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  • Are you ready for NZIEC 2019?

    With a packed breakout programme, outstanding keynote speakers and the return of Miriama Kamo at the helm, the 2019 NZIEC is not to be missed.

    What’s on offer at NZIEC 2019?

    This year centres on Navigating our changing world and how New Zealand has the opportunity to stand out as one of the most innovative players in the global international education industry.

    The full programme is now available. Among the featured highlights are the following sessions. 

    • Inspirational keynote speaker and founder of Inspiring Stories, Guy Ryan will kick things off by discussing how we can Navigate the needs of future learners. Guy has spoken internationally and at home to more than 25,000 people, including TEDx and World Forums. 
    • The topic of Resilience and mental wellness in under-represented international students will be explored by Marcela Lapertosa and Huong Diep. They will look at the issues that affect international students while discussing strategies and providing tools to foster resilience in a culturally appropriate manner. 
    • We will harness the power of the ANZAC spirit by having a look at ANZAC perspectives: strategies, leading indicators and busting international education myths in Australia and New Zealand. This session will ask attendees to compare what’s the same and what’s unique for New Zealand and will challenge them to think about what this means for decisions in our sector. 
    • It’s time for New Zealand to take a bolder approach to our education brand positioning. In the session I am New. Repositioning the New Zealand Education brand for success, Paul Irwin, ENZ General Manager Partnerships & Marketing, and Kaylee Butters, ENZ Director Brand and Design, will launch a new long-term brand platform for New Zealand that focuses on a high value audience, redefines what a quality education means and is grounded in New Zealand’s unique strengths, both as a country and as an education system. This session will also cover what this could mean for your international marketing. 
    • As part of our celebration of Japan as the NZIEC Country of Honour, we welcome guest speakers from Tokyo Metropolitan Board of Education and Atsugi City Board of Education. We look forward to presenting a renewed, strategic partnership with Japan to provide new business opportunities for New Zealand providers. We will also look at ways to foster meaningful connections between New Zealand and Japan through a wide range of exchange activities with students and teachers from the two countries.
    • Dan Smidt (ENZ), Andrew Galloway and Pii-Tuulia Nikula bring together a range of perspectives and experiences to discuss effective monitoring of education agents; best approaches and potential benefits.
    • On day two, keynote speakers, Dr Lisa Coleman, Chief Diversity Officer of New York University, will explore a world of diversity, while Professor Chris Gallivan of Massey University will finish the conference by giving a not-to-be missed exploration of navigating education transformation.

     Find out more about what’s in the programme.

    Places are selling fast!

    Places are selling fast. With nearly half of all places already sold we’re not expecting the remaining places to be around for much longer.

    If you’re thinking of attending, you need to get in quick to avoid disappointment and missing out on the international education event of the year.

    Register here

    About NZIEC 

    The 28th New Zealand International Education Conference and Expo (NZIEC) will be held at SkyCity Convention Centre in Auckland on Wednesday 7 and Thursday 8 August. Find out more about NZIEC at www.nziec.co.nz

    BPO Intelligence has returned as the conference’s lead partner for the sixth year running, while The PIE News returns as the media partner. 

     

     

  • Creating a China-first digital ecosystem

    Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.

    ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.

    Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).

    The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.

    The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.

    ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.

    In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.

    Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.

    Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.

    ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.

    “We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.

    ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.

    “We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”

    Visit the China site here. Read more about My StudyNZ on WeChat here, or take a look at it by searching for its official Chinese name on WeChat (新西兰留学规划) or by scanning this QR code:

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  • Building links Malaysia

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  • What Kiwi employers value in New Zealand-educated international graduates

    A new research report published by ENZ looks into Kiwi employers from small to medium-sized (SME) businesses to show what they most value in New Zealand-educated international graduates.

    The report, Employer Perceptions of Hiring International Graduates, was launched today at the Global Internship Conference, hosted by the University of Auckland.

    The research looked into the hiring practices, pressures and opportunities for employers from SME businesses, which make up 97 percent of enterprise in New Zealand.

    ENZ Chief Executive Grant McPherson said the research identified two key areas of New Zealand-educated international graduates’ value to Kiwi SMEs.

    “One was the keen attitude of international graduates, which is defined as positively contributing to work outputs; and the graduates’ multicultural energy, which is seen as positively contributing to workplace morale,” McPherson said.

    Characteristics associated with a keen attitude include perseverance, earned success, drive and willingness to take on tasks, while those associated with multi-cultural energy include an energising effect and the fostering of creativity and innovation.

    “Research we have commissioned previously highlighted the importance that international students place on post-study work and career opportunities and outcomes, and how central this is to a successful overall student experience.

    “This research showed that some students find New Zealand poses some challenges in this area,” McPherson said. 

    The research involved in-depth interviews with SME employers from a range of industries across New Zealand from Whangarei to Dunedin, and a further half-day workshop. The focus was on international graduates who have a post-study work rights visa within current immigration settings.

    “There are clearly opportunities to improve employment outcomes for New Zealand-educated international graduates,” he said.

    “ENZ is planning to re-define the perceived value of New Zealand-educated international graduates in the eyes of New Zealand employers, based on the research findings.”

    Employability is a theme that sits across all three of the goals in the New Zealand International Education Strategy 2018-2030, launched in August last year.

    For a full version of the report – see here: Employer Perceptions of Hiring International Graduates.

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