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• What do Kiwis think about international education?

  Our sector’s successful future requires the public and other stakeholders to know about, and value, international education.

  ENZ Director Student Experience & Global Citizens, Sahinde Pala, says the research shows us international education is not front of mind for most New Zealanders.

  “However, when the benefits of international education were explained to the research participants, most were really onboard. They were also surprised they hadn’t heard it being talked about publicly and in the media.”

  Participants responded extremely positively to the fact international students spend in their community, including to help create jobs across many sectors.

  Sahinde says the research showed it is vital that communications broaden the conversation. This means sharing stories about the rich full breadth of other international education benefits New Zealanders care about now including, global citizenship, cultural diversity, tourism, and the fact education is a way to share our innovative ways of thinking, learning and living to benefit the world.

  Great fresh insights into how to communicate with Kiwis

  Sahinde notes this research gives us the first understanding of the ‘profiles’ of New Zealanders regarding international education – promoters, passives and detractors – and how to share communications that will increase public support.

  Encouragingly, half of the NZ population are in the promoter group, with a further 47% in the passive group, and only 3% in the detractor group.

  “The greatest social licence gains can be made through the ‘promoter’ group which makes up half of Kiwis. These people either know about international education or they fit a profile of having experiences or attributes that mean they are interested in New Zealand’s place in the world and cultural connectivity. The really great news is promoters will talk to others about international education if they hear it being discussed, and in a way that is meaningful to them.

  “This is the task for all of us across the international education system,” she says.

  The research also shows that two-thirds of New Zealanders are supportive of students coming into the country in 2021. “This is helpful to understand as we want to ensure those who have stayed and those who come this year receive the manaakitanga Think New promises them,” Sahinde says.

  Putting the research findings to work and next steps

  Using the insights from this research, ENZ is developing a communications toolkit, including ‘right fit’ messaging, for those in the international education system to use in their own public and stakeholder communications. This is scheduled for release in May.

  The toolkit will sit alongside this research, and ENZ’s new regular The Insight Story publication, which provides international education data and insight, as social licence tools to help increase awareness and support for international education.

  ENZ is also increasing its own communications to help increase awareness of what international education is, where it is going under the Recovery Plan and NZIES and ultimately, how it benefits students, New Zealand and our global relationships.

  ENZ will continue research to understand perceptions and support for international education, including to look at ways of getting real time insights into public sentiment and support.

  Read all about it! 

  The report is now on IntelliLab​. 

• Virtual events around the world

  Viet Nam: Career fair at Nguyen Sieu School (NSS)

  Representatives from eight New Zealand providers attended a career fair at Hanoi’s Nguyen Sieu School (NSS) last month.

  With no cases of community-transmitted COVID-19 for the past six weeks, Viet Nam has started to return to normal life. Schools have reopened just ahead of the end of the academic year.

  Usually, the NSS Career Fair only allows in-person representatives from foreign institutions. However, thanks to ENZ’s strong relationship with the school, our institutions were represented by proxy – either an education agent or alumnus. A representative from the institution was also permitted to join via video link.

  As a result, New Zealand’s presence was well ahead of our competitors like Canada (with two institutions), the UK (also two), or Australia (three).

  ENZ Viet Nam Market Manager Van Banh says this is a great example of how key in-market relationships will be critical as international education looks to conduct usual activity online.

  “This year’s NSS Career Fair was an exciting example of how we can incorporate digital technology into our in-person events,” she says.

  

  North America: NAFSA eShowcase

  For the first time ever, the world’s biggest B2B international education conference was held entirely online.

  More than 9,000 international educators from over 100 countries were expected to attend the conference in St. Louis, Missouri over 25-29 May before COVID-19 forced organisers to take it to the digital world. In the end, over 2,000 attended the eShowcase.

  Participants were able to visit ENZ’s virtual booth and engage either through chat or live video conversations at designated times.

  New Zealand universities and ITPs had dedicated times to host a ‘Virtual Showcase’, which is a mechanism by which NAFSA exhibitors presented, met or collaborated with attendees via a dedicated Zoom session.

  “The process of moving the largest in-person B2B international education conference in the world online has been a big learning curve, not only for ENZ and the individual booths and attendees, but for NAFSA themselves,” ENZ Director of Engagement – North America, DuBois Jennings, says.

  “With no live, conference-wide chatroom or method to see a list of conference participants it felt isolating at time on the booth, which is very different from the normal, in-person NAFSA conference. However, it has been a valuable learning experience as the international education industry looks for new ways to connect virtually.”

  

  The official NZ CEE schedule.

  China: China Education Expo (CEE)

  In late May, representatives from ENZ, all eight of New Zealand’s universities and the NZIST were offered a unique opportunity to engage directly with students from China and their parents.

  The annual China Education Expo (CEE) is one of the biggest events in the Chinese international education calendar. But ENZ Market Development Manager, Jane Liu, says this year’s engagement through the virtual platform is greater than they would usually expect.

  “Although ENZ has worked with the CEE for years, this is the first time we’ve been collaborated with them online. We can see this being useful to New Zealand institutions even after COVID-19.”

  Each university provided a one-hour presentation sharing their programmes and how they can work with interested students once COVID-19 precautions have been lifted. The NZIST representative also gave a detailed introduction to the reforms the ITP sector has recently gone through.

  The webinars have garnered a combined total of 1000 views, and have been recorded and hosted on WeChat so that students and parents can watch them at their leisure.

