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• Study abroad promo in US

  Study Abroad Month, led by our Washington DC-based team, targeted the study advisors at United States universities, who support students with their study abroad plans. A series of videos were published each week and sent to key contacts, including a closing video from Education Minister Chris Hipkins. 

  Lewis Gibson, Field Director North America at Education New Zealand Manapou ki te Ao, says study abroad students are our main source of international students from the US.  

  “Pre-Covid-19, around 350,000 tertiary students each year spent a semester overseas as part of their degree. We’re looking to increase our share of this group. 

  “In normal times, US institutions and study abroad advisors rely on the voices of New Zealand alumni, who can share their experiences with other people on campus and build interest in a New Zealand study experience,” he says. 

  “We needed to do something different this year, because our borders had been closed so there weren’t the alumni students available on campus. We also needed a good way to remind study advisors about New Zealand’s unique education offering.”  

  Lewis says feedback from institutions in the US has been very positive, and they are looking forward to seeing students travel again to New Zealand. Some of the comments received included the following: 

  • “Thank you so much for letting us know about this exciting project! I just shared the New Zealand Study Abroad Month YouTube channel with our spring 2023 applicants... We are thrilled to nominate over 15 students to our outstanding partner universities in New Zealand ...for the first time in over two years!”  
    
    
  • “Thank you for sharing this information. I watched Fiona’s video for VUW and I am sharing it with several students who are deciding which NZ institution to attend for Term 1 via TEAN.  I’ll be certain to watch future videos and do the same with those.”   
  • “We are so grateful of the opportunities you provide our students, and our tight partnership together.”  

  “In case anyone is wondering, we initially intended to run the promotion for four weeks, hence the name, ‘Study Abroad Month’. But with the participation of so many universities, and the inclusion of additional videos reflecting the voices of students, it made more sense to expand the promotion to six weeks.”  

  Before our borders closed, the US was our sixth largest source of international students, with most students seeking to enrol in university-level study here. Study Abroad Month aimed to attract students to New Zealand from the US spring semester 2023 onwards. 

• Research communication platform for Asia-Pacific

  The Context: Asia-Pacific is where you can get quick, plain language overviews of high-quality academic research. Recent stories include one about cultural intelligence research. Other examples include the capabilities that SMEs need to succeed in international markets.

  The platform will also include youth voices from tertiary students interested in global engagement. You can subscribe to email newsletters to receive updates about your area of interest.

  The Centres of Asia-Pacific Excellence were established by the government in 2017, to support New Zealanders to engage with North Asia, Southeast Asia and Latin America.

• ENZ to launch major global brand campaign, I AM NEW

  As we re-enter a competitive global environment, the brand campaign will look to articulate the high quality of New Zealand’s education experience in a deliberately unique, ownable and attention-grabbing way.  

  This major campaign will initially run for 12 weeks, complemented by in-market activations, events, and local PR. It will feature eight students from all over the world, spanning across our education sector and regions.  

  Education New Zealand Manapou ki te Ao invited our eight students to work alongside world-famous Māori fashion designer Kiri Nathan to collaborate on designing a new type of education garment that embodies the cultural values that make a New Zealand education unique: manaakitanga, kaitiakitanga, and the pōtiki spirit of youthful energy and finding a better way. Through the narratives we tell focussed on the students’ experiences and goals, we’ll explore themes such as work and career readiness, sustainability, and innovation through collaboration. 

  Campaign assets will be available on The Brand Lab, with reporting data to be shared regularly. We look forward to reopening New Zealand education to the world in an inspiring way that only New Zealand could deliver.

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• University sector

• International student enrolments top 59,000 for the first eight months of 2023

  The Minister for Tertiary Education and Skills, Hon Penny Simmonds, today released international student enrolment data for the first eight months of 2023. From January to August 2023 there were 59,306 international student enrolments* with New Zealand education providers, a 43% increase compared to the full year in 2022.   

  Minister Simmonds said, “Over 59,000 enrolments, in just eight months, confirms that international students continue to find New Zealand an attractive education destination. And for the university sector with 27,535 students enrolled, where a proportion of learners may study for a number of years, there is a solid base of students from which to grow.” 

  International student enrolments have grown in all subsectors except wānanga. Comparing 2023 to 2022, English Language Schools have seen the greatest percentage increase in international enrolments, increasing by 347% from 1,565 to 7,001.  Schools reported a 114% increase from 5,925 to 12,662. Te Pūkenga, a 32% increase from 4,955 to 6,560. Universities, a 15% increase from 24,040 to 27,535 and Private Training Establishments (funded and unfunded), a 13% increase from 5,000 to 5,671. 

  Universities and schools remained New Zealand’s two largest subsectors for international students.  

  As with all New Zealand’s competitors, China is the largest source market for international students. In the reporting period, China was 36% of enrolments, with India (10%), Japan (10%), South Korea (5%), and Thailand (4%) in the top five. 

  Minister Simmonds said, “It is a Government priority to diversify our recruitment efforts for international students with the aim of reaching a broader spectrum of countries.” 

  Final enrolment numbers for 2023 will be available shortly. 

  To access the latest data provided by the Ministry of Education, please use the public access link to Tableau here. 

  * One individual may enrol more than once 

   

   

  For further information:  

  Justin Barnett | Director of Communications, Education New Zealand   

  justin.barnett@enz.govt.nz  

    +64 21 875 132  

   

• Around the world in five - May 2022

  International 

  NZ: fully open on July 31 and post-study work reforms announced 

  New Zealand to continue below Year 9 recruitment as government backs down 

  NZ consults on new strategy and plans promotional tour of Americas 

  New Zealand aims for 'high value' and diversity in refreshed strategy 

  New Zealand international education renews outward focus 

  Chinese student flows tipped to peak within five years

   

  New Zealand 

  Chris Hipkins wants to diversify countries international students come from 

  International students group respond to 'backdoor to residency' comment 

  Long distance life: Three students navigating the pandemic far from whānau 

  International student market unlikely to recover quickly, agents warn

   

  Chile 

  Learn about the benefits of traveling to New Zealand with the visa to study and work 

   

  China 

  China: Could lockdown fatigue influence outbound student mobility? 

   

  India 

  India simplifies procedures for foreign institution partnerships 

   

  Thailand

  Invite English teachers nationwide to participate in a free webinar "Hybrid English Teaching Techniques to Be Easy to Understand and Effective". 

   

  United States

  Chris Hipkins wants to diversify the countries where international students come from 

  NZ consults on new strategy as gov’t plans promotional tour of Americas 

   

  Viet Nam

  New Zealand ready to welcome Vietnamese students back two months earlier