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  • From the CE: From planning to implementation on growing international education

    Kia ora koutou,  

    It was wonderful to see the International Education Going for Growth Plan announcement in July coincide with positive student stories from regions such as Canterbury and the Waikato. These featured the rise in international student numbers across subsectors, and local councils celebrating international student achievements and community contributions. 

    This month we have turned our minds to implementation, with the launch of our Go-To-Market Plans. These plans focus on nine markets with the highest potential for growth: China, India, the United States of America, Sri Lanka, Viet Nam, the Philippines, South Korea, Japan, and Thailand.  

    The next step for ENZ is to develop ‘lighter touch,’ tailored plans for markets where we will maintain New Zealand’s strong presence and reputation for high-quality education: Germany, Brazil, Indonesia, Malaysia, the Gulf Cooperation Council countries, Chile and Colombia.  

    An incredible amount of cross-sector engagement has gone into progressing this work. I am grateful to education providers for the open and meaningful way you have responded over the past few weeks.   

    On 11 August, ENZ launched a new brand campaign – New Zealand Taught Me – that highlights stories of alumni of New Zealand, aiming to connect emotionally with the values and aspirations of globally-minded prospective international students.  

    Delivered at pace, this campaign is designed to reignite and heighten interest in New Zealand as a study destination, ahead of the full launch of a New Zealand global brand platform later in the year. If you have not seen the campaign hero video, you can view and reshare it off this link. 

    Next month, I will be attending the 35th European Association for International Education (EAIE) Conference in Gothenburg, Sweden, followed by the ICEF Monitor Global Summit in London, UK, where I will be sharing insights on students’ preferences for study in New Zealand and our plan to build international student enrolments over the next 10 years.   

    Ko te pae tawhiti whāia kia tata, ko te pae tata whakamaua kia tina  

    Seek to bring distant horizons closer, and sustain and cherish those that you attain 

    Ngā mihi nui,  

    Amanda Malu  

    Chief Executive 

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  • Celebrating excellence: ENZ hosts inaugural New Zealand Universities Awards in Viet Nam

    The event highlighted New Zealand’s commitment to supporting Vietnamese students and reaffirmed the strong education partnership between the two countries during the 50th anniversary of diplomatic relations. 

    The NZUA programme was officially announced by Prime Minister Rt Hon Christopher Luxon during a visit to Viet Nam earlier this year. It is the first New Zealand Government-backed undergraduate scholarship exclusively for Vietnamese students.  

    Following a competitive selection process, eight outstanding high school students were awarded the inaugural NZUA scholarships. Each recipient distinguished themselves not only through academic excellence but also through their personal aspirations, resilience, and commitment to engaging with the world.  

    At the ceremony, the students were formally presented with their scholarship certificates by Trade Commissioner Scott James and ENZ Regional Director – Asia (excluding China), Ben Burrowes. The celebration was witnessed by families, representatives from New Zealand universities and education agencies. 

    In his address, Scott highlighted the significance of this milestone.  

    “The inaugural NZUA cohort are not only exceptional students, but also cultural and intellectual bridges between our two nations. They stand as a vivid testament to the strong and enduring educational partnership between Viet Nam and New Zealand,” he said.  

    Ben also emphasised the value of the programme. 

    “The NZUA scholarship reflects the spirit of valuing both knowledge and people – a core principle of New Zealand’s education system. 

    “We are proud to welcome the first generation of NZUA Vietnamese students to New Zealand’s leading universities, where they will grow, integrate, and contribute to the shared progress of our world,” he said. 

    A particularly symbolic moment of the ceremony was the connection ritual between university representatives and the scholarship recipients. Students received congratulatory gifts and placed stars on a map of New Zealand to mark the cities and universities where they will soon study – a visual representation of the “first steps” of the NZUA generation.  

    Among the recipients, Do Tran Phuong Uyen said that she feels the scholarship is much more than financial support.  

    “It represents belief – belief in our potential, our dreams, and our ability to contribute to our communities and to the ongoing relationship between Viet Nam and New Zealand,” she said.  

    “It shows that young Vietnamese students can become leaders, innovators, and responsible global citizens,” Do added. 

    Parents also expressed their trust and confidence in New Zealand’s education system.  

    Ho Tuyen Truyen, father of recipient Ho Nhu Quynh Chi, said he places his full trust in New Zealand’s safe, high-quality education system.  

    “I believe that in this environment, my child will be nurtured with knowledge, resilience, and compassion,” he said. 

