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Highlights from Education Fairs and events in Japan and Viet Nam
Japan
In early October, ENZ welcomed 844 visitors to engage with 40 New Zealand education providers representing the school, vocational, English language and university sectors at the first New Zealand student fair in Japan since 2019.
Teresa Robertson, International Director from King’s High School with Eriko Ishiguro, an interpreter.
The fair at Roppongi Academy Hills in Tokyo on 1 October had a programme of events that highlighted the strong connections between our two countries. Over the following two days, 49 and 45 of the visiting New Zealand education providers attended the ENZ Agent Seminars in Tokyo and Osaka respectively. Both seminars saw a record number of local agents and education providers, with 181 present in Tokyo and 77 in Osaka.
His Excellency Hamish Cooper, New Zealand Ambassador to Japan with the New Zealand contingent. The New Zealand education providers sang two waiata to support the Ambassador’s speech. A recording of ENZ’s waiata ‘Manapou ki te Ao’ was played and explained in Japanese to convey the waiatas’ meaning and lyrics.
Misa Kitaoka, ENZ’s Director of Education - Japan said that these events proved a great opportunity for the institutions to network with local school representatives, education and travel experts and gain valuable insights into the Japanese market. She also said that there was an evident increase in interest in long-term study in New Zealand both at the school and tertiary levels, compared with pre-Covid.
"This new trend is testament to the well-established presence New Zealand now has as a study destination in Japan. It can also be attributed to the effects of the Japanese government’s internationalisation policy in the education sector. With over 200 International Baccalaureate schools in Japan, more students are bilingual and eligible for direct entry to New Zealand universities.
There are also over 500 Japanese universities now adopting ‘sogo gata senbatsu’ (comprehensive admissions) that provide a holistic assessment of the applicants including their English language skills and overseas experience. This means that more students are choosing to complete secondary school education in New Zealand to apply to Japanese universities,” said Misa.
The education events along with pre-departure briefings where Japanese market insights were shared and the welcome reception upon arrival with key Japanese education stakeholders and partners were all well-received by the education providers in attendance.
Kerrie Hodgson, Internationalisation Business Partner, Te Pūkenga New Zealand Institute of Skills and Technology said it was clear that great effort was put into promoting the events and New Zealand education. “The numbers were high, and I felt that enquiries were more in depth than previous years, and beyond English Language study,” said Kerrie.
Renee Millner, International Director for Western Heights School in Rotorua added that the market insights provided ahead of their arrival were a great introduction to significant changes within the Japanese market.
Viet Nam
Following the action-packed week in Japan, the focus shifted to Viet Nam where the ENZ teams held several New Zealand education events in Ho Chi Minh City and Ha Noi.
NZ institutions had one-to-one meetings with Vietnamese agents at two ENZ Agent Seminars in Viet Nam.
The series of events began with 19 NZ Masterclasses delivered over two weekends. Over 800 students registered for these online classes, in which New Zealand academics delivered a 40-minute lesson. This was followed by recruitment representatives introducing the entry requirements, scholarship opportunities and benefits of studying in New Zealand. Following the masterclasses, representatives of all eight New Zealand universities visited several schools in Ho Chi Minh City and Ha Noi, presenting to students and their families at information sessions and in some cases, taking part in mini-fairs.
Ho Chi Minh City was then host to two flagship ENZ events; the Agent Seminar and Counsellors Meet-up and following this, the NZ Education Day Fair. There was significant interest in both events with 50 Vietnamese agents meeting with 29 New Zealand institutions while 25 Viet Nam schools’ counsellors met with all New Zealand universities and Te Pūkenga. The New Zealand Education Fair saw over 500 visitors through the event with 385 leads generated.
Ha Noi followed suit with the Agent Seminar and Counsellors Meet-up attracting 40 Vietnamese agents meeting with 27 New Zealand institutions while eight Viet Nam school counsellors met with all New Zealand universities and Te Pūkenga. The events finished with a second popular Education Fair with visitors estimated at about 400 people resulting in 258 student leads.
Van Banh, ENZ's Market Manager for Viet Nam said that this year's education events had a mix of the traditional with a more interactive, modern, and sustainable approach which resonated well with attendees.
"Our team wanted to make these events as fun and interactive as possible to show what a New Zealand education is all about. In addition to the one-to-one opportunities for students and parents to talk to the New Zealand institutions, there were workshops with the participation of key opinion leaders, and well-known English IELTS trainers. There were also activities run by our partners such as English skills testing and minigames about New Zealand.
