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On the ‘road’ again
ENZ’s team in South Korea, in partnership with the Seoul Board of Education, held their first-ever online school roadshow this October. It aimed to give Korean students a better idea of New Zealand and inspire them to study here in the future.
Virtual webinars were delivered to over 500 students at 13 Korean high schools. Before each webinar, students were asked to send in their questions about New Zealand education, so their presentation could be tailored to reflect their interests.
New Zealand Ambassador to Korea, Philip Turner, supported the roadshow with a pre-recorded video.
“This strategic engagement with the Seoul Board of Education is an example of how we’re working with key in-market stakeholders to keep the dream of New Zealand education alive in the hearts and minds of our future international students,” ENZ Regional Manager – East Asia, Ben Burrowes says.
Maintaining the New Zealand brand in our offshore markets is a key part of the third workstream of the Recovery Plan for international education, ‘Transforming to a more sustainable future state’.
Elsewhere in Korea, ENZ working on connecting NZ schools with Korean schools for virtual language exchanges. In September, Team Korea launched a digital platform for a local Korean audience that shares positive stories about New Zealand’s COVID-19 response, institution updates, and inspiring stories of Korean international students.
“Before COVID, Korea was the fourth-largest student source country for New Zealand’s international education sector,” Ben says. “In 2018, nearly 2,500 Korean students studied at New Zealand schools, a five percent increase on 2017, and our market research indicates that the interest in a New Zealand education certainly still remains. It’s therefore vital that we maintain our brand presence and help to build a pipeline of Korean students for our institutions.”
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Getting started with chatbots
ENZ is the only country in the world that uses a chatbot to market to prospective international students.
Tohu is a helpful little bot that sits on Study in New Zealand, NauMai NZ, and the Study in New Zealand Facebook page.
It answers questions on everything from applying for a visa to what you can do for fun in New Zealand. It gives prospective students an answer to most of their questions immediately, freeing up ENZ’s social media team so they can focus on other projects.
ENZ’s Director of Planning, Jamie Crump, has developed a whitepaper with ENZ’s chatbot agency partner, Theta, which lays out a framework for developing a chatbot.
The five-step framework draws on Jamie’s Master of Technological Futures report, and is based on ENZ’s development of Tohu.
Because ENZ staff can train Tohu on new information at any time, the bot is a versatile tool in our social engagement team’s toolbox. So far, Tohu has been utilised in the Ask New Anything campaign, and has most recently learnt new answers on the COVID-19 situation in New Zealand.
“Prior to Tohu, with a social media team of two, it could take up to 24 hours for someone to get a response to their question. Now they can get an immediate response, and we know that Tohu can answer more than 80 percent of the most common questions,” ENZ International Social Media Manager, Nicole Baird, says.
“So the team can spend time answering the specific questions, and doing more of the strategic things for our Facebook channel, rather than answering the same straightforward questions repeatedly.”
Jamie’s initial research revealed that many people already like engaging with a chatbot, and that more and more consumers are using chatbots as a way of finding out information. For example, 48 percent of people would rather connect with a company via live chat than any other means of contact.
Tohu is integrated with ENZ’s marketing database and automation software, Marketo. Instead of completing a form, students can sign up to the receive updates from Study In New Zealand or NauMai NZ. This feature also opens up possibilities for Tohu to become a more targeted, useful channel for prospective students.
“The logical next step is personalisation of the chat experience, and that’s something we’re looking forward to exploring with Theta,” Jamie says.
Read Get started with chatbots: A proven framework for chatbot implementation
- March 2018 student visa summary
- Whanau 3
- International Digital Media Project Manager PD
- 2045 ENZ SnapShot Full Year Report VISUAL
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International students welcomed across New Zealand
In February, hundreds of international students gathered at a University of Auckland orientation event. ENZ’s Student Experience Manager, Ross Crosson, says, “The wait, for many, has been long but there was a very positive vibe in the air.”
In Hamilton, the Wintec | Te Pūkenga International student services team held an interactive event to welcome students on campus. They used a range of activities to create connections amongst the students and to familiarise them with student support services available.
Over in Wellington, Victoria University of Wellington Vice Chancellor Nic Smith took the opportunity to connect with students face-to-face as they were settling into halls of residence.
More than 150 international students from 11 local secondary schools were welcomed into Dunedin at Puketeraki Marae on 8 March. In the event organised by Enterprise Dunedin and Kāti Huirapa Rūnaka ki Puketeraki, the guests spent the morning at the pōwhiri, which was accompanied by pupils from Waitati School kapa haka group, and then enjoyed a kōrero and some kai.
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From the Chief Executive: Meri Kirihimete and Happy Holidays
While I am optimistic about the New Year, the impact is real, and as we have seen today, the uncertainty is likely to be ongoing. There is much to do as we rebuild our sector through 2022 and into 2023.
Over the past 12 months, we have all had to adjust to an ever-changing environment. A good example is the growth of online and offshore-based courses, and programmes that offer pathways to onshore study or blended learning. These options are helping to hold the interest of students who want to study with New Zealand.
At Education New Zealand, our focus has been on supporting our students and our sector, diversifying products and services and protecting New Zealand’s education brand. In each area, we have made progress.
Our contribution to the development of border class exceptions has seen the return of some international students to our shores. We have enjoyed welcoming them back and look forward to seeing more students over the coming year.
