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- NZIEC 3
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Large contingent of New Zealand education providers at China’s biggest international education events
Kicking off the series of events was the China Annual Conference and Expo for International Education (CACIE) in Beijing from 26 to 28 October. Over 4500 participants from 60 countries and regions attended CACIE 2023. This event is China’s largest annual international education conference and this year saw 16 New Zealand providers spanning all our education subsectors exhibiting at the ENZ hosted New Zealand Pavilion.
New Zealand’s representation was amongst a total of 18 national pavilions and 326 education providers from 33 countries and regions. An estimated 20,480 attended the CEE Beijing fair in person over the two days and our participation generated visibility and fostered relationships with speaking appearances, media interviews and engagement with senior Chinese stakeholders during the conference.
ENZ’s Regional Director, China, Michael Zhang said that the highlight of the government-sponsored event was having New Zealand being offered speaking slots for several keynotes, helping raise the visibility of a New Zealand education to a wide audience, especially given the level of competition from other countries at the Expo.
“The New Zealand pavilion once again secured the prime spot in the expo and during the conference, a reflection of our excellent in-market and government relationships and an important factor in helping to regain New Zealand's visibility in China’s international education sector.
“The student mobility activity in China has come roaring back this year following the pandemic. The market is huge, but competition is fierce. A few key takeaways from this major event were how student enquiries are becoming much more outcomes driven, career focused and detailed in comparison around offerings, compared to the start of the year where students had more broad questions about a New Zealand education.
“It’s also clear students in China are increasingly shopping around and applying to more study destinations before making a decision. This suggests we need to strengthen our efforts around conversion to ensure we remain competitive, and students will choose New Zealand when faced with offers from multiple destinations” added Michael.
ENZ’s Regional Director, China, Michael Zhang, undertook several media interviews, including with tier one Chinese education media channels Study Abroad magazine and China Education Television. ENZ also facilitated media interviews between Chinese media and New Zealand providers at our national pavilion.
Following the China Education Expo, a series of agent seminars were held in Beijing, Shanghai and Guangzhou between 30 October and 3 November.
The Beijing Agent Seminar hosted 38 providers and 80 agents and school counsellors with more counsellors from the international departments of public schools attending than in previous years. New Zealand Ambassador to China, HE Grahame Morton, attended the event and four representatives of Immigration New Zealand’s Beijing office were also on hand to engage with agents and delivered a series of presentations. These in-market presentations attracted full houses across the Beijing, Shanghai and Guangzhou events – reflecting a strong demand for capacity building from Chinese agents. Much of the interest was focused on student visa applications and processing, decision times, and troubleshooting issues.
Attendees at the Beijing Agent Seminar
The Shanghai Agent Seminar saw over 100 agents meeting with the 40 New Zealand Education providers present, with New Zealand Consul-General Ardi Barnard providing opening remarks. An on-site livestream session reached 2,566 viewers across five platforms earning over 6,000 engagements. In total 28 NZ providers representing all sectors opted-in to undertake flash interview sessions during the livestream. Broadcasting by ENZ’s and partner agent online platforms, providers were able to introduce their institutions, programmes, and other features directly to prospective audiences online. Enquiries generated during the livestream are being followed up by ENZ who are directing them to the appropriate New Zealand education provider’s website or contact information and agents.
One of four livestream sessions that ENZ hosted featuring representatives from New Zealand universities, PTEs, Te Pūkenga and other tertiary institutions. ENZ gave advice to students and parents about how to choose study programmes based on the job market trends in both China and New Zealand.
Lastly, the Guangzhou Agent Seminar on 3 November saw 33 different New Zealand institutions meet with over 220 education agents and school counsellors. The seminar was supported by NZ Inc agencies and Rachel Crump, New Zealand’s Consul-General in Guangzhou, provided opening remarks for the events. A photo exhibition supported by MFAT, Connections through time, exhibited just outside the Agent Seminar space. Representatives from Tourism New Zealand and New Zealand Trade and Enterprise hosted a Study Tour photo booth at the Seminar while both agencies talked to interested agents about their New Zealand Study Tour Alliance.
