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  • ENZ expands annual agent co-investment initiative for 2020

    Successful proposals have been selected, and co-investment activities are already underway in Latin America and Greater China. Activities include counsellor training, virtual campus tours and a new digital publication for prospective students.

    In the coming months, the selection process will begin in the Malaysia, Indonesia, Viet Nam, Thailand and Philippines markets.

    The selected education agencies will be running their co-investment activities between August and December, so that institutions are able to virtually attend activities or contribute information during what is usually the peak promotional season in-market.

    The initiatives recognise that although students are not being recruited to begin study in New Zealand now, they are seeking information for study destination decisions which begin years before their international study experience commences.

    ENZ’s agent co-investment initiatives promote a high quality student experience by supporting those agencies with proven high visa approval rates in our target markets, which is particularly important as students require transparent and reliable information on their study plans during COVID-19.

    “These initiatives are a wonderful way to support ENZ recognised agencies (ENZRA), and the ENZ team is intending to continue offering them in various markets to keep the New Zealand story alive and nurture existing relationships,” says ENZ Manager Education Agents, Geneviève Rousseau Cung.

    “They also supplement the global ENZ agent webinar updates being provided across all markets, and tailored ENZ workshops, seminars and training sessions for agents in priority markets.”

    China

    Education International Cooperation (EIC), one of the largest international education agencies in China, was one of the eight successful ENZRA agencies chosen by the selection panel as a partner in the Agent Co-Investment Initiative.

    One of the deliverables is a press conference and promotional campaign for the 2020 Study in New Zealand Report that includes data from an EIC-conducted survey and an analysis of EIC’s internal application data.

    The report is one of the first produced by a Chinese education agency and gives students and parents a clear guide to studying in New Zealand. EIC reported high praise from families and New Zealand institutions on the 2018 report, which is one of the motivations for continuing the research and press conference annually.

    “I believe the data will provide some important information and thinking for ENZ and New Zealand institutions, and strengthen the in-depth understanding of the Chinese market,” EIC Director of Australia & New Zealand – Division of Student Recruitment, Celia Liu, says.

    “To coincide with the release of this report, EIC will also invite New Zealand institutions to participate in promoting the virtual event on 12 September.”

    Latin America

    In Latin America, student interest in New Zealand has increased due to the excellent reputation gained since the beginning of the pandemic in March. In order to show our commitment to agents in-market, we’ve selected projects from 14 ENZRA agents: 

    • Five from Brazil (Australian Center, Information Planet, Up Study, Yazigi and YES)
    • Three from Chile (Global student, Hain y Viaja Estudia)
    • Six from Colombia (Babel Studies, Extudia, SEA, Student Connection and Viva en NZ)

    The activities proposed range from the creation of a digital magazine for prospective students, online campaigns to virtual events, all of which began in July and will end in September. Some projects are also supported by a New Zealand institution, for example, YES Intercâmbio from Brazil is working with Massey University and Southern Institute of Technology (SIT), and Hain Chile working together with AIS and Western Springs High School. 

    At this time of uncertainty, other initiatives that are part of the ENZ Agent Co-Investment include contingency plans to account for the changing international education landscape. ENZ’s team in Latin America remains in close contact with our agency partners around any proposed changes to the submitted plans to allow flexibility and support while maintaining the integrity of the ENZ Agent Co-Investment Initiative.

    “We are pleased to support and work with agents in these initiatives, which help to maintain the New Zealand education brand alive and relevant as we enter what is expected to be a hyper-competitive scenario in the next years,” ENZ Director of Education for Chile and Colombia, Javiera Visedo, says.

  • From the Acting CE: NZIEC KI TUA a great success

    Kia ora e te whānau, 

    What a few weeks it has been! The 31st New Zealand International Education Conference (NZIEC) KI TUA was the absolute highlight of the past month. It was a huge success and a huge undertaking involving all parts of the Education New Zealand Manapou ki te Ao.  

    It was an incredible honour for Manapou ki te Ao and the international education sector to have the President of India, Honourable Smt Shrimati Droupadi Murmu, address delegates.  

    In her keynote, President Murmu spoke about the strong and growing education ties between India and New Zealand and about how she saw education institutions in both countries collaborating in a number of fields, including vocational education, machine learning, AI, environmental studies, as well as cultural exchanges. She also placed great importance on the power of knowledge as an enabler of connections between our people. In closing, she expressed heartfelt gratitude to ENZ and our Government for honouring India in such a special way. 

    I also attended the State banquet at Government House in honour of the Indian President and took the opportunity to brief Ministers and senior New Zealand Inc officials present on the value of the President’s attendance and words at our conference.  

