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• Korean agents tour New Zealand

  From 7-14 May, the agents (three of whom were winners of ENZ’s “I want to Study in NZ” video competition) met with schools, ITPs, universities, export education stakeholders and key industry players.

  Sunah Kim, ENZ’s Market Development Manager – Korea, said the agents also got a taste of the Kiwi lifestyle that students enjoy outside the classroom.

  “We wanted to showcase New Zealand as a high quality, safe and creative destination for Korean students,” said Sunah.

  “This was a nice balance to their meetings with industry professionals, which were aimed more at expanding the agents’ partnership networks in New Zealand.”

  In Auckland, the agents met with local schools and providers, while their visit to Wellington focused on the creative sector, and pathways from high schools to Yoobee School of Design, Massey University College of Creative Arts and Park Road Post Production, which ran its first film production training programme last year.

  The final stop was Christchurch, where some of the agents had sent their very first students. Ara Institute of Canterbury thanked them for continuing to build strong education ties with the city, and also thanked ENZ for increased engagement with the Korean market through the video competition, scholarship offers and agent famil.

  

  Networking event at Ara with Christchurch education providers.

  Sunah said the numbers suggest Korean agents have taken note of these activities. Visa data shows a 14% increase for the first quarter of 2017 – the first time in a decade. The growth is consistent across all visa types and has been sustained since November 2016.

  “Agents are important players in the Korean market, and their reinvigorated energy has helped raise New Zealand’s education profile in Korea,” said Sunah.

  “Many thanks to everyone who made this trip successful by showing such warm hospitality and providing useful insights to the agents – particularly Misook Kim from Study Auckland, Christine Pugh from Wellington Regional Economic Development Agency, and Karen Haigh from Christchurch Educated.” 

  

  Left: At the Yoobee School of Design. Right: At the ENZ head office in Wellington.

• Around the world in 34

• QAs pic 1

• Large contingent of New Zealand education providers at China’s biggest international education events

  Kicking off the series of events was the China Annual Conference and Expo for International Education (CACIE) in Beijing from 26 to 28 October. Over 4500 participants from 60 countries and regions attended CACIE 2023. This event is China’s largest annual international education conference and this year saw 16 New Zealand providers spanning all our education subsectors exhibiting at the ENZ hosted New Zealand Pavilion. 

  New Zealand’s representation was amongst a total of 18 national pavilions and 326 education providers from 33 countries and regions. An estimated 20,480 attended the CEE Beijing fair in person over the two days and our participation generated visibility and fostered relationships with speaking appearances, media interviews and engagement with senior Chinese stakeholders during the conference.  

  ENZ’s Regional Director, China, Michael Zhang said that the highlight of the government-sponsored event was having New Zealand being offered speaking slots for several keynotes, helping raise the visibility of a New Zealand education to a wide audience, especially given the level of competition from other countries at the Expo.  

  “The New Zealand pavilion once again secured the prime spot in the expo and during the conference, a reflection of our excellent in-market and government relationships and an important factor in helping to regain New Zealand's visibility in China’s international education sector.  

  “The student mobility activity in China has come roaring back this year following the pandemic. The market is huge, but competition is fierce. A few key takeaways from this major event were how student enquiries are becoming much more outcomes driven, career focused and detailed in comparison around offerings, compared to the start of the year where students had more broad questions about a New Zealand education.  

  “It’s also clear students in China are increasingly shopping around and applying to more study destinations before making a decision. This suggests we need to strengthen our efforts around conversion to ensure we remain competitive, and students will choose New Zealand when faced with offers from multiple destinations” added Michael.  

  

  ENZ’s Regional Director, China, Michael Zhang, undertook several media interviews, including with tier one Chinese education media channels Study Abroad magazine and China Education Television. ENZ also facilitated media interviews between Chinese media and New Zealand providers at our national pavilion.

  Following the China Education Expo, a series of agent seminars were held in Beijing, Shanghai and Guangzhou between 30 October and 3 November.  

