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• ENZ discontinues recognised agency programme

  The decision followed a global review that included input from NZ education providers, education agents globally and NZ government agencies. It also considered practice across other jurisdictions and the global education agent landscape in a post-pandemic environment. The decision becomes effective immediately. The review was foreshadowed in the refresh of the New Zealand International Education Strategy in 2022.

  “There are many positive aspects of our engagement with agents,” said General Manager of Sector Services, Sahinde Pala.

  “Our global staff network and trusted relationships with agents are important factors in assisting students who wish to further their studies in New Zealand. ENZ’s AgentLab platform has also been a rich resource and information hub for education agents, particularly during the pandemic. We will continue to offer these services going forward.”

  “But there were also issues. Our review showed that many successful agents did not see the value in joining the programme. The programme was also not accessible to emerging education consultants and organisations, and it did not meet the needs of New Zealand education providers.”

  “After careful consideration of the feedback from many agencies and New Zealand education providers, it became clear that the existing programme was not fit for the emerging environment and the decision was taken to discontinue.”

  “Looking forward, we want to ensure a more even-handed and efficient approach and feel the best way of achieving this is to open up the power of our international network, along with our information and training capability to all agents, regardless of their size, expertise or capability.”

  While the ENZRA programme will cease, the new AgentLab platform will be launched in August and will include a wide range of updates relevant to education agents, including a calendar of events, details of upcoming webinars, resources, and latest news and updates from across the New Zealand education landscape.

  Education agents will be able to access the same level of information and resources via the AgentLab platform. The discontinuation of the ENZRA programme will not affect this.

  Any agent seeking more information or support should email: agent.help@enz.govt.nz

   

  For further information: 

  Sai Raje | Senior Advisor Communications, Education New Zealand  

  sai.raje@enz.govt.nz

   +64 21 479 649 

   

  Notes to Editors: 

  About Education New Zealand (ENZ) https://www.enz.govt.nz/  

  Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world.  

  With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities. 

• Letter from the CE on India student market

  India is and will continue to be a large part of the international education industry. The vast majority of Indian students who study in New Zealand make a very valuable contribution to our campuses, our workplaces and our society. Every day Indian students, alongside other international students, are helping New Zealand to build its research capability and global linkages, to fill skill shortages and to enrich New Zealand culture.

  However, we do currently have a small number of students from India facing potential deportation because of issues with their visa, or with illegal behaviour while they have been in New Zealand. Separately, students affected by the recent sale of an Auckland private training provider are being supported to transfer to a new provider to continue and complete their studies.

  There have also been disturbing stories about some cases of the exploitation of international students from employers and others.

  New Zealand government agencies are working closely together on these issues, to ensure all students are treated fairly and are well cared for, and to protect New Zealand’s educational reputation. This joint-agency work on international student wellbeing has focused in recent months on Auckland where the majority of international students are located, and involved a range of community meetings and student focus groups to ensure student needs and concerns are being heard and addressed.

  It is vital that New Zealand maintains high standards across the international education industry.

  It is also important that these events do not tarnish the reputation of an entire community nor devalue the significant contribution that international students from India and elsewhere, and our education providers, make to New Zealand.

  To all of us involved in international education, it is a timely reminder to honour our obligations and responsibilities to students. We all – providers, agents, employers, community and ethnic groups, government agencies  and other support services – have a role to play in a successful international student experience.

  When I talk about shared responsibilities, I am talking about government agencies which set the regulatory frameworks (including setting rules around proof of financial means), and agencies like Education New Zealand which promote New Zealand’s education opportunity offshore. I am also talking about providers which offer students – domestic and international – a wide variety of education programmes. These programmes can act as a stepping stone to further study in New Zealand or overseas. They can also provide a pathway to residence if a student gains the skills that are in demand in New Zealand. At other times, they are very much about the overseas experience.

  Education agents and students also have a responsibility for great student experiences. There has been a lot of communication about the obligation on New Zealand providers to manage their agent relationships. Information sharing on agent performance is a key part of Immigration New Zealand’s strategy to support providers’ decisions on the agents they work with. Providers can expect to see greater government engagement on this area of compliance with the new Code of Pastoral Care.