     As the first NZUA cohort prepares to begin their journeys, the scholarship stands as a powerful symbol of New Zealand’s commitment to Viet Nam’s young talent.  

    These students are poised to become influential ambassadors, helping to strengthen educational collaboration and foster deeper people-to-people connections between New Zealand and Viet Nam. 

  • Joint initiative supports school group visits

    To make the most of every opportunity to grow international education in schools across the country, Education New Zealand (ENZ) and the Schools International Business Association (SIEBA) have established a ‘clearing house’ for school student group visits.

    There is increasing interest from such groups in visiting New Zealand, particularly from Japan, China, Thailand and Korea. Schools aren’t always able to accommodate these visits however, so ENZ and SIEBA are working together to channel the enquiries through a clearing house that aims to say ‘yes’, as a starting point, to any request. The clearing house then works behind the scenes with its members to identify schools that are keen (and have the capacity) to host, determine appropriate pricing for the visit, and ultimately improve the experience of, and bring efficiencies to, group visits to New Zealand.

    ENZ is promoting the SIEBA clearing house service to its in-market networks, including agents and schools who are considering New Zealand as a destination for school group visits.

    The service is another ‘value add’ by SIEBA and is free to its members. If you are a school (irrespective of whether or not you are a SIEBA member) that receives requests to host a group but is unable to, ENZ asks that you forward the request on to SIEBA. For more information on the clearing house please contact groups@sieba.nz

    In the 17 February issue of E-News, we let you know about the Ministry of Education’s new online form for state and state-integrated schools to make it easier to register visiting groups of international students. Find out more about this here.

  • Showcasing NZ in cyberspace

    Lisa Futschek, Regional Director – Americas, Japan and Korea, said: “It all stemmed from an industry idea during the Latin American mission in November last year. It was dusk, we were all in a charter coach chugging over the crest of a steep hill and watching the millions of lights of Medellin miraculously materialise below us, when Prof. Al Gillepsie from the University of Waikato, mused about how we should be marketing New Zealand international tertiary education via subject rather than institution. Over a Colombian meal that evening, we sketched out a schematic on what that might look like and the seeds of the virtual fair were sown.”

    International Events Manager Caroline Carruthers said the experience for students was similar to physical fairs. “Students were able to ‘visit’ individual institution’s stands, view videos, pick up brochures and business cards, and ask providers questions.

    “It was interesting to note a change in the way students plan to study overseas. A lot of high school students were planning for their tertiary education overseas. A few years ago, high school students would only ask about high school courses and wouldn’t plan that far ahead.”

    “We are evaluating the feedback we received from the institutes who participated in this pilot and will evaluate if it’s an approach to roll out to other markets and add into our event mix.”

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  • Growth in EdTech great for NZ exports

    “Some of the major trends are now working in our favour,” says Mr Meade, Head of Strategy for Designworks in Wellington. “We are no longer isolated from new markets and increasingly students and consumers prefer to interact remotely, on their terms. This all presents a great opportunity for market growth.”

    The national EdTech for Export Conference (eT4e 2014) is on in Wellington on 19 and 20 June. It aims to connect the education sector with tech businesses to ensure New Zealand enjoys growth in this sector – now worth $86 billion globally and forecast to grow to $257 billion by 2017 and is organised by Grow Wellington and Education New Zealand. You can still register for the conference at www.edtechforexport.co.nz

    eT4e 2014 will be opened by Hon Steven Joyce, Minister for Tertiary Education, Skills and Employment and feature international speakers including;

    • Jennifer Carolan, head of NewSchools Venture Fund in California

    • Jan Zawadzki, founder of Hapara, a company which has already attracted investment from NewSchools from its work in New Zealand

    • Lee Wilson, the CEO of Wisconsin-based Filament Games

    • Dr Erkki Sutinen, head of the edTech Research Group at the University of Eastern Finland.

    An exciting range of speakers from New Zealand include;

    • Chris Meade, Head of Strategy for Designworks in Wellington

    • Dr Sue Watson, the founding CEO of Summit Education Asia Pacific, a division of the Commonwealth Education Trust

    • Silvia Zuur from Chalkle

    • Chris Bulman from CustardSquare

    • Noeline Anderson, director of digital publishing company Pixelhouse

    • Adrian Sallis from Vital English

    • Maru Nihoniho from Metia Interactive

    • Dave Moskovitz from WebFund.

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