In August 2021, Prime Minister Jacinda Ardern announced the Reconnecting New Zealanders to the World framework. ENZ has been working with the Ministry of Education, Immigration New Zealand, the New Zealand Qualifications Authority and the Ministry of Foreign Affairs and Trade to ensure that government agencies are ready to respond to a phased reopening of the border.
I would like to acknowledge the efforts being made across government agencies and within the international education sector to engage and respond with fresh ideas and momentum. There will no doubt be further developments in the New Year.
We have just launched a new website and brand materials in line with our latest campaign – Study with New Zealand. This is the next evolution of New Zealand’s education brand, designed to appeal to students who want to explore our new, flexible study options.
The shift from studying in New Zealand to studying with New Zealand is the result of a lot of careful work to protect our brand. Alongside the efforts of our teams at virtual events and trade fairs, including the upcoming Expo 2020 Dubai, this work is helping to keep our brand alive as we move towards reconnecting with the world.
A pilot project with global learning platform FutureLearn is a good example of our work to diversify our products and services. The initial results have demonstrated the potential for marketing online courses from New Zealand to new audiences around the globe.
With more to do as we move into 2022, I hope there is an opportunity for all of us to rest and recharge with family and friends over the summer break.
I would like to wish everyone involved in international education across the world a Meri Kirihimete and Happy Holidays.
On behalf of all at ENZ, thank you for your open and honest support. I look forward to working with you all in 2022.
He waka eke noa
We’re all in this together.Grant McPherson
Chief Executive, Education New Zealand Manapou ki te Ao -
Education New Zealand hosts first-ever NZ-China Education Week
Early Childhood Education Symposium
The inaugural New Zealand-China Early Childhood Education Symposium with China Centre for International People to People Exchange (CCIPPE), an agency under the Ministry of Education of China, was well-received by the audience of over 1,000 people.
ENZ General Manager – International, Lisa Futschek, provided opening remarks alongside distinguished officials from China who expressed support for the dialogue around ECE to continue between our two countries.
“It was very moving to hear Deputy Director General Xiaochun YANG speak te reo Māori in his closing remarks,” ENZ Director – Greater China, Miranda Herbert, said.
“The ECE Symposium highlights the special relationship between New Zealand and China and our long history of engaging in bilateral dialogue in a variety of education related fields to learn from each other.”
Educators tune into the ECE Symposium.
Part of the success of participation was due to CCIPE’s social media post which attracted over 8000 reads (pre-event). CCIPPE article with photos: 2020中国-新西兰学前教育研讨会在线成功举办 (qq.com)
The entire symposium was bilingual – no small feat in a virtual environment. ENZ used subtitles on pre-recorded presentations, interpretation for the live speakers and engaged a bilingual MC with experience in the ECE field.
University of Auckland Associate Dean International – Faculty of Education and Social Work, Marek Tesar, presented a session at the symposium titled “How ECE Teachers Shape Our Children: Fostering Quality ECE Teachers—Formal Education and Professional Development."
“A fantastic event, which brought together an interdisciplinary group of people to discuss the important topic of early childhood education. It has emphasised the many opportunities for ongoing collaboration between New Zealand and China and I hope that this is the first of many such symposia – hopefully in person next time!” he said.
Watch the recording
To view the recorded symposium, please log back into your ECE Symposium Attendee Login. Didn’t have a registration? Choose Attendee Registration and complete the registration on this website: https://event.dragontrail.com/NZedu/en
Once logged in, navigate to Floor Plan and click “Education Symposium 2020”
Then you will see this screen to click “Playback”
The Southern Institute of Technology (SIT) present at Sino-New Zealand Higher Vocational Education.
8th Sino-New Zealand Higher Vocational Education Conference
This year’s Sino-New Zealand Higher Vocational Education conference moved to a virtual platform this year which enabled continued dialogue between New Zealand and China.
Over three half-days, it focused on challenges and innovations in online learning and international collaboration for managers, teachers and researchers in vocational education and training.
Conference organisers, Wintec and co-organiser, Skills International worked closely with China partners Tianjin Light Industrial Vocational Technical College, Qingdao Vocational Technical College and Central Institute for Vocational Technical Education to deliver an engaging event for the live audience in Tianjin and the virtual attendees.
Agent Seminars
The Agent Seminars reached an audience of 500 attendees from across the Greater China region over two days.
Agents were welcomed by New Zealand’s Ambassador to China, H.E. Clare Fearnley, heard from Immigration New Zealand, Tourism New Zealand, and even learned how to order a green tea in te reo Māori.
With over 44 New Zealand institutions and regions exhibiting in the virtual exhibition hall, agents were able to connect through the virtual meeting rooms to have one-on-one conversations. ENZ trialled a virtual conferencing platform created for the China market that allowed our Chinese agents to join via WeChat and tailor their view to local language.
ENZ wants to thank all the exhibitors, presenters and attendees who participated in New Zealand Education Week to help make it a success and we appreciate your adaptability to a China-friendly virtual platform.
ENZ has received great feedback from both sides on the programme and future partnership opportunities – there is a strong desire to continue dialogue.
Watch the recording
Note, the Agent Seminars were over two days and the majority of presentations are in Chinese language.
To view the recorded seminars, please log back into your Agent Seminars Organization or Attendee Login.
Didn’t have a registration? Choose Attendee Registration and complete the registration on this website: https://event.dragontrail.com/NZedu/en
Once logged in, please navigate to Floor Plan and click “Agent Seminar Presentations”.
Then you will see this screen to click “Playback” for either 25 or 26 November.
