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First Study with New Zealand Roadshow boosts New Zealand education’s presence in Sri Lanka
Held from 5-8 March across Colombo and Kandy, the roadshow marked a significant milestone for New Zealand’s engagement in Sri Lanka, now among New Zealand’s top five source countries for international students. The programme built on more than 70 years of people-to-people connections and responded to growing demand for high quality, globally recognised education pathways.
The four-day programme brought together 19 New Zealand education providers, including seven universities, seven institutes of technology and polytechnics (ITPs), and five private training establishments (PTEs) for activities such as high school counsellor briefings, partner and education agent meetings, and large-scale student fairs.
Nineteen New Zealand education providers who participated in the first Study with New Zealand roadshow in Sri Lanka with the New Zealand High Commission and Education New Zealand team in Colombo.
The activities established direct connections between education providers, prospective students, families and key education influencers in Colombo and Kandy.
Delivered in collaboration with Thames International and supported by the New Zealand High Commission, the roadshow showcased a coordinated, whole of New Zealand approach to market engagement.
New Zealand High Commissioner to Sri Lanka, Bangladesh, Pakistan and Maldives, David Pine, highlighted the depth of the bilateral relationship and New Zealand’s long-term commitment to education cooperation.
The programme delivered tangible outcomes, including the announcement of a new articulation agreement between the University of Otago and Sri Lanka Technology Campus, supporting clearer study pathways and enhanced visibility of New Zealand qualifications within Sri Lanka’s higher education ecosystem.
To maximise national reach, ENZ supported the roadshow with an integrated, multichannel promotional campaign. The New Zealand Taught Me social media campaign achieved strong engagement, reaching over 908,000 users and directing more than 22,000 people to roadshow information.
This was complemented by long-term billboard campaign in Colombo, LED displays in both cities, a 45-day radio campaign on a local radio station, Gold FM, and extensive earned media coverage across television and print media.
ENZ’s Regional Director – Asia (excluding China), Ben Burrowes said the roadshow played a critical role in raising awareness of New Zealand as a study destination.
“Sri Lanka is a strategically important market for New Zealand,” Ben said.
“This roadshow significantly lifted the visibility of New Zealand’s education offering and demonstrated our long-term commitment to engaging directly with students, families and partners.”
ENZ’s Market Manager – Sri Lanka, Monika Chaudhary, said the roadshow was an important step in responding directly to growing student demand.
“By bringing New Zealand education providers together in Colombo and Kandy, we enabled students and families to engage directly with institutions and gain a clearer understanding of the quality, range and long-term value of studying in New Zealand,” Monika said.
The success of the inaugural roadshow has positioned New Zealand strongly in the market, supporting future student mobility, deeper institutional engagement and sustained visibility for New Zealand education in Sri Lanka.
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New Zealand showcases skills‑focused education pathways to students in the Philippines
Delivered from 18-25 February across Manila, Pampanga and Davao, the roadshow aligned with ENZ’s Philippines Go-to-Market Plan and responded to strong demand for practical education options linked to employment outcomes.
Activities highlighted the strengths of New Zealand’s private training establishment (PTE) and institute of technology and polytechnic (ITP) subsectors, positioning them as high-quality, workforce aligned pathways for Filipino students.
A total of 12 New Zealand education providers, including six PTEs and six ITPs participated, engaging directly with prospective students, education agents and local stakeholders across three key regional centres. The roadshow featured targeted education agent briefings, networking sessions and student events, enabling providers to showcase programmes designed to meet skills shortages and support career focused study choices.
Engagement was strong throughout the week. Education agent seminars and workshops attracted more than 40 agencies across Manila and Davao, while student facing events drew a combined total of 440 attendees. Interest was particularly high in programmes offering clear links to employment, industry relevance and practical learning.
Alongside student and agent engagement, ENZ advanced broader government-to-government objectives through strategic meetings with the Technical Education and Skills Development Authority (TESDA) in both Manila and Davao.
These discussions increased awareness of New Zealand’s vocational education system and explored areas for future collaboration between New Zealand and Philippine institutions. Participating providers are now assessing potential partnership opportunities as part of this exploratory phase.
ENZ Market Manager – Philippines and Thailand, Chortip Pramoolpol said the engagement played a key role in positioning New Zealand as a destination of choice for a skills driven education.
“The Philippines is a growing and increasingly sophisticated market,” Chortip said.
“This roadshow raised the visibility of New Zealand’s PTE and ITP offerings and reinforced New Zealand’s reputation as a trusted provider of skills focused education that delivers real outcomes for students.”
The Philippines engagement reflects ENZ’s focus on sustainable growth, diversification and quality outcomes. By highlighting applied education pathways and aligning with workforce priorities, ENZ continues to build momentum in the market while supporting long-term student mobility and institutional connections.
For further information about the Philippines market, please contact Chortip Pramoolpol, Market Manager – Philippines & Thailand, at chortip.pramoolpol@enz.govt.nz.
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