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US roadshow sparks interest in New Zealand universities
Education New Zealand Manapou ki te Ao (ENZ), together with Victoria University of Wellington, Lincoln University, the University of Auckland, and the University of Otago recently completed a successful tour of high schools across Hawaii. The aim? To inspire local students to think of New Zealand not just as a beautiful place to visit, but as a world-class place to study.
Across a week-long series of classroom presentations, university fairs, and dedicated sessions for school counsellors, the New Zealand delegation engaged directly with more than 300 students and families and connected with 25 high school counsellors.
Representatives from New Zealand universities talking to students and their parents about their study offering.
Director of College Counseling at Le Jardin Academy, Scott Liedtke, said face-to-face conversations are powerful.
“When New Zealand educators come to Hawaii, it helps demystify studying overseas. Students and families can ask questions directly about cost, safety and credit transfer, and hear answers from the source,” he said.
ENZ also partnered with the New Zealand Consulate in Hawaii to host two events for local school counsellors. A breakfast at the New Zealand Chancery and a brunch at the Consul General’s residence allowed for deeper discussions and relationship-building within the education community.
Dan Cairns, Administration Manager at the New Zealand Consulate, described the events as more than just informational.
“Each gathering was designed to reflect different kaupapa, from celebrating international education to acknowledging our shared Polynesian connections – these moments created space to build people-to-people ties that go far beyond the classroom,” he said.
The impact of the roadshow was immediate. Each of the attending universities reported that at least two students had begun applications to study in New Zealand.
Director of Engagement, North America, DuBois Jennings said for ENZ, the roadshow represents a step towards long-term engagement in a region with shared cultural values.
“The clear appetite for New Zealand study options, shows there is real value in continuing and expanding this mahi,” he said.
Scott Liedtke echoed that sentiment. “New Zealand feels like a home away from home for many of our students. With its island lifestyle, cultural familiarity, and globally recognised education, it’s a natural fit,” he said.
“Here in Hawaii, we say the ‘coconut wireless’ — word of mouth — is strong. Once a few students head to New Zealand and love it, that news spreads fast,” Scott added.
For New Zealand study providers looking to find out more about the Hawaiian market, you can contact DuBois Jennings directly via email: dubois.jennings@enz.govt.nz
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SheLeads Campaign – inspiring future Indian learners
Launched on International Women’s Day on 8 March, the SheLeads campaign was developed by Education New Zealand Manapou ki te Ao’s (ENZ's) India-based team. The campaign was multi-pronged and aimed to celebrate women leaders and alumni across various disciplines from New Zealand education providers with a diverse audience of young and mature learners in India.
The campaign was launched on ENZ’s South Asia LinkedIn channel which was then used throughout to highlight the impact and value of a New Zealand education through the sharing of success stories of women leaders in New Zealand and beyond as well as those of Indian women alumni. Education media across several key Indian publications also reported on the campaign to their estimated 58 million readers.
The LinkedIn campaign profiled over 24 women leaders and achieved 105,000 impressions, 1,500 page views, while the ENZ South Asia page gained more than 600 new followers, surpassing the campaign’s targets.
To engage students and lift the NZ education profile amongst this group, a SheLeads debate competition was organised between five leading schools in Delhi. The students were tasked with debating “the underrepresentation of women in STEM”’ and the 50 plus participants were invited to share diverse perspectives and include examples from New Zealand.
Undergraduate learners from over 100 tertiary Indian Institutions were also invited to participate in the campaign through submission of video essays. A shortlist of 10 entries were judged by Professor Carol Mutch from the University of Auckland’s Faculty of Education and Social Work.
Images from the SheLeads debate competition held at Delhi Public School.
Finally, ENZ hosted a virtual workshop on ‘Organisational Change and Resilience’ with school principals and leaders from over 500 schools across India invited to attend. This workshop was facilitated by AcademyEx Founder, Frances Valintine and discussions focused on the innovative approach to learning that leaders must now consider in this rapidly changing world.
The finalists and winners of both competitions were invited to a campaign concluding event at the New Zealand High Commission in New Delhi on May 18. The event featured an engaging line up including an inter-school debate competition for the debate competition finalists, a panel discussion featuring alumni titled “Trailblazers: Women leaders who catalyse change” and the SheLeads Essay Showcase featuring the top three finalists. New Zealand’s High Commissioner to India, H.E Patrick John Rata was on hand to present the winners with their awards in front of guests that included high school counsellors, students, parents, and representatives from New Zealand institutions as well as the Principal of Jesus and Mary College in New Delhi.
ENZ’s Director of Engagement East Asia and India, Jugnu Roy, said that it was a huge privilege being able to interview so many talented women leaders and alumni to showcase their outstanding achievements. She also said that seeing the energy and enthusiasm that the students brought to both competitions was another campaign highlight.
“New Zealand has a proud history of striving for gender equality and continues to improve outcomes for women by strongly supporting women in education and training, utilising women’s skills to grow the economy, and encouraging and developing women leaders.
“I am sure this campaign will inspire our students here in India, particularly our female students, to consider choosing New Zealand as an education destination and follow in the footsteps of these incredible role models,” said Jugnu.
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Around the world in five
Australia
From 1 July 2024, holders of a Visitor Visa in Australia will not be able to apply for a Student Visa onshore, in new rules announced by the Minister for Home Affairs, the Hon Claire O’Neil MP. Temporary Graduate Visa holders will also no longer be able to apply for Student Visas onshore. According to the Minister, these changes are aimed at restricting visa hopping, “ending the loopholes that allow student and other temporary visa holders to continuously extend their stay in Australia”.
Europe
The European Council, composed of national ministers from each EU country, has accepted a recommendation from the European Commission (which proposes and implements policies for the EU), to increase opportunities for European youth to learn, train, and study in other parts of Europe as well as in non-EU countries.
Japan
The annual survey of The Japan Association of Overseas Studies (JAOS) was released in May, providing a baseline indicator of outbound mobility from Japan based on responses from a sample of 40 JAOS member-agencies. Top line results show that outbound student numbers have now recovered to 83% of pre-Covid levels however destination choices continue to shift for Japanese students, and more are choosing to study within Asia.
Latin America
Latin America has become a region of high interest as colleges and universities worldwide seek to diversify their international student population, steering away from the traditional recruitment markets such as Southeast Asia.
South Africa
After pandemic-induced turbulence in South Africa’s English Language Teaching sector, which saw a decline in memberships, school closures, and more, the country is witnessing a significant market recovery post-Covid.
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