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  • Site reading

    And that each website and digital resources helps our international education industry reach hundreds of thousands of international students and parents, education agents, education providers and exporters and people involved in education each year.  Monthly visitors to Education New Zealand’s (ENZ’s) websites studyinnewzealand.com and educationnz.govt.nz, total 184,036 and 5,826 respectively. In the three weeks that it has been live The Brand Lab has attracted 2,656 visits, and growing.

    Across government, international education now features in a number of ways. We’ll take a look at each of these in turn, and then provide a couple of examples of how you can use these resources to help make connections, enhance your marketing and, ultimately, grow your business.

    Studyinnewzealand.com The site studyinnewzealand.com replaces newzealandeducated.com and is designed as a place for international students and parents to find information about the unique benefits of studying in New Zealand. Its ultimate purpose is to drive quality traffic to the websites of New Zealand institutions and those of education agents.   Visitors to this website can read about what it’s like to learn, live and work in New Zealand, and get practical information on getting started i.e. getting in touch with an institution or contacting an education agent.   

    The New Zealand Education Story video is a feature of this site.

    Educationnz.govt.nz ENZ’s industry website is educationnz.govt.nz  and its purpose is to provide you with information, news, research and an event calendar to support your knowledge of trends and opportunities, and upcoming marketing events and activities.

    The Brand Lab The Brand Lab is a sub-domain of educationnz.govt.nz and is a veritable treasure trove of easily-accessed tools and resources – including The New Zealand Education Story – you can use to enhance the marketing of your institution, programme, product or service.

    New Zealand.com New Zealand education also features prominently – alongside Tourism New Zealand, New Zealand Trade & Enterprise, Immigration New Zealand – on the homepage of newzealand.com, a site managed by Tourism New Zealand.

    The purpose of this site is to provide a gateway through which anyone who is interested in finding out more about New Zealand – as a tourist destination, as a place to do business, as a place to live and work and, most significantly for you, a place to study – can find the information they need.  The newzealand.com website also has a link to The New Zealand Story.

    The New Zealand Story – a film tells the world about the best New Zealand has to offer – can be viewed and downloaded through this site. Education features strongly in The New Zealand Story, particularly in its third chapter ‘Open Minds’.

    newzealand.com is delivering hundreds of new visitors daily to studyinnewzealand.com.

    The New Zealand Story also has an asset library that provides tools and resources to assist New Zealand exporters in telling a clear and consistent message about New Zealand to their international audiences.

    Summary In summary, the site and film that tells the story of New Zealand as a whole are newzealand.com and The New Zealand Story.

    The sister site and film to these – those that tell the story of New Zealand education as a whole – are studyinnewzealand.com and The New Zealand Education Story. These sites, along with the tools and resources provided in The Brand Lab, are designed to help you – our international education industry – tell a clear and consistent story of the unique benefits of New Zealand education to your audience. This paves the way for you to follow with the distinctive attributes of your particular education offering. 

    Providing you with information and news on marketing activities and events, research, trends and opportunities for professional development is ENZ’s corporate website educationnz.govt.nz

    ENZ welcomes ideas and feedback on our digital platforms. Please contact Kathryn McCarrison (General Manager Marketing & Channel Development) at Kathryn.McCarrison@enz.govt.nz

  • PM’s Scholarships for Asia announced

    The PMSA is an outbound scholarship programme, with funding of $9 million over five years provided in Budget 2013 as part of the Government's Internationally Focused Growth Package.

    This first round sees 89 of New Zealand's outstanding students selected to attend some of the top universities in Asia. Successful scholarship recipients for this first round include a Bachelor of Science student from Victoria University who will study at Osaka University for two trimesters, a Bachelor of Design (Hons) student from Massey University who will study for one semester at NanyangTechnological University in Singapore.

    Students will gain an international education experience, helping them to develop skills to prosper in the global economy, operate comfortably in different countries and cultures, and increase our people-to-people links with the world.

    Scholarship recipients will bring back new ideas and develop a deeper understanding of other cultures, and while away, will act as ambassadors for New Zealand, helping to promote the quality of our education system.

    The scholarships will also help us develop deeper links with some of the top education institutions in Asia, and help build networks with our key Asian trading partners.

    Education New Zealand (ENZ), who is managing this outbound scholarship programme, has been working closely with all our universities to ensure the success of this first selection round.

    Selections were made by a panel made up of members from the Asia New Zealand Foundation, Universities New Zealand, New Zealand Trade and Enterprise, Ministry of Foreign Affairs and Trade and ENZ.

    Applications for the 2014/15 rounds of the Prime Minister's Scholarships for Asia will open in January 2014.

  • Merry Christmas from ENZ

    2013 had its usual mix of challenges and successes, but as an industry we’ve still got plenty of reasons to be optimistic. Trends such as the projected growth in international education worldwide, the rapidly increasing demand for international education among the growing middle class in Asia and the relatively untapped opportunities for New Zealand education programmes to be delivered offshore (not to mention the possibilities for significant growth in student recruitment) all bode well for a brighter future.

