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Education New Zealand targets $4.4 billion by 2027
Education New Zealand Manapou ki te Ao (ENZ) today announced its plan to grow the international education sector over the next three years. The strategy, which aims to build the economic contribution of international education to $4.4 billion by 2027, focuses on growing and diversifying the number of international students studying in New Zealand.
“International education has made a good start to its recovery with more than 69,000 enrolments in the first full academic year since borders reopened and universities returning to 86% of pre-pandemic numbers,” said ENZ Acting Chief Executive Dr Linda Sissons today.
“The government has a goal of doubling the value of export earnings in ten years and international education has its part to play.”
“In the first year of the strategy the focus is putting additional investment into markets we have identified with growth potential. These include India, Viet Nam, and the Philippines, and some specific sectors within markets like Japan and Thailand. We need to start now to grow awareness of New Zealand in these markets if we are to achieve our growth targets. Moving forward, we will continue to seek growth through diversifying markets while maintaining our strength in traditional markets such as China and India.”
“As a small agency with a finite budget, ENZ needs to be very smart and maximise every opportunity for New Zealand,” said Dr Sissons. “We look to use the potential of Scale, Impact, and Leverage as the measuring rods for everything we do, as we commit to the Government’s Export Double goal”.
The strategy is the result of extensive consultation with the international education sectors, partner Government agencies and comes on the back of a productive 12 months for Education New Zealand.
In the past 12 months Education New Zealand student attraction activities have delivered:
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More than two million visits to the Study with New Zealand website
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Added more than 69,000 prospective students to its database
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More than 22,000 individuals have made enquiries to providers regarding study
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Our business-to-business activities targeting education agents delivered 33 webinars to over 1,800 participants
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18 in-country events delivered in five countries (Thailand, South Korea, Japan, Vietnam, China)
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The New Zealand International Education Conference KI TUA 2023 to 599 delegates
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50 new indigenous to indigenous networks and partnerships
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Sector satisfaction with ENZ topped 77%
ENZ’s offshore team provides significant support to overseas visits by representatives of the international education sector and the New Zealand government, building and deepening relationships said Dr Sissons. In 2024 this included a visit by representatives of all New Zealand Universities to India in February, and ENZ supporting the education component of the Prime Ministerial Trade Missions to Southeast Asia and Japan.
The agency also supports education visits to New Zealand. Very recently this included the visit of Chinese Premier Li Qiang, which included China’s Education Minister Huai Jinpeng.
It was the second visit by Minister Huai to New Zealand in ten months, and highlighted the strong momentum our bilateral education relationship. In 2023 ENZ also delivered the Prime Minister’s Scholarships to Asia and Latin America (PMSA/LA) which sees New Zealanders travel internationally for learning experiences and administers the Manaaki New Zealand Scholarship programme for the Ministry of Foreign Affairs and Trade (MFAT). The Manaaki Scholarships offers scholarships to eligible citizens from developing countries to study at a New Zealand education institution or university or at a Pacific university.
In 2023 these important programmes have awarded:
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118 individual PMSA/LA scholarships
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20 group PMSA/LA scholarships
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NZIEC KI TUA 2023 delivered with 599 delegates
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861 Manaaki New Zealand Scholarships awarded
“I am very pleased and proud of the results the team at Education New Zealand Manapou ki te Ao has delivered alongside the sector. We have more to do,” said Dr Sissons.
For further information:Justin Barnett | Director of Communications, Education New Zealand Manapou ki te Ao
+64 21 875 132
About Education New Zealand Manapou ki te Ao (ENZ) https://www.enz.govt.nz/
ENZ is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences and to encourage New Zealand students to study overseas.
With approximately 105 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Rise in international students rating New Zealand experience positively
In the 2024 International Student Experience Survey, students lifted their positive rating of their experience to 86 percent, two percent higher than the previous year.
In addition, the number of students who rated their experience as “excellent” lifted eight percent to 41 percent.
The results were announced today at the international education sector conference, NZIEC KI TUA, which was organised by Education New Zealand Manapou ki te Ao (ENZ).
Commenting on the survey results, ENZ Acting Chief Executive Dr Linda Sissons said the results demonstrate the high quality of the New Zealand education experience both inside and outside the classroom.
“That we have a significant increase in the number of students rating their overall New Zealand experience as excellent is something to be celebrated. The results are a reassuring testament to the ongoing recovery of the sector and our ability to deliver international students what they highly value in a study destination.
“We are delighted to see how positive students are about the people they meet and connections they form in New Zealand. This speaks strongly to the enriching ties these students will have to our country in the long run, and how we will benefit and learn from each other,” Dr Sissons said.
