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From the Chief Executive: Strengthening our global education brand and New Zealand’s diversity
Kia ora koutou,
On Monday, we were delighted to see the signing of the India New Zealand Free Trade Agreement taking place in New Delhi. This is a positive development and signals a new era in the relationship between New Zealand and India.
Earlier this month, Sahinde Pala, our Group General Manager – International and Sector Engagement, and I were pleased to meet with the Chair, CEO and Board of the India New Zealand Business Council (INZBC). With India a priority market and our second‑largest for international students, the meeting was a valuable opportunity to discuss collaboration, including market research and alumni storytelling.
Indian students are thriving in New Zealand. Results from the International Student Experience Survey continue to show that Indian students report a highly positive overall experience, underpinned by strong ratings for education quality, people and community connections, and arrival and orientation. These findings reinforce New Zealand’s reputation as a welcoming, supportive study destination where Indian students feel connected and well supported across their study journey.
In turn, the Indian student community continues to make a significant social, cultural and economic contribution to Aotearoa. This contribution was recently acknowledged by the Prime Minister, who highlighted the Indian community as an outstanding role model, noting their ambition, aspiration and strong work ethic.
Alongside engagement with India, our work across priority markets continues more broadly. Our China team is preparing to attend the World Digital Education Conference, hosted by China’s Ministry of Education, focused on how digital and AI technologies can enhance education quality and equity globally.
In case you missed it, last week I was pleased to share new ENZ research showing New Zealand’s international education brand continues to strengthen.
Our Global Brand Health and Awareness Survey found that 22 percent of prospective international students now rank New Zealand in their top three study destinations – reaching the Government’s 2034 Going for Growth target nearly a decade early.
Given ENZ’s focus on bringing New Zealand’s education brand to life internationally, it’s encouraging to see that prospective students are not only aware of New Zealand, but are seriously considering it as a study destination. I encourage you to read more in our media release.
Closer to home, I’m looking forward to supporting the school sector at the annual SIEBA Hui – New Zealand’s largest international education conference for schools, in Christchurch next month. ENZ values its relationship with SIEBA as we work together to support high‑quality, sustainable growth.
He whenua auaha tātou, he whai tikanga, he whai whakaaro tonu ki te hapori.
We are a creative, practical and community‑minded country.Ngā mihi nui,
Linda Sissons
Acting Chief Executive - FUDAN 3
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Around the world in five
Global
Findings from the latest Global Enrolment Benchmark Survey reinforce the profound impact of current policy settings in Australia, Canada, the UK, and US on international enrolments. Universities in those countries reported significant declines in new enrolments at both undergraduate and postgraduate levels.
France
Number of students in higher education more than doubled in 20 years, but inequalities remain
UNESCO’s first Higher Education Global Trends Report shows that the number of students enrolled in higher education worldwide has more than doubled over the past two decades, reaching 269 million in 2024. International mobility has tripled over the same period, with nearly 7.3 million students studying abroad, half of them hosted in European and North American countries.
United Kingdom
Climate-ready countries attracting more international students, major study finds
Countries that are better prepared for climate change are becoming more attractive to international students while more vulnerable nations are losing their appeal, according to a major new global study involving researchers from The University of Manchester.
South Korea
South Korea in post-study visa push amid shift towards quality
After surpassing its ‘Study Korea 300K’ target ahead of schedule, South Korea says it now wants to shift focus towards ‘strategic quality management’, post-graduation opportunities and long-term talent retention.
Germany
India’s smaller cities fuel Germany’s popularity as students rethink study abroad
According to a recent TerraTern survey of more than 2,800 students and early-career professionals across smaller Indian cities, Germany emerged as the most preferred destination, with 75 percent selecting it as their top choice, followed by the US (68 percent), UK (62 percent), Australia (55 percent) and Canada (50 percent).
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Introducing Adrian Hirst, ENZ’s new Regional Director – India and South Asia
Can you tell us about your professional background including your current role at ENZ and the work you did prior to joining ENZ?
Growing up in the United Kingdom (Yorkshire stock) I graduated with a Law degree and combined Music major.
After a short time working in London’s financial district, I moved to New Zealand and built my career to date across strategy, analytics, marketing and business development within the telecommunications (before Telecom became Spark) and fast-moving consumer goods industries.
Prior to ENZ, I held several senior positions within Lion New Zealand, building some well-recognised beverage brands and was responsible for the growth agenda of numerous international partnerships. In addition to their high investment developing their people, the significant benefit during this time was my exposure to world class approaches in business strategy, brand marketing and innovation.
What are your thoughts on your time with ENZ so far?
There’s a real energy within ENZ and a strong appetite to seize the growth opportunity for New Zealand’s international education profile and reputation. Through my involvement in the Government’s International Education Going for Growth Plan and shaping key priorities, I’ve had the chance to work closely with the sector and see our shared ambition firsthand.
What stands out is the depth of expertise and belief within ENZ, alongside growing alignment with partners and the momentum from education agents and counsellors across all markets. As we strengthen teams and embed a more integrated approach, I’m certain that we’ll continue to deliver measurable results with greater pace, focus and confidence.
What opportunities and challenges do you see for our sector in India and South Asia?
We have a clear aspiration to accelerate growth and better convert the demand from this region through a more focused approach to activity and placement. We need to build true brand reputation and preference, and the value of a New Zealand education must be recognised beyond those current periods when our competitor destinations are less attractive.
With a strong education offering and clear value proposition, we are well placed to attract high-quality students. Additionally, with ENZ’s new global brand platform, greater brand cohesion and stronger collaboration across NZ Inc agencies is key to maximising our impact.
Outside of work, what do you like to do?
I’ve had a musical upbringing through classical and jazz and still play while now also supporting behind the scenes. I find it hard to pass the piano at home without sitting down – a habit I’m pleased my two daughters have adopted. I’m also an explorer and active relaxer so I enjoy throwing on the trainers and getting out into new areas or planning the next big adventure.
With Adrian moving to New Delhi, India, ENZ is pleased to confirm that Ben Burrowes will take on the role of Regional Director – North and Southeast Asia from early June. Ben will remain based in Singapore. - Scot College
