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Around the world in five
ASIA
APAIE: International education critical for Asia’s diplomacy, ambitions
International education in Asia Pacific has been a critical diplomacy tool for the region – one that is becoming all the more essential given the tempestuous global political landscape. Fostering a global outlook among students and facilitating people-to-people exchange is crucial, and international education can achieve what politicians are unable to, building positive relations between people and even countries, where relations are poor.
JAPAN
Push for foreign students to stay on to work in Japan
It is now a top priority that international students attending Japanese universities stay on in the country, with the government offering new incentives such as subsidised company internships, help with finding jobs on graduation, stepped-up Japanese language courses and more streamlined processes for work visas after graduation.
GERMANY
Germany is 'best country for international students', above UK
When students think about studying in a foreign country, their destination of choice tends to be either the United Kingdom or the United States, but a new study argues that Germany is now the best option for international students in Europe. The study ranked 30 European countries according to education, costs, life and career. Germany came on top with a total score of 83.2 out of 100 – far ahead of the UK, which scored 69.8.
CANADA, AUSTRALIA
Canada, Australia woo international students
Canada and Australia have goals to attract more international students to their universities, with policies that include more relaxed visa procedures, work rules and paths to citizenship. Given the current unsettled political climate in the U.S. and the United Kingdom, Canada and Australia are emerging as attractive education destinations for prospective international students.
CHINA
China sees 11% growth of international student enrolments
The number of international students in China continues to climb, reaching 442,773 last year, and putting it on track to reach its target of hosting half a million international students by 2020. Korea was the top source country, sending just under 16% of all international enrolments. The US, accounting for 5.4% of all students, was the second-highest sending country, followed closely by Thailand.
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Noteworthy education programme featured during Prime Minister’s Trade Mission to Japan
Hot on the heels of the Prime Minister’s Trade Mission to Southeast Asia in April, relationships with our partner countries in the region continued to be strengthened for the benefit of the education sector during New Zealand’s most recent trade mission to Japan. This mission supported export sectors, including education, to engage with the Japan market and leverage emerging opportunities while advancing the New Zealand brand. The inclusion of education in the high-level visit acknowledges its contribution to the government’s ambition to lift the value of exports.
The strong people-to-people links between New Zealand and Japan are noteworthy with high student mobility in both directions. Japan is the third largest source of international students for New Zealand according to 2023 international student enrolment data with the school sector making up the largest proportion of enrolments. Japan is also a top destination for New Zealand scholars with many joining the Japan Exchange and Teaching (JET) programme and in the most recent Prime Minister’s Scholarship for Asia group announcement, three groups were awarded scholarships for programmes in Japan.
The international education sector was represented by two delegates nominated by ENZ to participate in the full business delegation. Cheryl de la Rey, Vice-Chancellor University of Canterbury, attended as Chair of the Vice-Chancellor’s Committee on behalf of the wider university sector and John van der Zwan, Executive Director, Schools International Education Business Association (SIEBA). Unfortunately, John had to withdraw due to illness.
The education programme elements woven into the high-level visit included a Memorandum of Understanding (MoU) signing, a visit by Mrs Amanda Luxon to a local Japanese school, and scholarship students participating in the New Zealand Sports and Business Leadership luncheon.
MoU between Massey University and a group of all-girls secondary schools
The Prime Minister promoted awareness of New Zealand’s world-leading universities among high schools in Japan through witnessing the signing of an MoU between Massey University and six all-girls secondary schools in Japan.
Prime Minister Christopher Luxon witnessed the signing of the MoU between Massey University and six all-girls secondary schools in Japan.
The memorandum signing ceremony was held at the New Zealand Embassy in Japan on 18 June. The MoU will develop a special admission system, enabling Massey University’s foundation or bachelor’s programmes to accept outstanding students recommended by the principals of the Japanese high schools. Through this agreement, students who meet Massey University's English and academic requirements and receive a recommendation from their schools will be able to enrol in Massey University's bachelor's programmes. Students can graduate with a degree in three years from the time they start their studies.
Shelly Turner, Deputy Vice Chancellor represented Massey University in Tokyo at the MoU signing and said at the signing “Te Kunenga ki Pūrehuroa Massey University has a long-standing relationship with Japan, reflecting our commitment to fostering international education and cultural exchange, and more recently we have seen a growing interest in our full degree programmes.
“We are dedicated to providing comprehensive support to ensure our Japanese students thrive academically and personally. We recognise the crucial role of women and girls in tertiary education and are committed to empowering them to achieve their full potential during their studies, and transition to successful careers,” said Shelly.
The Japanese school Principals, including Japan Women’s University Senior High School Principal, Yumi Susuki also welcomed the new partnership.
“For the past 30 years, our school has deepened its understanding of New Zealand culture and society through language training programs in New Zealand. With the 2022 agreement between Education New Zealand and our school, and now the new special admission system with Massey University, we hope to build even richer relationships and empower our students to shape their future,” said Yumi.
The Japanese schools that signed the agreement participated in the 'New Zealand Education Familiarisation Tour,' co-hosted by ENZ and Air New Zealand in March 2024. During the tour, they found a high level of compatibility with Massey’s educational philosophy, wide range of academic options, future-oriented learning environment, and extensive support for international students.
Homei Elementary School
Mrs Luxon with teachers and students at Homei Elementary School.