2024 sees the highest proportion of international students (41 percent) rating their overall New Zealand experience as ‘excellent’, up from 33 percent in 2023. This proportion is higher than any of the previous three surveys undertaken. This year also includes a much larger sample of 6,431 students compared to 4,755 students last year.
Students were most positive about the people and connections they experienced in New Zealand (90%), followed by education experience (87%), making study arrangements (87%), arrival and orientation (85%), and living experience (83%).
Students also positively rated their experience using an education agent, particularly their agent’s knowledge of their education provider’s application process (84%), New Zealand application options (81%) and how using an education agent reduced the time taken to complete their application (79%).
For further information:
Visit Tableau Public to access the data sets (login required) - International Student Experience Survey 2024 | Tableau Public
Visit ENZ's Intellilab for the full report - International Student Experience Survey 2024 Report | ENZ IntelliLab
Or contact:
Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao
+64 21 479 649
Notes to Editors:
About the New Zealand International Student Experience Survey 2024
The New Zealand International Student Experience Survey aims to better understand the overall student experience for international students enrolled with New Zealand education providers as well as those who have recently completed their studies. The survey also aims to understand where improvements can be made to enhance the international student experience.
International students across all sectors and all stages of the student journey were invited to participate in this online survey. Fieldwork for this survey was conducted from 10 May to 4 June 2024 and included 6,431 respondents representing over 100 nationalities.
About Education New Zealand Manapou ki te Ao (ENZ) https://www.enz.govt.nz/
ENZ is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences and to encourage New Zealand students to study overseas.
With approximately 105 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Vanessa builds digital skills to help drive change in PNG
She had a diploma in computer technology and a good job with a major telecommunications company, but she also had big ambitions and knew that an international education experience in New Zealand would take her where she wanted to go.
“I saw that there were many areas where digital solutions could really make a difference. It was one of the driving forces which motivated me to study in New Zealand.”
As Vanessa was searching for a university where she could study computer science, her friend returned home from Auckland University of Technology. “She told me so many wonderful stories and I was just so inspired to go and experience New Zealand and AUT for myself.”
“She gave me an idea of what to expect and I knew I would be going into a supportive community. It was only when Covid arrived that I truly experienced how supportive it really was.”
Vanessa came to New Zealand on a Manaaki Scholarship, funded through the New Zealand Aid programme. “It was the reason I could come and I’m grateful for the opportunity.
The value of a Manaaki Scholarship
“The scholarships allow students who are passionate about creating a brighter future in their home countries to gain expertise in their field of our study,” she says. “It also provides exposure to new perspectives and the chance to build life-long relationships with like-minded professionals, which is something I really value.”
Although Vanessa’s father and brother both travelled overseas for education, not many of her friends have. “So now I’m trying to be the influence on my friends, encouraging them to take up that pathway.
“I tell them that in New Zealand you get a fantastic study environment and will meet people from many different backgrounds.”
Vanessa considers that a real bonus to her study experience was the opportunity to take up a summer internship.
“It was optional for my programme, but it was provided through the Pacific Cooperation Foundation for students who were part of the Manaaki scholarship programme. I applied so that I could gain experience working in a large multi-cultural organisation.”
Securing a role at Watercare in Auckland she not only gained valuable work experience, but also professional networking opportunities which have resulted in lasting connections with many of her former colleagues. “I had an amazing manager and I reach out to him from time to time. He has really helped me a lot and he’s one of the life-long contacts I’m going to be holding on to.”
Boosting confidence and career
With her Bachelor of Computer and Information Sciences completed last year, Vanessa is now back in Port Moresby working as a Digital Transformation Associate with PwC and loving her new role.
“Studying in New Zealand grew my confidence as a person and has allowed me to progress my professional career,” she says. “It broadened my horizons and gave me a different mindset.”
Deciding to become an international student takes drive and commitment, but the rewards are worth the effort, Vanessa says. “I spent months researching the options and needed to stay motivated during the year it took to secure my scholarship and place at AUT. It took a lot of planning, but it was something I had my heart set on.
“I knew a degree would give me better opportunities and New Zealand was just such an amazing place to study. It has had a very big impact on where I am now.”
If she had another opportunity, Vanessa says she would head offshore again to pursue a Master’s in Data Science, but for now she is busy convincing her peers of the value of a New Zealand education.
“I tell them this is an opportunity you don’t want to miss. Don’t only go to study, go to really experience New Zealand, the culture, and the people.
“They ask me, what if I don’t get the scholarship and I say you’ll never know if you don’t try, so just go for it. Expect to embark on an adventure of a lifetime.”
