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• Advisor Government Stakeholders

• Education New Zealand has another successful year in Japan

  The series began with a reception for the 30^th anniversary of the Auckland-Fukuoka sister city relationship. Sir Bob Harvey from Auckland Council and Mr Soichiro Takashima, Mayor of Fukuoka City, were among the 120 guests who attended to celebrate the friendship and education exchange. The group also enjoyed a powerful haka performance by 20 students from Fukuoka’s Seiryo High School, who visited Auckland Grammar School in August this year for the Game On English Rugby programme.

  While in Fukuoka, ENZ held an education fair with exhibitions from 30 New Zealand providers and organisations. The fair had more than 300 visitors – many of whom queued to speak to New Zealand representatives about their study options.  ENZ’s Senior Market Development Manager – Japan, Misa Pitt, said the interest was not surprising, given the variety of New Zealand education programmes on show.

  

  Education fair in Fukuoka

  A second fair was also held in Tokyo, with a record number of over 600 visitors, followed by an education seminar with over 100 Japanese agents, schools and tertiary institutions.“While our competitors’ fairs tend to focus on one particular sector, we have an advantage by offering a wide range of innovative programmes from all sectors,” said Misa Pitt.

  The interest in the seminar reflects an increase in engagement from Japanese institutions in international education – as well as the Japanese government’s internationalisation policy, intended to support their forthcoming sports hosting duties.

  “With the 2019 Rugby World Cup and 2020 Olympics coming up, more Japanese students are interested in programmes that combine English and professional training in sports, tourism and hospitality,” said Misa Pitt.

  Misa also revealed that the debut involvement of the Schools International Education Business Association (SIEBA, the peak body for schools in the international education space) in Japan increased New Zealand’s credibility in market, particularly in relation to pastoral care. 

  “With the new Code of Practice introduced in July this year, I believe SIEBA will play a key role in connecting New Zealand secondary schools with Japanese agents and institutions.” 

  Japan’s event series concluded with an alumni reception in Tokyo, with special guests including New Zealand Ambassador to Japan, Stephen Payton, and Michael Leitch, a Christchurch native who, after studying in Japan, now plays for the Japanese national rugby team. Michael gave a moving speech on the similarities between New Zealand and Japanese culture, as well as the importance of overseas education in building character for young people.

  

  Education fair in Tokyo.

• ENZ Annual Report 2014 15

• Indian student success stories in the news

  You can read summaries of the stories below, and follow the link to read the article in The Hindu. To read the Woman’s Weekly article, you’ll need to get hold of a copy of the magazine itself.

  ENZ is keen to facilitate more of this sort of coverage at home and abroad, so please send your ideas for such stories to media@enz.govt.nz.

  INDIA: Design in New Zealand

  

  Aniket Ujjainkar, an Indian international student was profiled last week in a leading Indian newspaper, The Hindu, which has a daily circulation of more than 1.3 million. Anikat recently secured his dream job as a Creature Assistant Technical Director at Weta Digital. He credits his success to the practical, hands on teaching approach he experienced at Media Design School where he studied towards a Bachelor of Art and Design degree. Film and animation studies are niche courses that New Zealand has particular expertise in. Animation is an emerging market in India with good job prospects and is gaining popularity with students. It is through profile pieces like this that we are raising awareness about New Zealand’s offering in this area. One of New Zealand’s strengths is our focus on work-ready graduates and this first-hand student account powerfully demonstrates how students can apply their skills from study to the workforce. ENZ first met with Aniket when Media Design School kindly hosted an Indian journalist as part of ENZ’s media familiarisation programme.

  NEW ZEALAND: Everest record breakers – Southland Sisters’ Double Joy

  

  This month ten recipients of the Indian New Zealand Sports Scholarships completed their year-long scholarships at New Zealand institutions. Tashi and Nungshi Malik studied a graduate diploma in sport and recreation at the Southern Institute of Technology in Invercargill and were featured in the 23 November issue of the New Zealand Woman’s Weekly magazine.  In April the twins became the youngest in the world to complete the “Explorers Grand Slam” – having reached the North and South pole as well as climbing the seven highest peaks of the world including Mount Everest. They also champion women’s rights, using their mountaineering as a metaphor to demonstrate that women can achieve to the same heights as their male counterparts. The article highlights New Zealand’s reputation as a peaceful destination with friendly people and a great outdoor lifestyle.

  After meeting the group of scholarship students. ENZ saw the human interest aspect in the twins’ story and contacted the magazine. Telling the story of international students and their contribution to New Zealand is a priority for ENZ.