“We also took a more sustainable and innovative approach to our events to support the messaging that we communicate to students about New Zealand being a country that cares about sustainability and the environment, with an eye to the future through innovation. We replaced traditional printed backdrops with digital ones shown on TV screens for each booth, significantly reducing our waste and energy usage in manufacturing production. Our main stage also had a set of three interactive and eye-catching LED screens.
ENZ’s Regional Director for Asia, Ben Burrowes, attended both events and said, “on behalf of the ENZ teams in Viet Nam and Japan, I would like to extend a huge thank you to the New Zealand education providers who attended our events this year.
“As we all know, these face-to-face connections are extremely valuable as we continue to rebuild New Zealand’s education brand in such an important region for our sector. We look forward to hosting you again soon."
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Opportunity to meet the ‘Voice of the Oceans’ crew in Auckland in November
What is the Voice of the Oceans (VOO) Initiative?
VOO is a maritime expedition that began in August 2021 in Brazil by New Zealand alumni David Schurmann and his family. David is a globally renowned film maker and environmentalist, former NZ secondary school and Auckland University of Technology (AUT) film student.
VOO’s mission is to examine and record the environmental state of the oceans including plastic pollution so that this data can raise awareness and inform education, science, and innovation that improves the health of our oceans. It has the global support of the United Nations Environment Programme.
The VOO crew will arrive in Auckland to mark the end of the first stage of their journey, after travelling for two years and visiting more than 100 destinations, recording the levels of plastic pollution they see as they go.
Who is David Shurmann?
Living and studying in Aotearoa New Zealand inspired David to create VOO. He first came to New Zealand as a child when sailing around the world with his family and decided to stay on to study here.
His study led him to tell the story of his family’s connections to NZ, including the sister he gained, through film. David directed Little Secret to tell his story, this film went on to be nominated for an Oscar in the 2016 Academy Awards. David said that the decision to complete the first stage in New Zealand was straight forward due to the close relationship they have with our country.
“Our relationship with New Zealand goes beyond the sentimental ties however as we recognise New Zealand’s leadership in its conservation of the environment, and particularly the marine environment. In our travels we share with other countries, the sustainable and best practices that we see here in New Zealand, including its waste management and the prevention habits and practices of waste entering the ocean,” said David.
The Event
To celebrate their arrival, the Latin America New Zealand Business Council has organised this event on November 3 to bring together experts in the fields of sustainability, innovation, the environment and climate change to join David on a panel discussion on the topic of sustainability and innovation. Following the discussion, event participants can visit the KAT sailboat moored in the Viaduct harbour.
The event will have the participation of His Excellency Marcos Arbizu, Ambassador of Brazil and Dr Matthew O’Meagher, Director of the Latin America Centre of Asia-Pacific Excellence.
Event panellists include:
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Colum Rice - Head of Strategy & CFO at Mint Innovation
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Dhanya Herath - Co-founder Climate Club NZ
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James Ferrier - Co-founder BioFab NZ
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Rachel Williams - Founder and Managing Director Viva Expeditions Ltd
Please join us to recognise the important trip the Schumann family have taken so far and engage in a discussion about sustainability and innovation.
Click here to register: Brazil and New Zealand: Sustainability and Innovation
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Record audience for early childhood education symposium with China
This year, the symposium attracted a live audience of 350 attendees and a livestream audience of 100,000, well over the number of attendees in previous years. The symposium’s theme was ‘Advancing Inclusiveness in Early Childhood Education’.
The Early Childhood Education Symposium is an initiative between Education New Zealand Manapou ki te Ao (ENZ) and China Center for International People to People Exchange (CCIPE), a sub-agency of China Ministry of Education (China MoE).
The symposium provides a platform for New Zealand Early Childhood Education (ECE) institutions, academics, practitioners, and policy experts to engage in a cross-cultural dialogue. It leverages New Zealand’s expertise in ECE teacher training programmes.
This was the first year that a delegation of government representatives and ECE experts from New Zealand travelled to China to present at the symposium in person, which sent a positive signal to education partners in China about New Zealand’s strong focus on reconnecting and strengthening our education credentials in the China market.
