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  • Physically distant, digitally connected

    Since early March, the team’s strategy for student-facing content has prioritised three areas: keeping students updated with official information about COVID-19 in New Zealand, supporting their wellbeing, and keeping New Zealand top of mind for prospective students, so we are well-positioned to recruit new students when borders reopen.

    Our main focus is on supporting and connecting with international students within New Zealand, and helping them connect with each other.

    The campaign takes a three-pronged approach to this through: 

    1. Growing our audience on NauMai NZ through a digital advertising campaign so that we can offer more students information and support to enhance their experience. The ‘Stay well, stay connected’ page on NauMai NZ is a main landing page for website traffic coming through the campaign.
    2. Connecting students through our International Student Support Facebook Group. We have transitioned the ‘Ask New Anything’ Facebook group into the ‘International Student Support Group (NZ).’ This private group is a space for international students in New Zealand to connect with one another, ask questions, find help and offer advice. The group currently has 2,300 members including 475 new member who have joined in the past two weeks. 
    3. Concentrating on content created by students, for students. We are predominantly using content made by students on our channels to present their own authentic experiences, through blog and video content and weekly Instagram live Q&A sessions.

    Check out our YouTube playlist ‘International students in lockdown in New Zealand because of COVID-19'. As we move out of lockdown and into Alert Level 2, we will continue to support students with relevant content.

    China channels 

    To ensure we’re reaching our Chinese students on the channels that they use, we are running a Chinese version of the campaign specifically for this audience. We are doing this by: 

    New content

    Keep an eye out for new content across our platforms and social media channels, including NauMai NZ, Study in New Zealand, our Facebook page, Instagram, YouTube, WeChat and Weibo.

    As you can see, there is a lot happening in the student content space at ENZ. We are working hard to ensure much needed information and support is provided to the many international students who are still in the country, as well as continuing to engage with the prospective students in our database and across our social media channels.

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  • New AgentLab platform launched to support education agents

    Launched in early August, the new platform features a wide range of relevant information and updates to support education agents and consultants promoting study with Aotearoa New Zealand. This includes a calendar of agent-focused events and webinars, resources, and latest news and updates from across the Aotearoa New Zealand education landscape. 

    In 2022, Education New Zealand Manapou ki te Ao (ENZ) reviewed its agent engagement programme to ensure its offering for education agents is best placed to support the international education sector’s recovery.  

    ENZ commissioned Edified to research and evaluate its broad agent engagement programme as well as the ENZ Recognised Agency programme. Refreshing the AgentLab platform to offer agents a wider range of information about Aotearoa New Zealand education was among the recommendations of the Edified report. 

    ENZ’s Director – Sector Services, Laura Simpson, said the AgentLab platform’s refresh was guided by a need to better support all education agents, knowing the crucial role they play.  

    “We are developing the AgentLab platform with more tools and resources. We will continue to grow the platform to best serve all agents in their work to support students wanting to study with Aotearoa New Zealand. This helps us ensure that agents have access to accurate information, so they are best placed to drive international student recruitment and support the sector’s post-pandemic recovery.  

    “This is important work given our goal to grow onshore international student numbers. Rebuilding the sector to a thriving, resilient one is a major focus for Aotearoa New Zealand. We know that the relationship between education providers and agents is the primary one. So our job, set out clearly in Focus Area One of the International Education Strategy, is to make sure we support high-quality education agents in recruiting students to Aotearoa New Zealand and supporting the sector’s recovery,” Laura said.  

    The new AgentLab platform is hosted at the same address as the old site at agentlab.enz.govt.nz. It is easily accessed through the single sign-on, MaiENZ portal through which ENZ offers all its digital services to Aotearoa New Zealand’s international education sector. Existing AgentLab users will be able to seamlessly access the new site with their current MaiENZ logins.  

    The discontinuation of the ENZ Recognised Agencies (ENZRA) programme that was announced to the sector and education agents in July was also an outcome of the agent engagement review. All education agents – including former ENZRA agents – will be able to access the same level of information and resources via the AgentLab platform. The discontinuation of the ENZRA programme will not affect this. 

  • Report from GHEDEX 2022

    This year saw a welcome return to an in-person event, attracting good numbers of students and international education stakeholders. ENZ showcased New Zealand as an education partner for Oman during the “Quality in Higher Education” conference that took place alongside GHEDEX. While in Muscat, ENZ also hosted an event for Omani alumni of New Zealand universities. Twenty-eight attended, from seven universities, providing a useful networking opportunity.

    Officials at GHEDEX confirmed that as our border is reopening, New Zealand is included in the just-released Omani Ministry of Higher Education’s 2022/23 handbook for scholarships. Feedback from education agents suggests that fewer scholarship students overall are expected this year.

    Dr Nadia Kasto, New Zealand Academic Advisor for the Omani Consulate-General in Melbourne confirmed that from next year, all Omani scholarship students will be able to make their own decisions about the country and university that best suit their study needs.

    “All universities have to work very hard to promote themselves to Omani students in order to get as many students as they can.”

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  • Future Focus Programme seeds innovation

    The Future Focus Programme is a new initiative which will provide $200,000 per sector in funding to help peak bodies seed innovation projects.

    The school, university, private training establishment (PTE), polytechnic (ITP), English language, and education products and services sectors are all being supported through this programme.

    The funding is to be used by peak bodies to develop an innovation plan for their sector, and to initiate innovation projects. Innovation projects are to focus in the areas of product development, online delivery, new business models and the development of innovation capability.

    Through this support, ENZ wishes to encourage sectors to adopt new ways of working to mitigate the impacts of COVID-19 or similarly unprecedented events.

    “The Future Focus Programme is a tangible way in which ENZ can help support sectors to shape their future in the ‘new normal’ post COVID-19,” ENZ General Manager – Partnerships & Marketing, Paul Irwin, says.

    “The programme is additional to our normal activities and is designed with a clear focus on innovation – part of Goal 2 of the New Zealand International Education Strategy. With all the uncertainty we are currently facing, this programme is an opportunity to take stock of what COVID-19 means for how international education can operate in the future and develop new products, services, behaviours and models to help us be more resilient to change.” 

    “We’re pleased to be working alongside peak bodies to help shape their future focus plans and we look forward to seeing the launch of a number of innovative projects.”

    ENZ is working alongside peak bodies as they develop their innovation plans and identify prospective innovation projects. These plans and projects will be agreed over the coming weeks. ​

    Delivery timeframes will vary according to the peak body and the scale and nature of the projects they initiate, but projects are expected to be implemented over the coming 12 to 18 months. ​

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