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• NZ’s education brand remains stable despite border closures

  A recent presentation by Jason Cate of Kantar, who carried out the 2022 annual brand survey for ENZ, considers two broad questions: 

  • How is the demand for international education changing post-Covid 19? 
  • How is New Zealand’s brand as an education destination being impacted? 

  “This programme tracks perceptions of New Zealand as an education destination globally, but also specific association statements and overall sentiment, appeal and attractiveness,” Jason Cate says.  

  “It’s always interesting to see how this develops and changes over time, particularly over the last couple of years, given all the challenges.” 

  More than 4,800 potential students were surveyed online across 11 priority countries, as well as their parents in some markets. The 16-24 year olds surveyed were mostly current students, and all of them were considering further study in an offshore, English-speaking country. 

  Jason Cate says the survey shows the overall nature of demand for offshore education is stable in 2022, and only slightly lower than before Covid-19.  

  The core reasons why students are considering studying offshore haven’t changed: 

  • to live and travel overseas 
  • to meet new people 
  • to enhance their employability. 

  The survey shows there has been a significant reduction in the proportion of students delaying their studies because of Covid-19 (from close to half of students to around one third), but the proportions of students considering both study offshore and at home, or study offshore and online, have increased. In other words, there is a shift in their preferences for the mode of delivery. 

  Across most of our key partner countries, perceptions of New Zealand are relatively constant, with the only change being a small decline in awareness. New Zealand again tussles with Singapore for the fifth strongest brand in student mobility among English-speaking countries. 

  For more details about global demand and perceptions of New Zealand’s education brand in individual markets, you can listen to the full presentation on Intellilab here, by registering and logging in through MaiENZ. 

   

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• Letter from the CE: Kia kaha te Reo Māori

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  Last week, Te Wiki o te Reo Māori, Māori language week, was an important reminder for us all that Te Reo Māori is a core part of who we are as New Zealanders, and what makes Aotearoa unique.  

  With this in mind, I am delighted to share Education New Zealand’s new Māori name: Manapou ki te Ao.  

  Manapou means supporting and sustaining life, which allows growth and progression, while ki te Ao means to the world. Nourishing and empowering, a New Zealand education enables students to flourish and creates the world’s next generation of problem solvers.  

  Manapou ki te Ao encompasses the Māori principles of manaakitanga (the caring and valuing of others), kaitiakitanga (carer and guardianship of the environment and resources), whakawhanaungatanga (process of establishing meaningful relationships through cultural respect, connectedness and engagement) and aroha.   

  Our new name reflects Education New Zealand’s role in growing and supporting the international education sector – ensuring all students can thrive and share their skills and knowledge with the world.  

  Many international students find their experience of Māori language and culture a highlight of their time in Aotearoa. One example is Hailey Suina, of the Cochiti Pueblo Indian Reservation in New Mexico, who won a $15,000 Education New Zealand and Go Overseas scholarship to spend a semester studying at Auckland University of Technology (AUT). 

  The name’s development has been a rewarding journey. It will become part of ENZ’s corporate logo, and you will see it more and more over the next few months. Even more importantly, it will underpin everything we do. And we want you to feel ownership of it too. Please share our new name with your whānau, colleagues and friends.  

  Ko ngā tini aho o te tukutuku whakaniko i te hinengaro  

  Me tuitui ki te tūmatakahuki mātauranga o te ao.  

  The many strands of knowledge that embellish the mind 

  are woven upon a lattice of global education.  

  - Nā Rahera Shortland 

  Other things to keep an eye out for over the next few weeks are the ENZ international events calendar for 2020, the NZeTA: a new requirement for travellers to New Zealand, and ENZ’s first global campaign following our brand refresh: 'Ask New Anything’. You can read more about the campaign in this issue of E-News.   

  Ngā mihi 

  Grant McPherson
  

  Kaihautū, Manapou ki te Ao 

  Chief Executive, Education New Zealand
  

  

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• Education New Zealand quarterly report from 1 October to 31 December 2018

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• Matariki mā Puanga: Connecting people through learning

  For many iwi, Matariki is a time to remember people who have died, celebrate the present, and look to the future with hope. For others, Puanga marks the season. Together, they show the depth and diversity of Māori knowledge and traditions.

  Matariki and Puanga are special to Aotearoa New Zealand, but the stars also connect us with people around the world. The same star cluster is known as Subaru in Japan, Makaliʻi in Hawaiʻi, Mataliʻi in parts of the Pacific, and the Pleiades or Seven Sisters elsewhere. For many cultures it is linked to renewal, connection, and our relationship with the natural world.

  Across our international markets, these connections continue to be celebrated. From Matariki events hosted by New Zealand embassies and partners to conversations about similar cultural traditions in countries such as Japan, India, Korea and Thailand, Matariki provides an opportunity to strengthen relationships and share stories about renewal, community and learning.

  These shared values reflect the purpose of international education. Every learner who chooses Aotearoa New Zealand begins more than an academic journey. They get to know our people, places and unique bicultural identity. They also enrich our communities by sharing their own cultures, languages and perspectives. Education is a two-way exchange that builds understanding, strengthens relationships and creates lasting connections.

  For Education New Zealand Manapou ki te Ao, this is the spirit of Matariki mā Puanga. Our role is not only to connect students with study opportunities. It is also to connect people, cultures and communities. Whether we celebrate in Aotearoa New Zealand or with partners overseas, we share a uniquely New Zealand story that people from many cultures can connect with.

  As we celebrate Matariki mā Puanga, we are reminded that cultures may tell different stories about the stars, but many share the same hopes: to learn, to belong, to care for one another, and to build a better future together.

  Mānawatia a Matariki mā Puanga — let us celebrate Matariki and Puanga, embracing the connections that unite us across cultures, communities and the world.

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• Advice for international education staff navigating counselling for their students

  Due to issues that have been raised with ENZ, we thought it would be a good idea to clarify that any student who needs support should reach out to the services available. INZ advises that accessing counselling is unlikely to be an immigration issue.

  The past year of the pandemic has put a huge amount of stress and strain onto everyone, including international students.

  It is more important than ever that international students access support services such as counselling if they need to.

  Immigration New Zealand (INZ) supports ENZ in this important message – students should seek out counselling when they need it.

  When applying for a new visa, students do have to declare details of ongoing healthcare they require – including what the treatment is, what it is for, the degree of treatment and how their condition is being managed.

  A student does not need to declare that they have had counselling as part of their visa application unless they have significant mental health issues that require hospital care.  

  “In recent weeks, we’ve heard from members of the sector that some international students are shying away from seeking support because they’re afraid it’ll affect their current or future visas,” ENZ Director – Student Experience & Global Citizens, Sahinde Pala, said.

  “The past 12 months has been an incredibly challenging period for everyone. Students out there feeling stressed or missing their loved ones at home should know that they are not alone.”