The symposium’s live presenters from New Zealand included Dr Jane Ewens, Manager Early Learning, Ministry of Education and Fiona He, Director and Founder, TuiTui Educare/Universal Kids Early Education Centre. Dr Ewens presented an overview of the New Zealand Government’s policy focusing on advancing inclusiveness in early childhood education.
ENZ’s General Manager International, Lisa Futschek, who provided opening remarks, said the symposium highlighted the special education relationship between New Zealand and China and our long and fruitful dialogue in a variety of education areas.
“It’s fantastic to see how the symposium has grown and evolved since 2020. We were delighted to be able to travel there, grow our connections in-person, and enable collaboration between people across the education landscape in both our countries.
“2023 has already been an exciting year for rebuilding face-to-face connections for New Zealand and China, and the symposium just helped us build on that so wonderfully,” Lisa said.
ENZ General Manager International, Lisa Futschek.
CAO Diefeng, Deputy Director General, China Centre for International People-to-People Exchange indicated in his opening remarks that the China-New Zealand Early Childhood Education Symposium has received extensive attention because of its scale and influence. It is highly welcomed by the education sector from both China and New Zealand and is becoming a key platform for early childhood education communication.
“The symposium exemplifies the sound education cooperation between our two countries and plays an important role in deepening substantive cooperation by both sides,” CAO Diefeng said.
Dr Jane Ewens said the information exchange was valuable to all audiences and demonstrated there are opportunities for the Ministry of Education to learn from our Chinese partners.
“We can create stronger educational ties and foster ongoing cooperation with China, aligning with government priorities. This could include exploring attracting Chinese teachers and students to New Zealand's early childhood education teaching workforce.
“There is also an opportunity for New Zealand practitioners and policy makers to consider and possibly integrate how China implements their curriculum as we develop curriculum resources for New Zealand Early Childhood Education kaiako (teachers),” Dr Ewens said.
Dr Jane Ewens from the New Zealand Ministry of Education presents the Policy Overview.
This year’s symposium resulted in a range of valuable outcomes for New Zealand’s education relationship with China and for the sector. The symposium generated good visibility for New Zealand, with 45 media articles (accounting for almost four million views), which included reporting from top tier Chinese media. Many connections and leads for New Zealand participants were created during and after the symposium – one New Zealand speaker reported being approached by 50 Chinese counterparts after their virtual presentation.
Aside from the symposium, the New Zealand delegation’s key objectives included supporting a bilateral education initiative linked to the New Zealand-China Arrangement on Education Cooperation and Training, while showcasing New Zealand’s expertise in early childhood education practices and curriculum to audiences in China.
The visit provided a chance for the delegation to understand best practices in early childhood education from a Chinese cultural perspective that they could put into practice in New Zealand to better support learners from Chinese backgrounds. As part of the programme in Nanjing, the delegation visited two kindergartens and presented a panel session with academics and students at Nanjing Normal University.
If you are interested in the ECE Symposium or partnering with ENZ on this event in the future, please contact the ENZ China team at China@enz.govt.nz.
The audience in Nanjing take notes during the presentations.
Attendees of the Hefei Shuangyou Education Group in Anhui Province watch the symposium online.
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Come back to NZ! Nau mai hoki mai rā!
Education New Zealand Manapou ki te Ao (ENZ) is inviting New Zealand education providers to take part in an initiative to encourage students from Thailand who have previously studied here to return to New Zealand for further study. Providers are invited to subsidise travel for returning students - up to a maximum of NZD $3,000 for students returning for a year or more.
The scheme will work by students or agents providing proof of previous study and once the students are in New Zealand, can rebate the air fare back to their account through coordination with their agents. The amount students can rebate is based on the receipt of their booked travel but no more than the $3,000 cap. New Zealand schools who were involved in the recent education events in Thailand gave positive feedback on this concept.
ENZ will publicise the initiative online, via agents, the Ministry of Foreign Affairs and Trade, and media. Education agents will also be asked to co-promote this with us while KTC credit card, the scheme’s credit card partner, will be promoting this campaign and additional benefits through their own database and PR channels.
If you are an education provider interested in signing up or finding out more about the campaign, please click here.
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Learn New Every Day – new global brand campaign launched to attract international students to New Zealand
The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.
ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.
“We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.
“What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.
Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”
Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.
ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.
“We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.
“The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.
The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.
As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.