  We also have a collective responsibility to share and promote the positive contribution that international education makes to our communities.

  We believe that students too have an obligation to come here with genuine intent – that their primary purpose is to study and that they have the means to do so. Working in New Zealand while studying is a way to complement the classroom skills they learn and to really engage with everyday life. It is not intended as a lifeline to cover living costs which can expose vulnerable students to the risk of exploitation.

  Of course, New Zealand employers are important contributors to the education experience as well. Everyone in New Zealand has the right to protection through minimum work rights, and we expect employers to uphold New Zealand employment law. We continue to encourage individuals to come forward if they have specific examples of workplace mistreatment. This is the only way we can address these issues.

  We are also working alongside the New Zealand communities of international students because we see this as crucial to good outcomes. It helps to bridge the gap that may exist through the different cultural contexts which operate and where, for example, some international students aren’t aware of their rights and protections under New Zealand law.

  Of the students and former students facing deportation, some are in New Zealand unlawfully, some have been found to have submitted fraudulent visa applications, and some have committed crimes here. It’s critical that only those who have the right to be in New Zealand remain. This helps to support a quality system for the majority of international students who have, and continue to come here with, genuine means and intent.

  Lastly, we acknowledge the role of education providers in this process – we do not accept poor performance. For the hundreds delivering high-quality education programmes in New Zealand, the outcomes for international students are obvious. Education New Zealand has numerous student stories of success. For the small number of providers not performing, agencies are taking appropriate action, not all of which makes it into the public arena, and for good reason. But I can say that agencies are working together more closely than before, sharing information to support change where it’s needed and to continuously improve the New Zealand education experience.

  International education is one of the most powerful ways to connect us across the world. Let’s all continue to take responsibility for our part in it.

  

   

  Grant McPherson 

  Chief Executive, Education New Zealand

• Minister sings praises of a NZ education in Japan and Korea

  In late August, Minister Steven Joyce visited Japan and Korea to advance New Zealand’s business, innovation and education interests. Most of all, it was a great occasion to celebrate the friendship between our countries.

  The visit kicked-off in Tokyo, where ENZ joined the Minister to meet with Toshiei Mizuochi, Japan’s new State Minister for Education, Culture, Sports, Science and Technology, to discuss opportunities in science and innovation. Minister Joyce highlighted New Zealand’s flexible qualification framework and expertise in vocational education, which Minister Mizuochi welcomed.

  Following this, Minister Joyce went to Busan and Seoul, Korea, where he visited the Centre for Creative Economy and Innovation (CCEI) and talked about opportunities for working on film projects with Auckland. This includes a September workshop organised by Screen Auckland and AUT to teach staff and students from Busan-based Dongseo University more about film.

  Minister Joyce also met with Lee Joon-shik, Korea’s Deputy Prime Minister and Minister of Education, to explore ways to grow the education relationship between Korea and New Zealand. This included the possibility of more Korean-language teaching and learning in New Zealand schools.

  

  CCEI, from left to right: Cecily Lin, Acting Regional Lead, ENZ; CCEI staff; John Riley, Deputy Head of Mission; Clare Fearnley, NZ Ambassador; Minister Joyce; Cho Hong-geun, Head of CCEI; Ryan Freer, New Zealand Trade Commissioner

  In each country, Minister Joyce hosted a reception for local guests including school teachers, agents and representatives from tertiary institutions. At the Tokyo reception, 13 high school students from Ikubunkan Institute of Education performed a haka and waiata for the Minister they had learned while studying in New Zealand. At the Seoul reception, guests were joined by Korean rappers Microdot and Sanchez who spoke with affection of their time studying in Auckland. Both evenings provided a wonderful opportunity for Minister Joyce to promote New Zealand’s education and lifestyle, the importance of an education relationship between our countries and to introduce the Prime Minister’s Scholarship for Asia.

  “Education cooperation is an important way of developing a closer relationship between our countries, and encourages us to discuss and cooperate on issues of mutual interest and benefit,” said Minister Joyce.

  The ENZ student fair will be held in Japan on 8 October in Fukuoka, and Tokyo on 9 October.