    Ahead of the conference, ENZ Board Chair Tracey Bridges and I were delighted to welcome Dr Fanta Aw, the Executive Director and CEO of NAFSA, and Dr LaNitra Berger, a NAFSA Board member, with a mihi whakatau at our Wellington office.  

    NAFSA, which is the Association of International Educators, annually hosts the largest global professional learning and networking event for all international educators and organisations that support international education. The meeting was a welcome opportunity to connect with the leaders of this important organisation. Dr Aw’s keynote laid clear the importance of international education and the challenges it faces.  

    I am incredibly proud of what was achieved collectively by ENZ and the whole sector at NZIEC KI TUA. It speaks positively of the progress made over the past two years since the borders reopened and the energy and drive we are all bringing to keeping the momentum. 

    To those of you that made the time and for the many who travelled from afar to attend, thank you! It was an absolute pleasure to have you in Te Whanganui-a-Tara Wellington. 

    Ehara taku toa i te toa takitahi, engari kē he toa takitini  

    My success should not be bestowed onto me alone, it was not individual success but the success of a collective.   

    Ngā mihi  

    Dr Linda Sissons 

    Acting Chief Executive 

    Education New Zealand | Manapou ki te Ao  

  • Step up to the World, Tū māia ki te ao, a forum on global citizenship education, 11-13 September

    Educators, those who work in education or anyone with a keen interest in growing their understanding of Global Citizenship Education are invited to attend this free forum. The forum aims to bring individuals and organisations together and share some of the wonderful work being done in the education sector while also looking at how we can collaborate and champion each other's workstreams in the future. 

    The forum will also support participants to:  

    • Understand Global Citizenship Education (GCED) 
    • Explore ways to honour our commitment to Te Tiriti o Waitangi through GCED 
    • Make links between key frameworks and strategies and the New Zealand context 
    • Explore the role of GCED in Asia-Pacific contexts and in international education 
    • Connect and share best practice with local and international experts and practitioners 

    You can register your interest for the event via this form here: https://forms.gle/NiBTqGxAzt9P2VrY8 or by sending an email to: tyler.tekiri@enz.govt.nz 

  • Replacement for China’s discontinued JSJ List announced

    JSJ is the abbreviation in Chinese for ‘Website of Information on International Education Affairs Supervision and Management’ (Chinese Pinyin: Jiaoyu Shewai Jianguan Xinxiwang; Chinese Characters: 教育涉外监管信息网). Since 2003, this had been a key portal used by Chinese students and families to find information on overseas institutions. To be added to the JSJ list, providers had to apply to China’s MoE for approval but in late 2022, the JSJ List for all countries was removed from the JSJ Website. Education New Zealand Manapou ki te Ao (ENZ) has been informed that this list will not be returning.  

    A new list of international institutions was released in late 2023 on the Smart Education of China website (Chinese Pinyin: Guojia Zhihui Jiaoyu Gonggong Fuwu Pingtai; Chinese characters: 国家智慧教育公共服务平台). This is an official government website supplying standardised information and services on education to the public.  

    New Zealand institutions will appear on the new list if a student had a qualification from that institution successfully verified by the Chinese Service Centre for Scholarly Exchange (CSCSE), within the past five years. The CSCSE is the agency under China MoE mandated to provide verification of foreign qualifications. It should be noted that the CSCSE’s scope of services extends only to qualifications at the equivalent of Level 5 and above on the New Zealand Qualifications and Credentials Framework. This process is automatic, and institutions cannot apply to China MoE or CSCSE to be listed. A summary of the New Zealand Higher Education Institutions included on this CSCSE list (as of January 2024) can be found here.  

    Notably CSCSE has an existing list of overseas institutions which have issued qualifications that students have successfully verified through the agency. The information on the Smart Education of China website replicates this list. Any updates to the listed institutions will be made to both lists simultaneously. The CSCSE List is available (in Chinese) here - https://yxcx.cscse.edu.cn/rzyxmd?aisiteOutPageId=515a44d6f5774554a701ff1b20802c0b   

    If you have any questions in relation to the above that relate to qualification recognition, please contact the NZQA team at: internationalunit@nzqa.govt.nz 

    If you have any questions in relation to the above that relate to the China market, please contact ENZ’s China team – China@enz.govt.nz  

  • Cancellation of NZIEC 2020

    The decision was made following discussion and consultation with sector representatives in relation to COVID-19.

    Although we are disappointed to have to make this decision, the health and safety of international education sector representatives is of paramount importance.

    While August may seem some time away, the nature of conference planning timeframes mean that a decision was required now. This decision provides certainty for all involved and also allows us to focus on other priorities during this unprecedented time.