    The launch of the New Zealand Education Story and its associated customisable marketing assets allow us all to tell a shared story as one. This, combined with the new website studyinnewzealand.com, will boost our marketing efforts enormously, helping to drive more inquiries through to your institutions.

    I trust the products and services that Education New Zealand (ENZ) developed and delivered in 2013 to support your growth are useful and making a difference. There are more industry support products and services to come in 2014, and these will be delivered alongside the most important collaborative project we’ve initiated this year: the Strategic Roadmaps programme.

    The New Zealand International Education Conference held in November was one of the highlights for me this year. As well as enjoying the chance to meet and talk with many of you, I also got a real sense of the collaboration that’s going on in our industry.

    Thank you for your continued interest in hearing about the news and opportunities that we bring to you through our e-newsletter. We are committed to improving our communications in 2014, and this will include a review of International Education News, to ensure it continues to provide information and news that adds value to your work.

    But for now, have a great summer holiday break.

    Grant McPherson Chief Executive, Education New Zealand

  • Qualifications Framework update

    In November the NZQF Qualification Listing and Operational Rules were amended to enable quality-assured qualifications at levels 1-6 that meet particular needs of an overseas country. The change allows qualification developers to apply to the New Zealand Qualifications Authority (NZQA) to list a qualification at levels 1-6 that are tailored to specific offshore needs for vocational education and training at certificate and diploma levels.
     
    In most cases New Zealand qualifications at levels 1-6 are well suited to overseas labour markets. However, in some exceptional circumstances, these qualifications lack the required content (most likely regulatory) for a particular country and a separate qualification may be developed for listing on the NZQF.
     
    Listing a qualification on the NZQF makes its quality-assured status transparent. Qualifications for specific overseas requirements must undergo the same rigorous quality assurance as all other qualifications.
     
    For more information about the recent amendments to the rules and offshore programme delivery see the NZQA website: www.nzqa.govt.nz/providers-partners/offshore-use-of-qualifications-and-programmes/.

  • Update your profile on studyinnewzealand.com

    From December 15 we'll be pushing traffic to studyinnewzealand.com. Follow these three simple steps to establish or update your profile: 

     
    • Register

    Go to www.studyinnewzealand.com/get-started and see if your institution/school has a profile on the site, then follow one of the options below:  

                  a. If you already have a profile you’ll still need to make updates by clicking here: www.studyinnewzealand.com/user.

                  b. If you do not have a profile, click here: www.studyinnewzealand.com/institution/register.

    • Update or

      add your profile. 

    • Submit your updated profile for ENZ to approve and publish. 

    Don't have time today? You can still register now, fill out the information you have on hand, and then finish and submit your profile later. 

  • Student visas & Sri Lanka

    Currently these applications are processed in the INZ Bangkok Area Office. From 27 January 2014 the INZ Mumbai Area Office will process all student visa applications lodged in Sri Lanka.

    Visa applications will continue to be submitted to the Visa Application Centre (VAC) in Colombo, Sri Lanka. However, once applications are processed in India there will no longer be an option to pay by credit card. All visa application fees must be paid in $USD Bank Drafts made out to “Immigration New Zealand”.

    The VAC service fee remains unchanged and can be paid in cash, bank draft or bank transfer.

    Applications from Sri Lanka lodged before 27 January 2014 will continue to be processed at the INZ Bangkok Area Office and can be paid for by credit card. 

    For further information, please refer to updates on the INZ website here. 

    General inquiries from Sri Lanka can be directed to: Mumbaifeedback@mbie.govt.nz or NewDelhifeedback@mbie.govt.nz. 

  • Brazilian bloggers to report the Dunedin study experience

    While Caio Komatsu (25) from Sao Paulo studies Outdoor Adventure Leadership at Otago Polytechnic, and Luana Mazotti (24) also from Sao Paulo studies English at the University of Otago Language Centre, they will also both produce video diaries and blogs offering insights into local lifestyle, culture and attractions. 

    Together the influential bloggers reach almost five million people through their popular culture blogs Fail Wars and Puro Veneno. They’ve been brought to New Zealand following successful similar social media campaigns into the Brazilian market, also featuring bloggers. The cooperative venture between Education New Zealand and the two Dunedin institutions is again supported by education social media consultancy Conversa.

    ENZ General Manager, Marketing and Channel Development, Kathryn McCarrison says the pair will make excellent ambassadors for New Zealand’s international education programme. "It’s great to be able to use the networks and social media skills of admired and connected social media personalities like Caio and Luana. This is an innovative approach that we hope to roll out and replicate in other target markets across the world."

    The blogging pair will also provide advice on ways to better engage with Brazilian youth. 

  • New penguins arrive in New Zealand

    They are the third group of scholarship students sent to New Zealand by the Chilean Government since the "Penguins Without Borders" programme was expanded from 40 to up to 100 students during the Prime Minister's trade mission to Chile last March.

