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  • Uni Jan Aug 2014 2

  • Rugby and English language-the competitive edge for Brazilian athletes

    Canterbury welcomed three male Brazilian rugby players in March this year for a five month period as part of a pilot Game On English programme. This is a partnership between English New Zealand and Education New Zealand (ENZ), provided by Christchurch College of English Limited (CCEL) and the Canterbury Rugby Union, with the support of the Brazilian Rugby Union and Christchurch Educated.” The programme combines daily language classes with high performance rugby training.

    The three students have been enrolled at the Crusaders International High Performance Unit’s Elite Programme and at CCEL College of English. They all have represented their country as part of the U19 Brazilian National Team. The players have immersed themselves in Kiwi culture including staying with local host families arranged by CCEL, and they have travelled around the South Island during their free time. The boys have had the opportunity to be coached by current All Blacks coaching staff including Mike Cron. They have also trained with some of the Canterbury Crusader Academy players!

    “The way people welcomed me here when I first arrived was overwhelming. Everybody here is so friendly, so welcoming, always caring about my wellbeing – my host family, my teachers at CCEL, and in the Crusaders. Everyone is really amazing. This made me feel part of the place. I never felt disconnected or isolated, which made me adapt and fit in really easily.

    “Coming to the rugby nation sounded just perfect to me: studying and improving my English in a full immersion programme, which you can only get in an English speaking country. The opportunity to live in a developed country where it is safe, clean and people are so friendly and polite, stay in the Canterbury region home to some of the top rugby players in New Zealand and in the world is amazing. To get to travel through the South Island of New Zealand, with its beautiful landscape, clear skies, the Southern Alps was wonderful. I can’t think of a better place for this”

    Bruno Araujo 19, who played for Brazil’s national U19 team and currently plays at Jacarei Rugby, Sao Paulo State, Brazil.

    In 2008 the Canterbury Rugby Football Union (CRFU) established an International High Performance Unit (IHPU). The CRFU has a long and proud history since it was established as the first Union in New Zealand in 1879. In 2012 Canterbury won their fifth consecutive provincial titles – no team has ever won five titles in a row since the launch of the competition in1976. The IHPU’s purpose is to offer select players, coaches, and support staff an opportunity to visit the inner workings of the   organisation in one of the world’s most beautiful and rugby fanatical countries. It includes five alumni players who participated in the 2015 Rugby World Cup.  The Crusaders coaching staff have nurtured and developed many past and current All Blacks including the previous captain Richie McCaw, Kieran Read and Dan Carter.

    You never know you might see these Brazilian students representing their country at the next Olympics.

    Click here to find out more. 

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  • We’re on the way back

    ENZ’s Director of Insights, Marie Clark says interest in New Zealand as an education destination remains high, and the numbers contained in the April 2023 Insights Story back her up. 

    • Traffic to the Study with New Zealand website leapt from 75,000 users in November 2022 to 295,000 users in February 2023. 
    • At the beginning of March there were nearly 34,000 international student visa holders, up 98% since our borders opened. 
    • Overall application approvals return to around two thirds of pre-pandemic levels 

    In December 2022, ENZ moved into Phase 2 of the I AM NEW campaign. This involved moving to an ‘always-on’ approach that focuses on the individual stories of the students involved in the campaign which targets potential international students and their parents across 10 markets. With a mix of paid digital advertising across Google, Facebook, Instagram, YouTube, TikTok, DV360, WeChat and Bilibili, the campaign reached an audience of 57 million outside China and a further 19 million within China. Clicks on the campaign’s digital advertisements totalled 1.2 million and 109,000 respectively. 

    New Zealand’s largest source of international students also comes into the spotlight with an updated China Insights dashboard which presents key data and commentary to help readers understand the current state of the market. Other insights contained in the report highlight: 

    • international education competitor destination growth in 2022, 
    • agents’ perspectives of New Zealand, and  
    • analysis of the potential for older professionals whose focus on learning to help their career success is balanced by their preference to continue this study from within their home country. 

    Included in the report is analysis of domestic perceptions of how beneficial international education and students are to New Zealand, and newly released analysis of the broader impact of the sector on the New Zealand economy and communities. 

    The full Insight Story for April 2023 will be available on Intellilab shortly. You can sign up to Intellilab here. 

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  • English New Zealand 2017 Conference success

    Held in Auckland, “The Future Face of ELT in New Zealand” featured presentations on all aspects of best practice in the ELT environment: the academic and teaching context, assessment, marketing, management and pastoral care.

    Sahinde Pala, ENZ’s Business Development Manager, said the event had something insightful for everyone across the sector.

    “The programme was well designed to cater to the various English language professionals who attended, and the line-up of presenters was impressive,” said Sahinde.

    “It was particularly motivational to hear ACG’s Marnie Watson endorse collaborative marketing to ensure the profile of New Zealand’s quality reputation is raised even further.”

    Also joining the conference was an English New Zealand famil group of study abroad agency representatives from Spain, Italy and France. 

    Kim Renner, English New Zealand’s Executive Director said as well as visiting member schools around New Zealand, the representatives appreciated the chance to network and give a market presentation to conference delegates.

    “Visiting New Zealand in person to see what we offer is invaluable to them,” said Kim. 

    “They provided insights around the use of social media and not underestimating the important role study abroad agencies play in assisting students with their study abroad choices and planning.”

    The conference was organised by English New Zealand, with the support of ENZ, Cambridge Assessment English and the Auckland Institute of Studies.