All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab
For media enquiries contact:
Stephanie Morison,
Senior Communications Advisor
Education New Zealand Manapou ki te Ao
+64 223020104, Stephanie.morison@enz.govt.nz
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Beware of phone scam targeting visa holders in New Zealand
The scam states the call is coming from 'The Immigration Bureau' saying there is a 'serious problem with your visa'. The call then prompts recipients to press different numbers for English or Chinese services.
Please be aware that this is not a genuine call from Immigration New Zealand.
If you or someone you know receives this call, do not engage any further and hang up the call.
New Zealand visa holders – including international students – receiving this call and needing reassurance on their current visa situation can call Immigration New Zealand’s Service Centre to discuss any visa matters directly.
Read this article to learn what to do if you, or someone you know are targeted by this phone scam.
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Aviation New Zealand heads to Vietnam
Since 2015, New Zealand has been a popular choice for trainee pilots from Vietnam thanks to an Aviation Cooperation Agreement in place between the New Zealand Ministry of Transport and the Vietnamese Ministry of Transportation. Pre-Covid, Vietnam was the third largest source of international pilot cadets to New Zealand and between 2015 and 2022, 126 Vietnamese cadets gained their Commercial Pilots Licences in New Zealand.
New Zealand is now home to four pilot training schools that are audited and approved by the CAAV and Vietnamese airlines. Since the New Zealand border reopened over a year ago, the training schools are once again warmly welcoming back international students from across the globe.
Simon Wallace, Aviation New Zealand Chief Executive, said that the visit by this delegation of New Zealand’s pilot training schools to Vietnam was incredibly important in putting New Zealand back on the radar of Vietnamese students looking to start their professional career as pilots.
Aviation New Zealand Chief Executive, Simon Wallace
“The delegation is showing Vietnam’s pilots of the future, along with Vietnam’s airline industry, why New Zealand continues to be a top training ground for the world’s pilots. With airlines such as Vietnam Airlines, VietJet, Bamboo Airlines and Pacific Airlines all wanting Vietnamese pilots to fly for them, we want to demonstrate why they should train in our schools to help meet this high demand.
“We will also be leveraging this visit to organise an event with representatives from the Civil Aviation Authority of Vietnam (CAAV) following the update of the Aviation Cooperation Agreement that was signed by the former New Zealand Prime Minister, the Rt Hon Jacinda Ardern, during her official visit to Vietnam last November,” said Mr Wallace.
ENZ’s Regional Director, Asia (excluding China), Ben Burrowes added that ENZ was delighted to be supporting Aviation NZ on this visit and the series of events planned from 20 to 24 November would provide a real opportunity to engage, in a coordinated way, with the Government, the aviation regulator and the airlines in Hanoi and Ho Chi Minh City. It also reflects an integrated approach by the New Zealand Government, peak industry body and pilot trainers.
“Engaging with the alumni from New Zealand reflects the critically important role they play in influencing new students to come to New Zealand for training. These alumni now fly for Vietnam’s biggest airlines.
“Not only does New Zealand offer world-class pilot training that meets all the necessary Vietnamese regulatory approvals, but students can enjoy an excellent lifestyle and student experience in any of the four locations around New Zealand in which our training schools are based. I am positive that the alumni will be able to attest to that,” added Mr Burrowes.
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For media enquiries contact:
Van Banh, Market Manager - Asia
Education New Zealand Manapou ki te Ao
Or
Jeremy Ford, CEO (travelling in the delegation)
International Aviation Academy; and
Chairman
Aviation New Zealand’s Training and Development Division.
Or
Simon Wallace, CEO
Aviation New Zealand
Simon.wallace@aviationnz.co.nz
Notes to Editors:
About Aviation New Zealand
Aviation New Zealand represents the interests of the commercial aviation community.
The four pilot training schools approved by the Civil Aviation Authority of Vietnam (CAAV) and Vietnam Airlines to train pilots that can then fly in Vietnam include:
About Education New Zealand Manapou ki te Ao (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to international education. ENZ promotes New Zealand as a study destination globally and supports New Zealanders to broaden their horizons through international education experiences beyond our shores.
With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.
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2024 ENZ Events Calendar confirmed
ENZ is offering a range of 17 events in seven countries in 2024 including commercial fairs, New Zealand fairs, and agent seminars. The events are broken down as follows:
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2 global events
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9 agent seminars
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5 ENZ student events
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1 commercial event
All events can be found on the events calendar.
Registration
Registration for NAFSA 2024 is currently open. We will be opening events for pre-registration for other 2024 events over the coming weeks.