  The Beijing Agent Seminar hosted 38 providers and 80 agents and school counsellors with more counsellors from the international departments of public schools attending than in previous years. New Zealand Ambassador to China, HE Grahame Morton, attended the event and four representatives of Immigration New Zealand’s Beijing office were also on hand to engage with agents and delivered a series of presentations. These in-market presentations attracted full houses across the Beijing, Shanghai and Guangzhou events – reflecting a strong demand for capacity building from Chinese agents. Much of the interest was focused on student visa applications and processing, decision times, and troubleshooting issues.

  

  Attendees at the Beijing Agent Seminar

  The Shanghai Agent Seminar saw over 100 agents meeting with the 40 New Zealand Education providers present, with New Zealand Consul-General Ardi Barnard providing opening remarks. An on-site livestream session reached 2,566 viewers across five platforms earning over 6,000 engagements. In total 28 NZ providers representing all sectors opted-in to undertake flash interview sessions during the livestream. Broadcasting by ENZ’s and partner agent online platforms, providers were able to introduce their institutions, programmes, and other features directly to prospective audiences online. Enquiries generated during the livestream are being followed up by ENZ who are directing them to the appropriate New Zealand education provider’s website or contact information and agents. 

  

  One of four livestream sessions that ENZ hosted featuring representatives from New Zealand universities, PTEs, Te Pūkenga and other tertiary institutions. ENZ gave advice to students and parents about how to choose study programmes based on the job market trends in both China and New Zealand.

  Lastly, the Guangzhou Agent Seminar on 3 November saw 33 different New Zealand institutions meet with over 220 education agents and school counsellors. The seminar was supported by NZ Inc agencies and Rachel Crump, New Zealand’s Consul-General in Guangzhou, provided opening remarks for the events. A photo exhibition supported by MFAT, Connections through time, exhibited just outside the Agent Seminar space. Representatives from Tourism New Zealand and New Zealand Trade and Enterprise hosted a Study Tour photo booth at the Seminar while both agencies talked to interested agents about their New Zealand Study Tour Alliance.   

  In Guangzhou, eight local media outlets were invited to the event. They all spoke with sector representatives at the seminar about their programmes and enrolment requirements. As of 10 November, seven featured articles have appeared across these channels.  

  A big mihi/thank you again to all the New Zealand providers who helped make these events such a success.  

• Focus on energy with Indonesia

  The Education Co-operation Arrangement signed between Indonesia’s Ministry of Energy and Mineral Resources (the Apparatus Human Resources Development Centre, Human Resources Development Agency) and Education New Zealand Manapou ki te Ao (ENZ) on 24 August 2022, aims to build international education co-operation, in the area of energy transitions and renewable energy.  

  An initial pilot will enable up to three employees from the Ministry to travel to New Zealand next year, to study in the University of Auckland's Master of Energy or PhD in Energy programmes. The Ministry will cover the cost of the scholarship and facilitate the scholarship selection process. 

  Universities New Zealand and ENZ will work together to expand the opportunity to other New Zealand universities in future years. 

  The hybrid ceremony was witnessed by New Zealand's Ambassador to Indonesia, H.E. Kevin Burnett and representatives from Embassy of the Republic of Indonesia in New Zealand who joined the event online.   

  

  Left to right: Naluri Bella Wati (ENZ), Patrick Holden (ENZ), Bambang Utoro (MEMR), H.E. Kevin Burnett, Sampe L Purba (MEMR) in Jakarta

  Indonesia has vast potential for renewable energy, and New Zealand has a long history of partnering with Indonesia, particularly in relation to geothermal energy – see NZTE website.   

• Applications open for group Prime Minister’s Scholarships to study in Asia and Latin America 

  Applications from groups, institutions or organisation who can meet the objectives of the scholarship are welcome. Last year, successful group applicants included marae, whānau Māori trusts, tertiary providers, non-profit organisations and more. Applications close on 23 April 2023.   