In Guangzhou, eight local media outlets were invited to the event. They all spoke with sector representatives at the seminar about their programmes and enrolment requirements. As of 10 November, seven featured articles have appeared across these channels.
A big mihi/thank you again to all the New Zealand providers who helped make these events such a success.
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Notice: Brief shut down of INZ’s online client accounts in late May
This means that education agents and providers will not be able to access their online client accounts for four days, from 8am NZT on Saturday, 28 May.
New online applications will not be possible during this period, except for working holiday visas and skilled migrant category expressions of interest. Hard copy paper applications will still be accepted.
IDme
IDme will significantly improve INZ’s ability to confirm a person’s identity, making it a vital new protection against identity fraud by visa applicants.
The system will enable biometric information (face photographs and fingerprints) from visa applicants to be uploaded online and automatically matched against personal information already held by INZ.
IDme will be released in two tranches – the first release, from 31 May, will enable automated matching of all biographic details (personal data), fingerprints and a small volume of facial photographs. The second release, in the last quarter of 2016, will allow automated matching of all photographs.
IDme is the latest in a series of business changes known collectively as Immigration ONLINE. Better customer service is a key aim of these changes, which include:
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online applications for student, work and visitor visas
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third party “apply on behalf” for INZ partners such as immigration advisors, and
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eVisas (passport-free and label-less visas).
The next new service will enable families and tour groups to apply online using a single form. Once this happens, 80 percent of visa types by volume will be available online.
Sitting behind these new services are business changes that standardise best practice and apply consistent, measurable quality standards across INZ. Traditional visa processing tasks will reduce as customers increasingly go online to apply for visas and check their visa status.
New acceptable photo rules
Photos can still be submitted online along with application forms, but they must now meet strict approval guidelines to avoid rejection by the system. INZ recommends that applicant photos be taken by a professional photographer or a business set up to take passport-quality photos.
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Photo book to spotlight New Zealand’s strong education relationship with China
The photo book will be a special opportunity to reflect on the strong education relationships between New Zealand institutions and their partners in China.
Please submit your high-resolution (resolution above 300dpi) photos to the ENZ China team at china@enz.govt.nz by 15 August 2022.
To be included in the book, photos need to include captions and full information. If we receive a high number of photos, it may not be possible to include all submissions.
Please include the following information for each photo:
- Event/occasion
- Location
- Date
- Name, title and organisation of the people in the photo, including their location in the photo
Example:
Miranda Herbert, Director of Education – China, Education New Zealand Manapou ki te Ao (left)
Deputy Director General Xu Yongji, Department of International Cooperation, China Ministry of Education (right)
3 June 2020 – face-to-face meeting at the Ministry of Education in China.
The Chinese Ministry of Education welcomed Miranda, saying at the time that it was their first meeting with any foreign Education Counsellor post Covid-19.
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Update on New Zealand-China Tripartite Fund 2020
As previously advertised, the deadline for applications is 1 March 2020, with a project start date of 1 May 2020, and end date of 30 April 2021.
Education New Zealand will provides updates on this as necessary.
Since its inception in 2005, the Tripartite Fund has supported the development of strategic research relationships between New Zealand and China.
Universities are invited to submit proposals for the latest round, with up to $30,000 available per application to support quality, high-level research and collaboration. The fund seeks to initiate new tripartite partnerships and facilitate the development of existing partnerships between a New Zealand university and two Chinese partner universities.
Eligible Tripartite Fund subjects can be drawn from the arts, humanities, social sciences, sciences and applied sciences including agriculture, food safety, conservation, forestry, advanced materials engineering and environmental science.
Since 2009, Auckland University of Technology (AUT) has worked on tripartite collaborative projects with Shanghai Jiao-Tong University (SJTU) and Xinjiang University in China.
AUT Professor of Computer Science and Director KEDRI, Nikola Kasabov, said that the ‘three brothers’ partners have exchanged multiple visits of both staff members and students.
“The outcomes have been outstanding, including a large number of joint papers published in international journals and conferences, joint methods and software development in computational intelligence and applications in health, environment protection, and predicting hazardous events.”
