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  • My StudyNZ connects students to institutions

    My StudyNZ, an online members’ centre on the Study in New Zealand website, enables students to match with the courses and institutions that best suit them. It is designed for students who are not yet sure what to study and need recommendations.

    Lucia Alarcon, ENZ’s International Digital Programme Manager, said students on the database have been invited to join My StudyNZ, where they’ll be able to create a profile, review personalised study recommendations, shortlist matches and track their progress towards applying for courses and visas.

    “We had very positive feedback when we tested the tool with students – 76% of the students we surveyed found it either easy to use or very easy to use!” said Lucia.

    “My StudyNZ uses a sophisticated algorithm to match students’ preferences with the information in institutions’ profiles on our admin platform. Institutions then receive a ‘priority enquiry’ email for each student they’re matched with.”

    Click here to see an example of a priority enquiry email (please note the details in the email are just for example purposes).

    My StudyNZ will continue to evolve and improve with user feedback and the quality of information entered into institution profiles. No institutions are excluded from the matches. If you are from an education institution and would like to make sure you’re getting the most out of My StudyNZ, please check to see that you have an updated profile in Study in New Zealand, or contact us to find out more: info@studyinnewzealand.govt.nz    

    My StudyNZ showcases the latest best practices in database marketing, and is part of ENZ’s increasing use of digital innovation to give students all the help they need to make the decision to study in New Zealand.

    ENZ is using digital tools such as My StudyNZ to:

    • make iteasier for students to find the right courses
    • gain a deeper understanding of prospective students
    • motivate students to choose New Zealand over other countries
    • reduce costs for institutions by referring higher-quality students.

  • Events season wraps up in the Philippines

    Ben Burrowes, ENZ’s Regional Communications & Strategic Relations Manager for South East Asia, said the events were a fantastic way to sign off on a successful year in the Philippines.

    “The market has not been without its challenges in 2017 but we’ve made some great progress in shifting perceptions away from a migration focus on New Zealand to promoting our world-class offering for high-value students,” said Ben.

    “Much of that has been achieved through building networks with local and international schools. Our latest series of school roadshows, in which we were joined by a number of New Zealand providers, built some strong partnerships particularly as we look to recruit the new K-12 Filipino graduates into our tertiary system.”

    ENZ also co-funded three successful agent-led fairs with Golden Summit Immigration Consultancy (Cebu), IDP (Manila) and Fortrust Education Services (Manila) with more than 25 providers attending. The feedback from all providers was very positive and the events were well attended – particularly the Fortrust fair, which attracted more than 2,200 visitors.

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    ENZ’s Ben Burrowes with Andrea Preston (Queenstown Resort College) and Catherine Ang (Weltec & Whitireia) at Far Eastern University in Manila.

    Close to 100 local guidance counsellors and career advisors attended a training session hosted by Unitec, which included a soft-sell presentation on New Zealand’s world-class education offering.

    “This growing network of local counsellors and career advisors is proving valuable, as they  have a strong influence on prospective students,” said Ben.  

    “We’ll continue to work with them closely as we focus on recruiting a greater number of Filipino students into our undergraduate programmes.”      

    ENZ also generated some great media coverage, a highlight being an NZ Inc. media roundtable in Cebu which included David Strachan (the New Zealand Ambassador to the Philippines), Hernando Banal (New Zealand Trade Commissioner), Steven Dixon (Tourism New Zealand’s Regional Director), Catherine Albiston (Immigration Advisors Authority) and ENZ’s own John Laxon, Regional Director – South, South East Asia & the Middle East.

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    NZ Inc. media roundtable in Cebu

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