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New Zealand providers show global leadership at NAFSA 2025
Education New Zealand Manapou ki te Ao (ENZ), alongside representatives from eight tertiary providers wrapped up a high-impact week at the NAFSA 2025 Annual Conference in San Diego at the end of May.
Under the conference theme ‘People, Place and Partnership,’ New Zealand’s delegation was in amongst over the 8,000+ global education leaders, strengthening institutional ties and driving new collaboration opportunities.
Representatives from the University of Auckland connecting with conference delegates in the New Zealand pavillion.
The New Zealand pavilion comprised of University of Auckland, Auckland University of Technology, University of Waikato, Massey University, Victoria University of Wellington, University of Canterbury, University of Otago and Whitecliffe College.
ENZ Chief Executive, Amanda Malu, said being present at the world’s largest international education conference is not just about visibility—it’s about leadership.
“New Zealand’s education providers have a unique perspective to offer the global education community, and NAFSA is where those voices can shape conversations, forge partnerships, and spark ideas that transcend borders,” she said.
ENZ worked with NAFSA to host two sessions in the New Zealand pavilion. Both sessions were well attended, sparking discussions among conference delegates about reimagining higher education.
The University of Waikato panel session. From L to R: ENZ Director of Engagement, DuBois Jennings; Unviersity of Waikato Deputy Vice-Chancellor Māori, Dr. Sarah-Jane Tiakiwai; University of Waikato Associate Director Global Experiences, Jaydene Meadows and ENZ Acting Regional Director, Natalie Lulia.
The first session moderated by ENZ Director of Engagement North America, DuBois Jennings, featured a panel discussion titled ‘Te Ao Hurihuri Indigenous Internationalisation: Perspectives from Te Whare Wānanga o Waikato – The University of Waikato’. The session explored the concept of indigenous internationalisation, focusing on the unique approaches and programmes delivered at The University of Waikato. On the panel was Deputy Vice-Chancellor Māori Dr. Sarah-Jane Tiakiwai, Associate Director, Global Experiences Jaydene Meadows from the University of Waikato, and ENZ Acting Regional Director, Natalie Lulia.
Associate Director of Global Experiences Jaydene Meadows said the outcomes for the University of Waikato well surpassed previous years at the conference.
“This year was significant for us, deepening the roots of current relationships, while promoting new programme offerings and working to develop new business opportunities.”
The University of Otago presented the second session titled 'Indigenising our university’s name and brandmark: Ōtākou Whakaihu Waka | University of Otago'. Deputy Vice-Chancellor, External Engagement Professor Jessica Palmer and Manager, Indigenous Internationalisation, Karamea Pēwhairangi reflected on a year since the global launch of their new brandmark, the journey to being gifted a Māori name, and how the University of Otago includes indigeneity in the University’s Internationalisation Strategy.
ENZ Acting Regional Director Natalie Lulia said both sessions showcased New Zealand’s unique approach to education that integrates indigenous knowledge, and she looks forward to building on the momentum of the conference.
“NAFSA certainly set the ball rolling for increased student mobility, enhanced research linkages, and stronger people-to-people connections between New Zealand and our international partners,” she said.
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Strong interest in Aotearoa New Zealand from Latin America
Students ranked New Zealand second highest as a destination of interest for a future international education programme. The top factors influencing their decisions post-COVID-19 were visa processing, accommodation costs and the academic quality of the institution.
The top decision-making factors for agents were course costs, border settings and airfare costs.
New Zealand ranked highly for competence in managing the pandemic and health control, but it ranked fourth for agents on adequate infrastructure for the reception of international students in the near future. Both agents and students said face-to-face was the preferred mode of study.
Education New Zealand Manapou ki te Ao sponsored the survey run by the Brazilian Education and Language Travel Association (BELTA) across Latin America, to measure the impact of the COVID-19 pandemic on the international education sector.
ENZ’s Latin America team shared the BELTA Latin America 2021 survey results with around 50 industry representatives and agents at a virtual forum in December 2021.
The event also celebrated ENZ’s Recognised Agencies (ENZRA) for their contribution to maintaining the visibility of New Zealand’s education brand during the pandemic.
You can view the webinar and related materials on Intellilab here.
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What is ‘transforming to a more sustainable future state’?
