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Letter from the CE: Celebrating our success
Following our terrific success at the New Zealand Direct Marketing Awards, we have now had some international award successes.
Our Director of Student Acquisition, Euan Howden, has won a Marketo Revvie Award for Fearless Marketerfor leading ENZ’s database marketing transformation, and our Communications team has won a prestigious Gold Quill Award for ENZ’s efforts to build a greater understanding of international education in New Zealand.
We’re in good company – being internationally benchmarked alongside global heavyweights.
But this work has not happened in isolation. We owe it in large part to our collaboration with many representatives from across New Zealand’s international education industry. These awards are also a result of your much-valued ongoing support and assistance.
We had a clear purpose behind our approach: to provide the best support we could to New Zealand's education sector. Importantly, this work is well-aligned with the goals of our International Education Strategy and is a great reflection of our commitment to achieving sustainable growth, delivering an excellent student experience and fostering global citizens.
We want to continue to deliver value to the sector, and always welcome your feedback. I encourage education providers and regional partners to attend ENZ’s ongoing industry engagement events and workshops. It’s a fantastic opportunity to connect with our talented team, pick their brains and find out how we can help you in your efforts, from recruitment through to advocacy.
I hope you’ll join me in congratulating our teams who led this work.
On behalf of ENZ, we look forward to continuing to work together to make New Zealand a special study destination for students from all around the world.
Grant McPherson
ENZ Chief Executive
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What is ‘transforming to a more sustainable future state’?
ENZ has been tasked with a programme of work that focuses on the diversification of education products and services. It forms part of the Government’s International Education Recovery Plan, under the “Transforming to a More Sustainable Future State” workstream.
Its overarching objective is to build sector resilience and diversify our offerings to broaden and enhance the value that international education brings to New Zealand over the longer term. This programme of work complements the Recovery Plan’s other focus areas, including early return of students and strengthening the system.
Although the pandemic has accelerated it, the need for diversification through a greater range of innovative products and services was first recognised in the 2018 New Zealand International Education Strategy (NZIES) under Goal 2, ‘Achieving Sustainable Growth’.
We now find ourselves in an environment that has already changed – we must respond to it, both in the short-term while borders are closed, and longer-term to build resilience against further big shocks.
We have a big opportunity now to identify areas where New Zealand can develop new high-value, high quality offerings that are grounded in the unique strengths of New Zealand and our education providers, and to wrap our education system and offerings around those areas.
Areas of focus
It’s important to note that this programme of work is not just about exploring other modes of delivery or a big digital project headed by the Government. Under the Recovery Plan there are three areas of focus in the Diversifying Products & Services programme:
- Exploration, testing and development of new products and services, as per Goal 2 of the NZIES and the 2020 sector Future Focus Programme funding
- Exploration of online platforms or partnerships, both to deliver online products but also to connect with audiences with a specific interest in online learning and/or online pathways to study in New Zealand
- Offshore pathways that will enable learners to begin their New Zealand journey from their home country and then transfer directly into qualifications offered in New Zealand.
We've already made a good start around our exploration of offshore pathway models with the Global New Zealand Education Pathways partnership with NCUK and New Zealand’s eight universities, launched December 2020.
Our overall goal is to support our established model of in-bound mobility with new and different ways of learning and in the long-term grow the overall value of our industry. Additionally, we want to ensure we maximise international education’s contribution to New Zealand’s wider international connectedness.
As Minister Mahuta said in a recent speech, “I believe that diplomacy is intergenerational in intent, where we put people, planet, peace and prosperity for all at the centre.”
Our international education offerings across in-bound and out-bound mobility, including blended, online and offshore delivery, can all be key enablers of this wider vision for our people and planet.
How are we going to do it?
The project team is currently exploring ideas around both innovative means of connecting with audiences (i.e. technology and channels), but also ideas for the evolution of education products, services and experiences that we might offer to international learners.
As a first step, ENZ ran an envisioning workshop in December with a range of innovation leaders from across different industries. From this, we’ve gained a draft vision of direction for future product and service offerings, and identified a set of emerging strategic themes.
The next step was taking these themes, ideas and concepts from December’s workshop and exploring further with govt agencies, and in a subsequent envisioning workshop with the same group of innovation leaders.
These workshops, and future sessions with members of the sector, learners and other stakeholders will co-design around agreed themes, from which ENZ will develop prototypes to test in association with the sector and potential audiences.
The project team and I are very much looking forward to updating and involving you as we progress in this co-design and prototype process over the next few months. We will make sure to keep you updated and aware of opportunities for engagement through E-News, your Business Development Manager, and your peak body.
Ngā mihi,
Paul Irwin
ENZ General Manager – Partnerships & Marketing
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Swedish students experience New Zealand at ACG
ACG has partnered with a number of private Swedish high schools as part of a sister-school project, which saw a group of Swedish students and teachers land in Auckland in mid-February for a New Zealand study experience.