Professor Kasabov was also appointed as Advisory Professor to SJTU, meeting with PhD students and staff on an annual basis.
“The collaboration helps staff and students to work together on new frontiers of information and computer sciences and technologies along with important applications for both countries.”
To apply, complete this application form and submit it to china@enz.govt.nz. Any queries can also be sent to this address.
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NZIEC 2017 to be biggest ever
More than 700 delegates, presenters, exhibitors and sponsors will descend on SkyCity Convention Centre in Auckland to connect and discuss significant issues and opportunities for our industry.
“The fact that more than 700 delegates are participating this year is a ringing endorsement of the health of the industry,” says ENZ Chief Executive Grant McPherson.
“We’ve invested in NZIEC as a key initiative to bring all parts of our industry together to connect, exchange ideas and develop new ventures. This year’s theme is leadership, and we’re looking forward to two days of great presentations and stimulating discussions to drive the next phase of the industry’s development.”
This year’s conference boasts an amazing range of conference partners and exhibitors. Lead Partner BPO Intelligence will be showcasing its print and digital offerings for every stage of the international student lifecycle.
ENZ is delighted to welcome Vodafone New Zealand as Premium Partner. Vodafone is offering connectivity packages for international students that includes bonus data and calling offers as well as a greeting and transition service.
ENZ is also pleased to welcome the following partners to conference:
- Endeavour Education Services Ltd offers a range of services for institutions both seeking to undertake international recruitment and international students' work preparedness.
- IDP IELTS Australia joins NZIEC this year. It offers IELTS testing in more than 50 countries around the world, including 16 locations in New Zealand.
- Southern Cross Travel Insurance returns to NZIEC to showcase its affordable travel insurance options for international students and their families.
- The Embassy of the United States of America is our inaugural Country of Honour partner. We look forward to the Embassy team’s involvement during conference.
The PIE News returns as our official media partner, ISANA New Zealand joins us as programme partner, and we also welcome Ako Aotearoa, the National Centre for Tertiary Teaching Excellence.
But wait, there’s more! This year’s Expo Hall will feature a record 25 exhibitors. For a full list of exhibitors, check out the conference app or website.
We look forward to seeing you at the international education event of the year!
Registration closed
While we are unable to accept any new registrations, you can still follow the conversation on Twitter with the hashtag #NZIEC.
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The rise of services in our economy
Mr Holborow was commenting on a summary report prepared by MFAT of New Zealand’s goods and services trade for the year ended March 2017.
Over the last two years, New Zealand's total exports were up 5.2 per cent ($3.2 billion) – above the global average. But the real star was the services sector which grew 18 per cent ($3.4 billion), more than off-setting a $221 million (-0.5%) decline in goods exports over that period.
“The decline in the value of goods exports can be largely attributed to the declining value of dairy exports (down $1.3 billion from 2015),” the report says.
“Tourism and education travel services have more than compensated for this decline, bringing in an additional $1.8 billion and $916 million respectively over the past two years.
“Growth in the value of other goods exports, namely fruit and logs, also partially counteracted this decline.”
The report noted that New Zealand’s dairy exports have also “recovered somewhat” over the past (March ended) year, increasing for the first time since their peak in 2014.
Mr Holborow said in the face of the soft goods story, the “current glamour kids on the block in the services sector” should be acknowledged.
“The overall goods and services growth [New Zealand] achieved of 5% growth is driven off an 18% increase in services exports over the last two years (up $3.4 billion). This services growth is beginning to emerge as a trend.
“In the last 5 years our services exports, as a percentage of total exports, have increased from 26% to 31%. Today tourism accounts for 13% of our total exports, commercials services 7%, education 5%, air transport 3% and 'other' is 3%.”
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EdTech famil programme provides eyes on New Zealand for innovation
The programme included visits to Singapore, Viet Nam and Indonesia by a New Zealand delegation that included nine companies. The nine companies had a diverse range of education expertise, products and services from cutting edge Neuroscience for early childhood education to delivering TV-style drama series for English language education young adults. Six core companies participated across the three counties - Language fuel, Neurofrog, Chasing time English, StepsWeb, Jix Reality, and PipiLearning, while three additional companies already in the regions Writers' toolbox,Komodo wellbeing and Kami, joined the Singapore programme for specific elements.
