global University, said the seminar was extremely helpful.
“We have recently seen a jump in the number of applicants with NCEA to our undergraduate programmes, which is promising.“I found the seminar helpful in clarifying my understanding of the New Zealand system, and specific aspects of NCEA such as the Student Results Summary.”
Education New Zealand will continue to work with NZQA to provide more detailed information about NCEA in Korea.
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School campaign hits a million
This is a strong result for a campaign that was designed to build awareness of New Zealand’s education brand in these markets. To ensure that the messages reached the right audience the campaign specifically targeted parents via online keyword searches who are thinking of sending their children overseas for high school education. Through short video clips, students shared what it’s like to study and live in New Zealand; parents shared what it’s like to send their child here; and international support staff at New Zealand schools talked about how they support their international students during their studies.
After watching the videos parents could read further information and follow a link to find their closest local New Zealand Specialist Agent (NZSA). They could also choose to download a PDF of the key information and a list of their local agents.
The campaign focuses on marketing ‘more than a world class education’ by showcasing to potential students and their parents that you get more from a New Zealand education: a better learning experience, greater lifestyle opportunities and the foundations for a promising future and career.
The school campaign has now finished but ENZ is using the landing pages for ongoing specific search engine queries from these audiences.
