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  • Final cut on first sector story

    ENZ is delighted to share, along with Institutes of Technology & Polytechnics (ITPs) and Industry Training Organisations (ITOs), that the Professional and Vocational Education (PAVE) story is now complete and available on the Brand Lab.

    A sector story video, a set of key messages in the form of posters and a photography library was produced in collaboration with a working group of ITPs and ITOs.

    “Building a strong New Zealand education industry and sector brands was prioritised by many during the Strategic Roadmaps development last year. It’s great to see this first sector story coming to fruition, and I’m looking forward to seeing the schools and universities stories next,” says Business Development General Manager Clive Jones.

    The PAVE sector story delivers a message of New Zealand’s applied learning and real-world skills using imagery of hands at work.

    “This concept immediately communicates the style of education in this sector, and demonstrates the huge range of industries, jobs and futures these skills are important for. It highlights the advantages and outcomes of learning from a culture that is inherently hands-on and practical, and connects strongly with our Think New brand,” says Kaylee Donald, International Brand Manager.

    The Professional and Vocational Education (PAVE) story collateral is available in the Sector Stories folder located under the Marketing section on the Brand Lab, and you can check out the story video here.

     

  • Merry Christmas from ENZ

    Earlier this month I was forwarded a message from the proud and grateful parents of a Chilean ‘penguin’ secondary school student. The parents of this student were sharing with his school how energised and enthused their son had returned home, filled with new experiences, friends and knowledge.

    “Our beloved son is back home. His smile remains the same…his enthusiasm and spirit have been renewed. He comes bearing experiences, friends, brothers and sisters, voices and knowledge,” they wrote.

    It was an inspiring and moving letter, and one that reminded me why we are all involved in international education. One of the benefits of this industry is that it can positively change lives, and not only for the students. The three exchange students my own family have hosted this year have also taught me this.

    At ENZ we don’t see or hear of the individual impact studying in New Zealand has on students, their families and our communities as often as you do, and we can’t measure it in the same way as we can their economic contribution. We know it has an impact though, and it was nice to hear of this example.

    I want to wish you, your families and your students a safe and enjoyable summer holiday.

    I’m looking forward to working with you in the New Year. Till then, have a refreshing and well deserved break.

    Grant.

  • Pathway visa announced

    This is great news for our industry and one of the priority actions identified in the international education industry strategic roadmap developed in 2014.  

    The pathway student visa will allow international students to undertake up to three consecutive programmes of study with selected education providers on a single visa that is valid for up to five years. A pathway programme can be offered by a single provider, or by a group of providers. For example, a student could obtain a pathway visa to study for three consecutive years at a school, or obtain a visa to undertake a year of study at an English language institution, progress to a year-long foundation programme, and follow that with a three-year degree programme.

    Over 500 primary, secondary and tertiary institutions have been invited to participate in the 18 month pilot on the basis that they have a student visa application approval rate of 90 percent or higher for the 2014/15 financial year. A list of participating New Zealand education providers is available on the Immigration New Zealand (INZ) website.

    The 18 month pilot period started on 7 December and will enable INZ to evaluate pilot outcomes, such as student transition rates from the first to the second programme of study and how well the arrangements between education providers are working.

    Find out more about the key conditions and features of the pathway visa on the Immigration New Zealand website here.

  • Indian student success stories in the news

    You can read summaries of the stories below, and follow the link to read the article in The Hindu. To read the Woman’s Weekly article, you’ll need to get hold of a copy of the magazine itself.

    ENZ is keen to facilitate more of this sort of coverage at home and abroad, so please send your ideas for such stories to media@enz.govt.nz.

    INDIA: Design in New Zealand

    The20hindu

    Aniket Ujjainkar, an Indian international student was profiled last week in a leading Indian newspaper, The Hindu, which has a daily circulation of more than 1.3 million. Anikat recently secured his dream job as a Creature Assistant Technical Director at Weta Digital. He credits his success to the practical, hands on teaching approach he experienced at Media Design School where he studied towards a Bachelor of Art and Design degree. Film and animation studies are niche courses that New Zealand has particular expertise in. Animation is an emerging market in India with good job prospects and is gaining popularity with students. It is through profile pieces like this that we are raising awareness about New Zealand’s offering in this area. One of New Zealand’s strengths is our focus on work-ready graduates and this first-hand student account powerfully demonstrates how students can apply their skills from study to the workforce. ENZ first met with Aniket when Media Design School kindly hosted an Indian journalist as part of ENZ’s media familiarisation programme.

