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- Grant waterfront
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Capability building in digital marketing
Conducted by George Hernandez of the Higher Education Consulting Group, the interactive, full-day workshops focussed on optimising student recruitment through all the seven stages of conversion.
Participants also assessed their internal marketing practices for each of the student conversion stages, from expression of interest to retention, and rated their practices against world standards.
Deanna Anderson, ENZ’s Business Development Manager, said the audit and assessment of marketing practices was a valuable exercise for the workshops.
“The assessment process was very useful for industry participants and helped spark some inspiration on tactics for new marketing plans for 2018,” she said.
Susie Robinson, CEO of the Higher Education Consulting Group, said the workshops highlighted the diversity of New Zealand's international student market, and the dedication of professionals working in the sector.
“A key benefit of the workshops was the realisation, for participants, that even small and cost-effective interventions can yield a big return when it comes to optimising the student recruitment pipeline.”
The workshop received encouraging feedback from participants as well.
“It was great that it [the workshop] took a holistic approach, looking at the whole student pipeline, and it really made you understand where your gaps are,” one participant wrote.
- EdPotential
- Regional information
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Vanessa builds digital skills to help drive change in PNG
She had a diploma in computer technology and a good job with a major telecommunications company, but she also had big ambitions and knew that an international education experience in New Zealand would take her where she wanted to go.
“I saw that there were many areas where digital solutions could really make a difference. It was one of the driving forces which motivated me to study in New Zealand.”
As Vanessa was searching for a university where she could study computer science, her friend returned home from Auckland University of Technology. “She told me so many wonderful stories and I was just so inspired to go and experience New Zealand and AUT for myself.”
“She gave me an idea of what to expect and I knew I would be going into a supportive community. It was only when Covid arrived that I truly experienced how supportive it really was.”
Vanessa came to New Zealand on a Manaaki Scholarship, funded through the New Zealand Aid programme. “It was the reason I could come and I’m grateful for the opportunity.
The value of a Manaaki Scholarship
“The scholarships allow students who are passionate about creating a brighter future in their home countries to gain expertise in their field of our study,” she says. “It also provides exposure to new perspectives and the chance to build life-long relationships with like-minded professionals, which is something I really value.”
Although Vanessa’s father and brother both travelled overseas for education, not many of her friends have. “So now I’m trying to be the influence on my friends, encouraging them to take up that pathway.
“I tell them that in New Zealand you get a fantastic study environment and will meet people from many different backgrounds.”
Vanessa considers that a real bonus to her study experience was the opportunity to take up a summer internship.
“It was optional for my programme, but it was provided through the Pacific Cooperation Foundation for students who were part of the Manaaki scholarship programme. I applied so that I could gain experience working in a large multi-cultural organisation.”
Securing a role at Watercare in Auckland she not only gained valuable work experience, but also professional networking opportunities which have resulted in lasting connections with many of her former colleagues. “I had an amazing manager and I reach out to him from time to time. He has really helped me a lot and he’s one of the life-long contacts I’m going to be holding on to.”
Boosting confidence and career
With her Bachelor of Computer and Information Sciences completed last year, Vanessa is now back in Port Moresby working as a Digital Transformation Associate with PwC and loving her new role.
“Studying in New Zealand grew my confidence as a person and has allowed me to progress my professional career,” she says. “It broadened my horizons and gave me a different mindset.”
Deciding to become an international student takes drive and commitment, but the rewards are worth the effort, Vanessa says. “I spent months researching the options and needed to stay motivated during the year it took to secure my scholarship and place at AUT. It took a lot of planning, but it was something I had my heart set on.
“I knew a degree would give me better opportunities and New Zealand was just such an amazing place to study. It has had a very big impact on where I am now.”
If she had another opportunity, Vanessa says she would head offshore again to pursue a Master’s in Data Science, but for now she is busy convincing her peers of the value of a New Zealand education.
“I tell them this is an opportunity you don’t want to miss. Don’t only go to study, go to really experience New Zealand, the culture, and the people.
“They ask me, what if I don’t get the scholarship and I say you’ll never know if you don’t try, so just go for it. Expect to embark on an adventure of a lifetime.”
- 2017 04 April summary for public small file
- IE Roadmap Strategic Roadmap 2015 Progress Update
- March 2014 Agent Newsletter
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ENZ launches Future Proof campaign
New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.
On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.
The first phase of the campaign focuses on awareness. Ten days in, the campaign video has attracted more than 6.1 million views on Facebook and over 1.8 million views on YouTube from the target audience.
Patrick Holden, ENZ’s Digital Media Project Manager, said the campaign is part of a robust media framework that ENZ developed in 2017 which can be rolled out globally.
“In the design phase, we used learnings from our previous media activity and leveraged our in-market team knowledge and we’re pretty happy with the results we are seeing so far,” said Patrick.
“We have also put a lot of work into better understanding our audience’s journey – what students first click on, where that leads them, and what other key information they seek.
“This helps us understand what information students connect with, such as the future proof ranking, and what attracts them to study in New Zealand.”
The second phase of the campaign will start in April, and will be focussed on converting the audience into enquiries to institutions.
The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and will be the first campaign integrated with the database marketing platform.
The campaign emphasises New Zealand’s strengths outlined in The EIU Worldwide Educating Students for the Future Index, including:
- An education system that develops in-demand skills such as critical thinking, creativity, independence and teamwork.
- We offer diverse learning experiences inside and outside the classroom, and our practical, hands-on approach teaches students to use their knowledge in real-world situations.
- New Zealand is a modern, progressive and open-minded country. The experiences students have here enable them to grow personally as well as academically.
Check out this infographic to find out more about New Zealand’s top performance in the index.
To learn more about Future Proof, visit the campaign landing page.
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NZIEC 2018: Theme and call for speakers
ENZ warmly welcomes presentation proposals from across the global international education industry for the 27th NZIEC. Submissions are welcome on any topic relating to the international education industry. Check out the guidelines for presenters and submit your proposal on the NZIEC website. Our call for speakers closes on Friday16 March 2018.
Conference theme: Inspiring Global Citizens
‘We must no longer consider ourselves
as citizens of the cities or countries in which we live,
but we must consider ourselves citizens of the globe.’In this time of rapid change and globalisation, international education has a vital role in equipping our society with the skills needed for the future. New Zealand is ideally placed to address this need. We rank first in The Economist Intelligence Unit’s Worldwide Educating for the FutureIndex for our ability to equip our young leaders with the critical thinking, collaboration and global awareness skills they need to succeed in an increasingly internationalised and technology-driven world.
The 27th New Zealand International Education Conference and Expo (NZIEC) will explore how international education can build on this strength to equip and inspire our students, educators and professionals to become the new wave of global influencers and leaders. Our international education industry can help change the world.NZIEC 2018 will explore the following questions:
- How do we inspire and develop the next generation of global citizens?
- How can we harness technology to enhance our international education marketing, offering and practices?
- How can we forge leading-edge education products, services and technologies that will be in-demand in existing and future global markets?
- How can we connect the value of international education to our diverse communities?
- How can we work together to ensure international education contributes to New Zealand’s future development?
NZIEC 2018 will feature five breakout streams. Check them out here.
About NZIEC 2018
The New Zealand International Education Conference and Expo is the annual conference for New Zealand’s international education industry. NZIEC 2018 will be held at Te Papa Tongarewa on Thursday 9 and Friday 10 August and is expected to attract 700 delegates. Registration will open in May 2017. For more information, check out www.nziec.co.nz. We hope to see you there!
