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MyStudy NZ WeChat mini programme gets a refresh
MyStudy NZ is our intelligent matching tool which matches prospective students to courses and institutions in New Zealand based on a set of questions and areas of interest. It can be found on www.studyinnewzealand.govt.nz for our western markets.
However, for our China market who predominantly use WeChat, we developed a mini programme for them in November 2018.
The new version of the mini programme continues the original smart matching, but is more user-friendly and personalised, making it easy for students to obtain official information about application.
How is 2.0 better than 1.0? We believe it’s better in eight different ways:
- Social sharing enabled – Prospective students who come across their dream school can now share it to a WeChat friend or group chat immediately. The recipient can open the mini programme and view the details of the school as well.
- One-click authorisation – Students won’t have to fill in all the details to become a member anymore. With one click, prospective students can authorise their WeChat accounts to become registered MyStudy NZ members.
- Clear living costs displayed – Once prospective students get a match, they can expand and view the annual living costs in a pop-up window.
- You can see the latest content with added filter – Without registering, students can view the latest OA articles and filter based on views or posting date.
- UX (user experience) optimisation – Users can now choose paths when entering the mini programme.
- Complete UI (user interface) update – To remain consistent with the refreshed ‘I am New’ brand.
- New notifications – Push notifications will be sent to remind students to register, do course matching, bookmark favourite schools and talk to them.
- Speed optimisation and no more errors – We have done some coding optimisations and upgraded our server so the mini programme will load faster and users shouldn’t receive any more error messages.
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US roadshow sparks interest in New Zealand universities
Education New Zealand Manapou ki te Ao (ENZ), together with Victoria University of Wellington, Lincoln University, the University of Auckland, and the University of Otago recently completed a successful tour of high schools across Hawaii. The aim? To inspire local students to think of New Zealand not just as a beautiful place to visit, but as a world-class place to study.
Across a week-long series of classroom presentations, university fairs, and dedicated sessions for school counsellors, the New Zealand delegation engaged directly with more than 300 students and families and connected with 25 high school counsellors.
Representatives from New Zealand universities talking to students and their parents about their study offering.
Director of College Counseling at Le Jardin Academy, Scott Liedtke, said face-to-face conversations are powerful.
“When New Zealand educators come to Hawaii, it helps demystify studying overseas. Students and families can ask questions directly about cost, safety and credit transfer, and hear answers from the source,” he said.
ENZ also partnered with the New Zealand Consulate in Hawaii to host two events for local school counsellors. A breakfast at the New Zealand Chancery and a brunch at the Consul General’s residence allowed for deeper discussions and relationship-building within the education community.
Dan Cairns, Administration Manager at the New Zealand Consulate, described the events as more than just informational.
“Each gathering was designed to reflect different kaupapa, from celebrating international education to acknowledging our shared Polynesian connections – these moments created space to build people-to-people ties that go far beyond the classroom,” he said.
The impact of the roadshow was immediate. Each of the attending universities reported that at least two students had begun applications to study in New Zealand.
Director of Engagement, North America, DuBois Jennings said for ENZ, the roadshow represents a step towards long-term engagement in a region with shared cultural values.
“The clear appetite for New Zealand study options, shows there is real value in continuing and expanding this mahi,” he said.
Scott Liedtke echoed that sentiment. “New Zealand feels like a home away from home for many of our students. With its island lifestyle, cultural familiarity, and globally recognised education, it’s a natural fit,” he said.
“Here in Hawaii, we say the ‘coconut wireless’ — word of mouth — is strong. Once a few students head to New Zealand and love it, that news spreads fast,” Scott added.
For New Zealand study providers looking to find out more about the Hawaiian market, you can contact DuBois Jennings directly via email: dubois.jennings@enz.govt.nz
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