    NEW ZEALAND: Everest record breakers – Southland Sisters’ Double Joy

    Womens20weekly

    This month ten recipients of the Indian New Zealand Sports Scholarships completed their year-long scholarships at New Zealand institutions. Tashi and Nungshi Malik studied a graduate diploma in sport and recreation at the Southern Institute of Technology in Invercargill and were featured in the 23 November issue of the New Zealand Woman’s Weekly magazine.  In April the twins became the youngest in the world to complete the “Explorers Grand Slam” – having reached the North and South pole as well as climbing the seven highest peaks of the world including Mount Everest. They also champion women’s rights, using their mountaineering as a metaphor to demonstrate that women can achieve to the same heights as their male counterparts. The article highlights New Zealand’s reputation as a peaceful destination with friendly people and a great outdoor lifestyle.

    After meeting the group of scholarship students. ENZ saw the human interest aspect in the twins’ story and contacted the magazine. Telling the story of international students and their contribution to New Zealand is a priority for ENZ.

  • Farm Cove Intermediate and Luoyang International School: Sister Schools

    International education a priority

    At Farm Cove Intermediate (FCI) international education goals are included in our strategic documentation, as this is an area of high priority.  We recognise the importance of our FCI community becoming Asia-equipped with our Asian neighbours now such a significant part of our lives. However, our FCI links with Asia go far beyond obligation and responsibility as we get so much enjoyment from sharing with both students and teachers from other cultures.  Since our first group arrived from Japan 27 years ago, we have experienced the enormous value of celebrating cultural diversity through our hosting of international students from Asia.

    Sister School relationship established

    We’ve particularly enjoyed hosting students and teachers from our sister school, Luoyang International School (LYIS), which is in Luoyang City, Henan Province, China.  Our relationship with LYIS began with a surprise email from their Principal, Jason Tsai, in 2012.  He had visited our school when he was working in Auckland several years ago.  His aim was to connect with an Auckland school and he believed that we would be a good fit to host a group of his students for short visit. We learnt that LYIS was four schools in one, from pre-school to college, and that students boarded five nights a week.  This modern school of 2500 students was built only four years ago and has a focus on English language learning and using a variety of teaching methodologies.  Our planning all came together and, in less than a year, 15 students arrived for a four week stay, accompanied by the principal and a teacher.  The teacher spent her time working alongside our teachers, while the students mixed freely with their classmates and quickly became part of our school.  The visit went so well that they visited us again in 2014, when we signed a sister school agreement to further promote teacher and student exchange and broaden our educational horizons by adding a global perspective. We agreed to join hands as sister schools and seek opportunities for purposeful, genuine and authentic communication.

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    Collaborative Poetry- a challenge but fun. Students were given Chinese names by the students.

    Sister school visit enabled

    After an initial scoping visit by four FCI teachers to LYIS, and with the blessing from our Board of Trustees we decided to take a group from FCI to China. Support from ENZ’s New Zealand China Sister Schools Fund enabled us to take two teachers on the visit.

    The trip far exceeded our expectations.  It provided amazing opportunities, was so much fun and changed us all.  There were many high fives, welcome to China hugs, hand-made gifts and songs sung as we mixed with the LYIS students.  They had spent months preparing for us.  We enjoyed lessons in practical science, calligraphy, Chinese music, English, Mandarin and physical education.  A night in homestays allowed our students to get a glimpse into Chinese life; the food was really yummy and the excursions to local points of interest were truly memorable.

    Our trip to LYIS really advanced our sister school relationship.  We have developed life-long friends and deepened our understanding of Chinese culture and the Mandarin language.  Our learning flowed out across our school and the wider community, as we shared our daily experiences through social media while we were on the road, and presented to our whole school on our return.  

    Relationship set to grow

    Planning is underway for a group from LYIS to visit us, and for a larger group from FCI to return to Luoyang in 2017. Short-term teacher exchanges are also being discussed.

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    Students greatly enjoyed learning the art of calligraphy.

    Tips and insights

    If you’re thinking of establishing a sister school relationship in China, here are some things to consider.

    • Do you have the support of your school community for such a venture – including your Boards of Trustees, teachers, parents and the students?  You will need all of these stakeholders to support a successful relationship.

    • Are there good lines of communication between the school in China, or their agent, and your school?  This is essential, so that clear understandings and expectations are established and the potential for any misunderstandings minimised. 

    • How easy is it to travel to the Chinese school from New Zealand and for them to travel to you, and how long will it take to complete the journey? China is vast, and it can take three or more flights plus a lengthy train or coach trip to get to some districts. 

    • How much will it cost each participant?  The cost for families to send their child on the trip, plus the cost of sending the teachers, needs to be calculated. It is important that the group has a clear understanding of what is and is not covered by the trip budget.