    The students, known as penguins due to Chile’s distinctive black and white school uniform, are here to expand their international outlook. The breadth of study options and experiences here are a major drawcard.

    Regional Director for Latin America, Lisa Futschek, says 140 Chilean students have experienced New Zealand’s world-class education system through the programme to date. In a new development with this cohort, Education New Zealand (ENZ) negotiated the inclusion of single sex schools and private schools in the programme for the first time.

    "Feedback from the students themselves, their families and Chilean officials has been really positive. There will be a new administration in power in Chile in March, and ENZ is working hard to secure New Zealand as a continuing destination for these students." 

    ENZ's work in Chile has already generated media coverage there about New Zealand education and the penguins programme, including stories in key publications including regional El Mercurio newspapers and national TV stations Canal 13 and CNN Chile. 

    Business Development Manager Richard Kyle says the wide range of course options for students in New Zealand has engaged both the Chilean students and the media.

    "It really is a distinctive strength of our schools that we can meet individual learning needs and interests by offering such a diverse curriculum and extra-curricular activities. It’s one of the first things past penguins talk about and it’s something that’s piqued Chilean media interest when they’re reporting on what these students will see and do."

    To watch an interview (in Spanish) with New Zealand Ambassador John Capper about the penguins, go to: www.cnnchile.com/noticia/2014/01/24/escolares-chilenos-estudiaran-un-semestre-en-nueva-zelandia.

  • Schools: roadmap workshop summary

    Download the school sector summary paper.

    ENZ is facilitating the Strategic Roadmap programme to help each sector, and New Zealand’s international education industry overall, to outline what success will look like in the future and develop a plan to get there.

    Everyone, regardless of whether you attended the workshop, is invited and encouraged to read the summary document and send comments, questions or ideas to Greg Scott, Project Manager for the school sector.

    Greg, who has been seconded from Middleton Grange School for this project, says the workshops were designed as the first of many opportunities for schools to provide input into the Strategic Roadmap process.

    “During the workshops, participants reported a wide range of motivations for and benefits from enrolling international students. An exciting array of ideas emerged of what might be possible by 2025 – our roadmap destination – and the workshops demonstrated that our sector has the vision and ideas required to make a significant difference in the next 10 years.”

    Greg says he was particularly impressed by the high level of creative thought: “The ideas put forward by the participants are well worth reading and reflecting on.” 

    Advisory Groups have been formed for each sector to provide advice and feedback to Project Managers and the sector roadmap development team during the roadmap process.  These groups are tasked with representing the views of the sector throughout the process, and will also act as a communications conduit between their sector and project managers.

  • NZ education front page in India

    The story, an interview with Education New Zealand’s South Asia Regional Director, Ziena Jalil, was the result of a nationwide awareness-raising mission currently running in India. This includes joint media briefings with ENZ and Immigration New Zealand, and Indian news and education journalists visiting New Zealand. 

    The media work promotes New Zealand as a study destination and education business partner to influential Indian media that are widely followed by prospective Indian students and their parents. 

    Early results are pleasing, with extensive coverage highlighting the benefits of study in New Zealand. The media work has included regular feeding of stories, and two joint media briefings with Immigration New Zealand in New Delhi and Mumbai. More briefings are planned, covering the country from Chandigarh to Kochi.

    The combined approach with INZ has been a particularly successful feature of the mission, Ziena says. It is the first time the two agencies have fronted media together, and the effectiveness of the collaboration suggests it may be useful in other target markets. 

    “The media are also very interested to find out more about immigration related issues so it is great to have Nathanael Mackay, INZ Area Manager, to answer questions about visa processing times and work rights associated with student visas,” she says.

    “More than 11,000 students from India are currently studying in New Zealand, making India one of the fastest growing student markets for New Zealand. Our media work is a great way to raise awareness of the growing Indian presence in New Zealand as well as the business and education partnerships which are underway and in the pipeline.”

    February has been a busy month for Indian media in New Zealand too, with two specialist Indian education writers visiting.  

    Malini Sen, the editor of the Education Times (part of The Times of India), spent five days in early February meeting Indian students in New Zealand and touring universities, institutes of technology and polytechnics throughout the country. One student she talked to was Kevin D’Souza, a former advertising executive from Mumbai. Kevin enrolled in the MBA programme at the Auckland University of Technology after deciding he wanted to "skill up" while "spending more time with my family and enjoying the slower pace of life in New Zealand".  

    On 24 February the editor of Education Plus (the education supplement of The Hindu) arrives for a week’s visit. The Hindu is considered the most influential paper in India, with particularly strong coverage in south India. Archana Subramanium’s focus will be on the niche courses New Zealand has to offer, such as marine biology and geology. 

    Having journalists on the ground can provide surprising insight. A chat with border security staff at Auckland airport revealed a need for arriving students to have more information about the presence of Indian speciality food stores here, saving a lot of food confiscation in customs. Malini Sen promised to confirm to her Education Times readers that Indian foods are widely available in the multi-cultural country that is New Zealand. 

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