• ENZRA Application Form 2019

• Advertising opportunity for Japan’s New Zealand Study Guidebook

  The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.    

  ENZ’s Business Development Manager – Japan, Tomomi Kontani said that there is increased demand for information on New Zealand’s education offering.  

  “We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan.  

  “The KBUNSHA New Zealand Study Guidebook is a trusted publication in Japan and advertising here is a great opportunity for education providers and regions to promote New Zealand education to the Japanese public. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and we hope regions can also participate in this special opportunity to introduce their regions and activities”, said Tomomi. 

  This guidebook was distributed at the annual student fair and education stakeholder events hosted by ENZ Japan in 2023 which attracted over 1,000 people. The New Zealand Study Guidebook will remain the main information source referred to and distributed at upcoming education events in Japan.  ENZ encourages NZ providers attending the New Zealand Fair in Tokyo October 2024 to consider advertising in the Study Guidebook to reach your target audience in Japan. 

  Advertisement rates for individual providers range from approx. NZD 2,500 to NZD 6,020 for guidebook and/or website listings. With the “Premier Plan” and “Advertorial Plan”, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.   

  For regional groups, download the proposal here for further details on the guidebook and pricing (approx. NZD 2,200 for a 2-page colour advertisement and NZD 3,300 for a 4-page colour advertisement). 

  Bookings must be made by 28 June 2024. For more information, visit the KBUNSHA website here. You can view last year’s guidebook here.  

  Alternatively, interested New Zealand education providers and regional groups can contact KBUNSHA for any questions (available in English). 

   

  KBUNSHA contact:  

  Minori Takahashi (Director) 

  Tel: +81-3-3234-1744 

  Email: minori@kbunsha.com 

• Indigenous Talk Series 1

• A Brazil market update

  This trend is mirrored here in New Zealand which has experienced growth from Brazil in all sectors over the last three years.

  In the following market update, ENZ’s Senior Market Development Manager, Ana Azevedo, and International Market Manager, Julian Ashby, talk about recent initiatives that shine a positive light on the Brazilian market.

  Internationalising postgraduate departments

  

  The opening of the Academic Cooperation Seminar. Seated from left: Professor Jose Alexander Araujo, CAPES, Professor Hernan Chaimovich, FAPESP, ENZ’s Ana Azevedo and Caroline Bilkey, New Zealand Ambassador. At the lecturn is emcee Mr Pedro Marchi, former director of LAE in Brazil.

  Following the recent hugely successful Latin American roadshow, ENZ hosted an Academic Cooperation Seminar – New Zealand & Brazil last month in Sao Paulo to promote collaboration between New Zealand and Brazilian universities.

  Five of the eight New Zealand universities attended, sending nine senior academics to the event. From the Brazilian side, 17 universities were represented by 38 academics and international staff.  

  Ana said the aim of the forum was to capitalise on the recent announcement by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (their acronym is CAPES – which it should be noted is not the same as New Zealand’s CAPEs), which has established a programme to help internationalise Brazilian universities. The Program for Internationalisation of Brazilian Postgraduate Programs (BPP) is a successor to the earlier undergraduate programme known as ‘Science without Borders’.

  

  Professor Caroline Daley of University of Auckland

  CAPES is investing USD$350 million over the next four years to internationalise the universities’ postgraduate departments. Up to 40 Brazilian universities will be selected by CAPES to participate and proposals involving international partners are due in May. 

  For the next four years, this initiative will be the focus of the Brazilian universities.

  

  From left: Professor Roberta Campos, Federal University of Rio de Janeiro (UFRJ - COPPEAD) and Professor Suzane Strehlau, School of Advertising and Marketing, ESPM.

  The New Zealand Ambassador to Brazil, Caroline Bilkey, attended the forum as did representatives of FAPESP, the São Paulo Research Foundation.

  “Successful proposals could greatly enhance New Zealand’s engagement with the region,” said Ana.

  Ana acknowledged the support of the Ministry of Foreign Affairs and Trade in contributing funding and logistical support to ensure the New Zealand academics could travel to Brazilian universities after the event to solidify partnerships.