    • What sort of preparation is required by students, teachers and parents? Good preparation – especially on the part of the students – is a critical factor as it underpins the success of the trip.  You can support the preparation for Chinese students to come to you by sharing facts, photos, videos and links through social media.  At FCI we put a lot of emphasis on teaching our students to be excellent hosts.  In our experience, students travelling to Chinese schools take about ten weeks of lessons and three family meetings to gain the knowledge and skills that will enable them to have a positive experience.

    • Will your students feel comfortable in the Chinese school environment and vice versa?  China is a very different culture, even more so as you get away from the big cities. Similarly, life in your community is likely to be a totally new experience for the Chinese student.  It is our view that children need to experience cultural differences, but not be challenged to the point where they are overwhelmed. 

    • What does the district around your school and their school offer which would be of interest for the students?  Visiting special points of interest in the local district adds significantly to the experience for the students.

    We really value our sister school relationship with LYIS in China.  By hosting them twice and visiting with both a staff group and later with a student group, we are recognising more and more similarities between our cultures, and learning to appreciate the differences.  Future exchanges will allow us to have more fun, too, as we develop an even greater understanding of one another.

    We are very much looking forward to FCI LYIS China Trip 2017.

    Linda Harvie, Principal - Farm Cove Intermediate School

  • eVisas and VisaView coming soon

    From 7 December, eVisas (passport-free applications and label-less visas) will be available for many students who apply online, joining the one thousand applicants who are applying for visas electronically every week through Immigration ONLINE.

    At the same time, New Zealand education providers will become able to use Immigration New Zealand’s VisaView service to check whether a non-New Zealand student can study with them.

    eVisas

    INZ will extend eVisas to the following online applicants:

    • People applying in New Zealand to renew their Work, Visitor and Student visas (except Chinese nationals)*

    • People from visa-waiver countries applying outside New Zealand for a Work, Visitor or Student visa (citizens of visa-waiver countries do not need a visa to travel to New Zealand as a tourist for less than three months).

    These applicants will not have to send in their passports to INZ when they submit their applications online. The visa holder will receive their visa approval notification through their Immigration ONLINE account, and may print their visa record from their account. This notification contains visa details, including travel and other visa conditions.

    Visa holders are advised to carry their visa approval notification when they travel. Online systems allow airlines to confirm that a person can travel to New Zealand, but the visa approval notification can be used as an additional confirmation if requested.

    Further information about eVisas is available at www.immigration.govt.nz/eVisas

    Visa transfer to new passports

    Because visa details are linked to passports, people who obtain a new passport after being granted their visa need to transfer their visa details to their new passport. There is potentially a greater risk with eVisas that visa holders may neglect to transfer visa details to their new passports. For explanation of how to transfer visa details, see here

    VisaView

    VisaView is an online visa enquiry system that is being extended to education providers from 7 December 2015. It will enable providers to check whether a non-New Zealand citizen can study with them.

    VisaView is currently used by employers to check migrants’ eligibility to work in New Zealand.

    What happens next?

    We will email education providers when VisaView is launched, with a link inviting them to register for a VisaView account. A detailed user guide will be available.

    There will be some opportunities for education providers to attend face to face training sessions in a few centres during December and early February.

    * INZ is liaising with Chinese authorities and plans to implement eVisas for Chinese nationals during 2016.

  • More website enhancements

    In this issue, we alert you to changes to the site’s navigation and content, and remind you about the content that is available in to our audiences in their local language.  

    New navigation

    The new tabs across the top of the website (see below) reflect the most popular content searches our prospective students make.

    The ‘Study options’ tab has only been in place for a month and already it’s ranking as the third most popular section of the website.

    Each section has a new landing page, designed to display the most popular content as clearly as possible to our student and parent audiences.

    New content

    Work rights and work ready pages have been developed, as we all know there’s always high demand for information around employment.

    These new pages complement the dedicated pages that recently went live for:

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    More languages

    Throughout 2014/15, studyinnewzealand.com progressed from a website that provided the same content to all markets in English language only, to one that now provides tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets. In many cases, this content is provided in the local language.

    Since late September, content pages in the Chinese, Vietnamese and Thai languages have been accessible via the drop down menu at the top right hand corner of the studyinnewzealand.com homepage.

    Content is also now provided in Japanese, Arabic, Spanish and Portuguese. This content is only accessible by people in market at this stage.

    As more programme pages are rolled out in 2016, we’ll be able to provide you with a more detailed picture as to how referrals are tracking.  

    Why are these developments important?

    Effective digital marketing, and sharing relevant content, is critical in reaching prospective students and the people who influence their decisions. It’s also important for driving referrals to your websites and to agents.

    The target student audience for our marketing is the ‘Millennials’ – the first generation that has never known life without the internet. More than 90 percent of Millennials use the internet to connect with friends and to find information to help make decisions.

