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From the Chief Executive
This letter summarises the first in-person meeting with the Minister and peak bodies since December last year. At the meeting, the Minister reiterated that the Government is committed to the international education sector, and acknowledged that it has endured many challenges over the past year. The letter also signalled a direction of travel through this period of uncertainty.
We know that much of the sector’s current uncertainty stems from the question of when New Zealand might open its borders. As the Minister says in his letter, there is likely to be limited re-engagement with countries in which we have high levels of trust and confidence, and those pursuing similar Elimination Strategies to New Zealand through most of 2021.
The Minister is currently revising the Government’s Recovery Plan for International Education. He wants to provide “as much direction and certainty as possible” by drawing up a roadmap for the sector’s rebuild. His office has also proactively released the sector’s feedback on the Strategic Recovery Plan for International Education.
One thing that remains true is the New Zealand International Education Strategy 2018 (NZIES) continues to be the overarching long-term strategy for New Zealand’s international education. The need for diversification, building a resilient industry and developing global citizenship continues to support the New Zealand Government’s goal for a more inclusive, sustainable and productive future.
Over the year, many of us have had to adapt quickly to changing circumstances. While the short-term outlook around the border remains uncertain, we are committed to ensuring that international students will again be onshore when the time is right.
At ENZ, we continue to support the NZIES and will incorporate the outcomes of the Government’s Recovery Plan into our plans to ensure that we look to the future to create improvements for the sector.
International education is based on mutual benefit. It’s good for New Zealand providers, good for New Zealanders and good for our international partners and learners.
Wherever you are in the world, thank you for your continued commitment to international education and New Zealand. We appreciate all your hard work.
Ngā mihi,
Grant McPherson
Education New Zealand Manapou ki te Ao
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ENZ boosts education agent capability through successful workshops in Viet Nam
Education New Zealand Manapou ki te Ao (ENZ) delivered two education agent capability workshops in Viet Nam in partnership with education providers.
The workshops, held in Ha Noi on 21 January and Ho Chi Minh City on 23 January were delivered in partnership with Lincoln University, Massey University, Pacific International Hotel Management School (PIHMS), eight LightPath New Zealand Schools, and Navitas (University of Canterbury International College and University of Waikato College).
The invitation-only workshops were offered to 40 key education agents recommended by New Zealand education providers and those actively engaged with ENZ’s activities.
The events were opened by the New Zealand Ambassador to Viet Nam, Caroline Beresford in Ha Noi, and New Zealand Consul General in Ho Chi Minh City, Scott James, in Ho Chi Minh City. ENZ’s Regional Director – Asia (excluding China), Ben Burrowes, attended both events virtually.
In addition to institutional updates, the workshops featured external speakers who shared insights on New Zealand’s workforce landscape and digital marketing trends for education.
ENZ’s Market Manager – Viet Nam, Van Banh said the workshops reinforced ENZ’s focus on strengthening education agent capability and supporting the sustainable growth of New Zealand’s international education sector.
“It was valuable to hear from agents that the demand for study in New Zealand remains moderate to strong, with master’s, undergraduate and school programmes identified as top priorities, and business, health and medicine, and education emerging as the most in-demand fields.
“Agents also highlighted the need for more scholarships, clearer job pathways, and continued marketing support, while rating ENZ’s in-market support positively.
“These are all good insights to have for Viet Nam – it helps us better target and promote New Zealand’s education offering to prospective students,” Van said.
ENZ also incorporated interactive activities such as social media challenges and team-based minigames into the workshop programme that helped drive further engagement with the programme and encouraged agents to visit education provider booths.
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From the CE: SWNZ: The new platform for new ways of study
In June, ENZ launched our new initiative with FutureLearn, which offers online courses from a range of New Zealand education providers on a shared platform to more than 15 million learners worldwide. We also hosted the highly successful New Zealand Partners’ Workshop Week which brought together more than 2,700 stakeholders from across the Asian region to collaborate on building the future of the international education sector – to benefit New Zealand and our global partners.
I am more than happy to keep the good news momentum rolling into July with the launch of our Study with New Zealand learner platform - the official government site for advice on studying with New Zealand.
Study With New Zealand (SWNZ) is the evolution of the ENZ learner eco-system, transforming student experience to one that is intuitive and scalable.
Formerly Study in New Zealand, SWNZ merges our learner platforms to deliver a more personalised experience and to demonstrate that today there are more ways to access a New Zealand education. The new platform showcases our portfolio of study options including global pathways and online learning.
While we continue to navigate the impacts of COVID-19, it’s clear the world has changed, and so has the future of international education. Inviting students to study with New Zealand is more than just a subtle shift in language. SWNZ responds to the sector’s immediate needs in the current, rapidly changing landscape, and positions it for long-term success. It introduces our new ways of learning and encourages students to begin studying toward a New Zealand education, from just about anywhere in the world.
The industry’s ‘Think New’ brand has evolved and stretched to fulfil this promise in a way that makes sense and fits well with the challenges of right now.
The first release went live on 1 July, showcasing our new brand experience as well as introducing these new study modes. The team are working towards a full migration with the next milestone in September, where SWNZ will be ready to support the new brand campaign as well as the new student member centre.
Moving forward, SWNZ will empower ENZ to work with the sector to continue to deliver economic, social and cultural value to New Zealand and New Zealanders.
This initiative supports the Government's Recovery Plan for the international education sector. Part three of the Plan led by Education New Zealand, Transforming to a more sustainable future state, has accelerated the diversification of products and services - one of three goals set out in the New Zealand International Education Strategy.
Take a look at the new platform by visiting the following link: https://www.studywithnewzealand.govt.nz/
Nā tō rourou, nā taku rourou, ka ora ai te iwi
With your food-basket, and my food-basket, the people will be well.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao
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