  Future Proof campaign shows high digital demand

  Interest from Brazilian students in New Zealand can be further seen through the results of the Future Proof campaign that is running on multiple ENZ channels.

  Brazil currently has the second most active users globally from the campaign with more than 10,000 views to the Study in New Zealand website and 1,000 referrals to New Zealand institutions’ websites.

  “This demonstrates that whilst the Brazilian audience is generally very happy to view content, they are also engaging with the message to a higher extent than normal,” said Julian.

  “The more we learn about Brazilian students from campaigns like this the more we can actively target those most receptive to our messages,” he said.

  Activating media in Brazil
  

  At the start of April, ENZ hosted two senior (rival) journalists from two of Brazil’s most influential media outlets, Exame and Folha de Sao Paulo, on a one-week trip through New Zealand.

  The journalists sought to answer two key questions:

  1. How had New Zealand become the #1 ranked country in the world for preparing students for the future?

  2. How had New Zealand made international education such an important industry?

  Julian noted the trip therefore provided an opportunity to highlight key messages to the Brazilian market.

  “The journalists visited and interviewed teachers, principals, students (both New Zealand and Brazilian), officials and lecturers across the state education system and the results have been very pleasing,” he said

  Some of the key observations about New Zealand’s education system from Fabio Takahashi of Folha de Sao Paulo were:

  Ask three before me
  Children are encouraged to ask their peers for help before approaching the teacher, the net effect of which frees teachers up for dedicated one-on-one time with students and demonstrates to students that teachers aren’t the only holders of knowledge.

  Learning & teaching same word in Maori (Ako)
  A common refrain from schools is that students aren’t there to be taught but to learn, and that teachers foster this from day one. Fabio latched onto the Maori word that symbolises this – Ako.

  Schools as staging grounds for tertiary study
  High schools provide a high level of autonomy to students in picking their own career path and mirrors tertiary study (choose courses, get credit). This is unheard of in Brazil.

  Freedom vs pets
  One of the most powerful interviews conducted was with a year 13 Brazilian student, who started off stating that NZ teachers were authoritarian and cold compared to the more ‘huggy’ first-name-basis Brazilian teachers. However, as the student talked, he began to reflect on how much independence and responsibility he had in New Zealand bringing him to the realisation that his life in Brazil was like that of a pet…his parents fed him, housed him, ran him around, made all his choices for him, while in New Zealand he was free to go where he liked if he could figure out how to get there and how to pay for it. You could see the pride he took in this epiphany that he was actually free and capable of making life choices.

  Toddlers with tools
  As you’ll see from the photo in the published article above, the other thing that impressed Fabio was the 4-year-olds armed with real saws and hammers!

  The answer then for how we do it was revealed through every level of the education system. Children are encouraged to be active learners and this is achieved through a national curriculum that allows flexibility for each community to adapt aspects of education to their own surroundings.

  Fabio produced a full-page article in the largest national newspaper in Brazil that fully articulates why New Zealand is the #1 country in the world for preparing students for the future. 

  Articles published to date include: “A paradise for learning”, “How teens build successful New Zealand businesses”, “These two MBAs in NZ have 100% employability”, “Brazilian lecturer and PhD student create start-ups in NZ”.

  The reach of Exame’s online readership is in the 20 million range whilst the print edition of Folha De Sao Paulo enjoys 300,000 subscribers.

  For comments or questions on this report, please contact Ana ana.azevedo@enz.govt.nz (Brasila-based) or Julian julian.ashby@enz.govt.nz (Wellington-based).

• Applications and nominations for the Impact Awards are open until Sunday 23 July

  The Impact Awards celebrate young New Zealanders aged 16–30, who are making a difference for our communities, country and beyond. This includes those with NZ citizenship, permanent residence or other visa for five years or have the right to work/study in NZ and have been here for two years. 

  This year there are five different award categories - climate, enterprise, inclusion, wellbeing, and local impact categories. Applications can be made either as an individual or a group, or you can nominate someone you know.  

  The Awards are run by Inspiring Stories, a kiwi charity that believes in the power of young people to create change. More information about these awards including links to the application and nomination forms can be found here The Impact Awards — Inspiring Stories