    We will continue to look for ways to keep international education professionals informed and connected in the coming times. Keep an eye on E-News for the latest information.

    We look forward to being in touch later in the year as we start preparing for NZIEC 2021. 

  • Research communication platform for Asia-Pacific

    The Context: Asia-Pacific is where you can get quick, plain language overviews of high-quality academic research. Recent stories include one about cultural intelligence research. Other examples include the capabilities that SMEs need to succeed in international markets.

    The platform will also include youth voices from tertiary students interested in global engagement. You can subscribe to email newsletters to receive updates about your area of interest.

    The Centres of Asia-Pacific Excellence were established by the government in 2017, to support New Zealanders to engage with North Asia, Southeast Asia and Latin America.

  • Key insights: Global Brand Health & Awareness Survey 2025

    Date: Wednesday, 29 April, 12.30pm NZT

    Join us for an exclusive sector webinar unpacking the findings from the Education New Zealand Manapou ki te Ao Global Brand Health and Awareness Survey 2025.

    Conducted in October 2025 across nine priority markets, this research offers the most comprehensive picture yet of how New Zealand is perceived as an international study destination. The survey captures insights from prospective students aged 16-24 as well as parents in key school markets, providing a robust view of decision-making influences across the study journey.

    The results establish an important new baseline for understanding global awareness, preference, and the factors shaping international education choices in an increasingly competitive environment.

    In this webinar, we will cover:
    • Awareness and preference trends for New Zealand across priority markets, including areas of standout growth.
    • How New Zealand compares to major competitors including Australia, the US, the UK, Malaysia, Japan, and Singapore.
    • Drivers and barriers influencing students and parents, and how affordability, migration pathways, reputation, and proximity are shaping global choices.

    Why attend?

    This webinar provides essential intelligence for providers, recruitment teams, agents, and anyone involved in international engagement. The insights will help you better understand global perceptions of New Zealand, anticipate shifts in student behaviour, and tailor your strategies to meet evolving market needs.

    Who should attend?

    •    International directors and marketing teams
    •    Recruitment and admissions leaders
    •    Schools operating in international markets
    •    Agents and sector partners
    •    Policy, strategy, and market intelligence teams

    Register and attend

  • Flying Kiwis off to Chile

    “We’ve had a fantastic response to this year’s call for Flying Kiwi nominations. Forty one schools from all around New Zealand put forward some outstanding students for consideration – it’s been a quite a task to narrow it down to just seven students,” says Mr McPherson.

    “These senior Spanish students will spend three weeks in Santiago, going to school and living with Chilean families, immersing themselves in the language and the culture.” The Flying Kiwis programme was developed in response to the successful Chilean government-sponsored Penguins without Borders programme which sees Chilean students coming to New Zealand to study. “New Zealand is the first country to develop such an exchange with Chile and I am thrilled to be able to give our young people the chance to experience a taste of the Chilean way of life. “One of last year’s Flying Kiwis said he wasn’t very confident speaking Spanish before he went but the experience in Santiago helped him get top marks in end of year exams. And he plans to go back to South America in the future.

    “Flying Kiwis and Penguins without Borders create bonds between our countries and lifelong connections for both the Chilean and New Zealand students taking part,” says Mr McPherson. Almost 240 ‘Penguins’ have studied in New Zealand since January 2013. There are currently 96 Chilean young people studying at schools in Auckland, Wellington and Christchurch.

    Chile is a small but growing source of students for New Zealand and is our second largest source of students from South America, after Brazil. Chilean high school students value the opportunity to improve their English language skills as they experience a different culture and lifestyle living with New Zealand families.

  • From the Chief Executive: Positive steps for international education

    Initially focused on Asia, the Prime Minister’s scholarships started in 2013. Since then, more than 2,400 Kiwis have benefited from the experience of living in an Asian or Latin American country, developing personal connections, cultural understanding and global citizenship skills as well as gaining new perspectives in their chosen field of study. These scholarships are a great example of the two-way nature of international education – it’s about the opportunity for us as New Zealanders to learn, as well as for us to contribute.   

    Over the years the scholarships have evolved and this is set to continue in the future, following two recent wānanga with Māori partners. The first wānanga explored what ‘global citizenship’ means from a Māori world view. The second wānanga discussed the Prime Minister’s Scholarship programme, how to grow Māori participation in it, and how to support rangatahi through creating programme connections with iwi and the Māori economy, so the programme provides greater value for Māori. Alongside participants from a range of iwi and sector interests, representatives from the newly formed Kāhui Kaupapa also attended – Māori alumni of the Prime Minister’s Scholarships for Asia and Latin America. This work is part of ENZ’s long-term programme to build partnerships with iwi, Māori and Māori providers of education services, to transform the understanding of international education and ensure the education system delivers with, and for, Māori in the international context. 

