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'Ask New Anything' campaign update
ENZ’s most technologically sophisticated campaign yet, ‘Ask New Anything’, is now live and we invite New Zealand education providers and ENZ Recognised Agencies to join us.
Aimed at prospective students, ‘Ask New Anything’ takes 100 questions frequently asked by international students considering New Zealand as a study destination and provides unscripted video responses from real international students, sharing their first-hand knowledge of studying and living in New Zealand.
All 100 Q&A videos are available on YouTube for New Zealand education providers and ENZ Recognised Agencies to use in your own marketing. The hero video, featuring a series of students answering the question “What surprised you about studying in New Zealand?” is available for download on the ENZ Brand Lab.
Digital media advertising will run for the next six weeks in 14 key markets: Brazil, Colombia, France, Germany, India, Indonesia, Italy, Japan, Korea, the Philippines, Thailand, the United Kingdom, USA, and Viet Nam. We encourage you to make use of the content and to leverage the campaign during this time.
- Explore the Ask New Anything campaign page
- Read more about the campaign and how to leverage it
- Browse campaign assets on the Brand Lab
By interacting with Tohu - the Study in New Zealand chatbot, or directly with current students through Instagram Live events and on a new Facebook group, prospective students can ‘Ask New Anything’. The chatbot technology, use of social channels and content localisation mean every prospective student will have a unique and personalised experience.
At time of writing, these Q&A videos are currently trending on Tohu:
- What are New Zealanders like?
- Are there any postgraduate training opportunities in New Zealand?
- What’s the learning style like at New Zealand schools?
- Are the facilities high quality in New Zealand?
- How many different cultures are at a New Zealand school?
The bespoke ‘Ask New Anything’ campaign was launched in China this week, using China-specific technologies and platforms. Read more about the China campaign on the ENZ corporate website.
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- IEGF Successfull Applicants September 2013
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Girls in Tech plugs women into a career with computers
This year’s lucky recipients – the top 18 out of 436 total applicants – will have the opportunity to participate in fully funded courses with Hacktiv8, an Indonesian coding bootcamp and training provider.
“We are so glad to be able to offer further learning opportunities to women in Indonesia who are either already in tech or thinking about entering this fast-growing industry,” ENZ Programme Manager, Naluri Bella Wati, said.
It’s the sister initiative to ENZ and Girls in Tech Indonesia’s Arisan Digital 2020, a series of workshops delivered to members of Girls in Tech Indonesia and members of the public throughout last year.
The workshops featured top New Zealand academics and covered a range of topics, including cyber security, artificial intelligence, augmented reality, big data, and more. A total of 1,141 women across 20 cities in Indonesia participated in the hybrid and then virtual sessions.
“This industry-specific partnership with Girls in Tech allowed us to accomplish two key things: position New Zealand as a world leader in the area of tech education, and second, to showcase New Zealand’s unique teaching style in an innovative, offshore format,” Desiree said.
Both Arisan 2020 and the Girls in Tech Scholarship are part of the government’s Recovery Plan for International Education, under the internationalisation section of the ‘strengthening the system’ stream.
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New Zealand experience grows global indigenous network
A special bond forged through a Study Abroad programme, involving Vermont’s Champlain College and Auckland University of Technology (AUT), was marked by the gifting of a unique pare whakairo (carved doorway mantel) to the US College in September.
Called Te Hononga (The Convergence), the pare whakairo was created by kaiwhakairo (Māori carver) Pahi O’Carroll over four weeks in residence on the Champlain campus.
The pare is unlike any other. It is carved from a wood native to the area – black walnut – and evokes values, beliefs and traditions common to both Māori and the indigenous people of Vermont, the Abenaki.
The relationship between Champlain and AUT dates back five years, when New Zealand Honorary Consul and trustee of Champlain College, Dr George Burrill, first established a study abroad exchange programme between the two institutions. To date, over 100 students have participated.
One of the highlights of American students’ time at AUT is the Noho Marae programme.
“Every year students tell us how the Noho Marae programme has profoundly impacted them,” ENZ General Manager – International, Lisa Futschek, says. “It turns them into lifelong advocates for New Zealand, its education system and Māori culture.”
Run by AUT Senior Lecturer in Māori and Indigenous Development, Jason King, the mini-course includes basic Te Reo Māori, Māori mythology, waiata (songs) and cultural customs. It includes with a noho marae (weekend-long marae experience).
King describes the course as “the base of a tree, from which branches and leaves grow”.
“The course puts indigenous goggles on students,” he says. “It opens them up to areas of discussion with their own indigenous people.
“My ultimate aim is to connect us not only globally, but indigenously.”
Thanks to their connection to Māori via AUT and the Noho Marae programme, Champlain College made a formal connection to their own indigenous people, the Abenaki tribe. A representative from the Abenaki was present at the unveiling of Te Hononga.
Many US students choose to keep in touch after they return home through the student-led Whānau Councils. These were first established in 2010 after students from Europe were so moved by their AUT marae experience that they set up their own group to maintain their connection to New Zealand and each other. There are now three Whānau Councils across Europe and the US actively supported by AUT.
For the European council’s 10-year anniversary, members of group are planning to return to New Zealand – this time with their partners and children.
“We tell them during the Noho Marae, after studying in New Zealand you are whānau for life,” King says.
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Around the world in five
VIET NAM
Hanoi boosts educational cooperation with New Zealand
A memorandum of understanding (MoU) on cooperation between Education New Zealand and the Department of Education and Training of Hanoi was signed in the Vietnamese capital city on October 29.
NEW ZEALAND
Otago Polytechnic hosts leading Chinese educators
Otago Polytechnic is this week hosting senior leaders from 10 leading Chinese vocational education institutions, illustrating the range of innovative and inspirational ways teaching and learning is delivered.
AUSTRALIA
Australia is attracting more students from Latin America than ever before
Latin America is emerging as the fastest-growing region for international enrolments, but while Australian private training providers are leading the way, those in the sector say universities have more work to do.
CHINA
China unveils new push for excellence in undergraduate programmes
The Chinese government has outlined a plan to reform the quality of undergraduate teaching, courses, and evaluation procedures at its universities in order to improve the employment prospects of students coming into the labour force.
INDIA
More than 750,000 Indian students abroad in 2018
Over the past five years India has become not only the world’s second-largest source market – after China – but also one of the fastest-growing sources of outbound students.
- Education New Zealand administered scholarships