    Before the conference, English New Zealand hosted the QALEN Symposium, a forum for representatives of ELT global quality assurance bodies, some of whom stayed on to participate in the conference.

  • NZIEC and the future of China student recruitment

    Mr Zhou Chenggang is president and chief executive officer of New Oriental Education and Technology Group, one of China’s largest student recruitment agencies.

    Chenggang Zhou e1491426523640 262x272

    In his keynote address, President Zhou will outline some of the key trends curently shaping student recruitment from China and highlight what the future will have in store for New Zealand international student recruiters.

    Alex Grace, ENZ Regional Director for Greater China and North Asia, said, “New Oriental has longstanding partnerships with schools and tertiary institutions across New Zealand. We’re looking forward to hearing President Zhou’s insights on the future of the Chinese student market and implications for New Zealand international education marketers.”

    During his more than 30-year career in the education sector, President Zhou has been awarded the Leader in Chinese Educational Enterprise and Outstanding Individual in Education Industry in 2011-2013 awards, and was the 2010 Person of the Year (Tencent, Global News, and Beijing Morning Post).

    Visit the NZIEC website to find out more about President Zhou and his keynote address.

    President Zhou joins conference MC Miriama Kamo, Dr Jason Fox and Dr Esther Brimmer as NZIEC headline speakers. NZIEC will be held at SkyCity Convention Centre in Auckland on 22 and 23 August,

    Get ready to reserve your place at the international education event of the year! Registrations for NZIEC 2017 will open on Wednesday 17 May.

  • Innovative leadership programme funded by PIF proves great success

    The Crusaders partnered with Christchurch-based education provider Boma to develop an engaging online leadership programme sharing the Crusaders Way with rugby coaches for all age levels. The programme draws on rugby legends Scott Robertson, Robbie Deans, Kieran Read and Samuel Whitelock to help participants build a connected and skilful team.  

    The Crusaders chose to collaborate with Boma because of the values alignment between the two organisations, combined with Boma’s expertise in crafting compelling, impactful, scalable online learning experiences.  

    Boma is a recipient of ENZ’s Product Innovation Fund, which assists in the development of programmes that deliver new, meaningful and unique learning experiences from New Zealand, for the world. 

    The funding allowed Boma to embark into a new area and develop the Crusaders pilot programme. Boma already runs events, workshops, and courses, and has worked with leading organisations in Aotearoa and around the world. Some of Boma’s clients include IAG, Meridian Energy, Stuff and New Zealand Trade and Enterprise. 

    While fully on-demand online courses have been around for a long time, they typically generate low completion rates. Boma’s approach is different, creating a cohort of learners who move through the programme together, leveraging pre-recorded video with time-sensitive community engagement.  

    Boma founder Kaila Colbin says their unique method delivers extraordinary outcomes. 

    “Our programmes are designed to offer the quality and impact of Stanford, the scalability of Masterclass, and the excitement and shared experience of TED,” she says. 

    Kaila explains that the coaches have the flexibility to complete the course in their own time but have a sense of urgency and accountability because of the community element.  

    The two-week pilot was completed by 114 coaches from 14 countries. It had glowing written feedback and earned a Net Promoter Score, or NPS, of 80%. NPS is a widely used customer satisfaction benchmark in which the potential score ranges from -100 to +100. A positive score is considered good and a score above 50 is considered outstanding. 

    Boma has big plans for the future, growing from rugby leadership to sports leadership to business and general leadership.  

    Registrations are open for the next Crusaders course, which starts on 30 January 2023.  

    Find out more about Boma here and find out more about the Crusaders Coaching Leadership Programme™ here.  

  • New Zealand universities’ academic reputation ranks first among English-speaking countries

    Published annually, the QS rankings assess more than 1,500 universities globally across areas such as reputation, teaching, research and internationalisation. 

    New Zealand's overall average score of 51 among countries and territories with at least eight institutions featured in this year’s rankings puts it first in the English-speaking world and fifth in the world for the overall quality of its higher education. 

    The 2026 results see New Zealand universities improve across academic reputation, citation per faculty, and international student indicators. New Zealand also ranks the highest globally in terms of employment outcomes among key English-speaking study destinations.  

    Education New Zealand Manapou ki te Ao Chief Executive Amanda Malu said this is a fantastic result or New Zealand universities as they continue to grow in appeal among international students.  

    “It reinforces New Zealand’s position as a high-quality and welcoming international education destination. 

    “New Zealand universities are all highly regarded for sustainability research and programmes. We need to celebrate this wonderful result for New Zealand universities that highlights the high calibre of our teaching, research staff and students,” Amanda said. 

    On sustainability research and programmes, New Zealand comes second only to Sweden and has three universities in the top 100 globally for the sustainability indicator of the QS rankings.  

    Learn more about the latest QS World University Rankings 2026 here  

  • NZIEC 2016 nearing capacity

    nziec cmyk horizontal positive 580NZIEC 2016 features 36 breakout sessions over two days. Four breakout sessions are now at capacity and closed to new registrations. Others are nearing capacity.

    Interest in our market Q&A sessions has been so strong we’ve moved these sessions to breakout rooms. These sessions will now feature a slightly longer presentation before opening to your questions.

    Stay tuned to e-news for further updates on conference, including the launch of the conference app in August.

    Book your accommodation and confirm your registration today to avoid missing out on the international education event of the year. Register now at www.nziec.co.nz  

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