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Reach out to students in Japan
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the annual guidebook is the only Japanese publication officially supported by the Embassy in Tokyo and ENZ.
“Keibunsha publishes this study guidebook for many other English-speaking embassies and is a great opportunity for New Zealand regional bodies and education providers to promote their offering,” said Misa.
“As destination marketing plays a key part of edu-promotion in Japan, Keibunsha is offering a separate advertising rate for regional groups.”
To advertise, bookings must be made by 10 April.
For further details on the guidebook and pricing for regional groups, download the proposal here. For individual providers, download the proposal here.
- North Tec
- Wintec
- Wellington workshop
- Letter from Minister Hipkins to International Education Peak Bodies representatives
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Big audience for ECE symposium streamed live from China
The New Zealand-China Early Childhood Education Symposium streamed live from Qingdao in Shandong Province in September, attracting an audience of around 24,000 viewers on a Chinese language streaming service, 170 at the venue and dozens more online from Norway, Mexico and Turkey.
The audience for the symposium, organised by Education New Zealand, has grown 20-fold since the first event in 2020, proving the appeal of events streamed in several languages.
The theme of this year’s symposium was the best practice for developing high-quality early childhood education (ECE) teachers.
Data from 2020 show there were over 48 million children enrolled in Chinese kindergartens and a shortage of nearly 300,000 full-time ECE teachers.
Delegates heard from New Zealand experts at the Ministry of Education, the University of Auckland, the Open Polytechnic, AUT, Te Rito Maioha Early Childhood New Zealand and Toi Ohomai Institute of Technology.
Toi Ohomai presenter Dr Rosemary Richards spoke from New Zealand on how to interact with children on visual art. She welcomes chances like these to share her work with a large and diverse audience.
“In this increasingly globalised world of education, it is important for educators to find ways to have meaningful connections that extend our intercultural and professional understandings,” Dr Richards says.
“The online symposium and live streaming also allowed for connections with wider communities and audiences that are not possible in traditional formats. Perhaps our future holds more potential for a combination of both.”
ENZ worked with the China Ministry of Education and the China Centre for International People-to-People Exchange to organise the symposium.
Local organisers included the Qingdao Municipal Education Bureau, the China National Society of Early Childhood Education, the Qingdao Preschool Education College and the Shanghai Institute of Early Childhood Education under Shanghai Normal University.
New Zealand and China collaborate on early childhood education under the mechanism of the Joint Working Group on Education and Training, last held in February 2021.
Want to know more about the symposium or upcoming ENZ initiatives in China? Contact China@enz.govt.nz
The University of Auckland’s Dr Marek Tesar and Dr Kiri Gould gave a keynote presentation on the pathway to becoming an ECE teacher. Audience members could scan the QR code on the screen to connect on WeChat.
- isana
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Market insights from Japanese media
The journalists represented a range of Japanese news media with audiences of various interests, ages and social groups:
- Sachiko Habu, Editor-in-Chief of Nikkei DUAL, a digital magazine for working parents
- Ryo Fujii, Deputy Editor of CNET Japan, focused on technology and innovation news
- Yuko Okumura, a freelance journalist for Glolea!, promoting study abroad for Japanese students.
The journalists visited secondary schools, English language schools, early childhood education (ECE) providers and government agencies involved in technology-focused start-ups.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said New Zealand’s approach to education was considered very forward-thinking in Japan.
“They realised that education in New Zealand is not about only acquiring knowledge, which is still the case in Japan, but about what one can do with the knowledge in dealing with the uncertainties that come with the accelerated globalisation and digitisation in society.”
New Zealand’s world-first education ranking for instilling future skills resonated with the journalists, as did the Government’s push to enable innovation in the private sector, its tertiary qualifications framework for ITPs, and unique ECE curriculum.
Government-led initiatives such as CreativeHQ were very attractive to the journalists as well.
“In Japan, it’s usually the private sector that drives innovation so seeing a government-led initiative in New Zealand really made an impression,” said Misa.
The journalists were interested that some New Zealand schools offered the International Baccalaureate (IB), which could be a pathway to tertiary study options in Japan, New Zealand, US and the UK.
“IB is a hot topic in Japan at the moment, with the Japanese government promoting international education and introducing international curricula such as the IB diploma to Japanese schools,” said Misa.

The journalists enjoy a Kiwi classic - hokey pokey ice cream.
The topic of Japanese parents bringing their pre-school children to an English-speaking country like New Zealand for a short-term immersion – the ‘barefeet study abroad’ experience, as one journalist put it – was also of interest. The journalists appreciated the “unique learning environment” offered by the New Zealand ECEs they visited.
“They were impressed to see children immersed in nature while learning how to be independent and resilient,” said Misa.
New Zealand’s high quality of life, healthy work-life balance and the flexibility of “work from home” also made a good impression.
- LCB 2024 cultural tour v2