• New ENZ agent webinar series highlights NZ's regions

  Friendly and welcoming, New Zealand’s regions are a natural playground with boundless opportunity for learning. From the vibrant student city of Dunedin to the tropical coastlines and multicultural people of Northland, New Zealand’s regions are the ideal place for students eager to experience hands-on learning.

  In this webinar series, agents are invited to hear from ENZ staff members and the Regional Network on each of New Zealand’s regions: their unique strengths and what they can offer international students. 

  Each webinar will be conducted twice on the day, at 9am and 9pm NZT.

  • Wednesday, 1 July - Auckland, Northland, Taranaki
  • Wednesday, 8 July - Hawke's Bay, Waikato
  • Wednesday, 15 July - Manawatu, Whanganui
  • Wednesday, 22 July - Wellington, Tauranga
  • Wednesday, 29 July - Christchurch, Dunedin, Queenstown
  • Thursday, 6 August - Gisborne, Rotorua, Nelson-Tasman, Marlborough, West Coast, Southland, South Canterbury

  Go to the ‘Webinars’ section on AgentLab to attend a webinar.

• 2223 235 Cover Briefing Quarterly Report for 1 January to 31 March 2023

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• SarahinBogota

• PMSA 2016 17 rd 2 results 3

• Senior Advisor Governance and Ministerials Position Description September 2016

• New Zealand successes at PIEoneer Awards 2022

  Congratulations to the University of Auckland’s India Support Programme, which won Marketing Campaign of the Year against some strong competition. Congratulations also to Ngā Hononga-ā-Kiwa (University of Waikato), for being highly commended in the Championing Diversity category, and to Intern Abroad HQ, which was highly commended in both the Real Life Learning and the Sustainability International Impact categories. 

  These awards are highly sought after as they recognise innovation and achievement in global education. Around 550 people from around the world attended the event in person, with hundreds more online.  

  The University of Auckland, New Zealand: As India is the university’s second-largest source market, the India Support Programme was the perfect opportunity for Auckland to promote its support options to students, to provide them with a better experience and to build and maintain brand presence in the market. It created a short, simple, and effective basis for its campaign: ‘We are with you, until you can be with us in New Zealand.’ 

  Ngā Hononga-ā-Kiwa: In 2021, Ngā Hononga-ā-Kiwa (University of Waikato) had the highest Māori student population out of all New Zealand universities. It used two work streams to fill knowledge and opportunity gaps including the newly-created Māori Education stream, which created a tangible resource that informs educators and youth on how global citizenship is defined from a Māori/indigenous perspective, and Māori Business for which 24 students received full scholarships. 

  Intern Abroad HQ, New Zealand: Intern Abroad HQ continues to evolve its internship portfolio, even in a hard year like 2021. It expanded its range of placements and made sure remote and overseas internships aligned to at least one of the UN’s Sustainable Development Goals. It also launched the exclusive Experiential Learning Curriculum, a guided reflection course incorporated into all its internships, bridging the gap between interns’ studies and careers. 

  The New Zealand Global Competence Certificate, which is a collaboration between Education New Zealand Manapou ki te Ao, AFS Intercultural Programs and Massey University Te Kunenga ki Pūrehuroa, was also a finalist in two categories of the awards.  

  

  Grant McPherson presented the PIEoneer of the Year award sponsored by ENZ to AMOpportunities from the United States.

  ENZ sponsored the PIEoneer of the Year Award, for the organisation or individual who can demonstrate their commitment to improving the global education industry and show how their entry has genuinely changed the landscape we operate in.  Grant McPherson presented this year’s award to AMOpportunities from the United States, which aims to provide clinical training for schools, hospitals, and students globally. To date, more than 3,600 students have gone through the platform and completed rotations at 250+ clinical sites. With partners such as UChicago Medicine, MedStar Georgetown University hospital and more across the US, numbers look set to keep rising. 

• MyStudy NZ WeChat mini programme gets a refresh

  MyStudy NZ is our intelligent matching tool which matches prospective students to courses and institutions in New Zealand based on a set of questions and areas of interest. It can be found on www.studyinnewzealand.govt.nz for our western markets.

  However, for our China market who predominantly use WeChat, we developed a mini programme for them in November 2018.

  The new version of the mini programme continues the original smart matching, but is more user-friendly and personalised, making it easy for students to obtain official information about application.

  How is 2.0 better than 1.0? We believe it’s better in eight different ways: 

  1. Social sharing enabled – Prospective students who come across their dream school can now share it to a WeChat friend or group chat immediately. The recipient can open the mini programme and view the details of the school as well.
  2. One-click authorisation – Students won’t have to fill in all the details to become a member anymore. With one click, prospective students can authorise their WeChat accounts to become registered MyStudy NZ members.
  3. Clear living costs displayed – Once prospective students get a match, they can expand and view the annual living costs in a pop-up window.
  4. You can see the latest content with added filter – Without registering, students can view the latest OA articles and filter based on views or posting date.
  5. UX (user experience) optimisation – Users can now choose paths when entering the mini programme.
  6. Complete UI (user interface) update – To remain consistent with the refreshed ‘I am New’ brand.
  7. New notifications – Push notifications will be sent to remind students to register, do course matching, bookmark favourite schools and talk to them.
  8. Speed optimisation and no more errors – We have done some coding optimisations and upgraded our server so the mini programme will load faster and users shouldn’t receive any more error messages.