    We have also made good progress with plans for inbound travel for international education this month. Universities are currently using our new portal system to nominate international students for their 1,450 places as part of the fourth cohort of 5,000 students. Working with the Ministry of Education, we are now assessing applications for places received from schools, PTEs and English language schools and will let them know their individual place allocations next week, so that they can start sending in their nominations, along with Te Pūkenga. Immigration New Zealand is due to begin processing the first formal requests for travel under this border exception by mid-April, in time for a mid-year study start. 

    In related news, travel from visa waiver countries such as Japan and South Korea has been brought forward two months and will now reopen from 2 May 2022. Students from these countries will be able to come to New Zealand for short courses of up to three months, which is good news for the sector, including English language schools.   

    While the borders were closed, online education offerings assumed a greater role. This sets us up well to continue to provide a more varied and resilient international education offering in the future.  Phase two of a pilot programme to promote New Zealand-branded online education to the world starts in June and interested education providers are invited to a webinar on 31 March 2022 to find out more. This phase of the pilot will continue our partnership with FutureLearn, a well-established online platform with a significant global audience. 

    COVID-19 has affected our daily lives in many ways, including making virtual meetings the norm. When we held our regular peak body and regional gatherings last week, it was noticeable that a greater degree of formality tends to prevail online, and it’s much harder to get lively discussions underway.  We really value and need to hear from our industry partners, and so I would welcome any suggestions for how we can make sure that these meetings enable robust discussion and exchange of ideas.   

    This month we welcomed Ziena Jalil to her first meeting as an ENZ Board member. Ziena was once an international student and is now an award-winning business and public sector leader, with 20 years’ experience working in New Zealand and Asia. Ziena brings enormous expertise in education, international relations and marketing, which will greatly benefit ENZ and the wider international education sector as we work to rebuild post-COVID.  

    This month we also published our 2020/21 Annual Report, which had been delayed by a shortage of auditors, related to COVID-19. The report is available on our website here and highlights the impacts of COVID-19 on the sector and our joint efforts to maintain an ongoing commitment to international education during this challenging period. 

    Okea Ururoatia! – Keep striving forward!  

    Grant McPherson

  • New global campaign invites students to discover what New Zealand can teach them

    The ‘New Zealand Taught Me’ campaign was launched on 11 August and has started to roll out across key global markets, showcasing the unique value of a New Zealand education through the voices of its alumni.

    Real stories with real impact

    At the heart of the campaign is a 30-second hero video, backed by a suite of alumni stories that highlight the life lessons and experiences gained while studying in New Zealand. 

    Hero video 

    New Zealand Taught Me hero video

    Alumni stories

    Gabe | New Zealand Taught Me

    Suvan | New Zealand Taught Me

    These stories aim to connect emotionally with globally minded students and their families, showing that learning here goes far beyond the classroom.

    Why now?

    The campaign is a strategic move ahead of the full launch of a global brand platform for New Zealand international education. 

    It’s designed to deliver strong results in high-growth markets, replacing the previous ‘Learn New Every Day’ campaign in nine countries: China, India, Japan, South Korea, Sri Lanka, Thailand, the Philippines, the USA, and Vietnam.

    A welcoming message

    ENZ Brand Lead Nick Sinclair said the campaign is a major opportunity for us to present New Zealand as the living and breathing learning destination that is. 

    “We want to show students how in New Zealand knowledge comes from everywhere.”

    “Given the shifting global climate that we are currently seeing with international education, it's a timely opportunity for New Zealand to strengthen its position as a welcoming and inclusive destination.

    “The message to students is clear: we’re open, and you’re welcome,” Nick said.

    A fresh direction

    ‘New Zealand Taught Me’ signals a shift toward a more emotionally resonant and globally competitive brand identity. It positions New Zealand as a vibrant, welcoming learning environment where knowledge comes from everywhere, not just the classroom.

    Where to see it

    The campaign has started to appear across paid digital media, the ENZ Study with New Zealand website, and all communications with prospective students. 

    ENZ encourages education agents and partners to use the market-specific materials in their promotions. 

    These assets are live on ENZ’s Brand Lab for you to make the most of:

    • Translated hero videos
    • Translated Alumni videos across education sectors
    • Social media guidelines (coming soon)
    • A sector engagement pack (coming soon)

    Contact ENZ Brand Lead Nick Sinclair via Nick.Sinclair@enz.govt.nz if you have questions or ideas about leveraging the campaign assets. If you have a success story on how the campaign assets have supported your work, please also get in touch.

What's in it for me?