ENZ has been tasked with a programme of work that focuses on the diversification of education products and services. It forms part of the Government’s International Education Recovery Plan, under the “Transforming to a More Sustainable Future State” workstream.
Its overarching objective is to build sector resilience and diversify our offerings to broaden and enhance the value that international education brings to New Zealand over the longer term. This programme of work complements the Recovery Plan’s other focus areas, including early return of students and strengthening the system.
Although the pandemic has accelerated it, the need for diversification through a greater range of innovative products and services was first recognised in the 2018 New Zealand International Education Strategy (NZIES) under Goal 2, ‘Achieving Sustainable Growth’.
We now find ourselves in an environment that has already changed – we must respond to it, both in the short-term while borders are closed, and longer-term to build resilience against further big shocks.
We have a big opportunity now to identify areas where New Zealand can develop new high-value, high quality offerings that are grounded in the unique strengths of New Zealand and our education providers, and to wrap our education system and offerings around those areas.
Areas of focus
It’s important to note that this programme of work is not just about exploring other modes of delivery or a big digital project headed by the Government. Under the Recovery Plan there are three areas of focus in the Diversifying Products & Services programme:
- Exploration, testing and development of new products and services, as per Goal 2 of the NZIES and the 2020 sector Future Focus Programme funding
- Exploration of online platforms or partnerships, both to deliver online products but also to connect with audiences with a specific interest in online learning and/or online pathways to study in New Zealand
- Offshore pathways that will enable learners to begin their New Zealand journey from their home country and then transfer directly into qualifications offered in New Zealand.
We've already made a good start around our exploration of offshore pathway models with the Global New Zealand Education Pathways partnership with NCUK and New Zealand’s eight universities, launched December 2020.
Our overall goal is to support our established model of in-bound mobility with new and different ways of learning and in the long-term grow the overall value of our industry. Additionally, we want to ensure we maximise international education’s contribution to New Zealand’s wider international connectedness.
As Minister Mahuta said in a recent speech, “I believe that diplomacy is intergenerational in intent, where we put people, planet, peace and prosperity for all at the centre.”
Our international education offerings across in-bound and out-bound mobility, including blended, online and offshore delivery, can all be key enablers of this wider vision for our people and planet.
How are we going to do it?
The project team is currently exploring ideas around both innovative means of connecting with audiences (i.e. technology and channels), but also ideas for the evolution of education products, services and experiences that we might offer to international learners.
As a first step, ENZ ran an envisioning workshop in December with a range of innovation leaders from across different industries. From this, we’ve gained a draft vision of direction for future product and service offerings, and identified a set of emerging strategic themes.
The next step was taking these themes, ideas and concepts from December’s workshop and exploring further with govt agencies, and in a subsequent envisioning workshop with the same group of innovation leaders.
These workshops, and future sessions with members of the sector, learners and other stakeholders will co-design around agreed themes, from which ENZ will develop prototypes to test in association with the sector and potential audiences.
The project team and I are very much looking forward to updating and involving you as we progress in this co-design and prototype process over the next few months. We will make sure to keep you updated and aware of opportunities for engagement through E-News, your Business Development Manager, and your peak body.
Ngā mihi,
Paul Irwin
ENZ General Manager – Partnerships & Marketing
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Kōrerorero is back for 2021
Aimed at audiences in the Americas and Europe, the session will be moderated by Deputy Vice-Chancellor Māori at the University of Waikato, Dr Sarah-Jane Tiakiwai.
Learn more and register here.
Kōrerorero in 2020
Kōrerorero is a virtual series of webinars, or conversations that matter, between education leaders in New Zealand and Latin America.
The series aims to promote New Zealand’s academic excellence in Latin America, and draw connections between us on key issues like Indigenous education, tourism, the creative industries and agritech.
A total of 1121 people registered for the five 2020 sessions, hailing from over 20 different countries.
ENZ would like to thank all our panelists so far:
- Representatives from AUT, University of Otago, Lincoln University, Massey University, and the University of Waikato.
- Government representatives from Tourism New Zealand, Innpulsa (Colombia), the Ministry of Agriculture in Brazil and the NZ Special Agriculture Trade Envoy (SATE).
- AD Instruments, Pik Pok Gaming, EduSystems, Livestock Improvement Corp., Miramar Creative.
Missed an episode of Kōrerorero?
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