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Virtual events around the world
Viet Nam: Career fair at Nguyen Sieu School (NSS)
Representatives from eight New Zealand providers attended a career fair at Hanoi’s Nguyen Sieu School (NSS) last month.
With no cases of community-transmitted COVID-19 for the past six weeks, Viet Nam has started to return to normal life. Schools have reopened just ahead of the end of the academic year.
Usually, the NSS Career Fair only allows in-person representatives from foreign institutions. However, thanks to ENZ’s strong relationship with the school, our institutions were represented by proxy – either an education agent or alumnus. A representative from the institution was also permitted to join via video link.
As a result, New Zealand’s presence was well ahead of our competitors like Canada (with two institutions), the UK (also two), or Australia (three).
ENZ Viet Nam Market Manager Van Banh says this is a great example of how key in-market relationships will be critical as international education looks to conduct usual activity online.
“This year’s NSS Career Fair was an exciting example of how we can incorporate digital technology into our in-person events,” she says.
North America: NAFSA eShowcase
For the first time ever, the world’s biggest B2B international education conference was held entirely online.
More than 9,000 international educators from over 100 countries were expected to attend the conference in St. Louis, Missouri over 25-29 May before COVID-19 forced organisers to take it to the digital world. In the end, over 2,000 attended the eShowcase.
Participants were able to visit ENZ’s virtual booth and engage either through chat or live video conversations at designated times.
New Zealand universities and ITPs had dedicated times to host a ‘Virtual Showcase’, which is a mechanism by which NAFSA exhibitors presented, met or collaborated with attendees via a dedicated Zoom session.
“The process of moving the largest in-person B2B international education conference in the world online has been a big learning curve, not only for ENZ and the individual booths and attendees, but for NAFSA themselves,” ENZ Director of Engagement – North America, DuBois Jennings, says.
“With no live, conference-wide chatroom or method to see a list of conference participants it felt isolating at time on the booth, which is very different from the normal, in-person NAFSA conference. However, it has been a valuable learning experience as the international education industry looks for new ways to connect virtually.”
The official NZ CEE schedule.
China: China Education Expo (CEE)
In late May, representatives from ENZ, all eight of New Zealand’s universities and the NZIST were offered a unique opportunity to engage directly with students from China and their parents.
The annual China Education Expo (CEE) is one of the biggest events in the Chinese international education calendar. But ENZ Market Development Manager, Jane Liu, says this year’s engagement through the virtual platform is greater than they would usually expect.
“Although ENZ has worked with the CEE for years, this is the first time we’ve been collaborated with them online. We can see this being useful to New Zealand institutions even after COVID-19.”
Each university provided a one-hour presentation sharing their programmes and how they can work with interested students once COVID-19 precautions have been lifted. The NZIST representative also gave a detailed introduction to the reforms the ITP sector has recently gone through.
The webinars have garnered a combined total of 1000 views, and have been recorded and hosted on WeChat so that students and parents can watch them at their leisure.
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Summer safety messages
Following the 2016 Kaikoura earthquake, tsunami and aftershocks, Civil Defence began a nationwide safety advertising campaign to ensure people know the warning signs and life-saving actions to take.
The campaign will be reinstated again this summer, from 17 December to 13 January, and includes a number of resources to be used across digital and social media to support the television, radio and video on-demand ads.
What can you do?
- Encourage your school to include tsunami planning in its emergency plans when it returns in February
- Share tsunami zone maps on your website and social media
- Use social media posts, posters, web buttons and banners, digital ads, videos online and in your publications
- Share translated resources with non-English speaking communities
- Share other resources with staff, stakeholders and members of the public.
Resources include
- Factsheets in 23 languages
- Print advertisements
- Posters
- Digital banners
- Radio advertisements
- Tsunami 101 posters and social media posts
And lots more, available at www.civildefence.govt.nz/get-tsunami-ready
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- Student welcome Wellington
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NZLC wins fifth Study Travel Star Award
For the fifth year running, New Zealand Language Centres (NZLC) Ltd has won the Study Travel (ST) Star Award for Star English Language School, Southern Hemisphere.
The ST Star Awards recognise excellence in the international education industry. The ceremony was held in London earlier this month in front of some 1200 industry representatives from around the world.
The fifth win marked the induction of NZLC into the ST Super Star Hall of Fame, an unprecedented achievement by a New Zealand based international education provider.
Miles Stewart, NZLC Co-Director said the win shows that NZLC has the ability to compete and succeed on a global scale and sets benchmark standards for others to follow.
“Being recognised by our peers as a Super Star organisation demonstrates that NZLC represents a new way of providing industry-leading education and opportunities for our students and our partner businesses. This is something we continue to be extremely proud of.”
NZLC beat out the four other nominees in its category: Greenwich English College Australia, Impact English College Australia, Langports English Language College Australia and Languages International New Zealand.
NZLC is one of the largest English language schools in New Zealand, an NZQA Category 1 school and a member of English New Zealand.
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Around the world in five
US
New international student numbers decline for the first time
The number of new international students in the United States declined by 3 percent in 2016-17 – dropping for the first time in 12 years according to the Institute of International Education’s Open Doors survey.
CANADA
Publicly-funded healthcare available for New Brunswick students
International students in the Canadian province of New Brunswick will now be eligible for publicly-funded healthcare if they are studying full time in post-secondary education.
AUSTRALIA
Locked out: Australian study visas and international students with disabilities
International students with significant health needs or disabilities could be restricted from studying in Australia because of regulations around who pays for the cost of their care.
AFRICA
Pan African University to offer virtual education
A new virtual higher education option will soon be launched to offer distance education to students from 54 countries in Africa, taught in both English and French.
JAPAN
Improving equity and efficiency in Japanese higher education
The Japanese government is considering major reform to higher education by moving to an income-contingent loan scheme, whereby students enter university at little-to-no immediate cost and pay off their tuition later.
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Korea looks to Christchurch and Canterbury
On 27-29 July, ChristchurchNZ led the group promotion that included an agent seminar and a student recruitment fair.
The promotion was planned to follow the success of a Korean reality TV show that featured a week in the school life of Korean celebrities’ children at Halswell School in Christchurch, which showcased Christchurch’s education system and lifestyle.
ENZ Senior Market Development Manager – South Korea, Kay Lee, said the promotions were a wonderful opportunity for Korean agents, parents and students to learn about the Christchurch’s globally connected economy, 21st century education system and lifestyle, particularly highlighting the brand new city.
“Participating education providers did a fantastic job sharing with agents how Christchurch is the world’s newest city, alive with opportunities for young people to try new things, explore their potential and discover who they want to be,” Kay said.
On 28-29 July, the group, including University of Canterbury, Lincoln University, Ara Institute of Canterbury, Riccarton High School, Middleton Grange School, Kirkwood Intermediate School and Villa Maria College participated in a two-day, agent-led student recruitment fair to meet prospective Korean students and their parents.
The group was also representing Avonside High School, Casebrook Intermediate School, Cashmere High School, Christ’s College, Chisnallwood Intermediate, Cobham Intermediate School, Darfiled High School, Halswell School, Hillmorton High School, Papanui High School, Rangiora High School and St Bede’s High School in Christchurch.
ChristchurchNZ International Education Programme Manager, Bree Loverich, said the fair sent an all-round positive signal for education providers regarding this market.
“Agents, parents and students did not ask questions about the past, rather they were excited about the opportunity provided by our future-focused city. As a result, our agent partner reported that they took 22 pre-deposits on courses in Christchurch alone. After this trip, we are confident that we will see more Koreans students in our city and region,” Bree said.
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