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On the ‘road’ again
ENZ’s team in South Korea, in partnership with the Seoul Board of Education, held their first-ever online school roadshow this October. It aimed to give Korean students a better idea of New Zealand and inspire them to study here in the future.
Virtual webinars were delivered to over 500 students at 13 Korean high schools. Before each webinar, students were asked to send in their questions about New Zealand education, so their presentation could be tailored to reflect their interests.
New Zealand Ambassador to Korea, Philip Turner, supported the roadshow with a pre-recorded video.
“This strategic engagement with the Seoul Board of Education is an example of how we’re working with key in-market stakeholders to keep the dream of New Zealand education alive in the hearts and minds of our future international students,” ENZ Regional Manager – East Asia, Ben Burrowes says.
Maintaining the New Zealand brand in our offshore markets is a key part of the third workstream of the Recovery Plan for international education, ‘Transforming to a more sustainable future state’.
Elsewhere in Korea, ENZ working on connecting NZ schools with Korean schools for virtual language exchanges. In September, Team Korea launched a digital platform for a local Korean audience that shares positive stories about New Zealand’s COVID-19 response, institution updates, and inspiring stories of Korean international students.
“Before COVID, Korea was the fourth-largest student source country for New Zealand’s international education sector,” Ben says. “In 2018, nearly 2,500 Korean students studied at New Zealand schools, a five percent increase on 2017, and our market research indicates that the interest in a New Zealand education certainly still remains. It’s therefore vital that we maintain our brand presence and help to build a pipeline of Korean students for our institutions.”
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Around the world in five
GERMANY
Why Germany educates international students for free
In Germany, international student numbers have risen about 30 percent since 2012. In most countries, this would mean lots of extra cash from hefty tuition fees but, in Germany, students famously learn for free, regardless of where they come from. With international students making up nearly one in 10 students, why does the country choose to pass up tuition from other countries’ young people?
UK
UK aims to double number of students going abroad by 2020
Universities UK International has updated its strategy to boost outward mobility, which includes doubling the number of students who go abroad during their degree to 13.2% of total enrolments by 2020. In 2014/15, 6.6% of full-time, first degree, undergraduate, UK-domiciled students undertook an international placement. The strategy outlines six objectives to achieve the goal, such as building capacity to facilitate outward mobility, sharing best practice, and providing a collective voice for the sector.
GLOBAL
IIE’s tips to welcome international students
IIE’s team of experts has pulled together 11 actions to make international students feel welcome. These include using your institution’s social media to share specific messages about your campus; enlisting international students and alumni as ambassadors to reach out to newly admitted students; sending periodic updates about issues of concern such as safety and visas; highlighting student associations and re-examining your print and online materials to make sure they represent the diversity and welcoming nature of your campus.
VIET NAM
Vocational training drains State budget
For many years, thousands of billion đồng have been invested in many vocational secondary schools or technical high schools nationwide. However, many remain idle due to poor student enrolment. Đào Ngọc Dung, Minister of Labour, Invalids and Social Affairs, admitted that a key reason for the situation is poor planning, saying schools have been built without conducting a survey of the market demand, and failing to meet the actual needs of the country.
INDIA
IIT heads are worried about the quality of India’s engineers
A number of directors from Indian Institutes of Technology (IIT) are concerned over the employability of the millions of engineers in the country. The rapid growth of India’s IT industry in the 1990s and 2000s saw thousands of low-quality engineering colleges pop up as an alternative to the IITs, which are notoriously hard to get into. However, without proper training or access to the right curricula, only a quarter of India’s engineers are employable. Experts say what’s needed is education with a more practical and relevant approach to learning.
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