The Swedish students are from the Swedish IT High Schools in Helsingborg, Gotheborg and Uppsala. During their three weeks in Auckland, the students have divided their time between ACG Senior College and ACG Yoobee School of Design – exploring practical study and pathway opportunities.
As well as experiencing the daily life of an Auckland student, the Swedes have also enjoyed a variety of activities, including day trips to Waiheke Island and Tiri Tiri Matangi Island.
Evelina Friman, from Gothenburg has enjoyed her experience, and said she would definitely recommend New Zealand to other students.
“The city, diversity and people are amazing. The teachers and the schools that we attended were great as well. The locals are very friendly and make you feel like part of the community.”
“I enjoyed ACG Yoobee School of Design the most – to have the opportunity to film in such beautiful nature is a blessing.”
Each year through a programme called Atlas, the Swedish government provides funding to high schools looking to establish international links with schools from around the world.
ACG’s Director of Marketing, International, Kim Harase, half Swedish herself, was quick to respond.
“For ACG, this is a great opportunity to develop an exchange with like-minded students and teachers from a country that shares many values with New Zealand, including a love of nature, respect for individuality and a commitment to interaction with the world,” said Kim.
Last year, ACG invited a group of Swedish teachers to Auckland and together developed the project to send the first Swedish students to ACG. Further visits from Swedish teachers and principals in 2016 saw interest grow in New Zealand as a study destination.
Olga Elli, ENZ’s Education Marketing Manager – Europe, said teachers and students in Sweden know New Zealand for its quality education system and lifestyle balance.
“Many Europeans view New Zealand as a place to learn both in and out of the classroom. The ‘adventure’ of study in New Zealand is what drives many Scandinavians to come here,” said Olga.
The students will head back to Sweden at the end of this week, but ACG is already planning to reunite them with their new Kiwi friends.
“The long-term plan is for New Zealand students and teachers to go to Sweden as part of a genuine two-way exchange,” said Kim.
“We are delighted with the experience and look forward to further expand the collaboration.”
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PIF Recipient: Te Kaihau Ltd
Te Kaihau Ltd, based in the Hutt Valley, is the organisation behind the Global Enterprise Experience (GEE), a well-known social enterprise proposal competition. For years, GEE has brought together eight-person virtual teams from around the world. Their challenge: to work together on a six-page business case for a profitable, self-funding business venture that addresses a United Nations (UN) Sustainable Development Goal (SDG) and can get off the ground with limited capital.
In 2022 alone, GEE placed 1,100 participants from 131 universities and 98 other organisations across 72 countries onto global teams. Although many participants are tertiary students studying business or other courses, GEE teams are open to anyone, anywhere in the world, looking for a cross-cultural challenge.
From a highly successful foundation, Te Kaihau Ltd is planning to upgrade the Global Enterprise Experience into an even more impactful programme that builds lifelong links between Kiwis and emerging global learners, while making a real contribution to sustainable development. Thanks to an award of funding from the International Education Product Innovation Fund, managed by Education New Zealand Manapou ki te Ao (ENZ), the upgraded GEE programme is on the way to becoming a reality.
The new ‘GEE Peer-Leader Plus’ programme is designed to supercharge the impact of the existing programme, which already develops an impressive set of skills in its participants: cross-cultural communication, teamwork, entrepreneurship and innovation to name a few.
Future GEE learners who opt into GEE Peer-Leader Plus will benefit from one-on-one leadership coaching, peer-group interactive webinars, online learning modules, and a microcredential in peer-leadership which will be assessed on performance.
As Te Kaihau Ltd explains, the upgraded programme aims to transform learners into peer-leaders. Instead of being passive recipients of knowledge, peer-leaders step up to make a difference where they can, no matter their ‘designated role’ in a workplace or other organisation. Peer-leaders are confident, can influence others, are action oriented, and can support designated leaders to make change.
A deeper, more immersive learning experience through the GEE Peer-Leader Plus programme will also leave learners in a better position to bring their sustainable business concept to life, or take other meaningful action on the UN SDGs.
Woven throughout the new learning experience is a uniquely New Zealand theme, which draws attention to New Zealand’s efforts on sustainable development and positions New Zealand as a leader in ‘manaaki leadership’, which uplifts and supports the mana of others.
To complement the upgraded GEE experience, a microcredential will be developed and offered to universities and other education providers. A microcredential – a short course that offers certification on completion – recognises achievement in a specific set of skills, competencies, and knowledge. The GEE Peer-Leader Plus microcredential will provide a way for education providers to incorporate peer-leadership into their international-focussed course offerings.
Over time, and using the GEE Peer-Leader Plus microcredential as a stepping stone, Te Kaihau Ltd hopes to build a full qualification in global leadership and innovation by 2025, with the GEE Peer-Leader Plus experience serving as one module. With GEE participants coming from 800 universities around the world, Te Kaihau Ltd has built a valuable network of learners and education providers. Now, with support from ENZ and the International Education Product Innovation Fund, the stage is set for the New Zealand-led GEE programme to supercharge its impacts, building peer-leaders around the world with the skills and capability to take action for a better future.
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