    A desire for Millennials to access relevant and useful information as readily as possible, and be motivated to seek more information from institutions and agents, is what drives these website developments.

    Audience testing, plus gap and data analysis, inform what kind of developments are made. All developments have the ultimate aim of driving referrals to institutions and agents.

  • New ENZ appointments in the US

    With the US being an ENZ promote market, and with a number of substantial projects already in train, Amy will certainly hit the ground running. 

    Amy studied in the US herself as an undergraduate student, and has previously worked for the University of Otago in the North American and European markets and as New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad, Butler University. She has been at ENZ for the past three years as Market Manager for China and North America.

    “I am delighted that Amy is taking up this position in the US,” says Lisa Futschek, Regional Director – Americas, Japan and Korea. “Amy brings a unique mix of skills and experience to this role, having both studied and worked in the US and having worked supporting US students during their time studying in New Zealand. She also tells me she’s visited 39 states – more than most Americans – and one of her aims by the end of her time in the US is to get to all 50!”

    “I cannot wait to get to LA to support New Zealand providers’ work in North America,” says Amy. “The US is looking to double the number of students they send overseas by the end of this decade which means there are significant opportunities for New Zealand. Please contact me regarding any work you’re doing in the US, Canada or Mexico.”

    ENZ has also employed Alanna Dick on a six month contract to work as Field Director - North America. Alanna will be on the road promoting New Zealand education from 4 January. Alanna, a dual citizen of New Zealand and the United States, grew up in the US and studied at Smith College for her BA. Alanna earned a Master’s in Special Education from Arizona State University and taught in South Phoenix. After working at ENZ as Agent Travel Coordinator and Support Coordinator for two years, Alanna returned to the States in April this year. She has been working at CIEE as Interim Senior Marketing and Events Coordinator in Portland, Maine. She also volunteers at Abroad with Disabilities.

    Amy’s email address is amy.rutherford@enz.govt.nz. Alanna will be contactable from 4 January at alanna.dick@enz.govt.nz. Lisa Futschek can be reached at lisa.futschek@enz.govt.nz.

  • International Education Conference reveals new pathways to success

    The conference is an annual part of Study Auckland’s international education programme and featured speakers from throughout the industry including Ministry of Education, Education New Zealand, NZQA, The Mindlab, The University of Auckland, Auckland University of Technology, Howick College and Whitecliffe College of Arts and Design.

    International Education Manager Debbie Chambers says the conference provided some interesting insights and direction for the industry.

    “There’s some incredibly exciting things happening in the international education sector in Auckland with more institutions doing innovative things and thinking outside the box than ever before. It was great to be able to share some of these ideas and best practices throughout the day.”

    The conference also presented the chance for ATEED to highlight its new structure and focus for international education emphasising the strategic importance of the industry to Auckland.

    Part of this work to help grow the sector includes working in conjunction with Education New Zealand’s through its Regional Partnership Programme.

    This exciting partnership will see ATEED deliver three key projects:

    • Telling the Auckland Story – Pathways to success:  ATEED will work with the Futures Group to provide institutions and stakeholders with multi-lingual and multi-media collateral and case studies to enable them to tell Regional Auckland’s education, employment and experiential pathway success stories.

    • Enhancing the Student Experience:  Facilitate a series of events that help international students, education institutions, and employers to connect and engage in order to match their respective needs

    • Building Capability – New Product Development: Increase the capability of Auckland’s international education sector by helping them to identify a particular customer need and then develop a new education, tourism and cultural product, which will then be taken to a specific market to be sold.

    Debbie says this year’s event really highlighted what an exciting time is to be working in the international education.

    “It was heartening to see the support we have from the sector with such a great turnout of attendees and there was a real buzz throughout the whole day. You could see people were hungry for information, new ideas and ways they could work together and share best practice,” she says.

    “It was awesome to have our student ambassadors on stage. Hearing their stories about their lives in Auckland and knowing that their lives have been changed for the better as a result of studying here makes all the work we do worthwhile.”

    The Director of Marketing at ACG, Kim Harase, says, “The best Study Auckland Conference to date. It had the right mix of presentations, ranging from government agency updates to industry best practice and student experience. There was something for everyone and the Study Auckland team did an excellent job with the organisation of the event."

    Diocesan Director of International Students Simone Clark says, “It was a terrific opportunity to hear from those who are passionate about International Education and appreciate its importance to Auckland. Student satisfaction is key; it is vital that their expectations are met – not only at their chosen educational institution but in their overall experience of Auckland. The panel of current International students and their candid, honest feedback was a highlight for me.”

  • ENZ's market categorisation

    Click here to download our 2018 Priority Markets

    2018 Priority Markets

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