Pricing
Prices for these events have seen a 10% increase, the first increase since 2015. This is due to an increase in inflation and the resulting rise in event organisation costs. The new prices are as follows (all exclude GST):
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New Zealand fairs $1650
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Agent seminars $275
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Commercial fairs $2750
Please contact events@enz.govt.nz with any questions.
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“Feedback is a gift” - Education New Zealand Manapou ki te Ao’s 2023 Sector Survey
We would like to thank the many respondents who took the time to answer the survey, including universities, schools, Private Training Establishments, English Language Schools, education product and services companies, Te Pūkenga, peak bodies, and regional economic development agencies.
Undertaken annually, the survey helps ENZ to understand what is important to the sector, what services and support provide the most value, and where there are opportunities for ENZ to improve our offerings.
In 2023, 73% of the sector agreed that ENZ’s services and support over the past year had added value to their organisation, Business and market advice and E-News were ranked as the most useful services.
Areas such as ENZ’s in-market advice and informed intelligence were highlighted as being helpful to the sector in making timely, informed decisions, as is the support to re-establish and consolidate presence in existing markets while exploring new growth opportunities. The opportunities that ENZ provides for international partnerships was also highlighted as helpful.
The survey is also important in identifying the areas in which the sector would like ENZ to focus more. This included more advance notice on upcoming events and opportunities, providing more clarity on the range of services and support available and building more strategic partnerships across the wider sector.
Sharon-May McCrostie, ENZ’s Director of Sector Engagement said that while this survey is held annually, ENZ welcomes ongoing feedback on how ENZ can best support the New Zealand international education sector to grow.
“These surveys are considered an important scorecard for us to understand where we are meeting expectations with our stakeholders but also opportunities to improve our support to the sector.
“Looking ahead to 2024, the sector has said it would like to see us improve our engagement around integrating views of the sector in our planning and promoting the value that the international education sector brings to NZ,” added Sharon-May.
For information on ENZ’s digital tools, resources, and insights available to the NZ international education sector, check out MaiENZ.
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Aotearoa New Zealand Indigenous led Education Technology
Founded in 1987 in Austin, Texas, this was the first time South by Southwest® (SXSW®) has been hosted in the South Pacific. Taking place from 15 to 20 October, the conference celebrated the convergence of technology, film, music, education, and culture.
With kaupapa Māori at the heart of the Aotearoa Whare, Education New Zealand Manapou ki te Ao (ENZ) was asked to support a showcase of Aotearoa Indigenous Education Technology (EdTech) companies in a panel conversation. Represented on the panel were four EdTech Founders who whakapapa Māori, from TŌNUI Collab based in Te Tairāwhiti (Gisborne), Tiaki Global based in Te Whanganui-a-Tara (Wellington), Code Avengers based in Waikato (Hamilton) and ARA Journeys based in Tāmaki Makaurau (Auckland).
The theme of “Aotearoa NZ Indigenous-led Education Technology” was explored by this group of Māori owned companies. Their initiatives have indigenous researchers, designers, and content developers creating innovative digital learning experiences for indigenous learners, their whānau and communities, and learning experiences for non-indigenous learners that draw on indigenous knowledge and know-how.
From left to Right – Duane Grace – Tiaki Global, Amber Taylor – ARA Journeys, Shanon O’Connor – Tōnui Collab, Hamish Day – Code Avengers.
Adrienne Bonell, Public Diplomacy Manager, MFAT said that it was a fascinating panel, expertly moderated by Duane Grace (Tiaki Global).
“The passion, smarts and energy Shanon O’Connor, Amber Taylor, and Hamish Day contributed as panellists on this vital kaupapa was palpable in the room.
“It was obvious the crowd felt the same given the number of pātai (questions) and that we ran out of time in the end,” said Adrienne.
Supporting our Māori and Pasifika EdTech community is essential for the New Zealand education sector, as it enriches our curriculum with diverse perspectives and aligns to our community values. It also enhances Aotearoa New Zealand’s distinct and unique indigenous voice in the world, uplifting our global competitiveness.
Amber Taylor of ARA Journeys said that the connections made during the conference are starting to bear fruit.
“Since the conference, I have received emails from a few attendees who expressed a keen interest in our projects and initiatives.
We are excited about the possibilities they hold for our future collaborations and expanding our reach to audiences beyond our current business sphere," added Amber.