• International photo round up

• Future Focus Programme helps Publishers Association go digital

  October usually sees many from the book industry depart Aotearoa’s shores for the biggest and most prestigious event on the publishing calendar – Germany’s Frankfurt Book Fair. Travelling to large, international book fairs has long been a standard part of selling New Zealand stories to the world. But with publishers, authors and agents unable to leave the country, and book fairs like Frankfurt increasingly going online, this year called for a new approach. 

  With support from Education New Zealand and Creative New Zealand, PANZ worked with its publishers to make the most of the Frankfurt Book Fair’s online offering. Central to this is the creation of a digital rights platform to promote and showcase New Zealand books across a breadth of publishers’ lists.  

  In addition to the Frankfurt fair last month, the platform will be used for other upcoming events, such as the Guadalajara Book Fair in December and the 2021 Bologna Children’s Book Fair. 

  “PANZ is delighted to be partnering with ENZ and Creative NZ to find new, innovative and effective ways to take New Zealand stories to the world. We know that our writers, illustrators and publishers are producing excellent books across all genres; we anticipate that this new initiative will help us to spread the word even further”, PANZ Director Catriona Ferguson says.

  Rights sales in international markets are an important revenue stream for many in New Zealand publishing. In 2019, export rights sales accounted for $22.3 million across the sector. For publishers, book fairs have long offered the chance to network and find buyers in new markets as well as to buy rights to new works to bring home to New Zealand readers. 

  “Educational publishing is an important part of New Zealand’s international education sector and ENZ is pleased to support PANZ and help create the digital rights platform. We want to help the international education sector look at new approaches to the way they operate in a vastly changed global marketplace. The platform provides a way to promote education products and services digitally and ensure New Zealand products continue to be seen by global markets,” ENZ General Manager – Partnerships and Marketing Paul Irwin says.

  The FFP was set up earlier this year in order to provide support to the international sector at a time of great challenge. It provides $1.2 million of funding to help sectors develop new approaches to strategic challenges or opportunities, through grants to peak bodies of up to $200,000 per sector. For more information, head to the FFP webpage.

• NZIEC Esther Brimmer

• IMG 1190

• Malaysian students and NZ universities strengthen ties in series of education events

  From 13 to 20 May, the Education New Zealand Manapou ki te Ao (ENZ) team in Malaysia supported a series of international education events across the country. The activities were co-funded with education agencies and were organised to raise awareness of the quality of New Zealand’s universities and the breadth of education opportunities for Malaysian students.

  The initiative kicked-off with a series of education fairs held at MARA Colleges in Kuala Lumpur, Ledang, and Lenggong from 13 to 16 May. MARA (Majlis Amanah Rakyat) is the Malaysian Government Scholarship Provider and supports Malaysian students to pursue higher education at home or abroad. At these fairs, ENZ and participating New Zealand universities partnered with IDP to engage with diploma students from MARA who are looking to continue their bachelor's degrees overseas.   
    

  

  ENZ’s Market Manager for Indonesia and Malaysia, Naluri Bella (3rd from left), and education representatives delivered a session at Mara College in Lenggong, Perak, Malaysia.

  ENZ followed this event by co-hosting another education fair in Kuala Lumpur with AECC Global Malaysia from 17 to 19 May. This event attracted approximately 100 enthusiastic students interested in pursuing undergraduate and postgraduate programmes at New Zealand universities.  

   

  

  Crowd at the Education New Zealand fair with AECC Global Malaysia on 18 May 2024 in Kuala Lumpur.

  Prospective international students from East Malaysia were then offered the opportunity to learn more about studying in New Zealand at an information session in Kuching from 19 to 20 May. This session was held in collaboration with the city's leading education agency, MMS, and gave students valuable insights into New Zealand's academic landscape, empowering them with the knowledge to make informed decisions about their future education.  

  

  Study in New Zealand Information session at MMS office in Kuching, East Malaysia, 19 May 2024.

  ENZ’s Regional Director, Asia (excluding China) and Acting General Manager of International, Ben Burrowes, highlighted the importance of conducting such events in Malaysia. 

  “Running student recruitment activities like these in Malaysia are a core part of ENZ’s strategy to promote diversity within New Zealand’s international student community.  

  “They also serve to foster cultural exchange and mutual growth, strengthening the enduring ties between our nations that were originally established through the Colombo Plan,” said Ben.  

  ENZ’s Market Manager for Indonesia and Malaysia, Naluri Bella, added that it was positive to see so much interest in learning more about studying in New Zealand from students right across the country.  

  “In an effort to broaden the reach of our recruitment efforts, ENZ and agents also connected with international schools in Malaysia. Our PR activity also gained traction with local media who shared details of our information sessions. 

  “This approach really underscores our commitment to fostering educational exchanges and facilitating pathways for Malaysian students to pursue higher education in New Zealand,” said Naluri.   

  

  School visit at Sayfol International School in Kuala Lumpur, 17 May 2024.

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