  ENZ’s General Manager Sector Services, Sahinde Pala, says the scholarships are a wonderful opportunity for New Zealanders to gain transformational education experiences in Asia and Latin America. 

  “We love how the scholarships allow New Zealanders from a wide range of backgrounds to continue to add a global aspect to their learning, and make meaningful, often lifelong connections with people from other countries and cultures. 

  Applicants are invited to think differently about what overseas learning opportunities could enrich the lives of learners or members of their community, and how they contribute to New Zealand more broadly.”  

  The Prime Minister’s Scholarships are funded by the New Zealand Government and administered by Education New Zealand Manapou ki te Ao to support New Zealanders on learning experiences in Asia and Latin America. 

  The Scholarships’ group programme offers a flexible way to organise learning experiences in Asia and Latin America. Groups apply for a certain number of people, minimum of three, and once a programme is awarded, the organiser will run their own process to select the members who make up the group based on guidelines provided by ENZ. 

  Scholarship awardees from the 2022 group round have engaged in a diverse range of programmes, including customised indigenous-to-indigenous cultural exchange, advancing their language skills, learning new fashion design skills, and more.  

  Participants in a group programme simply need to meet the same eligibility requirements as individuals, including being a New Zealand citizen or permanent resident at least 18 years old at the date of applying. 

  Since its launch in 2013, the Prime Minister’s Scholarship programme has seen nearly 3,000 recipients, which helps New Zealand continue to engage with key partners in Asia and Latin America. 

  Applications for student groups from wānanga, universities, Te Pūkenga, private training establishments, iwi and other organisations will be open from 8 March – 23 April 2022, with successful applicants advised in early June. 

  More information is available on ENZ's dedicated scholarship website here. 

  A list of successful applicants from the 2022 group scholarship round is available here.  

  ENDS 

  Media contact: 

  Sai Raje 

  Senior Communications Advisor  

  021 479 649 

   

  Scholarship queries: scholarships@enz.govt.nz     

    

  Education New Zealand (ENZ) is a New Zealand Government agency dedicated to international education. ENZ promotes New Zealand as a study destination globally and supports New Zealanders to broaden their horizons through international education experiences beyond our shores. 

• From the Chief Executive: Momentum building for a strong 2026

  Kia ora koutou,

  It’s a pleasure to be back as Acting Chief Executive at Education New Zealand to build on the leadership of Amanda Malu. 

  Delivering on the Government’s International Education Going for Growth Plan is our key focus in 2026. Internally, our annual market planning process is underway. This work helps us decide where to focus our efforts – ensuring we are doing the right thing in the right places at the right time. 

  An essential part of the market planning is to incorporate insights from the sector and Government agencies. Our sincere appreciation for the insights we have received so far.

  The team is getting ready to lead the first ever Sri Lanka Roadshow featuring 19 New Zealand education institutions from 5 to 8 March that aims to strengthen the awareness of the New Zealand education brand and promote our undergraduate offering in the country. You can read more about our integrated promotional campaign in Sri Lanka in this edition of E-News. 

  Applications remain open for the 2026 funding round of the New Zealand-China Tripartite Partnership Fund, ENZ’s long-standing initiative supporting partnerships between New Zealand and Chinese universities. This year’s round encourages proposals that highlight pathways for student mobility and transnational education alongside research collaboration. 

  This month, as many of our partners and communities usher in the Lunar New Year, I want to extend warm wishes for a prosperous and energising Year of the Horse. This is an important time across several of our key markets, and a reminder of the strong cultural and people-to-people connections that underpin international education.

  Thank you for your continued support and collaboration as we continue to deliver on our shared ambitions for international education in 2026.

  Okea ururoatia 

  Keep striving forward.

  Ngā mihi nui,
  Linda Sissons 
  Acting Chief Executive

• E News 2019 screenshot