International education opportunities were also highlighted in a well-received visit Mrs Luxon made to Homei Elementary School on 19 June (affiliated to Japan Women’s University). It was Mrs Luxon's first trip to Japan and her school visit enhanced New Zealand's presence and reputation among all-girls' schools and universities in Japan.
In 2022, an Education Cooperation Arrangement between ENZ and Japan Women's University (JWU) and its affiliated schools including the Homei Elementary School was concluded to promote student and teacher exchange as well as gender equality and women’s empowerment.
From 2025, Homei Elementary School will send its first cohort of six graders (11-12 years old) to St. Margaret’s College for a short-term study and homestay experience.
Sports and Business Leadership Luncheon
The Sports and Business Leadership Luncheon held earlier in the programme on 17 June celebrated people-to-people connections and promoted New Zealand as an attractive study destination, including through the “Tobitate” scholarship programme.
The Tobitate programme, managed by Japan’s Ministry of Education, Culture, Sports, Science and Technology (MEXT), sends students abroad and New Zealand has welcomed many students as part of this initiative. Ten Tobitate Alumni were invited by ENZ to attend the lunch in support of the New Zealand – Japan sporting ties and to promote education opportunities in New Zealand to the Japanese audience.
The Prime Minister’s remarks during the event celebrated ten years of the Game on English programme (which combines rugby and study in New Zealand for Japanese high school students), highlighted Fonterra’s contribution to its success, and announced Air New Zealand as a new sponsor.
Upcoming Events in Japan for NZ education providers
ENZ’s Acting General Manager International and Regional Director Asia (excluding China), Ben Burrowes accompanied the delegation and said he is looking forward to the upcoming ENZ events in Japan.
“The team is preparing to welcome providers to Japan later this year for the New Zealand Fair and Agent Seminars from 6 to 8 October.
“The timing of Prime Minister Christopher Luxon’s recent visit to Japan couldn’t have been better. We will look to further leverage this focus by continuing our work with the sector to promote New Zealand’s education offerings with prospective students, families and education stakeholders in Japan.”
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What is ‘transforming to a more sustainable future state’?
ENZ has been tasked with a programme of work that focuses on the diversification of education products and services. It forms part of the Government’s International Education Recovery Plan, under the “Transforming to a More Sustainable Future State” workstream.
Its overarching objective is to build sector resilience and diversify our offerings to broaden and enhance the value that international education brings to New Zealand over the longer term. This programme of work complements the Recovery Plan’s other focus areas, including early return of students and strengthening the system.
Although the pandemic has accelerated it, the need for diversification through a greater range of innovative products and services was first recognised in the 2018 New Zealand International Education Strategy (NZIES) under Goal 2, ‘Achieving Sustainable Growth’.
We now find ourselves in an environment that has already changed – we must respond to it, both in the short-term while borders are closed, and longer-term to build resilience against further big shocks.
We have a big opportunity now to identify areas where New Zealand can develop new high-value, high quality offerings that are grounded in the unique strengths of New Zealand and our education providers, and to wrap our education system and offerings around those areas.
Areas of focus
It’s important to note that this programme of work is not just about exploring other modes of delivery or a big digital project headed by the Government. Under the Recovery Plan there are three areas of focus in the Diversifying Products & Services programme:
- Exploration, testing and development of new products and services, as per Goal 2 of the NZIES and the 2020 sector Future Focus Programme funding
- Exploration of online platforms or partnerships, both to deliver online products but also to connect with audiences with a specific interest in online learning and/or online pathways to study in New Zealand
- Offshore pathways that will enable learners to begin their New Zealand journey from their home country and then transfer directly into qualifications offered in New Zealand.
We've already made a good start around our exploration of offshore pathway models with the Global New Zealand Education Pathways partnership with NCUK and New Zealand’s eight universities, launched December 2020.
Our overall goal is to support our established model of in-bound mobility with new and different ways of learning and in the long-term grow the overall value of our industry. Additionally, we want to ensure we maximise international education’s contribution to New Zealand’s wider international connectedness.
As Minister Mahuta said in a recent speech, “I believe that diplomacy is intergenerational in intent, where we put people, planet, peace and prosperity for all at the centre.”
Our international education offerings across in-bound and out-bound mobility, including blended, online and offshore delivery, can all be key enablers of this wider vision for our people and planet.
How are we going to do it?
The project team is currently exploring ideas around both innovative means of connecting with audiences (i.e. technology and channels), but also ideas for the evolution of education products, services and experiences that we might offer to international learners.
As a first step, ENZ ran an envisioning workshop in December with a range of innovation leaders from across different industries. From this, we’ve gained a draft vision of direction for future product and service offerings, and identified a set of emerging strategic themes.
The next step was taking these themes, ideas and concepts from December’s workshop and exploring further with govt agencies, and in a subsequent envisioning workshop with the same group of innovation leaders.
These workshops, and future sessions with members of the sector, learners and other stakeholders will co-design around agreed themes, from which ENZ will develop prototypes to test in association with the sector and potential audiences.
The project team and I are very much looking forward to updating and involving you as we progress in this co-design and prototype process over the next few months. We will make sure to keep you updated and aware of opportunities for engagement through E-News, your Business Development Manager, and your peak body.
Ngā mihi,
Paul Irwin
ENZ General Manager – Partnerships & Marketing
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