The programme included meetings with the Ministries of Education of all three countries, specifically to understand the digital adoption and education roadmaps of each. Singapore shared their Transformation of education technology masterplan 2030 as a capability multiplier for educators and learners, and Viet Nam shared their focus on and investment in technology and management systems and using education technology to build the human potential of their citizens. Indonesia shared their Super App which allows for their 646.2 thousand schools, 4.2 million teachers and lecturers and 71 million students to all benefit from the large-scale acceleration of an economy moving at pace with a firm policy that ‘no one is left behind’.
Alana Pellow, ENZ’s Business Development Manager, led the delegation and said that the programme was carefully put together to ensure the visit was as much about showcasing New Zealand’s expertise and innovation in EdTech as it was to learn about what other countries and leaders in this space are doing.
“Across the three countries, the EdTech companies had the opportunity to meet and visit education providers from schoolteachers and leaders, vocational education providers and universities to education enrichment centers. They also heard from New Zealand business leaders and government agencies in each region, as well as had briefings and networking with local EdTech owners to gain a deep understanding of the economic and EdTech landscapes in each country.
“The public, private and enrichment education landscapes, which offer significant opportunity for EdTech’s, was a great eye opener particularly in Early Childhood Education (ECE), English language, literacy and English language teacher’s space.
“For example, in Viet Nam it is not uncommon for parents to spend 30% of their income on education – including after school enrichment education such is the ambition of parents for their children,” said Alana.
The private school market across all three markets is viewed as particularly significant for New Zealand. During the visit, it was noted by a number of diverse education related professionals how the New Zealand EdTech group were subject matter experts with education specific capabilities and expertise across many areas from linguistics, literacy, English language, teaching, academic R&D and collaboration with recognised and respected global experts such as – Oxford University Press, Oxford University, Royal Melbourne Institute of Technology, National University of Singapore, Institute of Technolgy Education and the University of Auckland.
Interest in New Zealand’s Education Technology was picked up by the local press in Indonesia and Viet Nam, with Viet Nam in particular seeing 17 stories feature across its various media channels. This has provided valuable visibility of New Zealand’s innovation and expertise in digital education across a wide education subsector value base from ECE and K-14 to R&D at tertiary level. Positive leads have followed and the founder and CEO of SIS and Inspirasi schools, which has schools across Indonesia, South Korea, Myanmar, and India, has already been in touch with two of the NZ EdTech companies to explore future collaboration.
Meeting with Politeknik Negeri Jakarta (VET) Indonesia.
ENZ’s EdTech delegation meeting with Mr. Nguyen Bao Quoc, Deputy Director (Digital Transformation), and colleagues at the HCMC Department of Education & Training, Ho Chi Mihn City, Viet Nam.
The delegation also attended the EDUtech Asia Policy Summit in Singapore where education, education policy makers and education technology solution providers came together from across Southeast Asia. Highlights included:
- The pace and scale at which many SEA countries are upskilling and shifting their policy and philosophy to equip their educators, citizens and systems to be meaningfully productive.
- That digital literacy training is not just the domain of learners. Educators also need high quality digital training, materials and resources.
- Artificial Intelligence is forcing a rethink on everything and in assessments, what do we care about assessing? Knowledge attainment or the deep skills for being human?
- Partnership is hard but offers competitive advantage and ‘’success’’ when human skills are done well, and many global universities are doing partnership well and reaping the rewards.
Any New Zealand EdTech and Education publisher companies interested in finding out more about the SEA market can contact Alana Pellow - alana.pellow@enz.govt.nz
ENZ’s EdTech delegation meeting with Mr. Nguyen Bao Quoc, Deputy Director (Digital Transformation), and colleagues at the HCMC Department of Education & Training, Ho Chi Mihn City, Viet Nam.
- Linda Sissons 2018 Web version colour Web NZE 014